Posts tagged with "Motion"

Lexus Reveals Hoverboard

Following the unveiling of the Lexus Hoverboard in June, the luxury automotive company is completing a full and final reveal of the project concluding a successful testing phase which took place in Cubelles, Barcelona.

Mark Templin, Executive Vice President at Lexus International said: “Embarking on this project, we set out to push the boundaries of technology, design and innovation to make the impossible possible. With this project we call ‘SLIDE’, we collaborated with partners who share our passion for creating enjoyment out of motion. Even through combining our technology and expertise, we discovered making a hoverboard isn’t an easy process. We’ve experienced the highs and lows and have overcome a few challenges, but through mutual determination we have created a demonstration of our philosophy in design and technology to create Amazing in Motion.”

The Lexus Hoverboard project began 18 months ago through a collaboration with a team of scientists from IFW Dresden and evico GmbH, who specialize in magnetic levitation technology. Following extensive testing with pro skateboarder and hoverboard test rider Ross McGouran, in Dresden, Germany, the team were determined to push the hoverboard to its limits and conduct further tests within dynamic surroundings.

“I’ve spent 20 years skateboarding, but without friction it feels like I’ve had to learn a whole new skill, particularly in the stance and balance in order to ride the hoverboard. It’s a whole new experience,” said pro skateboarder and hoverboard test rider Ross McGouran.

Since the Lexus Hoverboard was unveiled in June, testing has been carried out in a specially constructed hoverpark, combining elements from skate culture with technology within its architecture. Up to 200 meters of magnetic track was transported to Barcelona from the Dresden facility to lay beneath the hoverpark surface in order to create the dynamic test, offering Lexus the opportunity to demonstrate tricks no skateboard could ever perform, like travelling across water. Lexus has captured the final ride footage and released it as a film led by award winning director Henry-Alex Rubin.

The Lexus Hoverboard technology features two “cryostats”—reservoirs in which superconducting material is kept at -197 degrees through immersion in liquid nitrogen. The board is then placed above a track that contains permanent magnets. Dr. Oliver de Haas, evico CEO, said: “The magnetic field from the track is effectively ‘frozen’ into the superconductors in the board, maintaining the distance between the board and the track—essentially keeping the board hovering. This force is strong enough to allow the rider to stand and even jump on the board.”

The Lexus Hoverboard film called “SLIDE” features the high performance GS F and is part of the fourth project in the Lexus “Amazing in Motion” campaign series that showcases creativity and innovation from the Lexus brand.

About Amazing in Motion: “Amazing in Motion” is an inspiring set of global projects, created by Lexus International to showcase its imagination, innovation and design excellence.  It builds on the Lexus ambition to connect with the hearts, as well as the minds, of the consumer. SLIDE is the 4th in the series of the Amazing in Motion campaign. The previous campaigns can be viewed at: amazinginmotion.com

About evico GmbH: 
evico GmbH is a subsidiary of the Leibniz-Institute for Solid State and Materials Research Dresden (IFW), both based in Dresden, Germany. Evico develops superconducting magnetic bearings for industrial applications and transportation. IFW is a leading research institute in the field of material science that performs research from the fundamentals to applications.

About Ross McGouran: 
With his effortless style and huge bag of tricks, Ross has become one of the fastest and most engaging skaters around. Ross began skating 20 years ago on the concrete surfaces of his local skate park in the U.K. He came up quickly through the sponsored ranks due to his ability to skate anything—flying through every contest he entered. Ross is part of the Element Europe team. He is also a pro-rider for Vans Europe, travelling with them to countries such as Sri Lanka, China, New Zealand, Australia, and Spain.
Recent Career Achievements: 2009 and 2010 – 1st UK Champs, 2011 – 2nd UK Champs, 2012 -1st Vans DTSD Amsterdam, 2014 -1st Oslo Games.
Being sponsored by Vans & Element has given Ross a platform to showcase his talent, and magazines such as Sidewalk, The Berrics and Red Bull Skateboarding have been quick to seize on this; especially in the wake of the phenomenally successful “Hold it Down” video from 2013.

About Henry-Alex Rubin:
Upon graduating from Columbia University’s film program, Henry-Alex Rubin dove into filmmaking and was mentored by director James Mangold. Since then, Henry has made documentary films and broken into the commercial world, winning various awards along the way.  Recently, Henry collaborated with Chiat Day and Gatorade on Derek Jeter’s goodbye spot celebrating Yankees fans, the city of New York and the end of Jeter’s baseball career. The spot received worldwide acclaim and was featured as Adweek’s Ad of the Day, gaining over 9 million hits on YouTube. At the Cannes Lions 2015, Henry came away with a number of Lions, including a Gold in Film for his Gatorade “Made In NY” spot. He also swept the decks with his Burger King, “Proud Whopper” spot, taking home a phenomenal 9 Lions, including 3 Gold, 3 Silver and 3 Bronze across the categories.

CREED II: The Album Is Out Now Soundtrack Feat. Kendrick Lamar, J. Cole, and More

Interscope Records is thrilled to announce the release of Creed II: The Album— the original motion picture soundtrack for the latest installment in the legendary Rocky saga. Executive-produced by Grammy-Award-winning producer/songwriter Mike WiLL Made-It, Creed II: The Album features appearances by more than two dozen of the biggest names in hip-hop.

Listen to Creed II: The Album here!

Creed II: The Album includes two previously released singles: “Kill ‘Em With Success” by Eearz, ScHoolboy Q & 2 Chainz, and “The Mantra” by Pharrell & Kendrick Lamar. In addition, the soundtrack features J. Cole, Rae Sremmurd, Trouble, Lil Wayne, Nas, Rick Ross, Gucci Mane, Nicki Minaj, A$AP Rocky, A$AP Ferg, Vince Staples, Young Thug, and more. See the full track listing below.

Due out November 21 and directed by Steven Caple Jr., Creed II stars Michael B. Jordan and Sylvester Stallone. In creating Creed II: The Album, Mike WiLL collaborated directly with Jordan and Caple Jr., as well as with composer Ludwig Göransson and music supervisors Fam Rothstein and Jen Malone.

“There was a time where movie soundtracks had people just as excited as am artist’s album, and that’s the feeling I was going for when creating this project,” says Mike WiLL. “After people hear the music, I want them to say movie soundtracks are back.”

The founder of Ear Drummer Records, Mike WiLL is the mastermind behind such massive hits as Beyoncé’s “Formation,” Kendrick Lamar’s Grammy Award-winning and seven-times-platinum “HUMBLE.,” and Rae Sremmurd’s “Black Beatles,” which spent seven weeks on top of the Billboard Hot 100 chart.

Track listing for Creed II: The Album:

  1. Lil Wayne– “Amen (Pre Fight Prayer)”
  2. Bon Iver— “Do You Need Power? (Walk Out Music)”
  3. Crime Mobb & Slim Jxmmi– “We Can Hit (Round 1)”
  4. Eearz, ScHoolboy Q & 2 Chainz– “Kill ‘Em With Success”
  5. Nas & Rick Ross– “Check”
  6. Young Thug & Swae Lee– “Fate”
  7. Ari Lennox & J. Cole– “Shea Butter Baby”
  8. Pharrell & Kendrick Lamar– “The Mantra”
  9. Rae Sremmurd & Kodak Black— “Watching Me”
  10. Eearz, Gucci Mane, YG, Trouble, Quavo & Juicy J— “F.I.G.H.T”
  11. A$AP Rocky, A$AP Ferg & Nicki Minaj– “Runnin”
  12. Tessa Thompson & Gunna— “Midnight”
  13. Ama Lou— “Bless Me (Demo)”
  14. Vince Staples– “Ice Cold (Final Round)”
  15. Ella Mai— “Love Me Like That (Champion Love)”

About Creed II:

Creed II will be distributed theatrically in the U.S. by Metro Goldwyn Mayer Pictures (MGM), while Warner Bros. Pictures will distribute the film internationally. The film arrives as the sequel to the Academy Award-nominated Creed, a 2015 release directed by Black Panther’s Ryan Coogler. The next chapter in the Adonis Creed story follows his life inside and outside of the ring as he deals with newfound fame, issues with his family, and his continuing quest to become a champion. Creed II also starts Florian “Big Nasty” Munteanu, Tessa Thompson, Dolph Lundgren, and Phylicia Rashad.

About Mike WiLL Made-It:

Born in 1989 in Atlanta, Mike WiLL Made-It began making beats at age 14 and soon found his first production client in Gucci Mane. In 2006, he founded EarDrummers Entertainment, then later established Ear Drummer Records (a label and production company known for signing breakout hip-hop duo Rae Sremmurd). Having produced platinum-certified singles for iconic artists like Miley Cyrus and Rihanna, Mike WiLL is now widely recognized as a cultural heavyweight in hip-hop, pop, and beyond.

Reebok

Reebok’s PureMove Bra Debuts Brand’s Proprietary Motion Sense Technology, Providing Customized Support and Control

Reebok made waves in the sports bra industry today with the unveiling of the Reebok PureMove Bra: a first of its kind, technologically advanced sports bra that uniquely responds and adapts to movement to provide women with a customized amount of control and support, exactly where and when they need it.

For too long, consumer insights have identified frustrated female consumers who feel unsatisfied with their sports bra options, raising flags with alarming stats including one in five women are still avoiding exercise because they don’t have the right sports bra. Determined to change the status quo, Reebok embarked on a journey three years ago with one clear mission: change industry standards for the sports bra and reset the bar. Now, just over forty years after the first sports bra came to market, Reebok is proud to debut a first of its kind product featuring the brand’s new proprietary Motion Sense Technology.

Reebok’s Motion Sense Technology is the result of treating a performance-based fabric with STF (Sheer Thickening Fluid) – a gel-like solution that takes a liquid form when in a still or slow-moving state and contrastingly stiffens and solidifies when moving at higher velocities. This fabric technology adapts and responds accordingly to the body’s shape, velocity of breast tissue, and both type and force of movement. The end result gives wearers a bra that stretches less with high impact movements, while providing the comfort and light support that one would desire during rest and lower intensity activities. To learn more on PureMove’s development click here.

“We could not be prouder to come to market with a product that breaks down barriers in a category that has dissatisfied consumers for far too long, lacking any true technological advancements. Innovation has always been in Reebok’s DNA and placing an emphasis on transforming and improving one of the most important fitness garments for women is no exception,” says Barbara Ebersberger, VP Performance Apparel at Reebok. “The release of PureMove marks the first step of a very exciting new era for us.”

Integral in PureMove’s three-year development process, was Reebok’s work in the lab, testing breast movement and product variations with the University of Delaware. Here, the two joined forces and upped the ante on industry standards for breast biomechanics that would inform both PureMove’s final design and Reebok’s full sports bra collections for FW18 and beyond. Until now, industry standards for breast biomechanic testing typically included an average of only two to four motion sensors on the chest area to track bounce and support, but Reebok and the University of Delaware utilized 54 unique motion sensors on this area during its rigorous testing process and used this data to ensure every detail was covered and accounted for in PureMove’s development.

The end result is a second-skin like design that creates a barely-there feel. Key performance features of the PureMove Bra in addition to the reactive fabric technology include:

Breathable Perforations: Perforations in front and back to keep you cool and comfortable, no matter the physical activity.

Natural Shaping: Molded front panel and free cut edges for a minimalistic, second-skin fit so you can move freely without distractions.

Minimalist Construction: Comprised of only 7 unique pieces of fabric that mold to the body for a seamless fit.

“Many would assume that the more support a sports bra gives would equate to the more fabric, straps or hooks it’s comprised of. However, by utilizing our Motion Sense Technology, PureMove’s design is quite deliberately the opposite,” says Danielle Witek, Senior Innovation Apparel Designer at Reebok. “The minimalist design of the bra may seem deceiving when you first hold it, but you should not confuse this for lack of support or technology. Every single detail is intentional and directly informed by years of our testing and research.”

At launch, the PureMove Bra will be available in an extended range of 10 unique sizes, aimed to specifically address consumer feedback around the industry’s lack of solutions for those who find themselves in between standard sports bra sizing, The PureMove Bra debut size range includes: XS, XS/S, S, S/M, M, M/L, L, L/XL, XL, XL/XXL, designed to help ensure a more tailored fit for wearers.

To celebrate one of Reebok’s most anticipated product launches in 2018, the PureMove Bra is brought to life through powerful campaign imagery featuring a team of Reebok’s most formidable female partners including Gal Gadot, Gigi Hadid and Nathalie Emmanuel.

The Reebok PureMove Bra will be available exclusively on Reebok.com starting August 17th for $60. Followed by worldwide-distribution in key retailers starting August 30th. Additional sports bras from Reebok’s FW18 Hero Bra collection are available today at Reebok.com/HeroBraCollection.

For more information please visit www.reebok.com and www.reebok.com/us/innovation_collective

About Reebok

Reebok International Ltd., headquartered in Boston, MA, USA, is a leading worldwide designer, marketer and distributor of fitness and lifestyle footwear, apparel and equipment. An American-inspired global brand, Reebok is a pioneer in the sporting goods industry with a rich and storied fitness heritage. Reebok develops products, technologies and programming which enable movement and is committed to accompanying people on their journey to fulfill their potential. Reebok connects with the fitness consumer wherever they are and however they choose to stay fit – whether it’s functional training, running, combat training, walking, dance, yoga or aerobics. Reebok Classics leverages the brand’s fitness heritage and represents the roots of the brand in the sports lifestyle market. A subsidiary of adidas, Reebok is the exclusive outfitter of CrossFit and the CrossFit Games, the exclusive authentic global outfitter of UFC; the title sponsor of the Reebok Ragnar Relay series; and exclusive apparel provider for Les Mills.

Discover Reebok:

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http://youtube.com/reebok

ABB rings NYSE closing bell

To celebrate the recent closing of the acquisition of GE Industrial Solutions, ABB CEO Ulrich Spiesshofer rings the closing bell at the New York Stock Exchange on Friday, July 13, 2018, along with Greg Scheu (far left), President of ABB’s Americas Region; Tarak Mehta (sixth from right), President of ABB’s Electrification Products (EP) division, Stephanie Mains, Managing Director Electrification Products Industrial Solutions (sixth from left) and other members of the ABB team.

ABB’s completion of the acquisition of GE Industrial Solutions (GEIS) on June 30, 2018, strengthens the pioneering technology leader’s global #2 position in electrification and expands ABB’s access to the North American market. The $2.6 billion acquisition brings the total value of ABB’s investments in the United States to $14 billion since 2010, and complements the company’s leadership in fast-charging solutions for e-mobility.

ABB is the title sponsor of the ABB FIA Formula E Championship, the world’s first fully electric international FIA motorsport series, which is holding the two final races of the season in New York on July 14 and 15. The Championship serves as a competitive platform to test and develop e-mobility-relevant electrification and digitalization technologies.

ABB Ltd, the parent company of the ABB Group, is listed on the SIX Swiss Exchange in Zurich, the NASDAQ OMX in Stockholm and the NYSE in New York.

ABB (ABBN: SIX Swiss Ex) is a pioneering technology leader in electrification products, robotics and motion, industrial automation and power grids, serving customers in utilities, industry and transport & infrastructure globally. Continuing a history of innovation spanning more than 130 years, ABB today is writing the future of industrial digitalization with two clear value propositions: bringing electricity from any power plant to any plug and automating industries from natural resources to finished products. As title partner of Formula E, the fully electric international FIA motorsport class, ABB is pushing the boundaries of e-mobility to contribute to a sustainable future. ABB operates in more than 100 countries with about 135,000 employees. www.abb.com

RELEASE OF “BLINDSPOTTING” SOUNDTRACK

Republic Records and global content leader Lionsgate (NYSE: LGF.A, LGF.B) today announced the release of the official soundtrack for the critically-acclaimed feature film Blindspotting from Lionsgate’s Summit Entertainment label. The soundtrack will be released in three different installments with the first, The Collin EP, available at all digital retailers today, and the second release, The Miles EP, to go live on July 27th in tandem with the film’s North American theatrical opening. The two EP releases are named after the lead characters. More information on the full soundtrack and final release, The Town EP, will be announced soon. Blindspotting is set for release in select theaters on July 20th and goes wide on July 27th.

Get Blindspotting: The Collin EP HERE.

Intercutting film dialogue, spoken word and impressive rhymes and vocals, this musical companion showcases the expansive talents of the films’ stars and screenwriters Rafael Casal and Daveed Diggs who exclusively wrote and performed the bulk of the material. They’re joined by hip-hop heavyweights such as the legendary E-40 on “Not A Game” and Mistah F.A.B. on “In My City.”

Check out the full track listing for the first release below.

View the official trailer HERE.

BLINDSPOTTING: THE COLLIN EP TRACKLISTING

1 Rafael Casal & Daveed Diggs – “Commander Smiley”

2 Rafael Casal & Daveed Diggs – “Easy Come, Easy Go”

3 Mistah F.A.B., Rafael Casal & Daveed Diggs – “In My City”

4 Rafael Casal & Daveed Diggs – “Chopped”

5 Moe Green, Daveed Diggs, & Kiana Ledé  – “Running to the Sky”

6 E-40, Rafael Casal, Daveed Diggs – “Not a Game”

7 Marc Bamuthi Joseph – “Stories for Freedom”

8 Daveed Diggs & Emmy Raver – “Something in the Water”

SYNOPSIS

Lifelong friends Daveed Diggs and Rafael Casal co-wrote and star in this timely and wildly entertaining story about the intersection of race and class set against the backdrop of a rapidly gentrifying Oakland.

Collin (Diggs) must make it through his final three days of probation for a chance at a new beginning.  He and his troublemaking childhood best friend, Miles (Casal), work as movers, and when Collin witnesses a police shooting, the two men’s friendship is tested as they grapple with identity and their changed realities in the neighborhood they grew up in.

Bursting with energy, style, and humor, and infused with the spirit of rap, hip hop, and spoken word, Blindspotting, boldly directed by Carlos López Estrada in his feature film debut, is a provocative hometown love letter that glistens with humanity.

Blindspotting will be released by Lionsgate’s Summit Entertainment label in association with Codeblack Films and Snoot Entertainment.

ABOUT REPUBLIC RECORDS

A division of Universal Music Group, the world’s leading music company, Republic Records is home to an all-star roster of multi-platinum, award-winning legends and superstar artists such as Ariana Grande, Aminé, Black Sabbath, DNCE, Florence + the Machine, Gotye, Hailee Steinfeld, James Blake, James Bay, John Mellencamp, Jordan Smith, Julia Michaels, Keith Richards, Kid Cudi, Liam Payne, Marian Hill, Of Monsters and Men, Post Malone, Seth MacFarlane, Stevie Wonder, and more. Founded by brothers and chief executives Monte and Avery Lipman, it is also comprised of innovative business ventures, including American Recordings (The Avett Brothers, Towkio), Boominati Worldwide (Metro Boomin), Brushfire (Jack Johnson), Casablanca Records (Giorgio Moroder, KUNGS, Tïesto), Cash Money (Drake, Lil Wayne, Nicki Minaj), Hollywood Records (Sofia Carson, Zendaya), Lava Records (Greta Van Fleet, Jessie J, Lorde), Monkeywrench (Pearl Jam), XO (The Weeknd), Roc Nation (Belly, Justine Skye, The Dream), Tuff Gong (Damian Marley), Victor Victor Records (D Savage, Ski Mask The Slump God), among others. Republic also maintains a long-standing strategic alliance with country powerhouse Big Machine Records (Taylor Swift), and Universal Music Latin Entertainment (Luis Fonsi, J Balvin). In addition, Republic has expanded to release high-profile soundtracks for Universal Pictures (Fifty Shades of Grey, SING), Fox TV (Lee Daniels’ STAR), and NBC TV (The Voice), as well as other notable film and television franchises.

ABOUT LIONSGATE

The first major new studio in decades, Lionsgate is a global content platform whose films, television series, digital products and linear and over-the-top platforms reach next generation audiences around the world.  In addition to its filmed entertainment leadership, Lionsgate content drives a growing presence in interactive and location-based entertainment, gaming, virtual reality and other new entertainment technologies.  Lionsgate’s content initiatives are backed by a 16,000-title film and television library and delivered through a global licensing infrastructure.  The Lionsgate brand is synonymous with original, daring and ground-breaking content created with special emphasis on the evolving patterns and diverse composition of the Company’s worldwide consumer base.

Jeremy Zucker’s Glisten EP

Multi-talented singer, songwriter and producer, Jeremy Zucker’s new EP, glisten, is out now—listen here.

glisten features Zucker’s recently released tracks, “all the kids are depressed” and “better off” with rising artist Chelsea Cutler. See the full tracklist below.

Of the EP, Jeremy says, “I wrote this EP during my senior year of college while I was doing my best to balance the pressures of school, music and a decent social life. glisten is a collection of the thoughts, feelings and memories that kept me sane these past ten months.”

Before entrancing listeners across the world, 21-year-old singer, songwriter and producer Jeremy Zucker had been quietly carving out his distinct sound from a bedroom in suburban New Jersey. A self-described “social introvert,” Zucker cites Jon Bellion, blackbear, EDEN, Bon Iver and Wet among his strongest influences. In the summer of 2015, Zucker released his first official EP titled Beach Island. The project saw a small amount of success, and from there Zucker steadily began to build a dedicated fan base.

Later that year, he released a stream of singles that would eventually be packaged together as an EP titled Breathe. The project’s breakout single “Bout It” quickly garnered millions of streams as it organically spread across Soundcloud and Spotify, drawing the attention of curators and fans across the world. In 2016, Zucker released his third EP, Motions, which features “Heavy,” a song that was later remixed by the recording artist blackbear who reached out to Jeremy after stumbling across his music on Soundcloud. The remix, “Make Daddy Proud,” was released on blackbear’s latest LP Digital Druglord. In 2017, Zucker was signed with Republic Records and released his third EP, idle. The EP features his breakout hit, “talk is overrated” (feat. blackbear), which has over 15 million Spotify streams to date. Further music is set for release this spring.

LISTEN TO GLISTEN EP HERE

GLISTEN TRACKLIST

01. “all kids are depressed”

02. “better off” with Chelsea Cutler

03. “glisten”

04. “wildfire”