Posts tagged with "pets"

5 Quick & Easy Dog Training Tips

Everyone wants a dog they can communicate with. A dog that you give a simple instruction, and watch it obey. It’s not just for fun but also to make your dog behave accordingly. Some dogs like the security ones are trained and aren’t the same as balanced dogs. It’s your responsibility to train your dog while overseeing its growth from a puppy to an adult dog. You should start with dog obedience training which consists of a few basic commands. Here are five quick and easy dog training tips.

1. Create a Puppy-proof in Your House

Every time a puppy is alone or is not under supervision, he should be in a safe place far from trouble. Imagine coming back home and finding your TV screen on the floor broken, your leather seats torn, and your kitchen looking like you have just been burglarized. Prevent that from happening.

Create a room for your pup and provide any safe toys he/she can play with and chew. Just like you wouldn’t give a toddler total freedom, puppies require the same restriction. You will be preventing accidents and destructive behavior. It ensures your pup doesn’t develop an awkward behavior.

2. Don’t Sleep with Him in Your Bed

It can be tough for you, and we understand. They are part of the family, and there should be no such limits, but allowing your dog to share a bed with you will give him mixed thoughts, and he will be wondering what role he plays.

Allowing him to share the same bed with you will make your dog see himself as your equal, and no reason to respect you. If you insist on allowing him on to your bed, make it an invitation only. Show him that he is not allowed into your bed unless he is invited.

3. Create Short Sessions Throughout The Day

Training is not a one-time thing. If it were, you wouldn’t spend all those years in college. The only way your dog will learn is through undergoing extensive training for a long time with short sessions in between the day. If you find it hard to dedicate some hours each day, enroll in dog training programs with Wag Hotels, and they will educate and train your dog professionally while you are away.

However, if you have the time, train your dog in short snippets. You will be able to notice when the dog is more alert and take advantage rather than wasting your time and annoying your dog by forcing him to learn. Besides, short sessions are easier to manage especially if you have a busy schedule.

4. Be Generous with Your Affection

Most people will mention when they are unhappy with their dogs, but sometimes they ignore the good stuff. As much as you are disappointed with its bad behavior, appreciate its good side as well. Just like we humans, dogs can have best or worst moments.

Ensure that you give your dog the attention it deserves when he’s doing the right stuff. Appreciate and let him know that he has behaved well. Be generous with your words and praise him. Give him some little pats and treats to show that you appreciate.

5. Give Your Dog a Daily Exercise

Just like humans, dogs need plenty of exercise and stimulation on a daily basis to cheer them up and keep them active. One or two walks per day are not enough for your pet especially if it’s a herder or retriever.

Lack of exercise and stimulation can make your dog, bored, unhappy, or unhealthy. In fact, many destructive and aggressive behaviors from dogs are due to lack of exercise and stimulation. A bored dog would find something interesting to do, like messing up your stuff.

Conclusion

When it comes to training your on-four best friend, you have to work hard and exercise patience. It also requires lots of dedication. Training your dog creates a stronger bond, and you can all have fun as long as you treat him/her right and show love.

CBD For Dogs

Calming, pain relieving and inflammation reducer. These are only a few of the wonders CBD oil can have over your pet friend. It’s an ailment helper––without the psychoactive reactions associated with cannabis.

Cookie, an eight-year-old Schnautzer suffered from a stroke during the 2018 Holidays. The result was a poor equilibrium and a problematic internal sleeping clock. She would wake up at 2 AM, would bark for attention and wouldn’t want to go back to sleep. Times got harder in between every night, and the days seemed to get longer. Eventually, CBD was incorporated. It helped Cookie relax to the point where her sleeping schedule slowly turned to normal.

Cookie was everything her owners wanted in a dog. “She was playful and very smart. She would never sit still, and would always jump around the house. But that changed after the stroke. We couldn’t believe it.” Things quickly changed after the CBD intake, and the owners are coming back for more. “Think of it as a super-food for your dog!”

A Veterinarian’s Point of View

We went out on a search for vets and their opinions on CBD. We had the opportunity of speaking with Dr. Gary Ritcher, who is a leading Veterinary Health Expert with Rover.

“My education about CBD and medical cannabis, in general, comes from personal research and speaking with experts in the field.

I have performed a great deal of topic-related research. There is an entire chapter in my book – The Ultimate Pet Health Guide – on cannabis and I have written multiple continuing education courses for veterinarians on the topic.”

Scientific experts give us a supportive back-up feeling on CBD, and it only reassures the healing properties behind it. Before considering buying any kind of CBD treatment it’s recommendable to follow on these tips:

● Always consult your vet before trying CBD products on your dog. They can help you choose specifics and the right dosage for your pup.

● Make sure it’s hemp-derived CBD and it’s Certificate of Analysis, which basically shows the amount of CBD the product contains along with lab results.

● Always follow your dogs’ behavior after consumption, and gradually start on his dosage. That way you can really tell how well is working and monitor their reaction.

Science Behind CBD for Dogs

First thing is first, all mammals have an endocannabinoid system, but especially with the CB1 receptors, which are found primarily in the central nervous system and in the brain. The “high” or psychoactive experience associated with recreational or medical marijuana is caused by activating CB1 receptors.

It is important to never confuse CBD (cannabidiol) and THC (tetrahydrocannabinol). Although derived from the same plant CBD has no psychoactive. The infamous THC will get you high and create the euphoric feeling most people recognize when they think about cannabis. CBD, on the other hand, will not cause any of these loopy feelings, instead, it takes over the body with multiple healing and preventive properties.

Dogs are benefiting from CBD in so many ways. With no known side effects, preventive measures and healing properties it makes it the perfect supplement to have at home when things start looking fishy. Here is a list of how the ways CBD can help your furry baby:

Epilepsy and seizures

It is a great nervous system booster. Helps relief recurrent seizure and stabilize dogs post-seizures.

Pain reliever

Reliefs pain and reduces inflammation that could eventually develop into diseases.

Bowel disease helper

Can normalize motility in pups with bowel diseases.

Cancer preventer and killer

Cannabinoids have shown to have antitumor cell activity in animal cancer models. This is a great way of reducing cancer cell spread and can be taken as a preventive cancerous measure.

Anxiety reducer

Aids with separation anxiety, and soothes stress especially when dogs are let alone for a prolonged time, new people visit homes or for long travels (in cars or flights).

Appetite increaser

Endocannabinoid plays a role in regulating the body’s feeding behavior.

Arthritis, joint and mobility issues

Can help increase activity and comfort in dogs

Where Can I Find It?

The past misconceptions over cannabis are slowly fading and new thoughts on their curative properties are arising. New market opportunities are opening doors to CBD distributors which reflects the future of the cannabis industry. Sooner than later you will be able to find different products on CBD, especially because it is now legal in the US as long as it follows regulations.

There are many online stores that offer CBD for dogs, including varied products like tinctures, treats and even infused with coconut oil.

CBD oil is the perfect option for all those dog lovers out there, who are looking for a different angle on dog treatments with the ultimate goal of bettering their lives. It is an alternative to conventional drugs, without the side effects and, for us humans the best part is that’s under budget. We all love our pups and we are willing to do so much for them. From creating safe spaces, playing with them and offering the best accessible options to optimize their health. There is no wonder why we call them humanity’s best friend.

Written by Hermes Maldonado

How a Pet Helps You Feel Better When You Are Sad

If you already own a pet, then you’re likely to be well aware of the uplifting effect that a pet can have on your mood when you’re feeling sad.

But have you ever wondered why this is?

Here are a few scientifically-backed reasons as to how a pet is genuinely able to make a person feel better when they are feeling down…

FEEL-GOOD BRAIN CHEMICALS

Your brain produces a number of different natural chemicals that each have their own effect on your mood.

One of these chemicals is called oxytocin. When the brain releases this, you immediately feel happier and more loved.

Not only that, but the oxytocin then sends signals to the other neurotransmitters in the brain, encouraging it to release other feel-good hormones, such as:

• Serotonin

• Dopamine

• Adrenaline

How are these feel-good brain chemicals linked to pets?

Well, research shows that when you stroke a pet, this triggers your brain to produce and release an increased amount of oxytocin. This, in turn, will quickly have an uplifting effect on your mood.

In fact, you don’t even necessarily need to stroke a pet to experience these benefits…

Simply looking into your pet’s eyes can have similar effects!

COMFORT AND EMPATHY

Not only can many animals sense your emotions, but they can also tell whether you are feeling happy or sad. This is a concept officially known as emotional contagion, and it is something that is being increasingly studied.

While research may still be ongoing, what we do know is that pets, whether they can sense your sadness or not, offer so much comfort and empathy.

Your pet will be there to support you whenever you are feeling down, and your pet is also guaranteed to be one of the best listeners you will ever find! Just talking to your pet about whatever it is that is bothering you can actually increase your problem-solving abilities, meaning that you may even find a logical and productive way to overcome your sadness.

THE GREAT OUTDOORS

While a fish or a hamster may not provide this benefit, other pets, such as dogs and cats, do tend to encourage their owners to spend more time outdoors.

This is especially the case with dogs, and dog owners will likely find themselves outdoors so much more than they would have been, all because of their dog.

Did you know that spending more time outdoors can have a direct effect on how happy you’re feeling?

Even if you just spend half an hour a day at your local park with your dog, you will experience:

• Less stress

• More empathy

• Increased concentration and creativity

• An increase in physical fitness

• An improvement in overall health

As you can imagine, when experiencing all of those different benefits, your sadness will soon disappear!

Pets add so much to our lives, and the fact that an animal can almost immediately make a person feel happier is a huge added bonus for pet owners. Whether you own a dog, a cat, a fish, or anything else, try turning to your pet the next time you are feeling sad for an instant mood lift. Learn more here about how your pets can help boost your mood!

Tips to Grooming Your Dog at Home

Our dogs are our most faithful friends and companions, making our homes more welcoming and lively. For this reason, if you are a pet parent, it is your responsibility to ensure that your 4-legged buddy is well groomed to keep them happy and health all day long. Grooming your dog regularly keeps it neat, comfortable and healthy, enhancing its charming looks at all times. Most people prefer the services of a professional groomer to help their dogs maintain a cute and clean appearance.

However, if you are running on a low budget, you may prefer to groom your dog at home. This will not only save you money, but can also strengthen the bond between you and your little friend. It is quite easy and affordable. Be it Poodle, Chow Chow or Shih tzu grooming, with the right grooming tools and techniques, you can hack it without the expensive trips to the dog-salon. Here are some DIY dog grooming tips.

1. Invest in the best dog grooming tools and products

Before you start the grooming sessions, it is important to purchase the best professional tool, for every task to make the session comfortable and enjoyable for both you and your dog.

Below are some important tools for your dog grooming:

● A dog comb/ Brush – Depending on the type and length of the dog coat, you can use metal-pinned brush (for long coats) or rubber-teethed brush (for short-haired dogs).

● A pair of professional grade scissors – For smooth cutting without pulling or snagging which can be uncomfortable for the dog.

● Dog Clippers – Electric clippers designed for dog grooming. Avoid using human clippers.

● Nail Trimmer – To keep the paws clean and safe.

● Dog shampoo – High quality and free from chemicals that can damage the dog’s coat or skin.

To get the best results, it is important to consult a professional groomer to understand the best tools for your dog’s grooming need.

2. Create and maintain a conducive grooming environment

Grooming your dog can be stressful and uncomfortable, especially if your dog is not used to it. It is therefore critical to select the best time and place for the exercise, and make the grooming sessions fun and enjoyable for both of you.

● Start grooming your puppy as early as possible. This will make it get used to being touched and the grooming routine.

● Choose a calm and quite place for grooming

● Relax and use a friendly tone – Your dog can sense when you are stressed or angry, and this will make it anxious and uncomfortable, making the session difficult for you.

● Calm and soothe the dog before you start to make her feel comfortable and safe.

● Complement and reward your dog with a special treat after grooming.

● Start slowly – If your dog is not used to regular grooming, you can start with fewer sessions per week and increase as they adapt to the exercise.

3. Brush/ Comb the Coat Regularly

Whether your dog has short or long coat, brushing and combing is part of basic pet care. It helps to remove dead hair and other types of dirt, as well as prevents hair mats to keep the coat in a good condition. For dogs with long hair, daily brushing is recommended but for short to medium haired, brushing 3 or 4 times a week will be enough. When brushing your dog, it is important to:

● Work out all the tangles to give the dog a shiny and a healthy looking coat.

● Inspect the skin for swelling, reddening or other signs of infections.

● Be gentle and thorough to avoid brush-burning the skin.

● Use the right brush and comb for your dog’s coat type and size.

4. Bathing your Dog

Even when your dog has a healthy and shiny coat, it is important to give her a bath whenever necessary or depending on the dog’s activities. This will help remove accumulated dirt from the skin to give the dog a pleasant and fresh smell. Besides, it helps to remove dead hair and enhance the coat glow.

To properly wash your dog, you need to:

● Use warm water even during hot weather.

● Comb the dog before bathing.

● Use a dog tub or bathe the pet outdoors.

● Use a vet-recommended shampoo and conditioner.

● Rinse the dog with warm water.

● Dry the dog with a soft towel or blow-dry the fur in low-heat.

● Brush the coat after bathe.

5. Coat Maintenance Technique

If your dog’s coat is overgrown, you may need to tame it by trimming or shaving. You can use an electric clippers or professional sheers to cut the dog’s hair to your preferred length. A clipper is mostly recommended as it is easy to use and gives you a uniform hair length for a particular setting. Then use a pair of scissors to trim the hair in sensitive areas like the face and tail. Additionally, always ensure that the coat is dry when trimming or shaving the dog.

If you are not sure about anything, it is important to consult an expert for safety and to get the best results.

NasalGuard®

A Topical Gel that Reduces Inhalation of Harmful Airborne Contaminants Makes National Debut

Perfect for Flu and Cough Cold Season, Indoor Pollutants, Pet Allergies and More

Trutek Corp. announces the launch of NasalGuard®Airborne Particle Blocker®. NasalGuard is an electrostatic topical nasal gel that prevents airborne particles from entering the nose. The product is drug-free and safe for pregnant or nursing women, children, and those concerned about potential drug interactions with other medications. It is a perfect solution to guard you against the Flu/Cough/Cold and all indoor pollutants this winter season.

NasalGuard protects against virtually all types of contaminants in any location. Users can count on it to work in their homes, offices, and other environments where airborne particles may present a health hazard. The product works immediately upon application and lasts up to six hours. NasalGuard gel uses a cationic (positively-charged) polymer that creates a safe electrostatic field around the nasal passages that traps oppositely charged particles and repels similarly charged particles to reduce inhalation of most harmful airborne particles before they enter your body. NasalGuard gel can be purchased online, Amazon or by calling 855-627-2545 in a 3 gram tube for $11.85.

Every day, people are exposed to millions of airborne particles in crowded, confined spaces such as airports, airplanes, transportation centers and subways, homes and offices, hospitals, doctor’s offices and movie theaters. Using NasalGuard gel regularly will help protect against the immediate and long-term risk of breathing harmful contaminated air.

There has been a growing public health concern globally regarding the adverse health effects caused by the inhalation of microscopic airborne particles. Asthma, diabetes, lung cancer and cardiovascular disease are all proven to be linked to air contamination. In response to this widespread problem, Trutek has successfully advanced their technology which was originally focused on blocking allergens from entering the nose for preventing allergy symptoms. This breakthrough provides a greater electrostatic blocking effect that is effective against a much wider spectrum of microscopic indoor and outdoor contaminants including mold, pollen, pet dander, pollution, and virus-sized particles.

NasalGuard technology was invented by Ashok Wahi, the founder and CEO of Trutek Corp., an R&D Product Development Company. An engineer by training, Ashok was inspired to create this technology to aid his own daughter, Aikta, who suffered from severe allergies. “I developed this product because of the vital need to have some kind of personal air filter that was drug free and easy to use,” says Ashok Wahi.

About Trutek Corp.

Trutek Corp. has been marketing patented NasalGuard technology all over the world since 1995. Over 12 million tubes have been sold with no reports of adverse effects.

Follow us on Facebook @nasalguard

Fetch cbd, cats, dogs, cbd, cannabis, medicine, 360 magazine, puppies, kittens

Fetch: CBD For Pets

Numerous international studies suggest that CBD may be beneficial for pets with issues such as anxiety, inflammation, seizures generalized pain, nausea and inappetence. New Fetch tinctures which some in two bottle sizes depending on the size of your pet) contain full-spectrum CBD obtained through CO2 extraction from American-grown industrial hemp. There is no THC (the chemical in marijuana that produces a “high” sensation) and therefore no psychoactive effects. Safe and gentle for beloved pets, each Fetch formula is third party lab-tested for potency and residual solvents. All of the plant material used is tested for heavy metals, pesticides and herbicides.

The company was started by a Boulder, Colorado-based full-service hemp extraction lab (founded in 2016 by combat veteran, Craig Henderson) called Extract Labs. It’s a great product to use to chill out your pet if they have anxiety, have to travel or are in stressful situations. For older pets, it’s also fantastic for joint and muscle pain.

Sony Pictures Classics’ BOUNDARIES NYC Premiere

Vera Farmiga, Christopher Plummer, Lewis MacDougall, Peter Fonda and writer/director Shana Feste attended the NYC Premiere of Sony Pictures Classics’ BOUNDARIES alongside some furry friends from the North Shore Animal League! Download the photos here and don’t miss BOUNDARIES, opening in NY & LA June 22nd!

Cast: Vera Farmiga, Christopher Plummer, Lewis MacDougall, Bobby Cannavale, Kristen Schaal, Dolly Wells, Yahya Abdul-Mateen, Christopher Lloyd, Peter Fonda

Written and Directed By: Shana Feste

Distributor: Sony Pictures Classics

Rated: R

LAURA (Vera Farmiga) is a single mother living in Seattle, who has a constant need to put others & animals before her. When her estranged, criminally-minded father JACK (Christopher Plummer) is kicked out of his retirement home, Laura agrees to drive him down the coast to live with her sister JoJo (Kristen Schaal) in LA. Along for the ride is her bright but troubled son HENRY, and an assortment of animal charity cases. Without telling Laura, Jack convinces Henry to help him sell off his copious supply of marijuana at every stop of their journey, resulting in unexpected reunions with old friends and family.

ARIANA GRANDE RELEASES “NO TEARS LEFT TO CRY”

Grammy Award®-nominated, multiplatinum, record-breaking superstar ARIANA GRANDE returns with her brand new single “No Tears Left To Cry” today via Republic Records. Get it HERE.

Produced by Max Martin and ILYA, written by Ariana, Max Martin, ILYA, and Savan Kotecha, “No Tears Left To Cry” is the first single from her upcoming highly anticipated full-length album.

In addition, she simultaneously unveiled the song’s music video, directed by Grammy Award®-winning director Dave Meyers, on VEVO this morning. Watch it HERE.

ABOUT ARIANA GRANDE
With her powerful vocals and astonishing range, Ariana Grande has emerged as one of the most magnetic and massively successful performers in pop music today. At age 24 she’s delivered three platinum-selling albums and surpassed 18 billion streams, in addition to nabbing four Grammy Award nominations and landing eight hits in the Top 10 on the Billboard Hot 100 chart. With her most recent album — 2016’s critically acclaimed Dangerous Woman — Grande both boldly defies expectation and reveals the full force of her voice (recently hailed as an “extraordinary, versatile, limitless instrument” upon Grande’s appearance on Time’s “100 Most Influential People” list).

Since making her full-length debut with 2013’s Yours Truly (featuring the game-changing, triple-platinum smash “The Way”), Grande has brought her striking vocal presence to a genre-blurring breed of pop, taking on R&B, soul, and electronic music with equal nuance and assurance. Arriving in 2014, her sophomore effort, My Everything, garnered a Grammy Award nomination for Best Pop Vocal Album and spawned the 6x-platinum hits “Problem” and “Bang Bang” (a Grammy nominee for Best Pop Duo/Group Performance). Through the years, the longtime actress and former Broadway star has proven the scope of her talent by appearing on Scream Queens and Hairspray Live! and showcased her comedic chops by hosting Saturday Night Live. With her social media following now surging past 200 million, Grande has also earned numerous accolades from the MTV Video Music Awards, iHeartRadio Music Awards, and American Music Awards (including the highly coveted Artist of the Year prize).

The first artist in music history to see the lead single from her first three albums debut on the Billboard Hot 100, Grande embraced a more uncompromising vision than ever before in the making of Dangerous Woman. With People noting that the album “celebrates feminine might,” Entertainment Weekly praised Grande for “having something meaningful to say with that jaw-dropping voice — one of the most exquisite in pop today.” Grande wrapped up her widely lauded Dangerous Woman Tour in support of the album, performing 85 arena shows worldwide.

ABOUT REPUBLIC RECORDS
A division of Universal Music Group, the world’s leading music company, Republic Records is home to an all-star roster of multi-platinum, award-winning legends and superstar artists such as Ariana Grande, Aminé, Black Sabbath, DNCE, Florence + the Machine, Gotye, Hailee Steinfeld, James Blake, James Bay, John Mellencamp, Jordan Smith, Julia Michaels, Keith Richards, Kid Cudi, Liam Payne, Marian Hill, Of Monsters and Men, Post Malone, Seth MacFarlane, Stevie Wonder, and more. Founded by brothers and chief executives Monte and Avery Lipman, it is also comprised of innovative business ventures, including American Recordings (The Avett Brothers, Towkio), Boominati Worldwide (Metro Boomin), Brushfire (Jack Johnson), Casablanca Records (Giorgio Moroder, KUNGS, Tïesto), Cash Money (Drake, Lil Wayne, Nicki Minaj), Hollywood Records (Sofia Carson, Zendaya), Lava Records (Greta Van Fleet, Jessie J, Lorde), Monkeywrench (Pearl Jam), XO (The Weeknd), Roc Nation (Belly, Justine Skye, The Dream), Tuff Gong (Damian Marley), Victor Victor Records (D Savage, Ski Mask The Slump God), among others. Republic also maintains a long-standing strategic alliance with country powerhouse Big Machine Records (Taylor Swift), and Universal Music Latin Entertainment (Luis Fonsi, J Balvin). In addition, Republic has expanded to release high-profile soundtracks for Universal Pictures (Fifty Shades of Grey, SING), Fox TV (Lee Daniels’ STAR), and NBC TV (The Voice), as well as other notable film and television franchises.

BORIS & HORTON × MANHATTAN’S DOG-FRIENDLY CAFÉ

BORIS & HORTON, MANHATTAN’S FIRST DOH-APPROVED DOG-FRIENDLY CAFÉ, IS NOW OPEN IN THE EAST VILLAGE

Human and canine residents of New York are getting a special treat! Dog-friendly café Boris & Horton has opened its doors, operating seven days a week at the corner of Avenue A and 12th Street in downtown Manhattan.

Boris & Horton is an upscale café that features food & beverage from beloved local vendors including City of Saints Coffee Roasters, Murray’s Cheese, and Balthazar. Specialties include pup-centric latte art, vegan and vegetarian fare and gluten free options, local craft beer, wine by the glass and a signature blend called The Boris Brew, with hints of dark chocolate and roasted marshmallows.

The layout of Boris & Horton’s prime corner location means that with or without a canine companion, the space has room for everyone. Working within Department of Health guidelines, the café is split into two distinct areas – the coffee bar, which is for humans only, and the dog side, which welcomes people and their pets.

Those who come by themselves with a dog will order their drinks and food from Boris & Horton’s 12th Street walk-up window, and then head to the dog side, which features café style seating, boutique pet merchandise and a photo booth. For guests visiting with dogs and a human companion, one person can grab a table on the dog side while the other heads into the coffee bar through a vestibule connection, to pick up food & beverage.

For guests who don’t own a dog, but are seeking a furry fix, Boris & Horton will host frequent adoption events with their rescue partners on weekends.

The flagship Boris & Horton is located at 195 Avenue A in New York, New York. For more information and updates, continue to visit www.borisandhorton.com.

ABOUT BORIS & HORTON

The idea for Boris & Horton was born in the summer of 2016 when father and daughter duo Coppy Holzman and Logan Mikhly walked their rescue dogs to grab coffee and noticed all of the dogs tied up outside coffee shops waiting for their owners. They immediately began working on a creative solution. Moreso than simply wanting a gimmicky locale that customers would tire of, the two ideated on how to create a lasting business that would keep people – and their dogs – perpetually coming back for quality culinary options within a comfortable, welcoming atmosphere. An introduction to City of Saints Coffee Roasters kicked off a partnership that everyone at Boris & Horton is thrilled to bring to Manhattan’s East Village, and beyond.

This East Village location is the first of several conveniently-located neighborhood spots throughout New York. The next target expansion market is Los Angeles. Boris & Horton is privately financed, but actively exploring financial partnerships based on first-to-market viability and strong interest in the brand.

Automotive Trends Report 2018

With every query typed into a search bar, users provide a glimpse into their considerations and intentions. By compiling top searches, we’re able to render a strong representation of the population and gain insight into their behavior. In this Google Auto Trends Report, we are excited to use Google data to identify and compare in-vehicle trends across three different markets: US, Germany, and Japan.

The goal of this report is to help auto marketers, researchers and manufacturers better understand what’s top of mind for consumers when it comes to driving. We are proud to share this iteration and look forward to hearing back from you.
– Olivier Zimmer & Yarden Horwitz

Trendspotting Project Leads, Google

OUR FOCUS
The auto industry is undergoing major shifts: adapting to electrification, the rise of mobility services, and a future driven by automation. But with such a focus on tomorrow, what are the opportunities that OEMs might be missing today? This report brings a consumer lens to help answer that question. Using Google Search data, we explore what technology and accessories consumers are currently interested in bringing into their vehicles.

With it, we hope to unlock new opportunities for OEMs to meet driver needs, wants, and desires that exist right now.
How are consumers looking to enhance their driving experience?

TO TACKLE THIS QUESTION… We identified the biggest search trends, by pulling top volume queries related to the automotive category and looking at their monthly volume from September 2015 to August 2017. We categorized these trends, by removing any seasonal effect and then measuring the year-over-year growth, velocity, and acceleration for each search query. Based on these metrics, we were able to classify the queries into similar trend patterns. We then curated the most significant trends to illustrate interesting shifts in behavior. We went deeper. With every report, we strive to advance our methodologies to better understand category trends and what’s driving them. For this report, we looked beyond Google Search to YouTube data. We analyzed the language within top related videos to uncover how trends are talked about, and the implications for brands. We also stepped away from the data and spoke to over 1,000 consumers across the three markets to better understand how the trends manifest in people’s lives.

US SPOTLIGHT PUTTING PETS FIRST

When it comes to in-vehicle-related search trends, Americans are putting their pets first. Dog- and pet-related rising search queries are particularly prominent across the top trending lists in the US when compared to the other two markets. Pets are like family now and people’s search interest reflects that. What opportunities does that unlock for OEMS to better design for a broader definition of family, one that puts pets in the passenger seat?

While consumers in Germany and Japan are also searching for pet-related vehicle equipment and accessories, the average American was 36X as likely to search than the average person in Germany and 10X as likely than the average person in Japan.

GERMANY SPOTLIGHT TRANSITIONING TO DIGITAL

In Germany, DAB, or Digital Audio Broadcasting, is a top trending search term. Interest is likely driven by a country-wide initiative launched in 2010 to convert all radio and television services to digital in the coming years. With DAB being top of mind for consumers right now, how might auto manufacturers activate around this interest (e.g., highlight DAB technology in your vehicle and the benefits of it)?

Even though the country-wide initiative launched in 2010, the DAB search trend is experiencing sustained year-over-year growth at a rate of 41% in Germany.

JAPAN SPOTLIGHT A HOME AWAY FROM HOME
Top rising searches in Japan indicate a consumer desire to customize car interiors for comfort and aesthetics. From seat covers and car curtains to fridges and humidifiers, we see that consumers in Japan are turning their cars into little homes away from home. What opportunities are there for auto manufacturers to consider the car as not just a vehicle for driving but as an extension of one’s home?

The average person in Japan is almost 2X as likely to search for customization than the average person in the US, and almost 5X times as likely than the average person in Germany.

KEY TAKEAWAYS FROM MARKET SPOTLIGHTS
While the biggest trends in each market vary, one thing is the same across all markets: larger cultural shifts happening outside of the car are influencing what people are searching for when it comes to enhancing their driving experience.
– Americans are re-defining “family.” Consumers in the US are bringing their pets along for the ride, and prioritizing the needs of their new passengers.

– DAB (Digital Audio Broadcasting) is top of mind for German consumers right now, following a 2010 country-wide initiative to convert all radio and TV signals to digital.

– In Japan, consumers are seeking to recreate homey comfort and style for their in-vehicle experiences.

A CULTURAL DESIRE TO RECORD HAS COME TO AUTO
As cameras have an increasing presence in our day-to-day lives, we see our cultural desire to record and capture take roots in the auto industry. We’ve discovered that the biggest in-vehicle search trend across all three markets is onboard (in-car) cameras. While many vehicles currently feature backup cameras, the following section demonstrates that consumers are looking for different types of onboard cameras to meet additional needs, presenting opportunities for manufacturers to think about how to integrate new styles of onboard cameras directly into vehicle design.

THE ONBOARD CAMERA IS A HUGE CONSUMER-LED TREND
Among the top in-vehicle-related searches, onboard cameras are trending across all three markets. In fact, search volume for onboard cameras is 3X as large as search volume for autonomous driving. Consumer search interest around onboard cameras reveals near-term opportunities for OEMs to consider, from product innovation to marketing communications.

CONSUMERS ARE SEARCHING FOR ALL KINDS OF ONBOARD CAMERAS
The variety of language consumers use to describe the same products (i.e., dash cam, dash camera, car security camera) demonstrates that the onboard camera category is just in its early stages, with terminology not yet fully established. That said, we see that there are already a variety of products on the market that cater to different consumer needs. There is an opportunity to own the language around onboard cameras. How might an auto manufacturer establish its brand within the lexicon of onboard camera terminology?

CONSUMER INTEREST IS TAKING OFF
While footage of events such as the 2013 Chelyabinsk meteor kickstarted interest in onboard cameras, seasonal peaks around the holiday period from 2015 onwards indicate that search data is being driven by consumer purchase intent. Today, we see the most sustained growth related to onboard camera interest coming from Japan with 23% year-over-year growth. Interest in the US and Germany are also on the rise and have accelerated in the last three months – growing at 35% and 25%, respectively. This increase in interest demonstrates that demand across all three markets is here to stay.

AND HERE’S WHERE IT’S GOING
Beyond “dash cams” and “backup cams,” we’re seeing consumer appetite for new types of onboard cameras that meet different needs. This demonstrates that the onboard camera trend will continue to evolve and embed itself into the driving experience.

1. Capturing every angle.

CONSUMERS WANT US DE JP ONBOARD CAMERAS THAT RECORD MORE THAN THE ROAD AHEAD
Drivers want to make sure that all angles, inside and outside of the vehicle, are being captured. Search interest for all direction cameras are growing around ~100% year-over-year across the three markets. How might auto manufacturers extend driver vision even further, and make blind spots a thing of the past?

2. Seamless integration.

CONSUMERS WANT SLEEK, INTEGRATED ONBOARD CAMERA SOLUTIONS
Searches for “mirror” and “hidden” onboard cameras are gaining strong traction in the US and Japan, indicating that consumers in these markets want more unobtrusive camera options. While the trend is sustained at a growth rate of 28% year-over-year in Japan, interest across all types of discrete onboard cameras is growing at a rate of 303% year-over-year in the US. How else can auto manufacturers integrate onboard cameras and monitors in a more seamless way?

3. Enhanced features.

CONSUMERS WANT ONBOARD US DE JP CAMERAS TO BE SMARTER, BETTER, AND TO DO MORE FOR THEM
Specifically, they are looking for cameras that are HD and also offer advanced features such as GPS, night vision, and motion activation. GPS is the most in-demand feature in Germany and Japan, growing at a sustained year-over-year rate of 25% and 34%, respectively. Cameras unlocked new technical capabilities for smartphones – how might they do the same for the vehicle? What are other ways that auto manufacturers might enhance the driving experience through the platform of an onboard camera?

WHY DO CONSUMERS CARE ABOUT ONBOARD CAMERAS?
Using Google data, as well as qualitative and cultural investigation for added context, we uncovered two reasons why consumers are so interested in onboard cameras.

1. Support

CONSUMERS WANT A SECOND PAIR OF EYES WHILE ON THE ROAD
Consumers are using onboard cameras for driving assistance and support. Interest in backup cameras continues to grow at 22% year-over-year. As seen earlier, consumers are looking for cameras that cover all angles – they want to get rid of blind spots. Camera capabilities enable consumers to drive safer and smarter. How else can extended vision enable consumers to drive more confidently?

2. Surveillance

CONSUMERS WANT PEACE OF MIND IN CASE OF INCIDENT
Just as consumers use security cameras to protect their homes, consumers across all three markets are demonstrating strong intent to use onboard cameras for security and surveillance of their cars. What this tells us is that the car alarm is no longer enough – consumers are bolstering surveillance with onboard cameras, to monitor their cars from afar and capture evidence. How might auto manufacturers continue to evolve security systems and services for vehicles to enhance driver peace of mind?

Contributors to this report:

Kana Yoshii Automotive Account Manager (JP)
Yarden Horwitz Trendspotting Project Lead
Olivier Zimmer Trendspotting Project Lead
Joonsu Yang Trendspotting Analyst
Manuel Kekeisen Automotive Account Manager (DE)
Danny Brown Head of Analytics, Global Clients & Agencies, Google
Ali Pulver Human Truths Strategist, Google
Thomas Chi Global Analytical Lead, Google
Ed Westberg Data Scientist, Google
Colm O’Grada Data Scientist, Google