Posts tagged with "philosophy"

VP Plaza España Design

VP Plaza España Design hotel recently opened its doors in the center of Madrid, offering luxury accommodations wrapped into an unprecedented design philosophy, whose main protagonist is art. Prominent Spanish artists have contributed their unique works and creations, making this property an icon of design, architecture and art in the capital of Madrid.

Guests will be able to immerse themselves in an atmosphere where decor, furniture, architecture, and luxurious service co-exist in perfect harmony, offering an experience that goes far beyond accommodations. It is a philosophy that breaks the boundaries of what has already been done in the past and allows visitors to enjoy the essence of design, for a one-of-a-kind experience from beginning to end.

VP Plaza España Design worked with key Spanish designers, artists, and architects for the conceptualization of its façade and public spaces, which allows its facilities to have a distinctive and distinguished touch that makes it an unparalleled luxury option in Madrid. The hotel features include work by Pere Gifre, Dario Urzay, Fernando Palacios, Nacho Zubelzu, Veronica Domingo, and Héléne Bergaz, as well as Patricia San Juan, Marre, and Jan Hendrix.

Symbiosis of Art and Ingenuity

The selection of artists who have collaborated to bring life to the greatest icon of luxury and design represents a harmonious blend of disciplines, trends, visions, expressions, and styles. All of them carry a solid national and international trajectory, deserving of outstanding recognition for their iconic works inside and outside of Spain. Each, with their own inspiration, have made a contribution of exclusive creations, devised within the design philosophy that Hotel VP Plaza España Design 5* has established.

Renowned artist Pere Gifre is the architect of the impressive eight-story waterfall that dominates the atrium of the hotel and creates an impressive visual illusion of water that falls in a magnificently artistic way, trapping guests in a sensory experience that mixes the wild side of nature with the luxury and tranquility of water.

A tribute to art can be experienced in the lobby, where paintings created by the Bilbao Dario Urzay can be appreciated. The paintings highlight the artist’s personal poetics combined with his ability to induce new forms of knowledge and communication.

The corridors are also sure to catch guests’ attention as the painter and sculptor, Fernando Palacios, showcases material language with nearly three-dimensional forms that exude a special meaning of life in a luxurious context. His works of art may also be admired in some of the hotel rooms.

The mural “Buscando a un hombre,” created from Nacho Zubelzu’s inspiration, can be seen in front of the hotel elevators. Zubelzu’s impressive collages decorating the bar and lobby area bathrooms were made with the intention of creating an “art bar.”

An innovative and unique redesign of the aesthetics of the landscape is reflected in the works of Madrid-born Héléne Bergaz. The artist’s creations give a master touch to the hotel rooms, with a vanguardist approach of photographic montages with meteorites bearing his unmistakable stamp.

Verónica Domingo’s impressive paintings, created with Indian ink, decorate the hotel’s impressive suites. She shows her passion for Asian art and calligraphy, creating infinite value in the construction of a complex and abstract framework.

For more information, please visit www.plazaespana-hotel.com.

Lenny Kravitz’s New Mission with TWICE Toothpaste

Brothers Julian and Cody Levine and Lenny Kravitz have joined forces to bring a new kind of oral care brand, Twice, to the beauty & wellnessmarket. The brand is helping consumers take care of their smiles with products designed to positively impact brushing habits and our twice-a-day routines, starting with toothpaste.

Twice will debut a premium toothpaste set, with a unique flavor experience for morning and night. The morning formula, Early Bird, is designed to awaken, while the nighttime formula, Twilight, promotes relaxation. A shocking 35% of Americans do not brush twice a day, and so it is Twice’s mission to help improve this statistic with toothpaste purposefully designed from the inside out. 

Founded from a genuine desire to spread healthy smiles across the globe, the Company will give 10 percent of its profits to the GLO Good Foundation, which serves communities in dire need of proper dental care. 

“The only thing better than a beautiful smile is giving one to someone else,” says co-founder Julian Levine. “With Twice, we aim to offer innovative and highly effective oral care products that also make an impact – from as small as looking great on your bathroom counter to as meaningful as changing someone’s life by alleviating physical and emotional pain through dental care.”

The Levine brothers became inspired to create Twice in 2016, during a volunteer mission with GLO Good Foundation and Lenny’s Let Love Rule Foundation in Eleuthera, Bahamas, where the organizations had teamed up to host a free dental clinic. There, the brothers came face-to-face with hundreds of people suffering from all types of oral health diseases, many in serious pain, and saw first hand how grateful they were to receive proper oral care. They had become awakened to the transformational power of a smile and immediately bonded with Lenny over the experience; all three agreed they wanted to do more. 

Soon after, the brothers contacted Lenny with the idea to give the oral care industry a makeover with a brand called Twice that would combine healthy and effective ingredients, great taste, and sharp, counter-friendly packaging with a cause: to improve the oral health care crisis. With Twice, they could help significantly increase the number of healthy mouths and confident smiles, and get people everywhere brushing twice a day. Lenny wanted to get involved in a big way, so together they began building the brand as co-founders. 

“It’s easy to take for granted something as simple as brushing your teeth, but there are people around the world that look at toothpaste as a luxury,” says co-founder Lenny Kravitz. “Eleuthera is home for me, so the people and this cause are very close to my heart, and there’s nothing I want more than to see them happy, healthy and smiling. That’s why I’m committed to making Twice a reality and growing this important mission.” 

The Company’s philosophy is that overall health starts in the mouth. Twice toothpaste contains a good-for-you ingredient profile power-packed with antioxidants and vitamins A, C, E, plant-based extract aloe vera, and unique functional flavors. Designed to do it all, the formula has dentist-trusted and proven ingredients to help whiten teeth, remineralize enamel, prevent painful cavities, and protect against sensitivity. Twice is also free of unnecessary ingredients known to cause irritation traditionally found in toothpaste. While the brothers are not dentists – Julian spent years as an investor and Cody as a creative marketer – they grew up watching their father, a well-respected dentist and inventor, becoming inspired and well-versed in the industry as a result. They researched and tested every product on the market, and tapped a network of renowned dentists, chemists, flavor specialists, and manufacturers to create their first two unique products:

 Early Bird: a blast of morning mint that combines wintergreen and peppermint for your anytime wakeup call. 
 Twilight: a relaxing nighttime toothpaste that blends refreshing peppermint with vanilla and a gentle touch of lavender for a smooth transition from morning to night.

 

“Products that care for your smile should make you smile. So we set out to create the best toothpaste that makes an impact – one that we love using, every morning and every night,” says co-founder Cody Levine. “With a focus on experience,efficacy, design, and social responsibility, we believe it’s time to think Twice about your toothpaste.

Twice contains high-quality, globally-sourced ingredients, and is formulated and manufactured in the USA. The toothpaste is responsibly made to be non-GMO, vegan, gluten-free and never tested on animals. Starting in September 2018, the duo is available for $18.99 at www.smiletwice.com.

Pirelli Shines at Monterey Car Week

From August 18, Monterey County became America’s capital of automotive culture. The Monterey Car Week, which ends on August 26, has attracted thousands of enthusiasts, with Pirelli – a vital partner of the world’s most exclusive car manufacturers – playing a starring role.

The Italian firm is sponsor of ‘The Quail, A Motorsports Gathering’, which is one of the key events of the Californian car week, with more than 5000 visitors and 250 cars. Now celebrating its 16th anniversary, this event is synonymous with exclusivity. Starting from the venue: the Quail Lodge & Golf Club in Carmel, an oasis of green set against the backdrop of the imposing Santa Lucia mountains in California.

The brands present among the 250 acres of The Quail are just as impressive. Among them are Pagani, McLaren and Lamborghini – all of whom use Pirelli tires exclusively as original equipment – which have chosen The Quail as the venue to exhibit some of the most important models in their range.

Pirelli is also showcasing some of its most iconic products. First and foremost is the P Zero, the ultra high performance tire chosen by some of the world’s most powerful supercars, many of which are present at the Quail.

The Collezione range also takes pride of place: a family of tires developed by Pirelli for classic cars that combine modern technology with vintage looks. These use cutting edge compounds to offer maximum grip and water evacuation, in order to guarantee the highest standards of safety and dependability without compromising on looks.

As a result, Collezione tires are on many of the classic cars at The Quail, which is just as much about timeless classics as it is about modern cars. Among there are a number of examples of the Lamborghini Espada and Lamborghini Islero, which celebrate their 50th birthdays, not to mention the iconic Porsche 356, which first saw the light of day exactly 70 years ago.

It’s this blend of the past and future, as well as enthusiasm for cars and the finer things in life, which make The Quail one of the jewels in the crown of Monterey Car week. It’s a unique event, where car manufacturers share the space with six gourmet pavilions – including one dedicated to Italian food, which is also sponsored by Pirelli. It all adds up to an unforgettable and uniquely refined atmosphere.

Pirelli and Pagani 10 years of technical partnership at The Quail

The 2018 Quail also marked an important landmark: 10 years of technical partnership between Pirelli and Pagani. Back in 2008, Horacio Pagani first decided to entrust Pirelli with the task of making tires for his increasingly powerful and exclusive hypercars built in Modena.

It was an Italian marriage that got off the best possible start when, only a few months later, a Pagani Zonda equipped with P Zero, set a new record at the Nürburgring. Since then the partnership has gone from strength to strength. Every Pagani car now leaves the factory on made to measure Pirelli tires. This tailor-made approach, a cornerstone of Pirelli’s philosophy, has ensured the highest standards of performance and safety for Pagani since 2008. It’s a genuine partnership, with Pirelli’s engineers working hand in hand with their counterparts at Pagani throughout all the phases of research and development, coming up with compounds and processes that are specifically suited to the characteristics of each model.

RE-ENGINEERING HUMANITY

Everyday new warnings emerge about artificial intelligence rebelling against us. All the while, a more immediate dilemma flies under the radar. Have forces been unleashed that are thrusting humanity down an ill-advised path, one that’s increasingly making us behave like simple machines?

Have a look at the book’s website.

About the Authors

Brett Frischmann is The Charles Widger Endowed University Professor in Law, Business and Economics at Villanova University. He is also an affiliated scholar of the Center for Internet and Society at Stanford Law School, and a trustee for the Nexa Center for Internet & Society, Politecnico di Torino. He has published foundational books on the relationships between infrastructural resources, governance, commons, and spillovers.

Evan Selinger is Professor of Philosophy at the Rochester Institute of Technology, where he is also the Head of Research Communications, Community, and Ethics at the Center for Media, Arts, Games, Interaction, and Creativity. A Senior Fellow at the Future of Privacy Forum, his primary research is on the ethical and privacy dimensions of emerging technology. Selinger is a prolific writer and his next anthology is The Cambridge Handbook of Consumer Privacy, co- edited with JulesPolontesky and OmerTene (Cambridge University Press, forthcoming 2018). A strong advocate of public philosophy, he regularly writes for magazines, newspapers, and blogs, including The Guardian, The Atlantic, Slate, and Wired.

Advance Praise Re-Engineering Humanity

Frischmann and Selinger provide a thoroughgoing and balanced examination of the tradeoffs inherent in offloading tasks and decisions to computers. By illuminating these often intricate and hidden tradeoffs, and providing a practical framework for assessing and negotiating them, the authors give us the power to make wiser choices.

Nicolas Carr, author of The Glass Cage: How Our Computers Are Changing Us, from the Foreword

Re-Engineering Humanity brings a pragmatic if somewhat dystopic perspective to the technological phenomena of our age. Humans are learning machines and we learn from our experiences. This book made me ask myself whether the experiences we are providing to our societies are in fact beneficial in the long run.

Vint Cerf, Co-Inventor of the Internet

Frischmann and Selinger deftly and convincingly show why we should be less scared of robots than of becoming more robotic, ourselves. This book will convince you why it’s so important we embed technologies with human values before they embed us with their own. Douglas Rushkoff, author of Present Shock, Program or Be Programmed, and Throwing Rocks at the Google Bus.

Everybody is suddenly worried about technology. Will social media be the end of democracy? Is automation going to eliminate jobs? Will artificial intelligence make people obsolete? Brett Frischmann and Evan Selinger boldly propose that the problem isn’t the rise of ‘smart’ machines but the dumbing down of humanity. This refreshingly philosophical book asks what’s lost when we outsource our decision-making to algorithmic systems we don’t own and barely understand. Better yet, it proposes conceptual and practical ways to reclaim our autonomy and dignity in the face of new forms of computational control.

Astra Taylor, author of The People’s Platform: Taking Back Power and Control in the Digital Age

A magnificent achievement. Writing in the tradition of Neil Postman, Jacque Ellul and Marshall McLuhan, this book is the decade’s deepest and most powerful portrayal of the challenges to freedom created by our full embrace of comprehensive techno-social engineering. A rewarding and stimulating book that merits repeated readings and may also cause you to reconsider how you live life.

Tim Wu, Isidor and Seville Sulzbacher Professor of Law, Columbia Law School, and author of The Attention Merchants

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