Pop artist Jaira Burns (Upscale Music Group/Interscope Records) has just released a brand new song for fans, titled “Numb.” Produced by Thomas Slinger and co-written by Jaira, the mid-tempo track features the singer’s distinct vocals atop a driving pop arrangement. You can listen to “Numb” HERE.
“I love this song for its contrast: The production is so energetic and gives off a party vibe, but the lyrics take on a slightly darker perspective. Sometimes you drink or smoke to temporarily escape reality. This song is for the times when people get faded; not for the reason of having fun, but to feel ‘NUMB’,” says Jaira.
“Numb” marks Jaira’s first single since her contribution to Riot Games’ virtual group K/DA. The quartet debuted their single “POP/STaRS” live during the League of Legends ceremony in Korea last November. The song quickly entered into the top 10 of Billboard’s Pop Digital Song Sales chart and has since amassed a whopping 142M views on Vevo. The project was a fitting end to Jaira’s impressive 2018 where she was named as part of Paper Magazine’s “100 Women Revolutionizing Pop.” With plans to showcase her songwriting abilities, the Pennsylvania native plans to follow up her debut EP, Burn Slow, with new music in 2019.