Posts tagged with "next generation"

Land Rover Provides Behind the Scenes Look into Galactic Flight

Land Rover have revealed a special ‘behind the scenes’ peek into
Virgin Galactic’s operation, following its historic flight into space last week.
The space line travelled 51.4 miles above Earth, a feat it wouldn’t have achieved
without undergoing thorough testing and preparation over the last few months. Land
Rover have been a relied-upon figure in the operational process for Virgin Galactic,
with Land Rover’s fleet of vehicles becoming a part of daily life for the space team.
The partnership between Land Rover and Virgin Galactic was for formed back in 2014,
with both sharing visions of pioneering spirit, technological innovation and sense of
adventure. The togetherness illustrates the commitment that both brands share to
iconic design and engineering excellence, and a desire to push the boundaries of travel
for the next generation.

Check out the link below https://www.youtube.com/watch?v=-zsTXsXCJRM

CSR2 Racing x Lamborghini

Zynga (Nasdaq:ZNGA), a leading social game developer, today announced the launch of the new Lamborghini Huracán Performante Spyder and Lamborghini Urus models in CSR Racing 2 (CSR2), the most popular Racing game on mobile. As the Huracán Performante Spyder and Urus make their international auto show debuts at the 2018 Geneva International Motor Show, CSR2 players will be able to interact with both vehicles in-game, giving them unparalleled, behind-the-scenes access to the world’s newest supercars.

“We are proud to partner with Lamborghini to bring the performance and cutting-edge design of the Huracán Performante Spyder and Urus to mobile players around the world,” said Julian Widdows, Vice President of Games, CSR2. “Working closely with the Lamborghini design team enabled us to capture every detail of both vehicles in stunning realism, bringing them to life for car lovers who are unable to see the unveiling in-person during the Geneva Motor Show. We are excited to take the experience a step further by giving our players the chance to take the Huracán Performante Spyder and Urus off the mobile screen and into their real-world driveway through a seamless integration with CSR2’s AR mode.”

Beginning today, CSR2 players will be able to experience the Huracán Performante Spyder and Urus in both in-game racing and real-world AR environments.Specifically:

  • The Lamborghini Huracán Performante Spyder, which debuted for the first time ever at the 2018 Geneva Auto Show, will feature a special golden cup March 9 – 12 in-game. Players will be able to collect one of 17 different configurations, including the Geneva unveiled vehicle, and take part in a special event ladder to earn rewards and upgrades.
  • The Lamborghini Urus, having made its North American debut in Detroit in January, will be the crew championship prize, with the top 10 crews getting to own the Geneva configuration of the vehicle. Lamborghini Urus season players that participate in a crew and achieve 20 million respect points will be guaranteed another Geneva configuration of the vehicle. The luxury SUV touts a cutting-edge, distinct and streamlined design, boasting Italian craftsmanship intersecting with state-of-the-art technology, making it an ultimate garage must-have for CSR2 players.

“The commitment that CSR2 takes in providing a true-to-life drag racing and vehicle ownership experience for their players aligns with the values, pride and excellence that the Lamborghini brand embodies,” said Mitja Borkert, Chief Designer, Lamborghini. “At Lamborghini, we are dedicated to creating a lifestyle experience through luxury design and outstanding performances, and it’s been a pleasure to work with CSR2 to digitally recreate both the Huracán Performante Spyder and Urus as they appear on the floor of the Geneva International Motor Show.”

Since debuting in June 2016, CSR2 has pioneered innovation in the mobile Racing category – delivering the most authentic vehicle and drag racing experience to car lovers around the world. Working closely with all manufacturers featured in-game, every vehicle in CSR2 has been meticulously recreated, with precise attention paid to every aspect of the customization experience, from paint colors and finishes to interior leather colors and trims. CSR2’s AR Mode is a next-generation car configurator experience that complements new in-game car models, allowing players to scale their vehicle to showroom specs, place and reposition their supercar in a real-world environment and share across their social channels.

Attendees of the 2018 Geneva International Motor Show can experience the Huracán Performante Spyder and Urus exclusively in CSR2’s AR mode by visiting the Lamborghini booth on the show floor March 7 – 11 for a hands-on demo.

ARIANA GRANDE x REEBOK

COMFORT, PERFORMANCE AND STYLE FINALLY COME TOGETHER WITH REEBOK’S NEW “FAST FLEXWEAVE” RUNNING SHOE

 

Innovative Flexweave™ Technology Marks a New Era for Storied Brand

 

Global fitness lifestyle brand Reebok today released Fast Flexweave, a dynamic running shoe built with Flexweave – a revolutionary technology that boasts the coveted balance of lightness, durability, fit and stability.

 

The Fast Flexweave shoe provides the ultimate combination of fit and performance, ideal for a wide variety of quick-burst workouts and speed drills. The figure-8 construction of the Flexweave material allows for ‘zones’ throughout the shoe that deliver a unique combination of front-of-the-foot flexibility, midfoot stabilization, and breathability – all with a seamless, street-ready look that doesn’t sacrifice style.

 

“Innovation should never come at the sacrifice of performance or aesthetic, and with the Fast Flexweave, we’re setting a new standard,” says Scott Daley, General Manager at Reebok. “Flexweave is going to be a major part of the Reebok DNA moving forward, and represents a huge step forward in footwear technology.”

 

Flexweave is the latest offering from the Reebok Innovation Collective – a dedicated unit within Reebok comprised of product experts and key brand collaborators focused on the pursuit of progression via innovation and partnerships. Through the Reebok Innovation Collective, Reebok continues to develop footwear and apparel of the next generation, highlighting unprecedented technical performance and expression.

 

Flexweave material will appear in performance and Reebok Classics products throughout 2018 and beyond, including the Reebok CrossFit Nano 8 and more.

 

The Reebok Fast Flexweave will be available in introductory colorways beginning March 1, 2018 for $100 on Reebok.com.

 

See video HERE.