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360 MAGAZINE, Reebok, r58, complexcon

ComplexCon 2018

By Krishan Narsinghani

For the third annual year, ComplexCon takes over the greater LA area. Set in Long Beach, California, major brands and celebrities flooded their convention center to witness spectacular musical acts, speakers, brands and art. Over the two days, 360 Magazine visited various booths – Puma, Champion, Reebok, Pink Dolphin, 1800 Tequila, Cadillac and more. Reebok’s exclusive ComplexCon shoe, the R58 stunted vibrant colors and introduced all three logos shown for the first time.

Takashi Murakami, contemporary artist on the host committee, sprinkled his aesthetics across the summit (in addition to a collaboration with Drake’s OVO). 1800 Tequila partnered with artist Adam Lucas and streetwear designer Nicky Diamonds for custom-made vintage denim jackets which were raffled at this year’s program. Attendees waiting in line for the McDonald’s installation were treated with Mcnuggets and fries before choosing patches to press onto free backpacks and shirts.

Recording artist Tinashe was a 360 favorite. The urban singer performed hits “Company” and “2 On.” Other performances included Lil Baby, Nav and T-Pain while the crowd also bopped to headliners Rae Sremmurd and Future. Duo Sremmurd surprised fans with a special appearance from rapper Tyga.

ComplexCon(versations) topics revolved around today’s thought on politics, culture, fashion and music. Billboard producer of the decade, Pharrell Williams was a host due to his creative sense on the latest pop culture trends. Tommy Hilfiger spoke on his relationships with Hip-Hop and the connections between music and fashion. Jaden Smith and Yara Shahidi discussed growth out of chaos and how youth should address political issues. Rapper and icon, Nas, spoke on the behind-the-scenes of film, “Belly” and how it changed Hip-Hop and Hollywood.

Belly × Mumble Rap

BELLY RELEASES NEW TAPE, MUMBLE RAP 

EXECUTIVE PRODUCED BY BOI-1DA, DANNYBOYSTYLES & BELLY 

Multiplatinum-certified Academy® Award-nominated and GRAMMY® Award-winning Toronto rapper, singer, songwriter, and producer BELLY unveils his new tape, Mumble Rap, today. It’s available HERE via XO/Roc Nation/Republic Records.

 

The project represents an important statement for the artist. Executive produced by Boi-1da, BELLY, and Dannyboystyles, the 11-track collection which includes a guest feature from Pusha T harks back to the art of spitting, slyly name-checking modern “Mumble Rap” as it unseats the movement with classic charisma and rambunctious rhymes.

 

Watch the “Mumble Rap” video HERE and “Lullaby” video HERE.

 

Moreover, he goes deep with the subject matter. He shot the music video for “Immigration To The Trap” in dangerous immigrant-heavy neighborhoods of France, namely Bondy Nord and Sevran in the 93 District. As an immigrant from Palestine himself, BELLY wanted to speak candidly about the topic in provocative and powerful clip as he viscerally spits the chant, “Immigration To The Trap, generation to adapt.” He doesn’t hold anything back with his bars or the visuals. Between a soulful hook, “Lullaby” dives into his deep lyricism, while the video captures a pronounced rawness shot in the studio with Boi-1da. Arriving at a powerhouse climax, everything culminates with the heavenly delivery of “All Alone” where he poetically admits, “Four in the morning and you still calling. No matter how far I try to go, I keep on falling. Now it’s five in the morning and I’m still calling. No matter how far I try to go, I feel so lost here on this road. And I’m all alone.”

  

BELLY packs the punchiest flow and wildest wordplay north of the border. Carving out a devout underground following in addition to making a name for himself as a songwriter, he landed an RIAA Gold-certified smash with “Might Not” [feat. The Weeknd] from his 2015 project Up For Days. 2016’s Another Day In Paradise followed, boasting cameos from the likes of Travis Scott, Kehlani, B-Real, and Lil Wayne. Most recently, Inzombia placed hip-hop in a state of shock and awe with the hit “Frozen Water” [feat. Future]—which amassed over 11 million Spotify streams—as well as collaborations with heavy hitters such as Young Thug, Jadakiss, Ty Dolla $ign, and more. His influence extends beyond his own discography though. Not only did BELLY write “6-Inch” for Beyoncé, but he also co-wrote six tracks from The Weeknd’s chart-dominating triple-platinum 2015 epic, Beauty Behind The Madness, including “Earned It (Fifty Shades of Grey)”, receiving an Academy® Award nod for “Best Original Song” and notching the GRAMMY® Award for “Best R&B Performance.”

 

FOR MORE INFO ON BELLY, PLEASE CONTACT:

Matthew Bernal

Republic Records

Matthew.Bernal@umusic.com

 

Mumble Rap Links

iTunes: https://Belly.lnk.to/MumbleRapDL/itunes

Apple Music: https://Belly.lnk.to/MumbleRapDL/applemusic

Spotify: https://Belly.lnk.to/MumbleRapDL/spotify

Google Play: https://Belly.lnk.to/MumbleRapDL/google-play

TIDAL: https://Belly.lnk.to/MumbleRapDL/tidal

Deezer: https://Belly.lnk.to/MumbleRapDL/deezer

ABOUT REPUBLIC RECORDS

A division of Universal Music Group, the world’s leading music company, Republic Records is home to an all-star roster of multi-platinum, award-winning legends and superstar artists such as Ariana Grande, Aminé, Black Sabbath, DNCE, Florence + the Machine, Gotye, Hailee Steinfeld, James Blake, James Bay, John Mellencamp, Jordan Smith, Julia Michaels, Keith Richards, Kid Cudi, Liam Payne, Marian Hill, Of Monsters and Men, Post Malone, Seth MacFarlane, Stevie Wonder, and more. Founded by brothers and chief executives Monte and Avery Lipman, it is also comprised of innovative business ventures, including American Recordings (The Avett Brothers, Towkio), Boominati Worldwide (Metro Boomin), Brushfire (Jack Johnson), Casablanca Records (Giorgio Moroder, KUNGS, Tïesto), Cash Money (Drake, Lil Wayne, Nicki Minaj), Hollywood Records (Sofia Carson, Zendaya), Lava Records (Greta Van Fleet, Jessie J, Lorde), Monkeywrench (Pearl Jam), XO (The Weeknd), Roc Nation (Belly, Justine Skye, The Dream), Tuff Gong (Damian Marley), Victor Victor Records (D Savage, Ski Mask The Slump God), among others. Republic also maintains a long-standing strategic alliance with country powerhouse Big Machine Records (Taylor Swift), and Universal Music Latin Entertainment (Luis Fonsi, J Balvin). In addition, Republic has expanded to release high-profile soundtracks for Universal Pictures (Fifty Shades of Grey, SING), Fox TV (Lee Daniels’ STAR), and NBC TV (The Voice), as well as other notable film and television franchises.