Posts tagged with "Olympics"

Pirelli × Carl Lewis

“Power is nothing without control” is the slogan that for exactly 25 years has accompanied the Pirelli brand throughout the world. The company is thus dedicating its 2018 Annual Report to this famous catch phrase, celebrating its anniversary with stories by three international writers, a video and a series of photographic images which propose a few of its many possible interpretations.

The fortunate launch of the ‘Power is nothing without control’ campaign depicted by Carl Lewis, photographed by Annie Leibowitz, in the classic position of a sprinter in the starting blocks while wearing high-heeled red shoes – an image which has become legendary. The photograph, taken in Texas in 1994 and an icon of advertising creativity, conveys a message that has lasted through the years because it is rooted in the product, the tire, and at the same time able to go beyond the limits of the material: in a car, as in life, “power is nothing without control”. A timeless reflection whose interpretations are inexhaustible because it has left it to the men and women of every era to find a point of balance between two seemingly contradictory elements.

This exercise in synthesis also involves the three American authors involved in the Pirelli’s 2018 Annual Report – Adam Greenfield, Lisa Halliday and J.R. Moehringer – with each proposing a personal interpretation of power and control in spheres also related to Pirelli: technology, sport and culture.

For Adam Greenfield, in a piece centered on technology, “the distinction between power and control ranks among the central challenges of our time. Our Promethean technologies offer us more and more power by the day, but the plain fact is that we haven’t yet learned how to control them.”

J.R. Moehringer, in his story dedicated to sport, writes: “We all make the mistake now and then of thinking the great athletes, actors, painters, doctors, entrepreneurs, et al., are gifted with special powers. In fact everyone has special powers. The ones who succeed are the ones who find ways of achieving durable, consistent control over their powers.

In “Hurrying Slowly”, a reflection on art and culture, Lisa Halliday states: “Art is a journey, a distance traveled by the consciousness. This is true for both artist and viewer, performer and audience, writer and reader. The power that propels such a journey is nothing without control because control is what harnesses artistic potential and directs it.

A video made by the Young&Rubicam agency, which 25 years ago came up with the Carl Lewis campaign, accompanies the three authors’ works. It depicts power as an interior force that pushes man to always go beyond and control as an indispensable factor in the achievement of any goal. The concepts contained in the video are also illustrated through a series of photographs that enrich the print version of the Annual Report.

“Power is nothing without control”: a story a quarter of a century old

The photograph of Carl Lewis with the headline “Power is nothing without control” opened the way for an advertising campaign that was so successful that to this day it continues to identify Pirelli.

Following on from Annie Leibowitz’s photograph, the following year Gerard di Thame directed a TV commercial in Carl Lewis runs a mad race full of special effects across the New York skyline. The final race’s images reveal the secret: the sole of Carl Lewis’s foot engraved with the tread pattern the Pirelli P6000 tire.

Pirelli entrusted its image to Carl Lewis until 1996. The following year, the French athlete Marie-José Pérec, then the fastest woman in the world, takes his place. The Pirelli commercial is set in a place of ice and lava with sea monsters, molten flows and other dangers from which the sprinter manages to escape once again wearing the tread of a Pirelli tire.

Then, 1998 was the year of Ronaldo, whose image from behind on the statue of Christ the Redeemer in Rio de Janeiro becomes an instant icon even outside the advertising world.

Pirelli Annual Report from culture to innovation

Since 2010, Pirelli’s Annual Report has undergone a transformation – thanks to the contribution of personalities from the worlds of art and culture of international standing – from “simple” reports to communication tools able to recount through different forms a year of company life. The 2010 Annual, for example, was illustrated with student photographs, inspired by the theme of sustainability, from Naba di Milano, while the following year, Pirelli’s Annual Report was enhanced with 18 illustrations by the graphic artist Stefan Glerum. In 2012, New Yorker cartoonist Liza Donnelly enriched the Annual Report and in 2013, instead, the author and screenplay writer Hanif Kureishi engaged ten young international talents to rework the idea of the “wheel” in the“Spinning the Wheel” project. In 2014, “street art” took centre stage in Pirelli’s Integrated Annual Report, with works from Brazil’s Marina Zumi, Germany’s Dome and Russia’s Alexey Luka, assembled into a single pyramid shaped display at Pirelli HangarBicocca. The next year Pirelli called upon the Russian artist Pokras Lampas, an exponent of modern calligraphy, to interpret the value of being “unique” through two things: handwriting and fingerprints. The volume was entitled “Every Mark is Unique”. In 2017, in conclusion, Pirelli wanted to use the Annual Report to tell the story of the company’s digital transformation in “Data meets passion”, flanking Pirelli’s own story with those of those of five 4.0 artisans who used digital technologies to grow their companies. The volume’s artistic and literary content was the work of artist Emiliano Ponzi and three internationally recognized writers: Mohsin Hamid, Tom McCarthy and Ted Chiang.

2019 Standard Chartered Dubai Marathon

Livestream of 20th Standard Chartered Dubai Marathon on Friday, January 25th!

The first time in the event’s history, the Middle East’s IAAF Gold Label race will be available worldwide as a live stream with NO geo-blocking or rights restrictions.

The live feed will also be embedded on a number of leading social media platforms, specialising in running, as well as on the official Standard Chartered Dubai Marathon website and on its newly-created YouTube channel bit.ly/DubaiMarathon2019_LIVE, which is open for subscription.

The three-hour world feed will get underway in time for the start of the elite marathon at 6am (GMT02.00) with a sixteen camera production and full race graphics. There will also be other features and stories highlighted throughout the race including interviews with elite athletes, organisers, sponsors and the more unusual runners with colourful stories to tell.

Bringing all the action as it unfolds throughout the morning will be British running legend Paula Radcliffe, the current Women’s Marathon World Record Holder, and international author and award-winning athletics correspondent Pat Butcher.

Netsky × David Guetta

LISTEN TO “ICE COLD” HERE: https://netsky.lnk.to/IceColdPR

WATCH OFFICIAL VISUALIZER FOR “ICE COLD” HERE: http://www.youtube.com/watch?v=ldExLvib3Ts

Today, award-winning globally renowned electronic music producer NETSKY shares a new club anthem “Ice Cold” [feat. David Guetta] via Republic Records and Casablanca Records. Get it HERE. Watch official visualizer HERE.

“Ice Cold” opens the duality of upcoming Palmtrees & Powerlines, the two-part project that explores both NETSKY’s magnetic brand of pop music (on Palmtrees) and his genre-bending innovation as a creator of club tracks (onPowerlines). “Ice Cold”, with its dancefloor vibes, finds its home in Powerlines, where previously released “Téquila Limonada” feat. A.CHAL, aligns with Palmtrees. Each song from Palmtrees & Powerlines will find a place within one of these two worlds NETSKY has built.

About their “Ice Cold” collaboration, Guetta excitedly said, “Working with NETSKY on this track was amazing. He’s such a great producer, and I’m really happy with the end result.

NETSKY recently produced two cuts on the Guetta’s recent album 7, including “Light Headed” [feat. Sia] and “Battle” [feat. Faouzia].

“’Ice Cold’ was such a fun song to make.” NETSKY adds about the new song, “I remember both Stargate and David Guetta making me crank up this demo in a LA studio and all of us vibing to it together. Working with David was amazing, it was inspiring seeing his work routine and energy in studio and I’m so excited to be releasing this single today.”

Stay tuned for more to come from Palmtrees & Powerlines.

ABOUT NETSKY:
NETSKY quietly emerged as not only Belgium’s hottest musical export this decade, but also as a tried-and-true electronic music trendsetter. Beyond standout sets at Coachella, Glastonbury, Pukkelpop, and beyond, he drew a capacity crowd of 18,000 in 2017 in Antwerp’s Sportpaleis Arena. He envisioned and ignited “Netsky & Friends” as an extension of his creative influence, curating and hosting a stage at Tomorrowland and descending on numerous other markets throughout 2018 and beyond. Among countless awards, he became the highest ranking drum ‘n’ bass DJ in the coveted DJ Mag Top 100 in addition to making history as “the youngest ever recipient of the Flemish Culture Award for Music.Amidst a catalog of hits, his smash “Rio” attracted a feature from hip-hop titan Mackelmore on the “Rio Remix”—which would be noted as an unofficial Olympics 2016 anthem. Appropriately, he served as the official artist ambassador for the Belgian Olympic team. Everyone from Ed Sheeran and Dua Lipa to Jack Ü has also sought him out for remixes. However, he truly goes worldwide in partnership with Republic Records and Casablanca Records, and the upcoming release of Palmtrees & Powerlines.

ABOUT CASABLANCA RECORDS
Casablanca Records, the legendary label of the 70’s, defined the sound of its era. During the infamous days of Studio 54, Casablanca launched the careers of artists such as Kiss, Parliament, Donna Summer and Giorgio Moroder. Re-launched by Republic Records executive vice president Rob Stevenson, the label now focuses on Dance and Electronic music. Working with a global roster of both established superstars and emerging new talent, Casablanca Records is home to Stromae, ALMA, Kungs, Martin Solveig, Tiësto, Felix Jaehn, SG Lewis, Netsky and Phantoms.

ABOUT REPUBLIC RECORDS
A division of Universal Music Group, the world’s leading music company, Republic Records is home to an all-star roster of multi-platinum, award-winning legends and superstar artists such as Ariana Grande, Black Sabbath, Florence + the Machine, Hailee Steinfeld, James Blake, James Bay, John Mellencamp, Jordan Smith, Julia Michaels, Keith Richards, Kid Cudi, Liam Payne, Of Monsters and Men, Post Malone, Seth MacFarlane, Stevie Wonder, and more. Founded by brothers and chief executives Monte and Avery Lipman, it is also comprised of innovative business ventures, including American Recordings (The Avett Brothers), Boominati Worldwide (Metro Boomin), Brushfire (Jack Johnson), Casablanca Records (Tïesto), Cash Money (Drake, Jacquees, Lil Wayne, Nicki Minaj), Hollywood Records (Sofia Carson, Zendaya), Lava Records (Greta Van Fleet, Jessie J, Lorde), Monkeywrench (Pearl Jam), XO (Belly, NAV, The Weeknd), Roc Nation (Jaden Smith, Justine Skye, The Dream), among others. Republic also maintains a long-standing strategic alliance with country powerhouse Big Machine Records (Taylor Swift), and Universal Music Latin Entertainment (Luis Fonsi, J Balvin). In addition, Republic has expanded to release high-profile soundtracks for Universal Pictures (Fifty Shades of Grey, SING), Fox TV (Lee Daniels’ STAR, The Four), and NBC TV (The Voice), as well as other notable film and television franchises.

2020 Tokyo Olympic Games

Koshien Stadium (Photo by Joshua Mellin)

In the lead-up to the 2020 Tokyo Olympic and Paralympic Games, Japan will play host to a series of noteworthy sporting events taking place across the country throughout 2018 and 2019. Made famous on the world stage for baseball and sumo wrestling, the country offers a wide variety of events of interest to sports enthusiasts and active travelers.
Nippon Baseball Series – October 27, 2018
Considered by many to be Japan’s most popular sport, baseball was first introduced to the Japanese as a prep-school game by an American schoolteacher in the 1870s. Today, both Japan’s professional and high school leagues (or K d;shien) are extremely popular, drawing millions of fans from around the country. Japan’s Nippon Professional Baseball league has even been compared to the United States’ Major League; the league’s reigning champions, the Tokyo-based Yomiuri Giants, have been nicknamed “The New York Yankees of Japan.” The 2018 Nippon Professional Baseball series begins on October 27th and will take place in one of the many stadiums surrounding Tokyo. For more information and schedules, click here.
Cycling Shimanami Bike Tour – October 28, 2018
In October, approximately 7,000 cyclists from around the globe will come together for the Cycling Shimanami Bike Tour, Japan’s most famous cycling event. Known throughout the world as a “Mecca for Cyclists,” the Seto Inland Sea Shimanami Kaido is comprised of a handful of picturesque small islands. Unlike other cycling tours, the courses allow participants to travel from island to island via expressways and bridges. Participants will be matched with one of seven different courses based on their personal skill level and preferences. Throughout the tour, participants will enjoy major scenic attractions, including views of the Seto Inland Sea Shimanami Kaido. The tour will begin in Hiroshima at the Onomichi U2, a renovated warehouse and home to Hotel Cycle, a cyclist hotel with cycle-through check-in and café, bicycle shop, restaurant, bakery, bar and boutique. For more information, click here.
c;mato National Archery Competition, Kyoto – January 13, 2019
The c;mato National Archery Competition is a special archery tournament held each year in Sanjusangen-do, a temple in eastern Kyoto, to commemorate the coming of age for young Japanese men and women. In celebration of their 20th birthdays, approximately 2,000 young adults from across Japan convene at the temple to participate in a contest of aim and skill. The yearly ritual is based on a traditional archery competition called the T d;shiya. After a master archer fires the first shot, the competition commences. Each contestant has two minutes to shoot two arrows at a target set 60 meters away; only those who manage to hit the target both times move on to the next round. Taking place from 9am to 3:30pm, the event is free and attracts many visitors every year. For more information and how to get there, click here.
Marathons Across Japan – January through March 2019
Between January and March of 2019, Japan will host a number of marathons all across the country. Taking place in late January, the Amakusa Marathon is just a 90-minute ferry ride from Goto Island, home of the newly appointed UNESCO World Cultural Heritage site, the Hidden Christian Sites. Also taking place in January is the Ibusuki Marathon (January 13); after the marathon, runners can unwind at the beachfront Ibusuki onsen. Taking place in February 2019 is the Kita-Kyushu Marathon (February 17), the OSJ Amami Jungle Trail Marathon (mid-February), Ehime Marathon (February 10) and Kochi Ryoma Marathon (February 17). In March, runners can participate in the Tokyo Marathon (March 3), the Kagoshima Marathon (March 3), Yoron Marathon (early March) and Tokushima Marathon (late March).
Rugby World Cup – September through November 2019
First held in 1987, the Rugby World Cup is a men’s rugby tournament that takes place every four years, at which 20 of the top teams from across the globe participate. The Rugby World Cup is the world’s third largest sporting event after the Summer Olympics – which is also coming to Japan in 2020 – and the men’s soccer World Cup. From September through November 2019, the Rugby World Cup’s 48 matches will take place at 12 venues throughout Japan including Tokyo, Kumamoto, Yokohama and Sapporo. The tournament will kick off on September 20, 2019 at Tokyo Stadium and will conclude with a final match on November 2, 2019 at Yokohama Stadium in Kanagawa. For more information, click here.
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About Japan National Tourism Organization (JNTO)
As the official tourism board of Japan, JNTO is involved in a wide range of promotional activities to encourage international travelers to visit Japan. Through a variety of campaigns and initiatives, JNTO is inspiring more American travelers to visit Tokyo, Kyoto and beyond, and is raising awareness of Japan in the lead-up to the Tokyo 2020 Olympic and Paralympic Games.

JAPAN × UNIQUE ACCOMODATIONS

JAPAN OFFERS UNIQUE ACCOMMODATION OPTIONS

Where to stay in Japan has become infinitely more interesting recently with a growing range of unique accommodations. From temples steeped in history, to renowned art installations doubling as hotels, the country’s lodging offerings extend much farther than conventional hotels, resorts and even the ubiquitous and wonderful traditional Ryokan inns. Travelers throughout the country can now stay at a selection of unusual overnight alternatives and immerse themselves in Japan’s unparalleled culture, tradition and innovation.

Terahaku (Temple Stays)

Launched on July 18, 2018, the new Terahaku project (meaning “temple stay”) allows travelers to look for, view and book stays at temples online through a dedicated search engine. In its first phase, Terahaku will initially feature 100 temples, including the 1,300-year-old Mii-dera (also known as Onjo-ji Temple) near Japan’s largest lake, Biwa-Ko, in Shiga Prefecture. Over the next three years, the project will expand to stays at 1,000 temples.

For more information and how to book, visit: https://terahaku.jp/

Kyo no Ondokoro, Kyoto

The Kyo no Ondokoro project first opened in April 2018 and focuses on Kyomachiya houses that have stood for many years in traditional neighborhoods of Kyoto; the second location is slated to open in August 2018. Instead of operating Kyomachiya as townhouses, the company behind Kyo no Onkodoro, Wacoal, is breathing new life into the structures as “homes” that offer a comfortable lifestyle, available to guests looking for private, home-style accommodations. Kyo no Ondokoro offers guests traveling to Kyoto a luxurious home-away-from-home experience in a traditionally designed and tastefully appointed private house.

For more information and how to book, visit: http://www.kyo-ondokoro.kyoto/en/

House of Light, Niigata

360 Magazine, Kyoto

House of Light is a meditative-inspired facility designed by world renowned artist, James Turrell; indeed, it is a fully immersive piece of art offering guests an overnight experience like nothing before. The unique structure represents the juxtaposition and incorporation of day and night, tradition and modern and the Eastern and the Western. Turrell’s inspiration for the House of Light comes from Junchiro Tanizaki’s essay In Praise of Shadows. The house was built as a space where one can experience living in light, by relating light inside to light outside. The House of Light incorporates elements such as a sliding roof so that guests can gaze through the open ceiling at the sky, tokonoma, the Japanese idiom for alcove, and shoji, traditional Japanese paper sliding doors.

For more information and how to book, visit: http://hikarinoyakata.com/eng/

Sasayama Castle Town Hotel NIPPONIA, Hyogo

Sasayama Castle Town Hotel NIPPONIA is a luxury resort located on the grounds of the 400-year-old town of Sasayama castle. The resort, which opened in 2015, “defends historical architecture” and allows guests to travel through space and time. NIPPONIA is the result of thoughtful design and architecture; the hotel respects the historical significance, culture and history of the land it sits upon. Comprised of five buildings scattered across the ancient village, guests can enjoy luxuriously appointed accommodations, French cuisine prepared by Grand Chef Shu Ishii, and more.

For more information and how to book, visit: https://www.sasayamastay.jp/

About Japan National Tourism Organization (JNTO)

As the official tourism board of Japan, JNTO is involved in a wide range of promotional activities to encourage international travelers to visit Japan. Through a variety of campaigns and initiatives, JNTO is inspiring more American travelers to visit Tokyo, Kyoto and beyond, and is raising awareness of Japan in the lead-up to the Tokyo 2020 Olympic and Paralympic Games.

For more information, visit us on our WebsiteFacebookInstagram, Twitter, and Google+.

MEET MY MOM

Reese Witherspoon’s media company Hello Sunshine launched a new show just in time for Mother’s Day called Meet My Mom. Premiering on Facebook’s video platform Facebook Watch, each episode consists of an honest and entertaining chat between one of your favorite celebrities and their mom.

In a recent episode, Olympic figure skating superstar Adam Rippon goes toe to toe with his mom Kelly about chasing his Olympic dreams, raising six exceptional kids, and the Pyeongchang moment that meant the most to both of them. See other highlights from Adam’s conversation with his mom below:

  • Regarding Adam’s coming out as gay, Kelly recounted being fearful for one reason – the prejudice within United States Figure Skating: “That’s one of the things that we might not have agreed on, right? For one reason: I knew the talk and the prejudice that existed in the sport.”
  • But then, Kelly learned a valuable lesson regarding personal identity and authenticity: “Suddenly, now, I knew you were mature enough to say, ‘The Olympics is awesome, but if I can’t be who I am at the Olympics, it’s not so awesome.’”
  • On her own personal “Olympic moment”: “When your brother…when Brady hugged you and wouldn’t let you go, and I saw two grown men just respect each other so much, crying, and seeing, like, his shoulders heaving, with that kind of respect for you, that was probably my Olympic moment.”

You can watch the full episode here

OLYMPICS x LIVE STREAM

The Winter Olympics in South Korea may be 14 time zones removed from the Eastern Time Zone of the US — but 43% of Americans say they plan to watch NBC’s live streaming content during the Games, with only 48% saying they did not have such plans.

A big chunk of the country — 63% — say they will watch at least some coverage of the Games, which begin Friday, February 8.  That is double those who said “no” (31%) to watching any coverage.

“That is a healthy number of people turning to devices other than television,” noted Rick Gentile, director of the poll, which is sponsored by the Sharkey Institute.   “You might call this the breakthrough year for streaming coverage making a big impact.”

Mikaela Shiffrin Dominates World Cup

Red Bull cameras have been following Mikaela Shiffrin all season giving the inside peek into her life.

Part 5: The World Cup Hustle– available today. Download it HERE.

“I have to trust that I know what I’m going to do.” Get a peak behind the scenes before Mikaela Shiffrin gets to the start gate at a World Cup stop. From doing the dishes to dishing out dance moves on stage, Mikaela keeps busy in preparation to race. With selfies stops for eager fans off the hill and the calculated training on the slopes, all in a day’s work in her run up to her biggest season yet.

For more B-roll and interview footage of Mikaela Shiffrin, updated monthly:

http://www.redbullcontentpool.com/mikaela

Previously:

Part 1: Summer Grind
“I have to go harder because somebody else out there is” – Mikaela showcases her gains in the gym through her intense two-a-day workouts in Park City, Utah. Download it HERE.

Part 2: An American Girl in Paris
“Elegance is the name of the game here” – Though vacation days are rare for the FIS World Cup overall champion, Mikaela found a few days this summer to explore Paris for the first time. She also served as host at the Grand Prix de Diane Longines horse race in Chantilly. Download it HERE.

Part 3: Inside Out in Germany
“It’s the strangest thing I’ve ever seen. We’re sleeping, eating and skiing all in the same building.” – Mikaela prepared for the new season with her first experience of indoor skiing. The three-day training session in Wittenberg, Germany was intense but crucial. Download it HERE.

Part 4: New peaks in Chile
For the top skiers on the circuit, the foundation of a successful season is built in Chile. See how Mikaela Shiffrin got herself ready to defend her World Cup title by spending time in the Southern Hemisphere as she displays a work ethic that never rests. Download it HERE.

Hilary Knight x The Red Bulletin

(Article Courtesy of The Red Bulletin)

Hilary Knight is leading the charge for equitable pay for U.S. women’s hockey. The fiery forward explains the importance of fighting battles for future generations.

Outside in Tampa it’s 98 degrees with nearly 100 percent humidity, but inside the Florida Hospital Center Ice hockey arena, it’s an alternate dimension. The air is crisp, with enough bite that tiny plumes of vapor appear with every exhale of breath. The entire rink reverberates as Hilary Knight slams puck after puck against the wall. You can tell she’s a pro.

At 28, Knight is arguably the best forward on the U.S. Women’s National Ice Hockey team — a team that captures the hearts of the country every four years during the Winter Olympics. But beyond her determination to score goals and earn medals, Knight has become a powerful advocate for promoting gender equality and a strong female body image.

Earlier this year, Knight made waves across the sports world when she and her fellow teammates threatened to boycott the World Championships over inequitable pay. After a funding agreement was reached with USA Hockey and the boycott was lifted, Knight scored the winning goal in overtime against bitter rivals Canada in the World Championship finals. It was a huge victory for women’s hockey, but Knight says there’s still a lot of work to be done.

Read the full article at The Red Bulletin

New Footage — Mikaela Shiffrin 

Overall World Cup champion returns to the slopes in advance of the 2017-18 onslaught. 

Mikaela Shiffrin is confident that an off-season of suffering in the gym has put her in the shape of her life going into the coming season. And now she adds a new kind of training to the mix – indoor skiing.

Shiffrin won her first overall World Cup title last season and her fourth slalom World Cup adding to an already impressive CV, which includes Olympic gold and three world titles. 

Shiffrin allowed Red Bull’s cameras to follow her around during an off-season which ranged from a trip to the races at Chantilly on the outskirts of Paris to an intense three-day training session indoors in Wittenberg, Germany– remarkably her first experience of skiing indoors.

Of the latter experience in the ski hall, she admitted: “It’s the strangest thing I’ve ever seen. We’re sleeping, eating and skiing all in the same building. I don’t know how to explain it. I don’t know why it seems so odd. You walk outside and it’s summer and you walk inside and it’s winter.”

But it was a chance to test her fitness regimen on what was effectively a 20-second slalom run.

Shiffrin is tipped to dominate the slalom again this season and is a potential candidate for the overall title. The first step in the long journey begins this weekend, with the world certainly fixated on the woman who ended last year on top. 

Part 3: Inside Out in Germany – available today

Part 4: New peaks in Chile – available November 20
Previously:

Part 1: Summer Grind

“I have to go harder because somebody else out there is” Mikaela Shiffrin showcases her gains in the gym, through her intense two-a-day workouts in Park City, Utah. 

Part 2: An American Girl in Paris

“Elegance is the name of the game here”. Though vacation days are rare for the World Cup champion, Mikaela Shiffrin found a few days this summer to explore Paris for the first time. Along with walking through the City of Love and being a tourist, she also served as host at the Grand Prix de Diane Longines horse race in Chantilly, France. She traded her ski helmet and boots for fancy hat and heels for the day.