Posts tagged with "partnership"

Courvoisier x Def Jam Recordings

 Courvoisier®, the most awarded cognac house* and producer of the finest cognac for nearly 200 years, is proud to announce a first-ever partnership with Def Jam Recordings, the iconic music label known for producing some of the best talent in Hip Hop throughout the last 35 years. As part of the collaboration, Courvoisier will become Def Jam’s exclusive spirits partner to establish a music platform, Amplified: Icons on the Rise, that includes high-profile activations designed to highlight key cultural moments and an event series featuring performances intended to celebrate a new generation of emerging artists.

Courvoisier® Cognac has announced its a first-ever partnership with Def Jam Recordings. As part of the collaboration, Courvoisier will become Def Jam’s exclusive spirits partner to establish a music platform, Amplified: Icons on the Rise, which includes high-profile activations designed to highlight key cultural moments and an event series featuring performances intended to celebrate a new generation of emerging artists. Artists in the series include Valee, Arlissa, Amir Obè and Bobby Sessions.

“We’re excited to partner with an iconic brand like Def Jam to recognize a new generation of artists,” said Stephanie Kang, Marketing Director at Courvoisier. “Like Def Jam Recordings, Courvoisier has a history rooted in a strong entrepreneurial spirit. We were founded on the principle that Courvoisier is a community, not a company. Through collaboration with talented artisans in our hometown of Jarnac, France, we’ve delivered a cognac of superior quality for generations.”

Courvoisier’s “Honor Your Code” platform celebrates the influences, life lessons, convictions, and ideas that guide life’s choices and inspires others to share their success with those who matter most. The partnership with Def Jam will span multiple touchpoints, including high profile events with Def Jam artistssocial and digital media content, advertising and intimate brand activations. The emerging talent highlighted through the concert series includes Valee, Bobby Sessions, Arlissa and Amir Obè. They will tour cities around the United States such as New York, Chicago, Los Angeles, Miami, Detroit, Atlanta and Washington D.C. throughout 2019.

“A major focus for Def Jam and our brand initiatives involves connecting to our audience in authentic ways.”

Courvoisier and Def Jam are two iconic brands that run deep within culture,” said Paul Rosenberg, chairman and CEO of Def Jam Recordings. “We’re thrilled to partner with Courvoisier as we engage our audiences through exciting new platforms with incredible new artists.”

The House of Courvoisier was founded by Louis Gallois and Emmanuel Courvoisier based on their belief in the power of the collective. It is this conviction that inspired Courvoisier to nurture close relationships with respected artisans and winegrowers to produce its high quality, award-winning Cognac since 1828.  Courvoisier Cognac has several expressions, which appeal to a variety of Cognac preferences and lifestyles, including VS, VSOP, Sherry Cask Finish, XO, Initiale Extra, and the ultimate expression of the House, L’Essence de Courvoisier.

Camarena announcing partnership with 2019 Gold Cup

The huge biyearly international soccer championship, which will have its kick-off in LA on June 15th, heads to the greater NYC area on June 24th featuring the following double-header games:

Game Day Info

  • Date: Monday, June 24th 
  • Stadium: Red Bull Arena
  • City: Harrison, NJ 
  • Matchup and times: 
    • 4:30 pm ET: Bermuda vs Nicaragua
    • 7:00 pm ET: Haiti vs Costa Rica

Camarena’s award-winning tequila portfolio includes Silver, Reposado and the recently released Anejo expression. All of the tequilas are harvested by hand from 100% blue weber agave in Jalisco’s Arandas Highlands. Distilled through a proprietary method that blends traditional ovens and modern techniques, Camarena’s portfolio is one of the smoothest and best-tasting tequilas on the market and will be sure to impress any tequila enthusiast.

Camarena Margarita:

  • 2 parts Camarena Silver

  • ¾  part Simple Syrup / Agave Nectar

  • ¾  part Lime Juice

  • ½  part Triple Sec

1. Add ingredients into a shaker filled with ice and shake vigorously.

2. Strain into a glass filled with ice.

3. Garnish with a lime wedge (or fresh sliced jalapeños, if you want to spice it up).

Recaro Automotive Seating and Skip Barber Racing School Announce Partnership

Recaro and Skip Barber Racing School (SBRS) aim at providing the highest level of safety, performance and racing trainings. This includes the unique characteristics of Recaro performance seats: They help drivers sensing the limits of a vehicle on the track or in critical situations on public roads.

Besides the steering wheel, the seat is the most important link between a driver and a car. Through their body-hugging contour, Recaro seats provide a great deal of body support even with high lateral forces and their direct feedback provide incomparable, dynamic driving pleasure without signs of fatigue. During Skip Barber Racing School’s training sessions, Recaro Pole Position, Pro Racer, and Profi performance seats will enhance the driving experience. They will be installed in the fleet of race prepared Ford Mustang GTs operated by SBRS.

“Skip Barber Racing School and Recaro share a passion for high performance driving. For decades, both renowned brands have been perfecting their abilities to test, train – and re-define – the limits. As leading brands in the field of high-performance driving, our aim is to create intense driving experiences,” said Ulrich J. Severin, head of Recaro Automotive Seating. “We believe that the psychology of performance driving starts with the correct, relaxed seating posture. Thus, we are thrilled about our cooperation and to bring our Recaro seats to SBRS.”

“We are proud to provide our students at Skip Barber Racing School with the highest quality racing and driving experience,” said Anthony DeMonte, CEO of Skip Barber Racing School. “By incorporating Recaro seats in our race prepared vehicle lineup, we strive to further develop the skillset of current and future racers, safely and successfully.”

This partnership builds on both brand’s years of automotive and racing expertise. Founded in 1906 as “Stuttgarter Karosseriewerk Reutter,” Recaro has provided top-quality OEM as well as aftermarket race and performance seats since 1965. The brand’s seats are widely considered ‘the heart of driving’, and are representative of Recaro’s focus on safety, design, ergonomics, lightweight construction, and first-class quality. Skip Barber Racing School was founded in 1975 and serves as one of the largest auto racing schools in the world, operating a full system of racing and driving schools, championships, as well as corporate and OEM events.

Both Recaro and Skip Barber Racing School work with a number of auto racing teams and drivers. 30 percent of all drivers on the starting grid for the Indianapolis 500 for the last 25 years are Skip Barber graduates including Alexander Rossi, Ryan-Hunter Ray, Spencer Pigot, Colton Herta and Marco Andretti.

Norwegian Air Customers Donate to UNICEF

$3 Million Donated to UNICEF by Norwegian Air Passengers

Customers of Norwegian Air, the World’s Best Low-Cost Long-Haul Airline and Value Airline of the Year, have donated a total of three million dollars since a donation option was introduced to the booking process in July 2015.

Within its first year, the new donation option raised more than $720,000, and in July 2018, Norwegian introduced onboard donations featured in the personal in-flight entertainment system on its Boeing 787 Dreamliner fleet. American passengers are among the top donors with Californians donating the most to UNICEF.

Norwegian and UNICEF established its signature partnership in 2007. Since then the airline has supported various initiatives, which also includes its “Fill a Plane” campaign, saving hundreds of thousands of children. Five humanitarian flights carried out since 2014 have brought tons of emergency aid to the Central African Republic; the world’s second-largest refugee camp, Za’atari in Jordan; Mali; to Djibouti for relief to Yemen; and last year, to Chad.

Through the booking process customers can choose to donate $3, $5, $10 or $15, which will go directly to UNICEF. Donations can support the following:

  • $3 can provide a life-saving mosquito net, which will protect newborns against malaria;
  • $5 can enable UNICEF to vaccinate 20 children against polio;
  • $10 can provide an entire class of 20 students with exercise books; and
  • $15 can buy 38 packets of therapeutic food – enough for two-weeks of treatment for a malnourished child.

“I would like to personally thank all our wonderful customers for their generosity. Their donations help UNICEF ensure that even more children around the world get access to the future they deserve. When it is this easy to donate, we notice that many more contribute to such a great cause,” said Norwegian’s Founder and CEO, Bjørn Kjos.

“So much of UNICEF’s work is made possible by the ongoing generosity of partners like Norwegian Air,” said Caryl M. Stern, President and CEO, UNICEF USA. “We are incredibly grateful for the support and commitment of Norwegian Air and travelers to help UNICEF continue to put children first around the world. Every donation – large or small – makes a difference.”

Norwegian passengers donate the most as they also represent the largest nationality of the airline’s customer base. Most generous per donation, however, are the Danes. Among American customers, passengers out of Oakland are the most generous per donation (average $5.50 donation), followed by Los Angeles ($5.40) and New Yorkers ($5.08), although in total, more New Yorkers donated as the city is home to most Norwegian routes.

Top 10 routes where passengers have donated the most to UNICEF during their booking process:

1)  London – New York

2)  New York – London

3)  Bergen – Oslo

4)  Oslo – Bergen

5)  Trondheim – Oslo

6)   Los Angeles – London

7)   Stockholm – London

8)   London – Los Angeles

9)   Oslo – London

10) Oslo – Trondheim

Last year, nine Norwegian employees also raised more than $50,000 by representing the airline and UNICEF during the NYC Marathon. This year, another group of employees will do the same.

About Norwegian

Norwegian is the world’s fifth largest low-cost airline and carried over 37 million passengers in 2018. The airline operates more than 500 routes to over 150 destinations in Europe, North Africa, Middle East, Thailand, Caribbean, North and South America. Norwegian has a fleet of more than 160 aircraft, with an average age of 3.8 years, making it one of the world’s youngest and “greenest” fleets.

Norwegian has been named the Most Fuel-Efficient Airline on Transatlantic Routes by the International Council on Clean Transportation (ICCT) twice. Norwegian has been voted ‘Europe’s Best Low-Cost Airline’ by passengers for six consecutive years at the SkyTrax World Airline Awards 2013-2018, along with being named the ‘World’s Best Low-Cost Long-Haul’ Airline’ for the past four years. Norwegian employs more than 11,000 people worldwide.

Follow @Fly_Norwegian on Twitter, join the discussion on Facebook and keep up with our adventures on Instagram. For more information on Norwegian and its network, visit norwegian.com.

About UNICEF

The United Nations Children’s Fund (UNICEF) works in more than 190 countries and territories to put children first. UNICEF has helped save more children’s lives than any other humanitarian organization, by providing health care and immunizations, clean water and sanitation, nutrition, education, emergency relief and more. UNICEF USA supports UNICEF’s work through fundraising, advocacy and education in the United States. Together, we are working toward the day when no children die from preventable causes and every child has a safe and healthy childhood. For more information, visit www.unicefusa.org

Waam x FashionTV

2018 was the year where the issue of users’ privacy took the central stage. With the enactment of GDPR and the congressional hearing of Facebook’s Founder, Mark Zuckerberg, the issue of users’ ownership rights over their data was brought firmly into the public spotlight. Now with the start of a new year, it’s time for a change.

WAAM, a decentralized e-commerce blockchain platform, made it its mission to return data ownership rights back to their original owners- the users. On WAAM, users have the right to choose whether to share their personal data or part of it, for rewards or keep it private. By connecting retailers, apps, and users, in a consensual and direct manner, WAAM makes sure that all the players in its economy have something to gain, making it into a real win-win for all.

WAAM formed a strategic partnership with FashionTV, the international fashion and lifestyle broadcasting station, reaching over 1 billion people across the globe. FashionTV is planned to embed the WAAM protocol across its channels, making the WAAM token an officially acceptable currency.  

WAAM will be making its first leap into the e-commerce sphere through the fashion industry, the largest e-commerce vertical, with over 500 million USD in sales in 2018 alone. This goal will be further strengthened by the partnership with FashionTV, helping to make WAAM a household name, furthering its exposure through FashionTV’s close connections with thousands of celebrities and brands.

Another party to benefit from the partnership is inFASH, a social network for fashion lovers and the first app to have embraced the WAAM protocol. inFASH and WAAM established their partnership back in early 2018 and have been working together to increase the synergy between blockchain technology and fashion ever since. Operating on the WAAM platform will allow both inFASH and FashionTV to collaborate, providing inFASH with access to a mass audience of fashion enthusiasts, while FashionTV’s users will be able to benefit from a social platform on which they can both earn money from sharing their fabulous fashion sense as well as a better shopping experience complemented with special sales and discounts.

At its core the WAAM platform is designed to help create synergies and collaborations between different partners, whether it is by helping retailers directly connect with potential customers, or by helping apps to collaborate with one another, as is the case with inFASH and FashionTV, the motivation to create a solution that benefits all are the fuel that makes the platform successful and sustainable.

Maisha Simmons To Lead NAACP Foundation Relation Efforts

Maisha Simmons, MPA recently joined the NAACP as the Deputy Chief Director of Development/Sr. Director of Foundation Relations. Most recently Simmons served as a Senior Program Officer at the Robert Wood Johnson Foundation (RWJF) in an administrative role supporting the management of team operations and functions.

“We are excited to have Maisha as part of the Development Team at the NAACP to lead our efforts in Foundation Relations. She brings to our organization deep and trusted relationships within the philanthropic community and has the passion and dedication to support partnership between the NAACP and the funder community,” said Derrick Johnson, NAACP President and CEO.

For more than 20 years, Simmons has been dedicated to serving community organizations where she worked on issues like community violence prevention, early care and education, childhood obesity and youth development. Notably she led RWJF’s commitment to improving the health and well-being of young men and boys of color which was recognized during the Obama Administration through the My Brother’s Keeper Initiative.

“As one of the first Program Officers at RWJF to facilitate the relationship between NAACP and the Foundation I have seen first-hand the impact that can come from civic organizations in partnership with philanthropy to address some of the real challenges that communities face today. I look forward to continuing this practice at NAACP,” said Simmons.

Simmons is a graduate of Rutgers University and Baruch College and joins the Association as it restructures to better align its operations with the current political and civil rights climate.

Air Italy Signs Agreement with Bulgaria Air

The code share agreement will offer increased connectivity between the main Bulgarian cities and eight major destinations in Italy

Thanks to an interline commercial agreement, Bulgaria Air’s passengers will benefit from single tickets for traveling between Bulgaria and Air Italy’s US, Canada and Africa destinations

Air Italy and Bulgaria Air have entered into a code share partnership to offer customers enhanced connectivity between Bulgaria and eight major destinations in Italy, with effect from today.

Under the agreement, Air Italy’s “IG” code will be placed on Bulgaria Air flights between Milan Malpensa and Sofia, Varna and Burgas, which are all on sale from today with the first flights available from March 31st. At the same time, starting with the new summer IATA season, Bulgaria Air will put its “FB” code on Air Italy flights between Milan Malpensa and Rome Fiumicino, Naples, Olbia and Cagliari (Sardinia), Palermo and Catania (Sicily), and Lamezia Terme (Calabria).

Moreover, thanks also to the interline commercial agreement, Bulgaria Air’s passengers will benefit from single tickets for travel between Bulgaria and Air Italy’s US, Canada and Africa destinations operated from Malpensa: Miami, New York, Los Angeles and San Francisco (both from April), Toronto (from May), Cairo, Dakar, Accra and Lagos.

Air Italy Chief Operating Officer, Rossen Dimitrov, said: “The commencement of our partnership with Bulgaria Air is great news for passengers of both airlines. Our customers can now benefit from a new choice for connecting to Bulgaria via Milan Malpensa, from our seven key Italian destinations. Meanwhile, we are delighted to be welcoming Bulgaria Air’s passengers on board our new Air Italy flights from Milan Malpensa to Rome, Naples, Palermo, Catania, Lamezia Terme, Cagliari and Olbia.

“We are also very proud to be welcoming Bulgaria Air’s passengers traveling from Sofia, Varna and Burgas on board our new Air Italy intercontinental flights from Milan Malpensa to the US and Canada as they will experience our extremely comfortable widebody long-haul Airbus A330-200 and our new Business and Economy Class on board services.”

“It is a great pleasure to announce the new codeshare agreement which is only a step towards Bulgaria Air’s goal to offer passengers the opportunity to travel intercontinentally and connect Bulgarians all over the world. Our urge is to continually expand our portfolio of destinations and we are very happy that we have found a partner such as Air Italy who had already proven to be a responsible, innovative and progressive air career. Thanks to this partnership the passengers from the United States, Canada, Italy and Bulgaria can benefit and enjoy the same high quality and comfortable flights as always and reach numerous new destinations. We are happy to welcome all Air Italy’s passengers on board and be a part of creating a connection between Italy and Bulgaria,” said CEO of Bulgaria Air Hristo Todorov.

Flight tickets for the Italy/Bulgaria routes under the codeshare agreement are available for purchase at travel agents, or through each airlines’ website and call centers for travel from March 31st.

Prince Debuts Updated Tour Racquet

WHO/WHAT: Prince Tennis, the American-born leading global racquet sports brand is excited to partner with Lucas Pouille, top 30 ATP player, to debut the updated Tour 100P racquet at the tournament in Australia. The new Tour racquet launches with the global campaign, Live the Tour: Any Shot, Anywhere, which features a behind the scenes look into Lucas’ training and preparation leading into the upcoming season.

Developed with TeXtreme x Twaron, the Tour 100P is designed to further enhance the incredible feel and support of the popular Tour racquet. The new TeXtreme material increases laser-like precision while the addition of Twaron provides greater vibration damping for a better feel and sound. In addition, the new TourSeries re-introduces the O3 technology with the O3 Tour 100 bringing the benefits of an expanded sweet spot and more forgiving impact feel. These new racquets will provide the player with the confidence to hit any shot from anywhere on the court.

The new updated Tour will be available at Tennis Warehouse for $189.

SHOP: www.TennisWarehouse.com/Prince

VIDEO: Live The Tour: Lucas Pouille

RADD x Power 106 at Rolling Loud

The Entertainment Industry’s Voice For Road Safety – entered the hip hop arena with its Power 106 partnership at the popular Rolling Loud festival. The statewide “Go Safely California” DUI Awareness campaign (http://gosafelyca.org)  encourages the bar-going demographic to plan ahead with a designated driver, ride share, Uber, Lyft or taxi, was positioned at the festival’s main entrance at Banc Of California Stadium Grounds, covering more than 100,000 attendees over the two day event. RADD® supporter Toyota, donated vintage Scion hats as giveaways to concert attendees visiting the RADD® booth to support responsible driving and road safety. Power 106 supported the “Go Safely California” campaign with radio spots voiced by popular morning drive time DJ, J Cruz and a social media integration.  Listen here.  See Rolling Loud event photos here.

RADD®, which stands for Recording Artists Against Drunk Driving, is on more than 53 college campuses in California with a combined student population of 1.3 million and three military bases with reach to over 55,000. The campaign is backed by a grant from the California Office Of Traffic Safety (OTS) through the National Highway Traffic Administration (NHTSA/USDOT).

RADD®’s peer-to-peer program that features music talent is designed to reduce DUI arrest and fatalities, by encouraging everyone to “plan ahead” with a round-trip designated driver, ride share, Uber, Lyft or taxi. RADD®’s message is “have fun, plan ahead.”  Drinking and driving is not an option.

There has been an uptick of DUI’s and road fatalities reported daily. With the holiday season upon us, we can realistically expect more.

The iconic “Friends Don’t Let Friends Drive Drunk” celebrity campaign was produced by RADD® and is the proud two-time recipient of the U.S. Department of Transportation’s prestigious Public Service Award and a Governors Highway Safety

Association honoree. RADD® is also the recipient of a 2016 Bulldog Not-for-Profit Awards bronze medal for Best Issue/Cause Advocacy Campaign.

Caesars Entertainment x Las Vegas Stadium

Caesars Entertainment Corporation announced today an unprecedented 15-year partnership that will make Caesars Entertainment (Caesars) the first founding partner of the Las Vegas Stadium, the future home of the Las Vegas Raiders, elevating Caesars’ profile in professional sports.

“The Raiders are proud to welcome Caesars Entertainment as a founding partner of Las Vegas Stadium,” said Marc Badain, President of the Raiders. “We are honored to align with a company that shares the Raiders’ values of improving the local community and delivering exceptional customer service in creating this transformative project.”

“Sports have long been a core part of the Caesars experience,” said Chris Holdren, Chief Marketing Officer for Caesars Entertainment. “With this deep partnership, Caesars will become an essential part of the game time ritual for Raiders fans everywhere. From activations to exclusive experiences, fans of the silver and black will see Caesars as their home on game day.”

The historic partnership also marks the first Raiders deal with a gaming and hospitality company, providing select Caesars Entertainment customers and Total Rewards members access to exclusive experiences like the customized Caesars-branded Owners Suite at the 50-yard line of the Las Vegas stadium, VIP Dinners on the field, training facility events, fantasy camp participation, stadium tours, along with tickets to home games and most stadium events.

As a Founding Partner, Caesars Entertainment will host a branded stadium entrance and drop off zone, digital signage, media, radio and print assets in addition to alumni, player and cheerleader appearances – giving the company a commanding presence.

This partnership with the Las Vegas Raiders follows the company’s recent announcement with the Baltimore Ravens, Maryland’s only partnership between a National Football League team and a casino.

The 65,000-seat stadium will bring 520,000 people to home games each year, when it opens for the 2020 NFL season.