Posts tagged with "nola"

BIRDMAN & JUVENILE DO IT AGAIN

Turning up with the most sought-after reunion of 2019, Birdman & Juvenile unleash a new collaborative single entitled “Ride Dat” featuring Lil Wayne.  The single will premiere on Apple Music’s Beats 1 and is available at all digital retailers today.

Get it HERE via Cash Money Records.

Capturing the magic of classic Cash Money Records, this blockbuster track unites the label’s three original pillars—Birdman, Juvenile, and Lil Wayne—on one massive, modern, and magnificent banger. Over a beat cooked up by in-house producer DRoc [Jacquees, Rich Gang], Juvenile leaps right into a classic NOLA flow, bobbing and weaving between nimble rhymes and a hypnotic hook. While Birdman’s icy cadences shines more than ever before Lil Wayne goes hard with an airtight display of his own. These Cash Money Records all-stars deliver an anthem for the label’s next generation and a historic return-to-form. Be on the lookout for the music video’s debut soon.

Fittingly, it sets the stage for the imminent arrival of I’m On My Shit, the follow-up sequel to J.A.G.—the first collaborative album released by Birdman & Juvenile earlier this year. Songs from the initial collaboration cumulatively tallied over 20 million YouTube views and clocked 10 million Spotify streams and counting. Billboard predicted it as “the beginning of a new chapter.” The ultimate sequel of 2019 is just around the corner. Get ready for I’m On My Shit.

3:AM NOLA

Reebok and Foot Locker present the latest iteration of 3:AM, a signature content series that celebrates the late-night hours that spark creative minds to dive headfirst into their most passionate projects. The partnership has hit some of the most iconic sneaker cities across the U.S., with New Orleans next on the list.

Celebrating two of NOLA’s most notable personalities, this collaboration was curated by iconic nightlife photographer Polo Silk and critically acclaimed rapper Chase. N. Cashe. Reebok worked with the two local creatives to customize the New Orleans hip-hop scene’s favorite sneaker franchise – the Workout – by adding touches like the Fleur De Lis, camo prints and NOLA logos. These Big Easy legends – united by their ‘90s hip-hop heritage – have come together to curate the latest 3:AM footwear collection, and celebrate the city that inspires them through the latest video in the content series, which can be viewed HERE.

Learn more about 3:AM at reebok.com/us/3am. Limited edition 3:AM New Orleans product will be available for purchase at select Foot Locker stores, FootLocker.com and Reebok.com on June 29.