Posts tagged with "Moxie Knox"

Sprite x BET Weekend Launch

For over 30 years, Sprite has championed hip-hop’s rising tastemakers and biggest innovators. Now, Sprite is highlighting the next generation of talent through “Thirst For Yours”, a new brand platform that pays homage to the genre. Empowering the up-and-comers of tomorrow, “Thirst For Yours” draws inspiration from the endless possibilities of hip-hop, elevating the future designers, musicians, artists, photographers, entrepreneurs and beyond by showcasing their talent and helping to achieve their goals.

Announced on Thursday, June 20, Sprite will bring “Thirst For Yours” to life through a series of television spots, digital posts across the brand’s channels, social influencers, out-of-home initiatives and experiential activations that tap into key cultural moments within the spaces of music, art, film and fashion.

 
PnB Rock, KilluminatiiKodie Shane and more attended the launch of Sprite’s new platform, “Thirst For Yours,” in Los Angeles. Timed to the kickoff of BET Weekend, the exclusive launch event culminated in a panel discussion hosted by entertainment journalist and BET personality  Gia Peppers . Gia spoke with rapper  Kodie Shane , rising fashion designer  Seth Giscombe , and hip-hop artists  Moxie Knox A9E Bino   and  Villain Park  about their journeys from up-and-comers to rising stars with the support of Sprite.