Posts tagged with "p zero"

Aston Martin, pirelli, 360 MAGAZINE

ASTON MARTIN × PIRELLI

PIRELLI SELECTED AS EXCLUSIVE TIRE SUPPLIER FOR THE BRAND-NEW ASTON MARTIN DBX

P ZERO FOR THE TRACK, SCORPION ZERO FOR OFF-ROAD, SCORPION WINTER FOR ICE AND SNOW  

Nearly three years of hard work in close collaboration with Aston Martin’s engineers have resulted in three different tires to showcase the capabilities of the new DBX. This latest Aston Martin is equipped exclusively with Pirelli tires, following a painstaking development process designed to meet the exact requirements of the famous British manufacturer. The P Zero for the DBX has been developed to offer the best possible performance and handling while the Scorpion Zero AS will go off-road, and the Scorpion Winter delivers safety and performance even in in winter conditions, with the same dynamic drive as experienced in summer.

This joint development work, which is a hallmark of Pirelli’s ‘perfect fit’ strategy, began with laboratory testing before moving on to outdoor testing in varied conditions. The wet weather capabilities of the tires for the new Aston Martin DBX were refined at Pirelli’s test track in Vizzola near Milan, while tire performance on ice and snow was honed at Pirelli’s winter test facility at Fleurheden in Sweden. Outright performance was developed at the famous high speed Nardo circuit in southern Italy. The final validation came at the epic Nürburgring Nordschleife in Germany: the ultimate test for any car and tire package.

P ZERO, A TIRE FOR GRAN TURISMO

The new Aston Martin DBX delivers maximum performance thanks to P Zero tires that have been developed especially for the vehicle. In particular, the compound is derived from tires used for GT cars, to maximise the V8 turbo power of the new Aston Martin. The P Zero compound for the DBX also produces maximum grip on the track. The zero-degree belt in the structure of this P Zero marked A8A on the sidewall (to identify specific tires for the Aston Martin DBX) uses a new hybrid material that offers better steering feel to enhance pleasure behind the wheel. Furthermore, it brings the overall weight of the tire down, reducing rolling resistance and fuel consumption.

SCORPION ZERO AS, FOR SPORTS PERFORMANCE OFF ROAD

The Pirelli Scorpion Zero AS is instead designed for those who also intend to use their DBX off-road. Aston Martin’s goal is to create possibilities for their customers, by offering a vehicle that is as versatile as possible while maintaining the performance and emotion that is synonymous with their cars. To achieve this objective, the Scorpion Zero tread pattern has been redesigned to optimize its off-road capabilities, with more rigid blocks towards the outside of the contact patch that provide enhanced grip in tricky conditions.

SCORPION WINTER: MAXIMUM SAFETY ON ICE AND SNOW

The Scorpion Winter, Pirelli’s specialized winter tire for SUVs, has been optimized for winter weather – right down to temperatures of -22oF– to guarantee maximum efficiency even in the most extreme conditions. Pirelli has modified the materials that make up the carcass of this tire to provide the best possible steering feel, even in winter. As a result, performance driving is not just a summer activity in the DBX.

PIRELLI AND ASTON MARTIN

Pirelli and Aston Martin have always enjoyed a long and close relationship. The arrival of the new DBX, which is only available to run on Pirelli tires, means that the Italian firm now equips 50% of all new Aston Martins, including iconic models such as the DBS Superleggera and new Vantage.

Pirelli, Audi, 360 MAGAZINE

PIRELLI × 5G NETWORK

PIRELLI: DEVELOPS WORLD’S FIRST TIRES THAT INTERACT WITH THE 5G NETWORK

CYBER TIRE DETECTS AND TRANSMITS INFORMATION RELATED TO LESS THAN OPTIMAL ROAD SURFACE CONDITIONS TO THE VEHICLE AND OTHERS NEARBY THROUGH THE NETWORK

Pirelli is the first tire company in the world to transmit information detected by intelligent tires regarding the road surface via the 5G network. The company presented the “World-first 5G enhanced ADAS (Advanced Driver Assistance Systems) services” use case. The demonstration took place during “The 5G Path of Vehicle-to-Everything Communication” event organized by the 5GAutomotive Association, of which Pirelli is a member.

Pirelli, Ericsson, Audi, Tim, Italdesign and KTH together staged a demonstration that took place on the roof of the Lingotto building showing how a vehicle equipped with the sensor-fitted Pirelli Cyber Tire and connected to the 5G network was able to transmit the risk of aquaplaning detected by the tires to a following car. This was thanks to 5G’s ultra-high band and low latency.

The tire is the only point of contact between the vehicle and road and, thanks to the technology which Pirelli is perfecting, it communicated with the vehicle, driver and, was transmitted by 5G, with the entire roadway infrastructure. The Pirelli Cyber Tire, equipped with an internal sensor, will, in the future, supply the car with data relative to the tire model, kilometers clocked, dynamic load and, for the first time, situations of potential danger on road surfaces, from the presence of water to poor grip. This information will enable the car to adapt its control and driving assistance systems, greatly improving the level of safety, comfort and performance. In addition, it will provide the same information to other cars and the infrastructure. Thanks to the potential of 5G, Pirelli is able to place the tire inside a wider communication context which involves the enter ecosystem of on-road transportation, actively contributing to the development of solutions and services for future mobility and systems of autonomous driving.

This year Pirelli also presented its Italia Track Adrenaline, a product for lovers of track days, which includes a line of sensor-fitted P Zero Trofeo tires. Track Adrenaline is a true track engineer in virtual form, which monitors tire pressure and temperature in real time and combines this information with telemetric data to provide the driver indications and suggestions on how to improve his or her on-track performance.

The “sensoring” of tires is an integral part of Pirelli’s “Perfect Fit” strategy, focused on the development of “tailor made” products and services to meet the needs of carmakers, fleets and drivers in general, with a view to the future and the changes underway in mobility.

pirelli, 360 MAGAZINE, tires

TAILOR-MADE PIRELLI TIRES

FOR THE LATEST FERRARI 488 CHALLENGE EVO

At the Finali Mondiali in Mugello, the new GT car for Ferrari’s one-make challenge will be presented on Pirelli tires that have been especially made for it. This opens yet another fascinating chapter in the exciting 27-year history that unites these two iconic Italian companies

Pirelli has presented the new Pirelli P Zero DHA tire for the new Ferrari 488 Evo for the 2020 season and beyond on all four Ferrari Challenge championships (Europe, North America, Asia Pacific and UK). Racing supercars and hypercars from the celebrated XX programme, as well as historic Formula 1 cars, all on Pirelli tyres, were also featured in the thrilling presentation.

PIRELLI AND THE FERRARI CHALLENGE, 27 YEARS TOGETHER

During the 27th Ferrari Finali Mondiali at Mugello, Pirelli presented the tire for the Ferrari 488 Challenge Evo. It’s a tire that meets all the demands imposed by Ferrari, allowing the new racing machine to lap faster than its predecessor. Pirelli has been the exclusive supplier to the Ferrari Challenge since the series made its debut in 1993, in all the regions of the world where these championships run.

SEVEN MONTHS ON SEVEN CIRCUITS

Pirelli’s engineers worked in close collaboration with their counterparts at Ferrari for nearly seven months to create this latest tire. The new tire, available in 275/675-19 DHA size (at the front) and 315/705-19 DHA (at the back) was developed starting from a virtual model, which can also be used for driving simulators. Its characteristics were then validated through indoor laboratory tests, before real life testing was carried out on seven European circuits, including Vallelunga, Mugello, Le Castellet and Silverstone. These sessions helped to assess road holding and integrity in different driving and weather conditions, confirming the all-round performance of the new 488 Challenge Evo. This latest P Zero adopts a new tread compound and is made on the motorsport production line at Pirelli’s factory in Romania, where the company also makes the tires for Formula 1.

MOTORSPORT: AN OPEN AIR LABORATORY

Mario Isola, Pirelli’s head of F1 and car racing, said: “The Ferrari Challenge represents an important technical collaboration as it allows our engineers to develop solutions in extreme conditions that can then be transferred to our road car tires. The latest evolution of our P Zero tires for the Ferrari 488 Challenge Evo demonstrates once again how Pirelli’s advanced technology combines with the best of the automotive industry in motorsport as well.”

Pirelli P Zero Named As Best Performance Tire

PIRELLI P ZERO NAMED AS BEST PERFORMANCE TIRE BY EVO MAGAZINE

P Zero set fastest wet and dry lap times but was also judged to be safe and communicative by evo’s experienced testers, who say you can “feel the grip”

The Pirelli P Zero tire has beaten all its leading rivals in an important tire test organized by evo magazine, underlining Pirelli’s hero product as the undisputed world leader when it comes to ultra-high performance.

Evo, whose slogan is ‘the thrill of driving’, was founded in 1998 and is published in several international editions, making it the magazine of choice for performance car enthusiasts worldwide.

During its eagerly awaited summer tire test, evo compared the leading performance tires currently on sale, pitting the P Zero against seven other well-known rivals from established tire manufacturers in a series of probing challenges.

These tests were designed to assess key aspects such as handling, acceleration and braking under a variety of different circumstances, both in the wet and the dry. The test included both objective measurements – with tire performance measured in a controlled environment – as well as subjective assessments, where a variety of experienced evo road testers drove on the tires to evaluate driver feedback and feel how they interacted with the car and surface.

THE FASTEST ON WET AND DRY

The Pirelli P Zero stood out as the overall test winner by a convincing margin. “Scoring no fewer than six top results, the Pirelli was especially impressive in the wet and by far the most impressive tire subjectively,” wrote evo. “It set fastest laps in the wet and the dry and you could feel the grip.”

The evo tire test was carried out with the latest P Zero in 18-inch size, one of the most popular measurements in Pirelli’s performance range – which will also be the diameter that FIA Formula One World Championship adopts with Pirelli from 2021 onwards. Pirelli P Zero sizes start in 18-inch size and go all the way up to 22 inches, equipping some of the most desirable supercars and hypercars in the world.

CHOSEN BY MAGAZINES AND BY PRESTIGE CAR MAKERS

The evo test win backs up another important test win for Pirelli earlier this year, when the P Zero was judged to be the best of 11 summer tires by renowned German publication Auto Bild, which praised its: “excellent performance with no weak points.”

P Zero tires are now chosen by more than 50% of the world’s prestige cars as original equipment, meaning that over half the world’s most desirable cars leave their factories on Pirelli tires. Currently, there are more than 1.100 homologations of P Zero.

PIRELLI × PORSCHE PARADE

PIRELLI SUPPORTS THE PORSCHE CLUB OF AMERICA IN CELEBRATION OF ITS 64TH ANNUAL PORSCHE PARADE

 

Pirelli will be once again supporting the Porsche Club of America annual parade, now in its 64th year, by sponsoring the Welcome Party to kick-off the week’s events. This year, the legendary Porsche Parade will take place in Boca Raton, Florida from July 21-27.

As a powerful and prestigious tire brand that has become an icon of excellence, Pirelli has continued developing as well as producing tailor made tires for Porsche since 1982 including the P Zero, Scorpion and Pirelli’s Collezione tires – which will be on display at the Pirelli stand during the parade for Porsche Club members to learn about and immerse themselves in the many Pirelli products available in America.

“It is a pleasure for Pirelli to participate in the historic Porsche Parade and continue to strengthen the partnership it has built with the Porsche Club of America, the largest single-brand club in the world,” stated Marco Crola, CEO of Pirelli Tire North America. “Pirelli is the absolute world leader in the prestige segment, claiming 50% of the market. For us, prestige means bespoke tires that contain state-of-the-art technology on the inside but are also closely focused on the individual needs of the customers who will eventually drive them. Including, of course, Porsche owners. The two brands are aligned on many levels and we hope to work together for many years to come.”

The Porsche Parade is Porsche Club of America’s signature annual event and is exclusive to club members only – over 1,500 from all over North America. In addition to the parade, attendees can experience competitive events, tours, an art show, and other social gathering opportunities.

“Pirelli continues to be a longstanding fixture at the Porsche Parade, our most coveted event,” stated Vu Nguyen, Executive Director at Porsche Club of America. “Always with an exciting surprise in store, Pirelli will greet eager attendees at the Welcome Party to officially kick-off the weeklong event.”

This year, the Porsche Parade will be held at the Boca Raton Resort & Club in Boca Raton, Florida. For more information on the Porsche Parade visit Pirelli or the official Porsche Parade website. 

Pirelli 2019 Tire Range Presentation for Formula 1

Next year, there will be just three P Zero colors at each race. These will always be the same – white, yellow and red – denoting the hard, medium and soft tire choices respectively at every Grand Prix. But that doesn’t mean that there will be only three tire compounds.

Instead, the hard, medium and soft tire compounds will continue to vary to suit the different characteristics of each track. For instance, a Red soft tire for Monaco will differ substantially from a Red soft tire for Silverstone or Suzuka. The precise number of tire compounds available, covering a wide spectrum from soft to hard, will be communicated in December after homologation from the FIA. Before every race next year, Pirelli will reveal which exact tire compounds form the hard, medium and soft choices for the weekend. This new system makes it easy for the casual fan to tell the difference between the tires, yet still allows people who want more detail to know which of the specific tire compounds available are being used.

The colors for the Cinturato intermediate tire and full wet tires remain unchanged next year – green and blue respectively. Mario Isola, Pirelli’s Head of Car Racing – “We’ve been talking about this with the Teams, FIA and Formula 1 for a while. The idea behind the change is to make all the tires more easily recognizable and explainable – especially for television – while still clearly denoting which specific tire compounds are being used at each race”.

Pirelli Shines at Monterey Car Week

From August 18, Monterey County became America’s capital of automotive culture. The Monterey Car Week, which ends on August 26, has attracted thousands of enthusiasts, with Pirelli – a vital partner of the world’s most exclusive car manufacturers – playing a starring role.

The Italian firm is sponsor of ‘The Quail, A Motorsports Gathering’, which is one of the key events of the Californian car week, with more than 5000 visitors and 250 cars. Now celebrating its 16th anniversary, this event is synonymous with exclusivity. Starting from the venue: the Quail Lodge & Golf Club in Carmel, an oasis of green set against the backdrop of the imposing Santa Lucia mountains in California.

The brands present among the 250 acres of The Quail are just as impressive. Among them are Pagani, McLaren and Lamborghini – all of whom use Pirelli tires exclusively as original equipment – which have chosen The Quail as the venue to exhibit some of the most important models in their range.

Pirelli is also showcasing some of its most iconic products. First and foremost is the P Zero, the ultra high performance tire chosen by some of the world’s most powerful supercars, many of which are present at the Quail.

The Collezione range also takes pride of place: a family of tires developed by Pirelli for classic cars that combine modern technology with vintage looks. These use cutting edge compounds to offer maximum grip and water evacuation, in order to guarantee the highest standards of safety and dependability without compromising on looks.

As a result, Collezione tires are on many of the classic cars at The Quail, which is just as much about timeless classics as it is about modern cars. Among there are a number of examples of the Lamborghini Espada and Lamborghini Islero, which celebrate their 50th birthdays, not to mention the iconic Porsche 356, which first saw the light of day exactly 70 years ago.

It’s this blend of the past and future, as well as enthusiasm for cars and the finer things in life, which make The Quail one of the jewels in the crown of Monterey Car week. It’s a unique event, where car manufacturers share the space with six gourmet pavilions – including one dedicated to Italian food, which is also sponsored by Pirelli. It all adds up to an unforgettable and uniquely refined atmosphere.

Pirelli and Pagani 10 years of technical partnership at The Quail

The 2018 Quail also marked an important landmark: 10 years of technical partnership between Pirelli and Pagani. Back in 2008, Horacio Pagani first decided to entrust Pirelli with the task of making tires for his increasingly powerful and exclusive hypercars built in Modena.

It was an Italian marriage that got off the best possible start when, only a few months later, a Pagani Zonda equipped with P Zero, set a new record at the Nürburgring. Since then the partnership has gone from strength to strength. Every Pagani car now leaves the factory on made to measure Pirelli tires. This tailor-made approach, a cornerstone of Pirelli’s philosophy, has ensured the highest standards of performance and safety for Pagani since 2008. It’s a genuine partnership, with Pirelli’s engineers working hand in hand with their counterparts at Pagani throughout all the phases of research and development, coming up with compounds and processes that are specifically suited to the characteristics of each model.

Pirelli Sets A New Record

There’s a new lap record at the Nurburgring-Nordschleife and another record for Pirelli, continuing a sequence that began in 2010. In the last eight years, there have been eight records set at the ‘Green Hell’ by cars equipped with Pirelli P Zero tires. Specifically, the P Zero Trofeo R: a motorsport tire homologated for road use as well.

The most recent lap record was set by the Lamborghini Aventador SVJ, which has achieved another benchmark at the historic German track: a lap of 6m44.97s. For Lamborghini, this is the second record established in the last three years: an illustrious achievement that started with the Aventador LP-750-4 SV, which set a time under the seven-minute barrier, followed by the (whose record stood until September 2017) and now the Aventador SVJ.

The latest version of the V12-powered Lamborghini will be delivered to customers with Pirelli P Zero Corsa tires as standard, whereas the record-breaking P Zero Trofeo R tires will be available as optional equipment. Both tires have been developed in new versions specific to the Aventador SVJ, as a result of the close collaboration between Lamborghini engineers and those of Pirelli, who have been able to maximize performance by adapting the characteristics of the tires to those of the car.

One particular reference during the development process was the lap time at the Nardo handling circuit in Italy, where the Aventador SVJ and its new P Zero Corsa tires was able to make a gain of two seconds per lap compared to the P Zero Corsa fitted to the previous Aventador SV. For this new Lamborghini, the main challenge was to marry the four-wheel drive system with four-wheel steering. The tires also have to guarantee a consistent rotation, in order to optimally distribute the torque so that the Haldex clutch system is not stressed.

The Nurburgring Nordschleife is loved by everyone who is passionate about driving, as well as by the world’s leading car manufacturers, who use the 20.6 demanding kilometers of track to develop their most performance-focused models. Pirelli also uses the epic Nordschleife to fine-tune all the different versions of P Zero tires, which have now reached 1028 specific homologations, created according to the requests of manufacturers who want to ensure that their cars are equipped with tires capable of complementing each model’s performance. So every car ends up with its very own Pirelli P Zero tire, which can be distinguished with a specific marking on the sidewall – such as ‘L’ for Lamborghini.

Pirelli Leads in Original Run Flat Equipment

Pirelli has underlined its status as the preferred brand for premium and prestige car makers, proven by over 500 homologations for Run Flat tires. This is technology that allows drivers to keep going even with a puncture, so that they can reach their nearest tire dealer to change the tire. In total, there are 516 homologations of Pirelli Run Flat tires: in other words tires that have been chosen by manufacturers as original equipment for their new cars. These include 326 summer tire, 100 winter tire, and 90 all-season tire homologations. As a result, Pirelli now has more than 2800 manufacturer homologations for its product range.

Alfa Romeo is the latest marque to have homologated Pirelli Run Flat tires on its Giulia sedan. Manufacturers such as BMW, Cadillac, Dodge, Jeep, Mercedes, Mini and Rolls-Royce also use Pirelli tires that can keep going after a puncture. Even when a tire pressure monitoring system indicates a sudden loss of pressure, these tires are able to carry on driving for 50 miles at a maximum speed of 50mph. The specially-designed tire sidewall structure is capable of supporting the weight of the car, ensuring a safe journey to the nearest tire dealer. Pirelli’s bespoke Self Supporting system uses special reinforcements inserted into the sides of the internal structure that are able to withstand both the vertical and horizontal loads on the car.

Pirelli’s Run Flat technology is available on P Zero, Cinturato, Scorpion and Scorpion Winter, Winter Sottozero 3 and Winter Sottozero Serie II. Consequently, the range is able to cover 97% of fitments in 18-inch size or higher, with 24 exclusive product codes: which are sizes that no other tire manufacturer sells. Pirelli is the leader in the Run Flat sector, both when it comes to summer and all-season tires as well as winter.

Run Flat technology responds to the demands of prestige and premium car manufacturers for a level of personalization precisely tailored to the technical characteristics of their vehicles. Throughout the development process, which takes two or three years, Pirelli’s engineers work hand in hand with their counterparts at each manufacturer to create specific tires that are distinguished by a special marking on the sidewall. For each manufacturer, there is a bespoke tire – which is at the very heart of Pirelli’s perfect fit strategy.

About Pirelli

Pirelli was founded in 1872 and has its headquarters in Milan, Italy. Pirelli focuses its business on the high end, premium product segment where it is a world leader. Pirelli has a commercial presence in over 160 countries and 19 factories in 13 countries. Successfully competing in motorsports since 1907, Pirelli is currently the exclusive supplier of the Formula 1 championship, the Superbike world championship, and many other championships around the world. Pirelli Tire North America (PTNA) includes the Modular Integrated Robotized System (MIRS) facility and research and development center at its Rome, Georgia headquarters, a state-of-the-art manufacturing plant in Silao, Mexico, sales and marketing offices in New York City, Los Angeles, Detroit, Montreal and Mexico City, and a prestige flagship store in Los Angeles. The company manufactures, distributes and markets original equipment and replacement tires for export and domestic car/motorcycle applications. For more information regarding Pirelli, please visit www.pirelli.com.

PIRELLI AT 2018 PIKES PEAK INTERNATIONAL HILL CLIMB

PIRELLI CELEBRATES RECORDS AND VICTORIES ON BOTH FOUR AND TWO WHEELS

AT 2018 PIKES PEAK INTERNATIONAL HILL CLIMB

New Acura and Bentley records and the third best time in history by Simone Faggioli all achieved with Pirelli tires

June 28th2018ThePikes Peak International Hill Climb is one of the most esteemed motorsports events of the year. And as a leader in motorsports on both two and four wheels, Pirelli was of course present at this year’s event over the weekend, achieving success in both fields in the unique race up Pikes Peak hill in Colorado, which is the highest summit in the Southern front of the Rocky Mountains.

Rhys Millen(Bentley) set a new Pikes Peak SUV record time of 10:49.902 in the 2018 Bentley Bentayga, equipped withPirelli P Zero™road tires.

On Pirelli P Zero slick tiresAcuraachieved three new course records and three podium finishes as follows:

·PPC-Pikes Peak Open Class CourseRecordby Peter Cunningham in a 2018 Acura TLX GT: 9:27.352

·Hybrid Powertrain Course Recordby James Robinson in a 2017 Acura NSX: 10:02.448

·Front Wheel Drive Course Recordby Nick Robinson in a 2018 Acura TLX A-Spec: 10:48.094

The same P Zero slicks were used bySimone Faggiolito set a time of 8:37.230 in a 2018 Norma M20 SF PKP: this was the third best time ever with a combustion engine recorded in the history of the Pikes Peak event, which has been running since 1916. And this was the top overall time with a combustion engine at this year’s event.

Pikes Peak, the second oldest annual motorsports race in the United States, was also the occasion for Pirelli to present its completely renovatedPirelli Hillclimbrubber range. It includes a wet tire, a Cinturato, and three slick tires: Ultrasoft, Supersoft and Soft. And this really was the ultimate combination used by drivers utilizing Pirelli to take home their respective successes at Pikes Peak.

Also known as the ‘The Race to the Clouds’, Pikes Peak represents a very important technical challenge for the tires above all.

“The biggest challenge tires face is from the vast temperature changes participants experience during the course of the race at different elevations. At the start of the race, the average temperature is 77 degrees Fahrenheit, while at the top of the hillclimb it can be 32 degrees Fahrenheit or it can snow at the highest point (14,110 feet), like it did for the race on Sunday. Another difficulty comes from the bumpy asphalt, in part due to the tracks created from clearing the snow which can ruin it. Therefore it is necessary to develop a tire which guarantees grip both in high temperatures at the start and in lower temperatures as the drivers ascend the hill; as well as maximum driveability on uneven asphalt. And, considering the new records and success this year, this is exactly what Pirelli tires have done,” said Terenzio Testoni, Pirelli Off road Activity Manager.

Moving onto two wheels, Pirelli also attained the following results: a clean sweep of the Heavyweight Class on Pirelli tires, withCarlin Dunne(Ducati) in first place, thenRennie Scaysbrook(KTM) andCodie Vahsholtz(Ducati) in second and third on the podium respectively; plus a new Middleweight Class record by Chris Fillmore (KTM), who smashed the record by more than 30 seconds with a time of 10:04.38 to take the title on the iconicPirelli DIABLO™ SUPERBIKE(SC1 front, SC0 rear) tires.

About Pirelli

Pirelli was founded in 1872 and has its headquarters in Milan, Italy. Pirelli focuses its business on the high end, premium product segment where it is a world leader. Pirelli has a commercial presence in over 160 countries and 19 factories in 13 countries. Successfully competing in motorsports since 1907, Pirelli is currently the exclusive supplier of the Formula 1 championship, the Superbike world championship, and many other championships around the world.

Pirelli Tire North America (PTNA) includes the Modular Integrated Robotized System (MIRS) facility and research and development center at its Rome, Georgia headquarters, a state-of-the-art manufacturing plant in Silao, Mexico, sales and marketing offices in New York City, Los Angeles, Detroit, Montreal and Mexico City, and a prestige flagship store in Los Angeles. The company manufactures, distributes and markets original equipment and replacement tires for export and domestic car/motorcycle applications.For more information regarding Pirelli, please visitwww.pirelli.com