LA Lakers Lead Social Media Rankings In NBA As Of March 2021 – Over 30M Followers The Los Angeles Lakers are one of the most iconic American sports franchises in history. Jerry West, Wilt Chamberlain, Kareem Abdul-Jabbar, Magic Johnson, Shaquille O’Neal and Kobe Bryant are just some of the legendary names to have worn the […]
PETA Attacks NBA Over Canada Goose Sponsorship Natural Fibers Alliance Blows Foul on Extremism This week members of the People for the Ethical Treatment of Animals (PETA) demanded the NBA scuttle its new multiyear partnership with Canada Goose. On Monday, the Canadian company announced a multi-year partnership with the NBA to develop specialized attire for NBA All-Star […]
WHY NOT US? REEBOK AND ALLEN IVERSON DARE ATHLETES TO EMBRACE UNWAVERING MANTRA AND DEFY EXPECTATIONS IN ALL-NEW ANIMATED FILM Reebok and basketball icon, Allen Iverson, are proud to debut an all-new animated film honoring young athletes who continue to defy societal expectations through their passion for the sport. The film, titled, “Why Not Us,” […]
The Detroit Pistons announced hip-hop icon and Detroit-native Big Sean will become the organization’s Creative Director of Innovation. In this role, Big Sean will provide creative counsel and strategic guidance on a variety of Pistons off-the-court initiatives, including team merchandise design, in-game experience, co-branded community, and social responsibility activation, and more. To kick off the […]
Donovan Mitchell is fresh off a five-year, $195 million extension with the Utah Jazz, and now he’s dropping some fresh, new kicks. The star guard teamed up with BODYARMOR for a collaboration with adidas to create a limited edition version of his D.O.N. Issue #2 sneaker called the adidas D.O.N. Issue #2 x BODYARMOR. The […]
By Justin Lyons LaMelo Ball, top 2020 NBA Draft prospect and younger brother of New Orleans Pelicans point guard Lonzo Ball, signed with the sports company PUMA for a long-term sponsorship deal. Ball said he’s excited to join the PUMA family as he kicks off his basketball career. “I believe the brand is the perfect […]
By Justin Lyons The Los Angeles Lakers topped the Miami Heat Sunday night by a score of 106 to 93 to win the 2020 NBA Finals. LeBron James recorded a triple-double, dropping 28 points with 14 rebounds and ten assists, en route to his fourth career NBA title. It is his first with the Lakers, […]
By Althea Champion × Vaughn Lowery TMNA is releasing a new and updated version of the faithful Toyota Corolla in 2021: the limited edition Corolla Apex Edition. The company will manufacture only 6,000 editions of the SE and XSE editions. As a bonus, Puma and Toyota collaborated on a limited edition Corolla Apex sneaker that […]
Highly sought-after NBA skills trainer Chris Brickley has partnered with Lids, the leading sports retailer announced today. This fall, Lids will unveil new Chris Brickley customizations available at all retail locations with Lids Custom. The duo is also working on a new custom hat design with Brickley’s streetwear brand Color Blind as well as a […]
by Justin Lyons Jaylen Brown, Boston Celtics wing, in a press conference Sunday said he would like to see the city of Boston pass the George Floyd bill. Brown, who has been one of the more active players in social justice conversations throughout the NBA, was asked about the Celtics’ commitment to spend $25 million […]
