Posts tagged with "National Football League"

Oakley Named Exclusive On-Field Partner

Oakley® announced a monumental four-year partnership with the National Football League, becoming an official on-field partner and licensee of the NFL. The partnership the biggest sports deal in the brand’s history will commence at the start of the forthcoming football season, with Oakley shields and eyewear Powered by Prizm™ Lens Technology being available for all 32 teams, as well as making Officially Licensed NFL Eyewear available for fans.

As a brand rooted in sport performance optics, Oakley’s primary focus for the partnership is to deliver leading lens technology to the game, as well as to consumers around the world. In such a fast-paced sport where quick decision-making is key and clear vision is crucial, Oakley shields are designed to enhance performance, and we are working with the NFL to improve the safety of NFL players. Then for everyday life, Oakley’s lifestyle and sport eyewear will provide everyday athletes the chance to experience the same benefits of Prizm making the world and their respective sport environments look vivid and vibrant and revealing nuances that would normally be missed by the naked eye.

“The Oakley brand started in stadiums and now we will continue our brand journey inside the biggest and most relevant stadiums in North America: football stadiums,” Benjamin Goss, Oakley’s Global Marketing Director. “We are thrilled to partner with the National Football League and its players to push the boundaries of performance and help them see the game differently through Prizm.”

As part of the partnership, for the first time in NFL history, all players will have the option of wearing Prizm Clear shields during games. Prizm Clear, grounded in decades of research, has a slight color tint engineered to help optimize detail recognition in the football environment. As the sport and shields evolve, Oakley’s Prizm Lens Technology will be at the forefront of football gear.

“We see Oakley as an ideal partner because we’re united by the same goal: supporting some of the world’s best athletes in their quest for elite performance,” said Renie Anderson, Chief Revenue Officer & EVP, NFL Partnerships. “Our game is faster and precision is more fundamental than ever, and Oakley provides the technologically-advanced gear that players, coaches and personnel need for peak performance.”

In order to showcase the benefits of Prizm Clear, Oakley launched a new brand film, putting the audience onto the NFL field and letting them experience what the world’s best football players will see through Prizm during a game. To achieve this, the brand created a variety of custom POV camera rigs to bring the experience to life through the eyes of Team Oakley athletes, including 2018 NFL MVP Patrick Mahomes II of the Kansas City Chiefs, JuJu Smith-Schuster and Derwin James Jr. of the Los Angeles Chargers.

View the new campaign HERE.

Oakley develops products and technologies designed to meet the performance demands of the world’s best athletes, but also makes those same innovations available for athletes of all levels. Now that Oakley is an official on-field eyewear partner of the NFL, fans will have access to the same eyewear technology that they see on the sidelines of the NFL.

Additionally, as Oakley is an official licensee, fans can now represent their favorite team with a special-edition NFL eyewear collection from Oakley, available for all 32 teams in two men’s styles, Holbrook™ and Flak® 2.0 XL, and seven teams in a women’s style, Low Key. The special-edition NFL eyewear collection comes equipped with Prizm, official team logo etched on the lens and team color accents throughout. Fans can also customize select frames with the Oakley Custom Program, building a unique piece of eyewear with their NFL team’s logo and preferred colors.

To celebrate the landmark partnership, Oakley took over New York City’s iconic Times Square on the evening of August 26, hosting some of football’s most influential personalities and athletes, both past and present, for a spectacular launch moment. In an immersive and impactful 360 experience, the giant billboards in Times Square went dark, creating a disruptive blackout moment. The area then quickly roared back to life as a larger-than-life visual spectacle showcasing Mahomes, Smith-Schuster and James in a creatively-orchestrated and high-energy content piece specially developed to run across the various screens.

NEW ERA CAP: SIDELINE COLLECTION

NEW ERA CAP CELEBRATES THE NATIONAL FOOTBALL LEAGUE’S 100TH SEASON WITH DECADE INSPIRED SIDELINE COLLECTION

The New Era 2019 Official NFL Sideline Collection Brings Back Retro Classic Caps With A Modern Twist

Today, international sports and lifestyle brand, New Era Cap Co., Inc., launches the New Era 2019 Official NFL Sideline Collection, which features the caps the players and coaches will wear both at home and on the road this season. This year’s sideline collection celebrates the NFL’s 100th Season by honoring the decades each NFL franchise was established. The New Era 2019 Official NFL Sideline Collection is available at neweracap.com, as well as major sporting goods and headwear retailers for a retail price ranging from $27.99 – $39.99 USD.

“As the official on-field cap of the NFL, we wanted the New Era 2019 Official NFL Sideline Collection to pay homage to the rich history of the NFL’s 32 franchises,” said Ryan DiNunzio, Director of Football and Soccer at New Era Cap. “We focused on designing classic caps inspired by past decades, while making them relevant for today’s fan and celebrating the monumental NFL 100th Season.”

The New Era 2019 Official NFL Sideline Home Collection features designs dating back to 1919, when the League was first founded. Available in a mix of silhouettes, including the 59FIFTY® fitted, Low-profile 59FIFTY® fitted, 9FIFTY® snapback, 39THIRTY® stretch fit and women’s 9TWENTY®, each team’s design is reflective of the decade it was founded. Each unique cap is inspired by the specific decade the respective NFL franchise joined the League giving fans a retro yet modern look on gameday. While teams on the field will only wear the caps from their established decade, fans have the option of purchasing caps of their favorite team in any decade’s design. All caps in the New Era 2019 Official NFL Sideline Home Collection feature the team’s established year on the right side with thoughtful details that reflect the following decades:

1910’s-1920s: These caps feature a piped crown with a melton wool fabric and team color visor and team patch embroidery. Teams featured in this decade include Arizona Cardinals, Chicago Bears, Green Bay Packers and New York Giants.

1930s – 1950s: Featuring a dark melton wool with a team logo patch, these caps feature the team’s established year, along with the current logo is displayed on the right side. Teams featured in this decade include Cleveland Browns, Detroit Lions, Indianapolis Colts, Philadelphia Eagles, Pittsburgh Steelers, Los Angeles Rams, San Francisco 49ers and Washington Redskins.

1960s: These caps combine popular styles from the 60s, like retro script logos and woven rope, with a modern look. The caps from this decade include Buffalo Bills, Denver Broncos, Kansas City Chiefs, Los Angeles Chargers, New England Patriots, New York Jets, Raiders, Tennessee Titans and Minnesota Vikings.

1960s – 1970s: Screen-printed logos, foam and mesh were popular in this timeframe, so these caps feature screen-printed logos on a foam front and mesh backing. Teams featured in this decade include Atlanta Falcons, Cincinnati Bengals, Miami Dolphins, New Orleans Saints, Seattle Seahawks and Tampa Bay Buccaneers.

1990s – 2000s: Caps from these decades include alternate color blocks within each team logo. Franchises featured in these decades include the Baltimore Ravens, Carolina Panthers, Houston Texans and Jacksonville Jaguars.

Alternatively, the New Era 2019 Official NFL Sideline Road Collection features a clean, minimalist look that boldly displays a team logo on the front of the cap with a silicon patch displaying the established year on the right side. The road caps are available in a mix of silhouettes, including 59FIFTY® fitted, 9FIFTY® snapback, 39THIRTY® stretch fit, Visor and women’s 9TWENTY®.

ABOUT NEW ERA CAP:

New Era Cap Co., Inc. is an international lifestyle brand with an authentic sports heritage that dates back over 90 years. Best known for being the official on-field cap for Major League Baseball and the National Football League, New Era Cap is the brand of choice not only for its headwear collection, but also for its accessories and apparel lines for men, women and youth. The brand is worn as a symbol of self-expression by athletes, artists and some of the most interesting people around the globe. New Era Cap encourages people to truly express their personal style and individuality through its products. The Company is headquartered in Buffalo, NY and operates facilities in Canada, Europe, Brazil, Japan, and Hong Kong. For more information, visitwww.neweracap.com.

Drew Brees Addresses Notorious NFC Championship Call

Today, UNTUCKit, one of the fastest growing retail brands in North America, is releasing their first-ever advertisement starring New Orleans Saints’ quarterback Drew Brees.

In the ad, Brees, an investor and brand ambassador for UNTUCKit calls out the blown call from the end of this past season’s NFC Championship Game. Passing by someone wearing an UNTUCKit shirt, Brees says “At least someone made the right call.”

This represents the first time that Brees has publicly referenced the blown call, which not only cost his team a chance at the big game, but prompted new rule changes this offseason.

The ad debuts today and will appear on TV and online advertising throughout the spring. The full spot featuring Drew Brees can be viewed HERE

Despite NFL Settlement, Nation Evenly Divided on Kaepernick Impact

The confidential settlement of Colin Kaepernick’s lawsuit against the NFL finds the nation evenly divided on its impact on his protests.

In a Seton Hall Sports Poll conducted this week, by a margin of 44-42%, the public says the settlement has not diminished the impact of his protest.

By 45-40%, the public believes the settlement is an admission by the NFL that collusion by NFL teams against him took place.

When the question of approval for Kaepernick was asked in September 2017, his support was only 32%, with disapproval at 44%.

While white respondents are evenly divided on whether the settlement diminished the impact of the protests, by 2 to 1 African-Americans believe that it does. Whites are also evenly divided on whether it the settlement is an admission of collusion by the NFL, but African-Americans believe it is by 3 to 1.

794 adult Americans were polled on both landlines and cellphones, a margin of +/- 3.5%.

Despite a fairly close overall division on whether or not the settlement was an admission of collusion on the part of the NFL, by more than a 3-1 margin (41-13%), respondents believed that Kaepernick’s chance of being signed to a new NFL contract has decreased because of the settlement.

“People remain divided regarding the message of his kneeling during the national anthem,” noted Rick Gentile, director of the poll, which is sponsored by the Sharkey Institute in the Stillman School of Business. “But there certainly seems to be a feeling that doors are not going to open for the renewal of his career.”

Disapproval of U. of Mississippi Basketball Protesters

In a related matter, by a 42-29% margin, people disapproved of the University of Mississippi basketball players kneeling last weekend to protest an on campus rally honoring Confederate soldiers. That margin draws a close comparison to the September 2017 Kaepernick findings. However, 12 out of 13 African-Americans offered support of the protest.

Results breakdown can be found online at http://blogs.shu.edu/sportspoll/2019/02/28/despite-nfl-settlement-nation-evenly-divided-on-kaepernick-impact/

The Official Seton Hall Sports Poll podcast discussing this topic with Seth Everett and Rick Gentile can be found at https://itunes.apple.com/mt/podcast/seton-hall-sports-poll/id1053266467.

Dreezy’s New Mind Massage Video

During Super Bowl LIII, millions of fans watching at home experienced the rising popularity of ASMR – as demonstrated by Zoe Kravitz and Cardi B – in brand-new spots that debuted during the big game.  Today on Fuse.tv, rapper, singer, and songwriter Dreezy joins the community of ASMR enthusiasts, as she speaks about her anthemic “Where Them $ @” track, her newly released project Big Dreez, her experience of being from Southside Chicago and her visit to Dreamville’s ‘Revenge of the Dreamers III’ recording sessions. The all-new episode of Fuse’s popular digital series Mind Massage posted today on Fuse.tv.

Check out his Mind Massage interview below!

URL: https://www.fuse.tv/videos/2019/2/dreezy-asmr-interview

 Fuse’s Mind Massage features ASMR’s (autonomous sensory meridian responses) by some of your favorite hip hop stars as they chow down on their favorite foods and discuss their career, upbringing and more. Fans can check out new episodes from this digital series every week on fuse.tv. Past episodes include appearances by Lloyd, Mya, Dizzy Wright, Vic Mensa, Kodie Shane, Cipha Sounds, Danileigh, Tierra Whack, Diggy Simons, Madame Gandhi, among others.

Nation ‘Tired’ of Seeing Patriots in Super Bowl

Nearly half of Americas say they are tired of seeing the New England Patriots in the Super Bowl, according to a Seton Hall Sports Poll conducted this week.

46% said they were “tired” of seeing them, with only 25% finding their appearance making the game “more interesting.”

Among those who follow the NFL closely or very closely, the number rises to 62% who are tired of seeing them against only 27% who believe their appearance makes the game more interesting.

The poll received 985 adult responses across the country, using both landlines and cellphones, with a margin of error of +/- 3.2%.

Tom Brady
The numbers are not very good for New England quarterback Tom Brady either, whose favorable rating has fallen to only 29% after a high of 61% in February 2015, when the Poll first asked about him.  That was before the penalty for “Deflategate” was instituted, and his favorable rating fell to 34% by that October. 

Brady’s favorable rating was only 24% among women and 35% among men. While the overall rating is 29% favorable to 23% unfavorable, among those that follow the NFL closely it is even.

Bill Belichick
Patriots’ coach Bill Belichick had only a 20% favorable rating in this poll, about even with his standing in October of 2015 in the wake of “Deflategate.”

“Despite his brilliance on the field, it appears the effects of ‘Deflategate’ and the suggestion that Brady was a cheater may linger for the remainder of his career,” noted Rick Gentile, director of the poll, which is sponsored by the Sharkey Institute of the Stillman School of Business at Seton Hall.  “As for ‘Patriots Fatigue’ it will be interesting to see how it effects the ratings.”

Legal Sports Betting
Meanwhile, as legalized sports betting begins a growth period on a state-by-state basis, Americans had a strong feeling that it will inevitably lead to scandal.  Asked if they believe legal betting can lead to cheating or fixing of games by players, 81% said yes, and 79% said it can lead to cheating or fixing of games by referees or umpires.

What is music to a network ear however, is that 71% say they would be more likely to watch a broadcast of a game on which they bet. Even better news is by more than 5 to 1, people 18-29 are more inclined to watch a game they bet on. This is similar with Seton Hall Sports Poll’s finding when the question was first asked last fall.

WEIGHING IN ON RULE CHANGES IN WAKE OF POST-SEASON CONTROVERSIES

Replay for Pass Interference
Asked if replay review should be allowed for judgment calls like pass interference, 82% said yes, with only 10% saying no, a result consistent with those who follow the NFL closely.  

Overtime Possession Rule
And on the question of each team getting at least one possession in overtime, even if the first team scores a touchdown, 58% said both teams should have the ball, with only 33% saying the rule (a touchdown on first possession ends the game), should be left alone.

This release may be found online at http://blogs.shu.edu/sportspoll/

The Official Seton Hall Sports Poll podcast discussing this topic with Seth Everett and Rick Gentile can be found at https://itunes.apple.com/mt/podcast/seton-hall-sports-poll/id1053266467.

12th Annual VIZIO Top Value Performer Award

Today, VIZIO announced the finalists for the 12th Annual VIZIO Top Value Performer Trophy, an award given to the NFL player who’s on-field performance most-exceeds the value of their contract. This year’s program features 5 strong candidates who have all had incredible performances on the field this year. From an undrafted rookie running back who lives in his parents’ basement to a young defensive stalwart helping turnaround the defensive of one of the league’s most popular teams, each of these players provided a tremendous amount of value and not only contributed to their teams’ success in 2018, but showed that the future is bright for each of them and teams they play for.

Here is the full lists of nominees for this year’s award:

  • Tyler Boyd, Bengals
  • Chris Carson, Seahawks
  • Kenny Golladay, Lions
  • Phillip Lindsay, Broncos
  • Blake Martinez, Packers

The Top Value Performer is completely decided by fan votes, allowing fans to really rally behind their favorite candidate and vote as often as they’d like at VIZIO.com/TVP.  Voting is open now, until Sunday, Jan 20 at 11:59 PM PT.

Previous Winners:

2017 – Alvin Kamara

2016 – Spencer Ware

2015 – Allen Robinson

2014 – Kenny Stills

2013 – Russell Wilson

2012 – Russell Wilson

2011 – Victor Cruz

2010 – Stevie Johnson

2009 – Steve Smith

2008 – Matt Cassel

2007 – David Garrard

MORE ABOUT THE 2018 FINALISTS

Tyler Boyd, Wide Receiver, Cincinnati #83

Now in his third season, Tyler Boyd has emerged as one of the focal points of this year’s passing attack in Cincinnati. After missing games last year due to injury, Boyd has bounced back in 2018 and is showcasing why he is one of the league’s top young wideouts. This season, Boyd was the most targeted receiver in Cincinnati and produced a career-high in receptions, yards and touchdowns. A second-round pick in the 2016 Draft and with a salary of $787,179, Boyd is a TVP candidate to keep on your radar. 

Chris Carson, Running Back, Seattle #32

In his second season, Chris Carson has quickly developed into a star for Seattle. After playing in just four games as a rookie, Carson burst on to the scene this year and established himself among the league’s top running backs. With multiple games this season over 100 rushing yards, Carson has been an integral part of Seattle’s offense and ranks among league leaders in total rushing yards. As a seventh-round draft pick in 2017 with a base salary of $550,000, Carson is very strong candidate for this year’s TVP award.

Kenny Golladay, Wide Receiver, Detroit #19

In just his second season, Kenny Golladay has proven that he is one of the most dangerous wide receivers in the league. A major part of Detroit’s passing attack, Golladay posted impressive numbers and set career-highs in nearly every receiving category. With multiple games of at least 100 receiving yards, the gifted receiver is on track to record his first career 1,000-yard season. A third-round pick in the 2017 draft and with a base salary of $586,000, Golladay is a candidate to keep an eye on for this year’s TVP award.

Phillip Lindsay, Running Back, Denver #30

Born and raised in Denver, Phillip Lindsay is not just an amazing story playing for his hometown team, but one of the league’s most dangerous running backs in 2018. With incredible speed and quickness, Lindsay continues to lead Denver’s rushing attack as he is on pace to eclipse 1,000 rushing yards in just his first season. An undrafted rookie, Lindsay is also a major threat in Denver’s passing attack. With a base salary of just $480,000, Lindsay is a definitely a TVP candidate worth consideration.

Blake Martinez, Linebacker, Green Bay #50

In his third season, Blake Martinez is already making his case as one of the best linebackers in the league. With a knack for being around the ball and making plays, Martinez continues to lead the much-improved Green Bay defense. With multiple games of having 10 or more tackles, Martinez has easily eclipsed 100 total tackles this year and is on pace to finish among the league leaders in that category. With a base salary of just $630,000, the 2016 fourth-round pick is a worthy candidate to capture this year’s TVP award.

Miami Dolphin’s Kenyan Drake

Miami Dolphin‘s running back Kenyan Drake showed off his defense skills last night as he attempted to devour 5 lbs. of Smokey Bones’ signature dishes benefitting his charity of choice!

Fans crowded the Smokey Bones location in Plantation, FL, to meet the running back who scored the game-winning touchdown defeating the Patriots. Attempting to add Competitive Eater to his title, Kenyan Drake accepted Smokey Bone’s Charity 5 Pound Eating Contest challenge, which included 2.5 lb. Slab of House Smoked Baby Back Ribs, 1 lb. Smoked Pork Chop, ½ lb. Premium Burger and 1 lb. of freshly made donuts.

Kenyan Drake fasted all-day in preparation for the contest and started off strong but didn’t make it to halftime. However, for his participation, Smokey Bones donated $5,000 to his charity of choice— The Boys & Girls Club of Broward County “I chose to benefit The Boys & Girls of Broward County because it hits home. I grew up closely with the organization in Atlanta and they work to enable all young people, especially those in need, to reach their full potential as productive, caring and responsible citizens,” says Kenyan. Smokey Bones’ CEO, Ryan Esko along with a few children on behalf of the charity presented the check to Kenyan.

Study: Dak Prescott Most Cost-Effective QB

  • New research from PlayUSA finds the players who give more bang for their buck.

  • Salary to performance ratio finds Dallas Cowboys’ QB Dak Prescott to be the most cost-effective QB, with a cost of $28,902 per touchdown.

  • Survey finds Tom Brady to be the most ‘overvalued’ player in the league, according to fans.

The astronomical salaries of sports stars across the world is constantly under the scrutiny of fans and the media, and none more so than the National Football League (NFL). The income that sports like these gather means that their players are inevitably paid huge sums for their service, but is this reflected by their performance?

PlayUSA have compared the key stats for every NFL player with their wages to find the most cost-effective players. From the amount Eli Manning is paid per touchdown pass to the price of every sack DeMarcus Lawrence makes for the Cowboys, this interactive tool shows it all. Our research has also compiled each teams statistics to determine how well the most and least frugal teams perform.

Quarterbacks

In our survey, Aaron Rodgers and Eli Manning were top when asked who the ‘unsung’ heroes of the league were, but who were last season’s most cost-efficient QBs?

  • Cost-Effective Cowboys – Dak Prescott threw for an impressive 22 touchdowns in an otherwise unimpressive season for the Cowboys. His low salary gave him a score of $28,902 per touchdown.
  • Unsung Rodgers? With a salary exceeding $20 million, Packers’ Aaron Rodgers isn’t as undervalued as fans think, costing over $1.2 million per touchdown.

Wide Receivers

This season, Odell Beckham has become the highest paid wide-receiver, but in an injury-plagued season for Beckham, which receiver gave teams the most value?

  • Runaway Robby – New York Jets receiver Robby Anderson’s 7 touchdowns at a cost of $77,619 per score makes him the most cost-effective wide-receiver in the league.
  • High score Hopkins – No player got close to the Texans’ scorecard in 2017, but with a salary of $18 million, his cost-to-performance ranks worse than his peers.
  • Frivolous Falcons – Often considered as the best wide-receiver in the league, Julio Jones made more yards than any player, but made a mere 3 touchdowns at a cost of $4.6 million per score.

Tight Ends

Fans often regard the likes of Rob Gronkowski and Greg Olsen as the league’s best tight-ends, but who offers the best return on investment?

  • Cash-cow Kroft – Bengals tight-end Tyler Kroft made 7 touchdowns from 42 of his receptions last season, and with a modest salary he ranks as the most cost-effective TE.
  • Million Dollar Man – Jimmy Graham’s 10 touchdowns last year for the Seahawks gave him a cost-per-score ratio of $1 million.

Running Backs

For the league’s running backs, we’ve compared salary to both touchdowns and yards per game to find the most economical throughout the league.

  • The Saint of New Orleans – With an impressive 13 touchdowns and 45.5 yards on average per game, Alvin Kamara comes out as the most cost efficient RB in the league.
  • The Price of Ivory – With only 2 touchdowns all year, Jaguars’ Chris Ivory ranks as the least cost-effective with a value of nearly $3 million.

Defensive

Linebackers (OLB/ILB)

Defense will almost always be considered as the true unsung heroes of the sport, but who’s cheap salary and high performance has gone under the radar?

  • Big Tackling Burgess – Cleveland Browns Linebackers James Burgess cost his team less than any other, with a cost-per-tackle score of $10,568 for the season.
  • Tackling Teammates – Fellow Browns’ star Chris Kirksey made a mammoth 86 tackles last season, but his $5 million salary means he’s not as cost-effective as his colleague.

Defensive Backs (Safety/Cornerbacks)

Much of the work of the defensive backs goes unseen, but without them many teams would be at a loss. These are the players that do their utmost to earn their keep:

  • Top scorer across the board – Kevin Byard of the Tennessee Titans outperforms everyone in the strong safety rankings, with the most interceptions (8) and the lowest cost per action score. $105,354.
  • Leading the Charge – Los Angeles Chargers free-safety Tre Boston made 56 tackles and 5 interceptions last year, making him one of the most cost-effective defensive players in the ranks.

Defensive Line

Defensive ends and tackles are typically some of the biggest and strongest men in the sport, but who among them pulls their weight in terms of performance.

  • Sack City – Jaguars defensive-end Yannick Ngakoue made 12 sacks and 24 tackles putting him in one of the top spots for return on investment in the defensive line.
  • Defensive Dallas – Cowboy’s defensive tackle David Irving brings home a comparatively low salary of $470,000, completing 7 sacks, 13 tackles and 1 forced fumble in the regular season.

Specialists

If any aspect of the game is truly overlooked, it’s the special teams. These positions can often win games, but at what cost?

  • Bolting in Baltimore – Ravens Kick-return Alex Collins averages 27.4 yards on every return which, when compared against his salary, comes at the price of $18,549 per average yard.

  • The Kansas Kicker – Harrison Butker boasts a strong field goal % with 38 made out of 42 and ranks as the most cost-effective kicker in our ranks.

The study found that 81% of fans believe that better performance warrants better pay, and while some teams seem to be stepping up to the mark, others are lagging behind. You can find how your favourite team or player score in the interactive tool here.

NFL Holiday Gift Guide

New Era’s NFL Knits are the official on-field cap of the NFL and can be seen being worn on sidelines by players, coaches, and staff – allowing fans to match their favorite team!

Retailing for $28 USD, each knit is available on NewEraCap.com.