Posts tagged with "New York Yankees"

New Era, 360 MAGAZINE, Spike Lee, Yankees

New Era x Spike Lee New York Yankees Championship Collection

Today, international sports and lifestyle brand, New Era Cap Co., Inc., and renowned film director Spike Lee unveil the New Era x Spike Lee New York Yankees Championship Collection. The line features seven unique designs that pay tribute to the unmatched 27 World Series Championships of the New York Yankees. The New Era x Spike Lee New York Yankees Championship Collection will be available on www.neweracap.com and at select headwear retailers for a price range of $42.99-$51.99 USD. 

“We are honored to work with Spike Lee on the New Era x Spike Lee New York Yankees Championship Collection, our largest combined collection to date, which celebrates the New York Yankees 27 World Series titles,” said Tim Shanahan, Director of Baseball at New Era Cap. ”The Yankees logo has become a symbol that extends beyond sports, into entertainment and culture, and this collection celebrates the team’s iconic status.”

Available in seven different designs, these 59FIFTY® fitted caps feature either baseball bats or gloves that represent each year the Yankees won the World Series, as well as a sweatband that reads, “A Spike Lee Joint designed for New Era.”

ABOUT NEW ERA CAP: 

New Era Cap Co., Inc. is an international lifestyle brand with an authentic sports heritage that dates back over 99 years. Best known for being the official on-field cap for Major League Baseball and the National Football League, New Era Cap is the brand of choice not only for its headwear collections, but also for its accessories and apparel lines for men, women and youth. The brand is worn as a symbol of self-expression by athletes, artists and some of the most interesting people around the globe. New Era Cap encourages people to truly express their personal style and individuality through its products. The Company is headquartered in Buffalo, NY and is marketed and distributed in over 125 countries through its affiliate offices in London, Tokyo, Paris, Hong Kong, Mexico City, Sao Paulo, Cologne, Shanghai, Barcelona, Seoul, Melbourne, Toronto, and Bologna.  For more information, visit www.neweracap.com.

UNTUCKit × MLB

UNTUCKit, one of the fastest-growing retail brands in North America, announced today its first-ever product collaboration with Major League Baseball.

The UNTUCKit MLB Signature Series features the logo of one of eight individual MLB teams stitched into the sail of a classic UNTUCKit best-selling, wrinkle-free shirt. Team logos available include the New York Yankees, New York Mets, Boston Red Sox, Los Angeles Dodgers, San Francisco Giants, Chicago Cubs, St. Louis Cardinals, and Atlanta Braves.

Beginning on Opening Day, baseball fans can support their favorite team in style when they pick up an MLB Signature Series shirt from UNTUCKit’s stores or website, on MLBShop.com or select team club houses.

The partnership is another step towards UNTUCKit’s growing presence in the sports industry. Last year, New Orleans Saints Quarterback Drew Brees, hockey legend Wayne Gretzky and NASCAR driver Chase Elliott were each introduced as athlete ambassadors and investors in the brand. In addition to building their roster of athletes, UNTUCKit has strategically increased marketing and advertising across sports television, radio and arenas across the country.

“We’re excited about this partnership with the MLB, our first with a major sports league, given the natural affinity between our customers and the sports industry. We’ve taken a few of our best-selling shirt styles and added a fun, exclusive element we know customers will be excited about—an ode to their favorite baseball teams—to wear at the next game,” says UNTUCKit co-Founder and CEO Aaron Sanandres.

About UNTUCKit

Created in 2011, UNTUCKit has given men a seamless way to look sharp and feel casual by creating shirts designed specifically to be worn untucked. UNTUCKit solves the problem millions of men struggle with every day with their perfectly contoured hemlines and more than 50 tailored fit options. Through the last 8 years, the brand has expanded to offering 13 product categories—ranging from T-shirts and polos to sports jackets and pants—in addition to a wide selection of shirts, dresses and blazers for women. UNTUCKit is dedicated to creating an unmatched shopping experience, with more than 50 physical retail locations across the U.S. and Canada. For more information visit UNTUCKit.com.

We Reign As One Campaign

NEW ERA CAP CELEBRATES THE START OF 2019 MAJOR LEAGUE BASEBALL SEASON WITH “WE REIGN AS ONE” CAMPAIGN

Campaign Features New Brand Ambassadors Francisco Lindor, Justin Turner, Didi Gregorius, Christian Yelich, Ronald Acuña Jr. and Jay Rock

Today, New Era Cap Co., Inc., the official on-field cap of Major League Baseball, launches “We Reign as One,” the next chapter in a powerful and inspiring cross-cultural multi-platform campaign. Ushering in the start of the 2019 Major League Baseball season, the campaign features the iconic New Era Authentic Collection 59FIFTY® Fitted as a badge that connects all baseball fans together.

“The new ‘We Reign As One’ campaign is a celebration of the start of the 2019 MLB Season,” said Mark Maidment, Senior Vice President, Brand at New Era Cap. “We wanted to spotlight how baseball and the New Era Authentic Collection 59FIFTY® Fitted have the power to connect us all, whether you’re a kid from Queens or a professional baseball player.”

Created in partnership with creative agency 72andSunny New York, “We Reign As One” also unveils New Era’s 2019 MLB Ambassador roster, including Los Angeles Dodgers third baseman Justin Turner; New York Yankees shortstop Didi Gregorius; Milwaukee Brewers outfielder and 2018 National League Most Valuable Player Christian Yelich; Cleveland Indians shortstop Francisco Lindor; Atlanta Braves outfielder and 2018 National League Rookie of the Year Ronald Acuña Jr., and Grammy award-winning rapper, Jay Rock.

“The New Era Authentic Collection 59FIFTY® Fitted cap lives at the intersection of sport and street fashion,” said Bryan Rowles, Executive Creative Director and Partner, 72andSunny New York. “The launch of ‘We Reign As One’ is a cultural creative opportunity to remind people that the city letters stitched on the Authentic Collection 59FIFTY®  cap represent common ground, city pride and team allegiance that connects all of us, no matter our background, profession or beliefs.”

Returning this year as New Era 2019 MLB Ambassadors are Houston Astros second baseman and six-time MLB All-Star José Altuve and Chicago Cubs second baseman Javier Báez. Throughout the year, each ambassador will serve as an extension of the brand, helping to tell the story behind the caps both on and off the field. They’ll also help highlight special occasions such as Mother’s Day and Father’s Day.

As the official on-field cap of MLB, the New Era Authentic Collection 59FIFTY® Fitted is a lightweight, flexible athletic fitted cap that easily transitions on and off the field. To join the millions celebrating Opening Day, fans can purchase the New Era Cap Authentic Collection 59FIFTY® Fitted with their team logo of choice at www.mlbshop.com, www.neweracap.com and authorized retailers around the country. To view the new “We Reign As One” video click HERE and to view stills click HERE.