Posts tagged with "Nike"

Reebok announces PureMove Bra

Reebok made waves in the sports bra industry today with the unveiling of the Reebok PureMove Bra: a first of its kind, technologically advanced sports bra that uniquely responds and adapts to movement to provide women with a customized amount of control and support, exactly where and when they need it.

For too long, consumer insights have identified frustrated female consumers who feel unsatisfied with their sports bra options, raising flags with alarming stats including one in five women are still avoiding exercise because they don’t have the right sports bra. Determined to change the status quo, Reebok embarked on a journey three years ago with one clear mission: change industry standards for the sports bra and reset the bar.  Now, just over forty years after the first sports bra came to market, Reebok is proud to debut a first of its kind product featuring the brand’s new proprietary Motion Sense Technology.

Reebok’s Motion Sense Technology is the result of treating a performance-based fabric with STF (Sheer Thickening Fluid) – a gel-like solution that takes a liquid form when in a still or slow-moving state and contrastingly stiffens and solidifies when moving at higher velocities.  This fabric technology adapts and responds accordingly to the body’s shape, velocity of breast tissue, and both type and force of movement.  The end result gives wearers a bra that stretches less with high impact movements, while providing the comfort and light support that one would desire during rest and lower intensity activities. To learn more on PureMove’s development click here.

“We could not be prouder to come to market with a product that breaks down barriers in a category that has dissatisfied consumers for far too long, lacking any true technological advancements. Innovation has always been in Reebok’s DNA and placing an emphasis on transforming and improving one of the most important fitness garments for women is no exception,” says Barbara Ebersberger, VP Performance Apparel at Reebok. “The release of PureMove marks the first step of a very exciting new era for us.”

Integral in PureMove’s three-year development process, was Reebok’s work in the lab, testing breast movement and product variations with the University of Delaware.  Here, the two joined forces and upped the ante on industry standards for breast biomechanics that would inform both PureMove’s final design and Reebok’s full sports bra collections for FW18 and beyond.  Until now, industry standards for breast biomechanics testing typically included an average of only two to four motion sensors on the chest area to track bounce and support, but Reebok and the University of Delaware utilized 54 unique motion sensors on this area during its rigorous testing process and used this data to ensure every detail was covered and accounted for in PureMove’s development.

The end result is a second-skin like design that creates a barely-there feel.  Key performance features of the PureMove Bra in addition to the reactive fabric technology include:

  • Breathable Perforations: Perforations in front and back to keep you cool and comfortable, no matter the physical activity.
  • Natural Shaping: Molded front panel and free cut edges for a minimalistic, second-skin fit so you can move freely without distractions.
  • Minimalist Construction: Comprised of only 7 unique pieces of fabric that mold to the body for a seamless fit.

“Many would assume that the more support a sports bra gives would equate to the more fabric, straps or hooks it’s comprised of.  However, by utilizing our Motion Sense Technology, PureMove’s design is quite deliberately the opposite,” says Danielle Witek, Senior Innovation Apparel Designer at Reebok. “The minimalist design of the bra may seem deceiving when you first hold it, but you should not confuse this for lack of support or technology. Every single detail is intentional and directly informed by years of our testing and research.”

At launch, the PureMove Bra will be available in an extended range of 10 unique sizes, aimed to specifically address consumer feedback around the industry’s lack of solutions for those who find themselves in between standard sports bra sizing,  The PureMove Bra debut size range includes: XS, XS/S, S, S/M, M, M/L, L, L/XL, XL, XL/XXL, designed to help ensure a more tailored fit for wearers.

To celebrate one of Reebok’s most anticipated product launches in 2018, the PureMove Bra is brought to life through powerful campaign imagery featuring a team of Reebok’s most formidable female partners including Gal Gadot, Gigi Hadid and Nathalie Emmanuel.

The Reebok PureMove Bra will be available exclusively on Reebok.com starting August 17th for $60. Followed by worldwide-distribution in key retailers starting August 30th.  Additional sports bras from Reebok’s FW18 Hero Bra collection are available today at Reebok.com/HeroBraCollection.

Top Streetwear Trends Worth Investing in

From bold high tops to graphic cartoon tees, it seems like the only attire men want to wear anymore is streetwear. It’s not just a style that defines what models are wearing off-duty or what celebs are wearing off set anymore. Steeped in hip-hop culture, we know mens streetwear as a category of mens clothing online, but it’s also becoming a lifestyle and culture that revolves around men’s fashion.

From sneaker selfies to fresh haircuts, the streetwear influence is spreading like wildfire, especially amongst millennials. The street-style scene has infiltrated so much of today’s pop culture that most stylish menswear brands include streetwear-inspired pieces in their lines. You no longer need to limit yourself to impossible-to-get name brands in order to buy men’s trendy clothing with those authentic urban vibes, like urban styles of mens clothing online at Differio.com.

As much as we catch street style every day, there are certain trends that truly make a unique statement each season. We gathered the top streetwear trends that are worth investing in right now so you know what to ditch and what to score.

  1. 90s-Inspired Pieces

If there’s one era that’s been successfully brought back from the dead, it’s the 90s decade. From colorblock patterns to colorful graphics, men’s streetwear has definitely taken inspiration from some of the brightest and boldest elements of this decade. As for the streetwear looks, it’s never been easier to mix vintage and modern styles than with today’s retro-inspired fashion clothes for men.

Amongst trendy mens clothing online and in stores, brands are bringing back the bubble-jacket look – the kind made popular by so many old school hip-hop artists. The latest puffer-jacket trends are covered in high shine and fashioned with an oversized fit. Street-style aficionados are layering their puffer jackets over ribbed turtlenecks and colorblock sweatshirts.

There are signature details in these pieces that can take you back twenty years ago. You still get the urban-vintage vibe, but it’s tweaked with modern details that are worthy of being sold amongst high fashion clothes for men.

  1. Luxe Athleisure

Athleisure was probably one of the biggest influences that made mens streetwear so highly coveted across men’s fashion. It’s basically another way of rocking athletically sexy clothes for men when you’re not doing leg presses and bicep curls at the gym. Cool and comfortable, the newest streetwear trends you can find amongst mens clothing online takes athleisure to luxury heights.

The luxe-athleisure look is basically workout clothing redesigned to look more fashion forward. You can expect a high influx of cool sneaker boots – a wearable hybrid of high-top fashion sneakers and ankle boots. As for fashion clothes for men, urban hoodies, slim-fit pants, and joggers for men are getting updated with racing side stripes that add an athletic touch.

The beauty of this style of urban clothing for men is that you can easily mix and match these pieces for going out or staying in.

  1. Urban Apocalyptic

Festivals like Burning Man might be influencing the streetwear scene as trendy mens clothing online and in stores are debuting urban apocalyptic looks. While this trend still honors streetwear’s roots in urban culture, it seamlessly combines both styles, so you can rock Mad Max vibes on a casual hoodie or t-shirt.

From oversized puffer coats to worn distressed sweaters, the urban apocalyptic trend is all about making post-apocalyptic style more wearable. Some of the latest trends include tops detailed with that end-of-the-world feel, like ergonomic cargo pockets on cardigans and multiple zipper accents on ripped jeans.

It’s an innovative take on transforming looks that are normally more appropriate for couture and making them comfortable enough for grabbing drinks or running errands.

 

Reebok Presents Alter the Icons

Excited to share that today, Reebok continues to celebrate daring spirits through the latest Alter the Icons capsule collection launch. In conjunction to the 10-piece drop, Reebok partners with rapper MadeinTYO to share this story on how he paved his own path, as a salute to a younger generation of future icons.

Taking an iconic 80’s silhouette, Reebok remastered the Classic Leather and Workout Plus for its third release of the Alter the Icons collection. Continuing the legacy of these timeless styles, Reebok hacks its brand heritage – remixing the models’ distinguishable features with bold, unexpected branding. As a nod to Fall / Winter, the pack includes three redesigned sneakers featuring boot laces, a rippled outsole, ribbed nylon and suede materials and trail-inspired color ways to provide a seasonal aesthetic.

The latest Alter the Icons collection will be available in men’s, women’s and kid’s sizing on Wednesday, November 15th on www.reebok.com and Reebok stores. Classic Leather Rippled Altered styles will retail at $85 and the Workout Plus Ripple Altered will retail at $90.

    • Please find the MadeinTYO video here

 

ComplexCon 2018 Day-1

Tens of thousands of fans gathered today in Long Beach, Calif. for ComplexCon. Below are highlights from Day One.

  • Allen Iverson dropped his first kicks in more than four years, the I3 Legacy from Reebok, at ComplexCon. Two color ways were released and all sold out immediately. Reebok hosted Iverson in their booth for a fan Q&A moderated by former Complex Sneakers editor Russ Bengtson. Lucky fans got their kicks autographed by Iverson.
  • Michael B. Jordan and the cast of “Creed II” participated in a Q&A hosted by Terrence J in the Creed II boxing ring on the show floor.
  • Pharrell Williams visited the Billionaire Boys Club installation for a book signing with fans, photo opps and to celebrate their Human Made x BBC ICECREAM 15th Anniversary collaboration. He then joined i am OTHER artist Kap G at the #iamVOTER installation.
  • Allen Iverson made a surprise appearance at the ComplexCon(versations) panel “Crossed Over: Jordan vs. Iverson” with moderator Jemele Hill, Jerry Lorenzo, Kerby Jean-Raymond, Pierce Simpson andVictor Cruz.
  • Rae Sremmurd brought out surprise guests TygaOzuna Miri Ben Ari while Ty Dolla $ign joined Vince Staples’ headlining performance on the Pigeons & Planes stage in the ComplexCon arena.
  • G-Eazy was hanging at the Puma activation, that took fans back to one of the most memorable hangouts in the 90s – the mall, to release their latest sneaker the RS-X.
  • Pharrell Williams visited the Billionaire Boys Club booth for a book signing with lucky fans, photo opps and to celebrate their Human Made x BBC ICECREAM 15th Anniversary collaboration. He then joined i am OTHER artist Kap G at the #iamVOTER booth.
  • Lena Waithe joined Black Lives Matter co-founder Patrisse Cullors for a fireside chat at the Black Lives Matter booth.
  • Takashi Murakami hosted “Sneakers for Breakfast” featuring creative sneaker-heads who united exclusively for ComplexCon to curate a range of custom kicks by six prominent footwear designers/innovators that will be in a silent auction with proceeds benefiting a charity.
  • For a third year in a row, it was standing room only at ComplexCon’s most popular ComplexCon(versations) panel “Sneaker of the Year” with Joe La Puma, Allen Iverson, DJ Clark Kent, Don C, Lena Waithe, Trinidad James and Wale.
  • Pusha T stopped by the Adidas booth to commemorate his limited edition EQT collaboration. He also sat down with the first round of adidas soundLabs finalists to review their work ahead of selecting the winners of his grant and mentorship through Adidas.
  • Jaden Smith made an appearance at the G-Star Raw booth to launch his new line of denim.
  • Snoop Dogg celebrates the launch of @adidasLA and the 25th anniversary of Doggystyle at the World Famous VIP Records booth.
  • T-Pain arrived at the T-Pain Wiscansin University booth ushered in by a live marching band playing his hit song “Can’t Believe It.” Ace Hood, Shiggy, Lil Pete and Arab Music also stopped by the booth for photos.
  • Grant Hill, Marcus Harvey, Victor Cruz, Demetrius Shipp, Young Dirty Bastard and Shiggy stopped by HBO’s barbershop experience in celebration of “The Shop,” inspired by LeBron James and Maverick Carter’s new unscripted series of the same title.
  • Flosstradamus performed at Four Loko. Dillon Francis stopped by to make a customized jersey with Four Loko and Flosstradamus patches, then Francis danced to Flosstradamus’s DJ set. Riley Reid also made an appearance at Four Loko and posed for photos with the can and with fans.
  • Pharrell Williams, Sarah Andelman and Marc Ecko checked out the Pangaia booth, then met up withDon C to pick up PopSockets at the PopSockets art installation.
  • “Hot Ones” host Sean Evans stopped by the Fuse booth to help T-Pain test out the Bierstick, a syringe-like drinking device that allows users to drink up to 24oz of their favorite beverage in seconds.
  • DJ Akademiks and A Boogie wit da Hoodie battled it out during a live episode of “On the Sticks,” a new gaming series from Complex and Xbox. The two played NBA 2K19.
  • Barney Cools released their biggest collab to date with Dillon Francis Gerald exclusively to Complexcon. Dillon Francis spent the day hanging at the booth greeting fans. Jaden Smith, Flosstradamous, @thedanlife, Blue The Great, Francis Kenneth, A-Trak and more stopped by the booth.
  • Russell Athletic boasted a hyper-limited release with rising designer Rhuigi Villasenor, who made an appearance at the booth to meet with fans, pose for photos and sell his custom sweater collaboration with the brand.
  • YouTube sensation @kingvader stopped by the Dumbgood booth to check out the brand and the new Cowboy Bebop collection.
  • At the kaikai kiki activation, J. Balvin was gifted a custom diamond and gemstone necklace by Takashi Murakami and Ben Baller featuring an iconic Murakami design before heading to the J. Balvin & Buchanan’s “VIBRAS!” booth. Fans were treated to exclusive blended scotch whisky tastings, J Balvin’s limited-edition merchandise and other surprises.
  • Sherbinskis released and sold out its limited-edition Sherbinskis Nike AF1 Low Bespoke, a bespoke shoe design created from of the love and passion Sherbinskis has for the Nike brand and culture.
  • Vans paid tribute to NASA’s 60 years of space exploration and innovation by dropping the space gray sk8 high space voyager shoe and more exclusives at @Pacsun’s pop-up at ComplexCon.
  • Crep Protect teamed with DJ Khaled and We The Best to release a Complexcon-exclusive box set limited to 250 pieces. The gloss red box set contains all the Crep Protect products needed to keep your sneakers fresh.
  • Visitors had a chance to unlock the first unveiling of the upcoming Extra Butter x The Halal Guys x Clarks “Halalabees” through an augmented reality experience powered by Frenzy App.
  • Garey The Third released two sets of limited edition porcelain sculptures by Cleon Peterson called “Paint The Town” and released two sets of collaborative skate decks by Cleon Peterson and The Skateroom, both of which sold out.
  • All three silhouettes from Herschel Supply x Joshua Vides collection, revealed at ComplexCon, completely sold out around 2 p.m. with more being made available for Day 2!  Joshua Vides was on-site to help with the launch.
  • Grant Hill, Trinidad James, Lena Waithe, Lance Gross, Robert Horry, Broderick Hunter, Brandon McEachren, Vince Staples and Jerry Lorenzo checked out the goods on the show floor and posed for selfies with fans.

Michael Porter Jr. Pays His Dues

While Denver Nuggets rookie Michael Porter Jr. works to get back on the court, he’s found other exciting ways to help his team out. The videos below show a fun spin on MPJ’s rookie duties and how Autotrader helped him find the perfect car for the job.

Michael Porter Jr. Pays his Rookie Dues: https://www.instagram.com/p/Boys3IRBweU/?hl=en&taken-by=mpj

Michael Porter Jr. Pays his Rookie Dues: https://twitter.com/MPJr/status/1050356874321846272

Also, check out Autotrader’s newest feature, Accelerate, which saves buyers time at the dealership by helping them start their deal online.

Reebok Classic & Lil Yachty

Today, Reebok Classic and brand partner Lil Yachty announce the latest colorway of the Aztrek: Reebok’s futuristic, off-road runner first introduced in ’93. Now available in a classic shade of black and red, the shoe retails for $90 on Reebok.com.

  Crossing artistic boundaries and blending genres, Lil Yachty has changed the face of hip-hop. Throughout his career he has always sought a different path and carved out his own creative space, shaking off the expectations of others in pursuit of his original sound. In the campaign video, Reebok Classic showcases Lil Yachty’s bold and unapologetic style as he speaks candidly about 90s attitude and being proud of your true identity.

For FW18 Lil Yachty is styled in the Aztrek: the silhouette combines tech-functionality with retro design, featuring a generous ride height and Reebok’s Hexalite tech in the heels. Asymmetrical reinforcements give the toe area an off-kilter vibe. From the track to the streets, the Aztrek remains true to its Classic heritage, with its effortless blend of ‘90s attitude and authentic performance, this Reebok Classic slots right back into the roster like it never left.

Reebok x Bronze 56k

Founded in 2012 by Peter Sidlauskas and Patrick Murray, Bronze 56k is a post-modern success story. As their lo-fi videos brought notoriety and internet fame to the skate crew from Queens, New York, the subversive nature of their telegenic presence added to a genuine sense of corporate intrigue. Today, Bronze 56k is best known for their unique blend of branded hardware and irreverent wardrobe staples.

First released in 1985, the Club C started life as a pro-level tennis trainer before eventually reaching ‘living legend’ status within the Reebok stable.

Emphasizing the Club C’s sports heritage vibes, the foundation of Bronze 56k’s design is the use of premium white leather. Terry cloth is another period-correct tennis touch, with the navy- toned fabric wrapping the ankles for luxurious comfort and enhanced sweat protection. Oversized tongue patches are a nod to Bronze 56k’s 90s-inspired tech aesthetic, while the Reebok ‘Union Jack’ logo looks right at home splashed across the Club C’s flanks. Custom drawstring bags are an added bonus.

The Bronze 56k x Reebok Club C will be available for $120 at www.reebok.comwww.bronze56k.com, and select retailers globally.

Reebok Classic Enlists ‘90s-Inspired Vintage

In 1993, Reebok launched the Aztrek: an off-road runner that perfectly represented the wildly original and experimental designs of the time. Relaunched 25 years later, the Aztrek’s super-futuristic layers and chunky design embrace the heart of 1990s sneaker style. To celebrate the Aztrek’s return and honor the spirit of the ‘90s-era style it embodies, Reebok has launched a campaign featuring six ‘90s-raised tastemakers for a content series titled “Aztrek: 90s Re-Run.”

Featuring the likes of social media sensation Jay Versace, vintage streetwear re-worker Sara Gourlay of Frankie Collective, cult vintage shop owner Kirk Tilton of For All to Envy and more, the campaign was shot on a variety of mediums that champion the Aztrek’s past and celebrate it within the context of contemporary culture and style.

Each partner was shot in rare vintage ‘90s Reebok gear that they personally curated or custom created – resulting in five unique “one-of-one” capsule collections, all of which will be available for anyone to enter to win on Reebok.com starting today. Sourced from their own personal wardrobes, along with hours of vintage shopping, each collection nods to the singular style of the 1990s, as well as the Aztrek’s distinctive design elements and colorways.

Shot on film as an homage to ‘90s visual culture, the campaign imagery and videos span five truly epic off-road locations, illustrating the sneaker’s evolution from an off-path performance shoe to symbol for ‘90s-inspired style. From the pristine beauty of upstate New York’s national parks, to the enigmatic Joshua Tree and Death Valley desert landscapes and Utah’s breathtaking slot canyons, the campaign showcases the Aztrek’s new Fall/Winter colorways against unique off-road environments and vibrant landscapes.

A suite of films explores how – like the Aztrek – each partner’s unique personal style brings ‘90s-era values of experimentation, originality and self-expression into the contemporary style landscape. The campaign features the following partners:

  1. Jay Versace – Young humorist and social media phenom who built his name on his hilarious original characters, and recently has received major attention for his on-point ‘90s style.
  1. Sara Gourlay of Frankie Collective – Creative Director of Frankie Collective, a women’s streetwear label that cuts apart vintage ‘90s gear and sews it back together in new, trend-relevant forms to create custom, one-of-one designs. For her vintage capsule collection, she didn’t just curate – she sewed her own unique pieces.
  1. Kirk Tilton of For All To Envy – An L.A.-based, vintage fashion institution that began as a shop specializing in hard-to-find ‘90s athletic apparel before moving on to creating its own original clothing.
  1. Jordan Page  Best known as @VeryAdvanced, Jordan is a retro style expert and streetwear archivist whose memory and knowledge of ‘90s style moments is arguably the best on the internet.
  1. Josh Matthews and Angie Chavez – Two next-level vintage collectors and curators who are low-key responsible for the explosion of ‘90s looks you’re seeing everywhere.

Alongside the relaunched Aztrek, all individual partner capsule collections will be available to win via a giveaway on Reebok.com – a platform for individuals to recreate their own ‘90s-inspired style. To enter to win, the rules are:

  1. Be a U.S. resident
  2. Sign up to win at https://www.reebok.com/us/90s_rerun
  3. Wait for an e-mail from Reebok – they’ll select six winners at random and let entrants know if they’ve won.

Shop the new Aztrek Fall/Winter styles, available from $90, at Reebok.com. https://youtu.be/gAr1S0oC29w

Antonio Brown

Antonio Brown, who is now the CEO of LVL XIII (pronounced “Level 13”) — a luxury footwear and apparel line. He went this direction after being laid off in his former accountant role at a luxury doll manufacturer, the Alexander Doll Company. He started the company by simply googling, “how to create a sneaker brand.

To date – his luxury brand signed a $1.5 million deal with Zhu Jiang, owner of Décor Apparel, which is the leading manufacturer of apparel and accessories in the world and also has current partnerships & clients such as SAKS Fifth Avenue,Nike, Target, Zara, Cole Haan, Converse, GAP, and many more. That deal also includes financial backing by international pop star and fashion icon, Jason Derulo (who has also made headlines as the brand’s ambassador).

On top of this, he is an ACTIVE philanthropist! We would love for you to highlight him and/or his brands in any stories that you are working on!

Currently, the apparel is sold nationally in both Bloomingdale’s and Nordstrom. The brand is geared towards the affluent fashion male consumer between the age of 17-35 with an income in excess of $100K.

On top of having LVL XIII, Brown is also founding executive director of the nonprofit organization, Dream Of Humanity, Inc. In this role, Brown designs entrepreneurship programs that disrupt traditional business school models by providing hands-on entrepreneurial training and wraparound supports to young people from economically disadvantaged communities.

His Small Business Entrepreneurship Program, licensed by The Art Institutes, is now a required course in all of the nonprofit institution’s degree programs. Program resources will reach 30,000historically underrepresented students in 30 colleges nationwide in 2018-2019, cultivating thousands of small business owners with access to incubator program capital to fund their dreams.

Complex × Fuse

Talent Featured: Cristiano Ronaldo, Joel Embiid, Daniel Cormier and Floyd Mayweather

Airdate: Wednesday, August 22nd at 11 p.m. ET / PT

TUNE-IN: Champion soccer player Cristiano Ronaldo dishes on his favorite sneakers and very own Air Maxes as he goes Sneaker Shopping in China; boxing champion Floyd Mayweather breaks down his beef with rapper 50 Cent; UFC Champion Daniel Cormier discusses his future in fighting and NBA All-Star Joel Embiid take on the wings of death and more on an all-new Complex x Fuse, this Wednesday, August 22nd at 11 p.m. ET/PT on Fuse.

Episode Highlights:

  • Featherweight champion boxer Floyd Mayweather drops the tea on the internet savagery and beef with his best friend, rapper and producer 50 Cent, fighting Manny Pacquiao, investing and more on “Complex News” with Pierce Simpson. Later, champion soccer player Cristiano Ronaldo goes “Sneaker Shopping” with host Joe La Puma in Beijing at Honor 23, revealing the family story behind his own Nike Air Maxes. After, tune in as UFC Champion Daniel Cormier discusses his future in fighting on “Life at Complex.”
  • NBA All-Star Joel Embiid’s savage twitter fingers meet their match with the wings of death with host Sean Evans on First We Feast’s “Hot Ones,” as he talks about Meek Mill’s return to Philly, meeting Michael Jordan and why he likes dunking on average joes on the playground.

ABOUT: Complex x Fuse features exclusive first-looks of athletes and celebrities eating killer food, answering burning questions, and revealing the secrets behind the hottest kicks. The weekly Complex-branded block features first-run segments from Complex’s core slate of more than 20 digital shows including signature series like First We Feast’s Hot Ones, Sneaker Shopping and Everyday Struggle.