Posts tagged with "Pepsi Co."

PRIDE Campaign from SodaStream

SodaStream International Ltd. today unveiled its newest video campaign tweaking classic portraits from the past to include the LGBTQ community.

Photographs endure the test of time, which is why SodaStream decided to revisit classical moments through an LGBTQ lens- from miners proudly posing in their rough work attire while kissing, and a beautiful transgender bride standing next to her proud mom to a same-sex couple attending prom, this campaign is meant to share the message that no one should ever have to hide who they truly are.

The bride featured in the video is Lila Blilat, a transgender woman whose personal journey is close to SodaStream’s heart. Her incredible journey from a traditional, nomadic muslim community to a liberated, proud woman who became the face of the 2019 Tel Aviv Pride Parade is inspiring. Lila is from the traditional Bedouin town of Rahat in Israel where the SodaStream factory is located. SodaStream actively supports this community by providing  employment, especially for women, who are often not encouraged to work.

“At SodaStream we stand for people, no matter their origin, religion, gender or sexual preferences,” said SodaStream CMO Matti Yahav. “We are well-known for our fun and lighthearted way to convey important messages in our campaigns. This time around we wanted to strike another cord with a poignant and emotional campaign that anyone can – and should – relate to.”

Watch the new “Imagine a world” video.

“It’s a dream come true for me to have been chosen to be a picture-perfect beautiful bride in a global campaign. It gives me strength to continue to fight to be myself and to help others do the same. I truly believe this video helps share the love,” commented Lila Blilat.

About SodaStream

SodaStream, part of PepsiCo, is the world’s leader in at-home sparkling beverage preparation. Sodastream bubbles are better for the consumer – healthy, easy to make, light to carry – and better for the planet. One reusable SodaStream bottle replaces thousands of single use plastic bottles. Products are available at more than 80,000 retail stores across 46 countries.




From Thursday December 7th to December 9th,  the biggest players in music, art, fashion and design gathered at Sole DXB for the 7th annual cultural festival at d3 Dubai. Panel discussions, showcases, performances, and more are part of this globally-known festival. Sole DXB garners media attention from all over the world. The festival showcased some of the biggest fashion brands including Dior, Nike, Puma and more. Guests were also treated to performances from Kano G.O.O.D Music President rapper Pusha T, NxWorries, Anderson Paak + Knxwledge,  H.E.R,  Teyana TaylorGoldlinkIAMDDB, DJ, Stretch Armstrong and more.

Other notable guests on the fashion front include, Japanese streetwear royalty Hiroshi Fujiwara and Los Angeles based fashion designer Melody Ehsani are some of the names attending the event to showcase their work and participate in panel conversations. Exclusive wares from massive brands including Reebok, Lacoste, Timberland, Toms, Cadillac, Pepsi Co., Neighborhood, Visvim, Diesel and many more will be participating as well. 


About the Sole DXB

Created by Hussain Moloobhoy, Joshua Cox, Kris Balarite, and Rajat Malhotra in 2010, Sole DXB has grown leaps and bounds to become a highly trafficked and respected platform for the arts, nurturing and celebrating global street culture in Dubai. Sole DXB is a pioneering hybrid of entertainment featuring rare sneakers, live music, contemporary artwork, slick home-brewed visuals and more offering fresh insight in the ever-evolving global culture lifestyle we live in highlighting Dubai as a pinnacle figure in the burgeoning streetwear scene, providing a local platform for a global community who shape the future of progressive street culture around the world.