Posts tagged with "Outkast"

Yung Gravy Releases “Magic”

YUNG GRAVY RELEASES NEW SINGLE “MAGIC”

Buzzing Minnesota-born rapper Yung Gravy releases his new single “Magic” today.

Listen to “Magic”: HERE

“Magic” follows up the viral success of his Snow Cougar EP, which features a bevy of bangers including “Mr. Clean” and “1 Thot 2 Thot Red Thot Blue Thot,” which are both certified gold by the RIAA. The rapper just wrapped up his sold out US tour and is ready for the world to hear his new music.

Inspired by everyone from OutKast, Nate Dogg, Curren$y, and Action Bronson to Patrice Rushen and The Blackbyrds, Yung Gravy ditched class took to SoundCloud to begin releasing music in 2016. The first song he uploaded, “Karen”, quickly garnished new fans and stirred a palpable buzz online. His first EP, Mr. Clean, went viral on the strength of “Continental Breakfast”—which cracked the 1-million mark on Soundcloud. Sandwiching a sample of The Chordettes’ “Mr. Sandman” between raunchy and raw rhymes, the title track “Mr. Clean” soundtracked countless fan videos and ignited 9.6 million Soundcloud plays in under a year. Throughout 2017, he prolifically unleashed a string of nonstop music, including Thanksgiving’s Eve, Yung Gravity EP, and Baby Gravy EP. Soon, he reached #1 on Indify and had labels knocking at his door.

Follow Yung Gravy on Social Media

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Gunna Releases Debut Album

GUNNA RELEASES HIS DEBUT ALBUM DRIP OR DROWN 2

Features Include: Young Thug, Lil Baby, and Playboi Carti

“Drip Or Drown 2” Tour Kicks Off March 31st!

Tickets Available On here 

Recently dubbed YouTube’s Artist On The Rise, Billboard chart-topping rapper Gunna returns with the official release of his debut studio album, Drip Or Drown 2 available everywhere via Young Stoner Life Records/300 Entertainment. Drip Or Drown 2 is Gunna’s official album return since the immense success of projects such as  “Drip Season 3” and the gold-certified collaborative mixtape with Lil Baby titled Drip Harder. The project exceed it’s first week sales with an astounding 130,000 equivalent album units to take the #4 spot on the Billboard’s Top 200 chart, which included the double platinum single “Drip Too Hard.”

The 16-track album offers features from Lil Baby, Playboi Carti, and Young Thug who is also credited as one of the album’s executive producers (Jeffery Williams) alongside Turbo and  Wheezy. When asked about the album, the longtime friend and Young Stoner Life Records founder says:

“I’m extremely proud of my brother, his debut album is going to change the scope of  music for the rest of the year. I watched him put his everything into making this masterpiece and that’s the beauty of it.” – Young Thug

Drip Or Drown 2 was introduced with two bubbling singles “One Call,” which peaked at #56 on the Billboard Hot 100 charts and “Speed It Up.”

Listen to Drip Or Drown 2 here!

DRIP OR DROWN 2 TRACK LIST

  1. WIT IT
  2. OUTSTANDING
  3. ONE CALL
  4. CASH WAR
  5. RICHARD MILLIE PLAIN
  6. YAO MING
  7. IDK WHY
  8. DEREK FISHER FEAT. LIL BABY
  9. BABY BIRKIN
  10. SPEED IT UP
  11. HEADED SNAKE FEAT. YOUNG THUG
  12. BIG SHOT
  13. ON A MOUNTAIN
  14. OUT THE HOOD
  15. SAME YUNG N*GGA FEAT. PLAYBOI CARTI
  16. WHO YOU FOOLIN

Following his album release, Gunna is teaming up with Tidal to give his fans a release show experience in NYC, to be exclusively live streamed via TIDAL on February 26, you can purchase your tickets. Additionally, Gunna will embark on his “Drip Or Drown 2” tour following the performance, kicking off at Anaheim, CA on March 31st  and will trek through cities including Chicago, Detroit, New York, Atlanta, Houston and more through end of May. Purchase your tickets here!

Drip Or Drown 2 Tour Dates

31-Mar  – Anaheim, CA – House of Blues

1-Apr – Las Vegas, NV – House of Blues

2-Apr – Los Angeles, CA – The Wiltern

3-Apr – San Diego, CA – House of Blues

6-Apr – Santa Cruz, CA – The Catalyst

7-Apr – San Francisco, CA – The Fillmore

8-Apr – Sacramento, CA – Ace of Spades

10-Apr – Seattle, WA – Showbox SoDo

11-Apr – Portland, OR – Roseland Theater

13-Apr – Salt Lake City, UT – The Depot

14-Apr – Denver, CO – Summit

16-Apr – Chicago, IL – House of Blues

17-Apr – Toronto, ON – The Phoenix

18-Apr – Detroit, MI – St. Andrews Hall

22-Apr – New York, NY – Irving Plaza

23-Apr – Philadelphia, PA – Theatre of Living Arts

24-Apr – Boston, MA – House of Blues

25-Apr – Montclair, NJ – The Wellmont Theater

26-Apr – Norfolk, VA – The NorVa

27-Apr – Washington, DC – Broccoli City Festival

30-Apr – Raleigh, NC – The Ritz

1-May – Charlotte, NC  – The Fillmore

2-May – North Myrtle Beach, SC – House of Blues

6-May – Houston, TX – House of Blues

7-May – San Antonio, TX – The Aztec Theater

9-May – Memphis, TN – Minglewood Hall

11-May – Miami, FL – Rolling Loud

14-May – Tampa, FL  – The Ritz Ybor

15-May – Orlando, FL – The Beacham

16-May – Atlanta, GA  – Tabernacle

About Gunna

When the history books open up, “Drip” will forever be associated with the meteoric and platinum rise of Gunna. Dubbed “The King of Drip” and pegged “to take over the rap world” by Interview, he generated over one billion cumulative streams and achieved one platinum and two gold certifications within a year. Now, he submerges the whole game in “Drip” on his 2019 full-length debut, Drip or Drown 2 [Young Stoner Life Records/300 Entertainment], and singles “One Call” and “Speed It Up.”

Born and raised in College Park, GA, he immediately gravitated towards innovative hip-hop from the likes of OutKast, Cam’Ron, and Future. Signed to YSL Records, he famously teamed up with label boss Young Thug and Travis Scott on “Floyd Mayweather” from 2016’s Jeffery. Shortly after, he dropped the seminal mixtape Drip Season. 2017 saw him serve up the sequel Drip Season 2 and Drip or Drown. He ascended to superstardom during 2018. Drip Season 3 put up unbelievable numbers, earned Drake’s fandom, and garnered looks from Rolling Stone, GQ, Vogue, Complex, and more. Not to mention, he joined forces with frequent collaborator Lil Baby for the collaborative Drip Harder, which bowed at #4 on the Billboard Top 200. The project yielded the platinum Billboard Hot 100 Top 10 hit “Drip Too Hard” and gold “Never Recover” [with Drake]. He teamed up with Travis Scott and NAV for the ASTROWORLD favorite “Yosemite,” Mariah Carey for “Stay Long Love You,” and Metro Boomin for “Space Cadet,” which they performed on Jimmy Kimmel LIVE! and The Tonight Show Starring Jimmy Fallon. Plus, he participated in fashion shows for  Pyer Moss, Off-White, and Yohji Yamamoto.

Now that Drip Season is underway, it’s never going to end.

FOLLOW GUNNA  ON SOCIALS

INSTAGRAM

TWITTER

FACEBOOK

YOUTUBE

Yung Gravy “Pizzazz” Music Video

YUNG GRAVY shares his new music video for “Pizzazz” via Republic Records.

WATCH HERE.

Yung Gravy takes us back in time with his new music video “Pizzaz.” Like Marty McFly, Gravy hops in the DeLorean and brags about making love to future mothers of the 80s. Gravy’s witty and smooth punchlines give the song throwback 90’s west coast vibes.

“Pizzazz” follows up the runaway viral success of his recently released Snow Cougar EP, which features a bevy of bangers. “Mr. Clean” recently eclipsed 104 million Spotify streams, and “1 Thot 2 Thot Red Thot Blue Thot” surpassed 46 million streams. Inspired by everyone from OutKast, Nate Dogg, Curren$y, and Action Bronson to Patrice Rushen and The Blackbyrds; Yung Gravy ditched class and took to SoundCloud to begin releasing music in 2016. The first song he uploaded, “Karen”, quickly garnished new fans and stirred a palpable buzz online. His first EP, Mr. Clean, went viral on the strength of “Continental Breakfast”—which cracked the 1.4 million mark on Soundcloud. Sandwiching a sample of The Chordettes’ “Mr. Sandman” between raunchy and raw rhymes, the title track “Mr. Clean” soundtracked countless fan videos and ignited 9.6 million Soundcloud plays in under a year. Throughout 2017, he prolifically unleashed a string of nonstop music, including Thanksgiving’s Eve, Yung Gravity EP, and Baby Gravy EP. Soon, he reached #1 on Indify and had labels knocking at his door. CLICK HERE to check out Yung Gravy’s new Pac Man video game via Spotify.

Pizzazz

Buzzing Minnesota-born rapper (and MILF connoisseur) Yung Gravy drops his new single “Pizzazz” today.

Get it HERE.

Underscored by “smooth jazz”-style piano and instrumentation, the track highlights his hypnotic and hilarious rhymes. On the unshakable (and hashtaggable) hook, Gravy admits, “I don’t have swag; I got pizzaz. He most certainly does…

Pizzaz” follows up the runaway viral success of his recently released Snow Cougar EP, which features a bevy of bangers. “Mr. Clean” recently eclipsed 38 million Spotify streams, and “1 Thot 2 Thot Red Thot Blue Thot” surpassed 32 million. Get the Snow Cougar EP HERE.

Inspired by everyone from OutKast, Nate Dogg, Curren$y, and Action Bronson to Patrice Rushen and The Blackbyrds, Yung Gravy ditched class took to SoundCloud to begin releasing musi c in 2016. The first song he uploaded, “Karen”, quickly garnished new fans and stirred a palpable buzz online. His first EP, Mr. Clean, went viral on the strength of “Continental Breakfast”—which cracked the 1-million mark on Soundcloud. Sandwiching a sample of The Chordettes’ “Mr. Sandman” between raunchy and raw rhymes, the title track “Mr. Clean” soundtracked countless fan videos and ignited 9.6 million Soundcloud plays in under a year. Throughout 2017, he prolifically unleashed a string of nonstop music, including Thanksgiving’s Eve, Yung Gravity EP, and Baby GravyEP. Soon, he reached #1 on Indify and had labels knocking at his door.

Fuse celebrates “Hip-Hop at 45”

The Thursday, June 28th launch lineup:

  • Fuse.tv will premiere three all new episodes of Rant & Rave featuring two of the hottest ladies in the rap game today, Young M.A and Snow tha Product as well as hip-hop royalty, Salt-N-Pepa. A fresh episode of Lie Detector with hip-hop legends DJ Skribble & Kid Capri follows along with a brand new episode of the ASMR-triggering, digital series Mind Massage with Tierra Whack.
  • FM @ 8 p.m. ET The Artists to Watch weekly block celebrates the future of hip-hop, spotlighting the freshest up-and-coming artists making waves in the industry, both today and tomorrow such as Trippie Redd, Sango, and HoodCelebrityy.
  • Fuse @ 9 p.m. ET It’s a triple-hitter movie night, beginning with the classics Torque, Rhyme & Reason, and I Got The Hook Up starring hip-hop greats including Ice Cube, Master P, Sean ‘Diddy’ Combs, and Lauryn Hill, among others. Additional featured movies throughout the summer are top lined by bevy of hip-hop star power including Jay Z, Nas, Kanye West, Snoop Dogg, Dr. Dre, Method Man, Redman, Cam’ron, Trey Songz, T.I., Chris Brown, Ja Rule, and more.
  • Across all Fuse social channels, Hip-Hop at 45 launches with the biggest “beefs” in hip-hop, and a “Today in Hip-Hop history” #TBT. Featured social content rollout includes “Hip-Hop + album/street art” on Mondays, “Fashion in Hip-Hop” on Tuesdays, “Women in Hip-Hop“ #WCW on Wednesdays, “Hip-Hop playlists by the decade” on Fridays, “Photography in Hip-Hop” on Saturdays, and “Sports + Hip-Hop” on Sundays.

This lineup also includes:

  • Fuse.tv debut special 45th Anniversary-themed episodes of Weekly News Rap, the original digital series recapping the week’s hottest news and trends, performed by today’s emerging rap stars, kicking off with Harlem battle rapper, Loaded Lux, spitting the history of battle rap. And we’ll have A Seat With… rap legend Big Daddy Kane. Also debuting during Hip-Hop at 45 is Made from Scratch with Ayo & Teo. Additionally, Fuse.tv will celebrate Hip-Hop at 45 with the premieres of two original digital series: Deep Cuts (working title), an interview series delivering an intimate look into the lives and creative process of emerging and established producers in the hip-hop industry; and The Kickback (working title), a roundtable-style digital series exploring hip-hop culture.
  • Every Saturday at 6p ET/3p PT throughout the 45 days, FM will offer a series of Hip-Hop at 45 video countdowns, celebrating the latest and greatest hip-hop artists in the game. Featured music video blocks:45 Legends of Hip-Hop, will lace you with the classic videos from the legends that paved the way in hip-hop such as The Notorious B.I.G., 2Pac and Big Pun; Hip-Hop’s First Hits drops the music videos that made you fall in love with some of your favorite hip-hop artists including 50 Cent’s “In Da Club,” Eminem’s “Slim Shady,” Kanye West’s “Through the Wire” and more; 45 Freshman of Hip-Hop gets you acquainted with the freshman class of hip-hop stars like Flatbush Zombies, Lil Uzi Vert, and Goldlink who are making waves in the culture; 45 Videos of the 2000s drops it like it’s hot with the best music videos of the 2000s from Snoop Dogg, 50 Cent, Outkast, and UGK; Iconic Hip-Hop Videos flashes back to the most iconic hip-hop videos of all time such as 2Pac’s “Changes”, NWA’s “Straight Outta Compton” and Nas’ “If I Ruled the World”; 45 Hip-Hop Crossovers highlights some of the most unlikely collabs in hip-hop like Aerosmith’s “Walk This Way,” Lincoln Park’s “Numb,” and Marshmello’s “Silence”; and FM’s Guide to the 45 Best Hip-Hop Videos will school you on the best hip-hop videos of all time including The Notorious B.I.G. “Juicy,” Childish Gambino’s “This Is America,” and Missy Elliot’s “Work It.”
  • Tune in to Fuse for a four-night event beginning Sunday, August 5th, for the television premiere of Hip-Hop Evolution. This docu-series chronicles the life and career of hip-hop pioneers such as Kool Herc, Afrika Bambaataa, Grandmaster Flash, Melle Mel, Grandmaster Caz, DJ Jazzy Jay, Kool Moe Dee, Big Daddy Kane, Kurtis Blow, Chuck D, Fab 5 Freddy, Sugarhill Gang, Russell Simmons and LL Cool J, among others through in-depth interviews, archived footage and more. And for the duration of the stunt, Fuse will be commemorating with featured episodes starring a lineup of hip-hop all-stars with guest appearances on Moesha (Jamie Foxx, Russell Simmons, A Tribe Called Quest, Usher Raymond, Mary J. Blige, and Dr. Dre); Sister, Sister (Mya, Tyrese, and BlackStreet); and The Parkers (Warren G, Nick Cannon, and Lil’ Kim).

Fuse’s Hip Hop at 45 programming:

https://www.fuse.tv/shows/hip-hop-at-45

New episode of Lie Detector featuring DJ Skribble and Kid Capri:

https://www.fuse.tv/videos/2018/06/dj-skribble-kid-capri-hip-hip-at-45-lie-detector-interview

New episode of Rant & Rave featuring Snow tha Product:

https://www.fuse.tv/videos/2018/06/snow-tha-product-hip-hop-at-45-rant-and-rave-interview

New episode of Rant & Rave featuring Salt-N-Pepa:

https://www.fuse.tv/videos/2018/06/salt-n-pepa-hip-hop-at-45-rant-and-rave-interview

New episode of Rant & Rave featuring Young M.A:

https://www.fuse.tv/videos/2018/06/young-ma-hip-hop-at-45-rant-and-rave-interview

DUCKWRTH DROPS ‘BOY’ MUSIC VIDEO

Critically acclaimed Los Angeles rapper DUCKWRTH uncovers the music video for his latest single “Boy” today.

Watch it HERE.

Rapping upside down, Duckwrth weaves a compelling tale over a sonic backdrop brought to life by bright visuals intercut with an unflinchingly intense chase scene. Conceived as a story by DUCKWRTH and Mettenarrative, the cinematic clip lives up to his reputation as the game’s most intriguing new outlier.

Highsnobiety wrote, “DUCKWRTH’s an XTRA UUGLY Mixtape was among our favorite under the radar hip-hop releases of last year, a collection of sharply-honed songs that fully displayed why the LA-based rapper has so rapidly built a devoted a fanbase.”

“Boy” stands out as the latest single to be released from his applauded 2018 project an XTRA UUGLY Mixtape—available now.

Paper recently praised him writing, “The rapper, for lack of a better descriptor expertly blends hip hop, funk and rock to create a truly eccentric and undisputedly unique sound (think Outkast meets N.E.R.D. meets something entirely out of this world.

Since the release of his sophomore project, an XTRA UUGLY Mixtape, in November, “Duckwrth hit the ground running.” (XXL) He toured North America alongside Rich Brian, performing more than 30 shows in less than two months. He collaborated with Urban Outfitters for an exclusive in-store release of his ‘BOY’ t-shirts and XTRA UUGLY cassette tapes, as well as connected with the brand for a special live performance at Space 1520 in Hollywood. He dominated headlines at SXSW in Austin, where he was named one of the festival’s best new artists by Paste Magazine and blessed the lineups of 10 showcases including Pandora, VEVO, Tumblr and Clash Magazine. While Duckwrth has been on the road, his music has continued to grow with tracks like “I’m Dead” ft. Sabrina Claudio and “Rare Panther + Beach House” combining for over 3M streams on Spotfiy. His Michael Jackson-inspired music video for “MICHUUL.” has racked up nearly 500K views and the track was featured on HULU’s Mary Kills People and in EA Games’ Need For Speed. Duckwrth’s music also recently received placements on HBO’s Bill Maher, ESPN’s Music of the Month and Amazon Music’s Q1 Radio Campaign. With recent profiles by ILY Mag, i-D, Clash Magazine and Afropunk, upcoming festival appearances at Bonnaroo, Westward Festival and Afropunk, and more new visuals on the way, Duckwrth is showing why he’s been called “LA’s newest, and arguably soon to be best export.” (Paper Mag)

DUCKWRTH

DUCKWRTH PREMIERES “MICHUUL” MUSIC VIDEO TODAY

WATCH ON PAPER

AN XXTRA UGLY MIXTAPE RELEASING THIS FALL


“If there is anyone who truly doesn’t give a fuck, it’s LA’s newest, and arguably soon to be best export, DUCKWRTH.” – Paper 

Today, critically acclaimed Los Angeles rapper DUCKWRTH shares the music video for his new single “Michuul.” 

Watch it HERE.

Paper praised him writing, “The rapper, for lack of a better descriptor expertly blends hip hop, funk and rock to create a truly eccentric and undisputedly unique sound (think Outkast meets N.E.R.D. meets something entirely out of this world.”

The clip strikes the balance between kinetic energy and gonzo artistry, speaking to DUCKWRTH’s innate inimitability.

His debut EP, AN XXTRA UGLY MIXTAPE arrives very soon via Republic Records.

DUCKWRTH started igniting waves with the release of his 2016 independent album I’M UUGLY. The standout “I’M DEAD” [feat. Sabrina Claudio] cumulatively racked up over 1.3 million Spotify streams as he averages over 203K plays per month in addition to garnering acclaim from XXL, Vibe, Respect Mag, Fact, San Francisco Chronicle, and more. Infusing an old-school twist into decidedly forward-thinking rap, DUCKWRTH arrives as a real game-changer.

ABOUT REPUBLIC RECORDS

A division of Universal Music Group, the world’s leading music company, Republic Records is home to an all-star roster of multi-platinum, award-winning legends and superstar artists such as Ariana Grande, Aminé, Black Sabbath, DNCE, Florence + the Machine, Gotye, Hailee Steinfeld, James Blake, James Bay, John Mellencamp, Jordan Smith, Julia Michaels, Keith Richards, Kid Cudi, Liam Payne, Marian Hill, Of Monsters and Men, Post Malone, Seth MacFarlane, Stevie Wonder, and more. Founded by brothers and chief executives Monte and Avery Lipman, it is also comprised of innovative business ventures, including American Recordings (The Avett Brothers, Towkio), Boominati Worldwide (Metro Boomin), Brushfire (Jack Johnson), Casablanca Records (Giorgio Moroder, KUNGS, Tïesto), Cash Money (Drake, Lil Wayne, Nicki Minaj), Hollywood Records (Sofia Carson, Zendaya), Lava Records (Greta Van Fleet, Jessie J, Lorde), Monkeywrench (Pearl Jam), XO (The Weeknd), Roc Nation (Belly, Justine Skye, The Dream), Tuff Gong (Damian Marley), Victor Victor Records (D Savage, Ski Mask The Slump God), among others. Republic also maintains a long-standing strategic alliance with country powerhouse Big Machine Records (Taylor Swift), and Universal Music Latin Entertainment (Luis Fonsi, J Balvin). In addition, Republic has expanded to release high-profile soundtracks for Universal Pictures (Fifty Shades of Grey, SING), Fox TV (Lee Daniels’ STAR), and NBC TV (The Voice), as well as other notable film and television franchises.

Dreamville’s Lute

DREAMVILLE’S LUTE RELEASES VISUAL FOR HIS NEW SINGLE “JUGGIN”


Youtube: http://www.youtube.com/watch?v=CdUgSxNS8VM

VEVO: http://vevo.ly/bWDWrb

Lute “Juggin’” eSingle

Retail: http://smarturl.it/JugginLute

 — 

About Lute

Born in West Charlotte, North Carolina, Luther “Lute” Nicholson’s hip-hop awakening happened at 7 years old. His older brother was heading off to basic training in the Army and entrusted him to look after his prized CD collection. A budding visual artist who spent all his free time drawing and doodling, young Lute had no interest in his big bro’s stash, but one day, curiosity got the best of him.

​“There was a treasure trove of stuff that I had never heard,” he recalls excitedly. “Outkast, Goodie Mob, Tupac, Biggie, Bone Thugs-n-Harmony, Pastor Troy, 3-6 Mafia… It wasn’t until I scavenged through all of it that I realized I had been missing out on a lot.”

​The year was 1996, and things were rapidly changing in the historically Black Beatties Ford neighborhood where Lute grew up. From the drugs being sold on the corners to the escalating police violence, the reality of his surroundings was becoming too much to bear. Hip-hop somehow helped the youngster make sense of it all.  

​Lute was 13 when he decided to try his hand at writing some raps. Coaxed into it by his friends Jimmy Kelso and Allan whose older brother was already a popular rapper in high school, the entering freshmen created a crew of their own. “Early on, I was terrible,” he admits, “But the more I did it, the more I really liked this second outlet I had to express myself in ways that I couldn’t through art.”

​The trio practiced religiously; rhyming over instrumentals they downloaded from the J. Armz How To Be An MC series. They eventually recorded their first mixtape, burned a bunch of CDs and distributed them to their friends. “Everybody was feeling it,” says Lute. “We liked the recognition we were getting at school but at the time we weren’t thinking anything bigger than that.”

​It wasn’t until near the end of 12th grade that he began to take things more seriously. Kicked out of school for insubordination and struggling to complete his GED at a local community college, the misunderstood 17-year-old had no choice but to grow up quick. He opted to put his faith in his expanding skills and instead of hitting the books, focused on elevating his lyrical content and flow.

​In 2010, he met up with fellow microphone fiend, SchylerChaise, and discussed forming a Voltron-like collective of likeminded MCs who would support one another on the come up. Lute brought in his old pal Jimmy Kelso and SchylerChaise invited his buddy High I’m Ry. Together they became Forever FC.

​“It was a brotherhood,” Lute explains. “We were all independent artists working on our own projects but we had each other’s backs.” The four-man squad made enough noise during their five-year tenure to grace the cover of Creative Loafing Charlotte and garner national coverage from The Fader, Complex and The Source magazines.

In the midst, Lute dropped his first solo mixtape, West 1996, in early 2012. Recorded in a basement over beats he found on YouTube, the critically acclaimed project swiftly caught the attention of legendary hip-hop producer, Pete Rock, who retweeted it to his followers, and North Carolina rap star J. Cole, who tracked him down after discovering the tape on 2DopeBoyz.com.

“I named the project West 1996 because I’m from the west and I fell in love with hip-hop in 1996,” Lute reveals. “I recreated the Nas cover because I felt like this was gonna be my ’hood’s Illmatic. My perspective was just talking about growing up and the music I loved. I didn’t expect anything from it, but all of a sudden, out of nowhere, it blew up.”

Retweets and likes weren’t paying the bills, though. And with a baby on the way, Lute went underground, taking a menial job at the airport fueling planes to make ends meet. Almost three years went by before fans heard from the promising young rapper again. But when he finally resurfaced, he had the long-awaited follow-up to his debut in hand and ready to go.

“Everybody was asking where the music was so I decided to give people an idea of what I’d been going through the last few years,” he says. “I had a lot of things to write about and started creating songs on the job. I had also decided that this was gonna be my last project ever, so I went all out and poured my heart into it.”

Lute sent raw copies of West 1996 Pt. II to a few of his closest peeps and associates, including Dreamville filmmaker Scott Lazer, who passed it along to the boss. The night before the release date, Lute got a text from J. Cole saying he’d heard and loved the album and wanted to help take it to another level. The two spoke, and much to the dismay of his fans, Lute ended up holding the project.

That summer, J. Cole invited the talented wordsmith to join the Forest Hills Drive Tour for a couple of weeks “to see how things work” behind the scenes. His Dilla-produced head nodder, “Still Slummin’,” was included on the Revenge Of The Dreamers II Dreamville compilation, and by the end of 2015, it was announced that Lute was officially on Dreamville Records.

Although West 1996 Pt. II was already finished when Lute got signed, it was riddled with delays due to sample clearance issues. So the artist went back to the drawing board, tweaking song structures, swapping out instrumentals and redoing hooks to make it feel fresh. “It’s come a long way,” he remarks.

The contemporary throwback album features soulful production contributions from GRAMMY-winner Cam O’bi (“Ford’s Prayer” and “Premonition” feat. Earthgang), alongside Shiggy (“Home” feat. Elevator Jay and “Git Up’ feat. GQ), Elite (“Ambitions”) and Save Allen (“Morning Shift“, “Crabs In A Barrel“ and “Livin’ Life” feat. High I’m Ry). The single “Juggin’,” also produced by Save Allen, serves as a metaphor for how the artist has approached his 28 years on the planet.

“It’s about finessing your way through life,” explains Lute. “My mom was always the one always telling me to watch my circle, don’t get involved with the wrong crowd, and do things the right way,” he recounts. “Meanwhile my dad was like, ‘forget that, you gotta get out there to figure out how life works.’ I’ve always just tried to find that balance.”