Posts tagged with "Mobile"

Toyota Alludes to All-New 2020 Highlander

Toyota Partners with Brooklyn Artist to Create Illusion Ahead of NY Auto Show

Toyota has partnered with with augmented reality artist Michael Murphy to create an out of this world illustration that will have people guessing if what they are seeing is real at all. The 3D illusion of the fourth-generation 2020 Toyota Highlander will be debuted at the New York International Auto Show. as well as in the sky, projected on buildings throughout the city, on April 17.

Watch how it all came together in the time lapse video here.

The project took Murphy nearly 2 months to create in his Brooklyn studio. He painted each piece of the illusion by hand and later worked with a team to place the 200 pieces carefully to have them appear as if floating in air, reminiscent of a giant mobile.

The installation capitalizes on the design elements of the Highlander that will be sure to stand out. The piece captures the model’s power in a modern and sophisticated way.

Check out the 3D illusion in hidden areas all around New York City, online here, or on a livestream of the press conference here.

About Michael Murphy

Augmented reality artist Michael Murphy creates full-blown 3D illusions from pieces of paper and poster board. Ohio-born and working in New York City, Murphy’s “Perceptual Art” installations, can be seen around the world. His pieces play with viewers’ perception and forces them to investigate further.

Follow Michael Murphy on Social Media

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Galaxy Fold

Galaxy Fold vs. Huawei Mate X vs iPhone: the ultimate foldable phones’ quest vs Apple’s legendary iPhone

Nike just did it again – the “dream crazier” campaign celebrates and revamps its JustDoIt slogan in a feminine way, 30 years after its debut Galaxy Fold vs. Huawei Mate X vs iPhone: the ultimate foldable phones’ quest vs Apple’s legendary iPhone

There they are, two bendable – or should we say foldable – mobile phones, launched within one weeks’ notice. Priced at premium level, they seem to be launched to create a positive halo effect to both Samsung and Huawei brands, and to overshadow Apple’s technological Iphone reign. Both foldable phones are intensely discussed on social media, showing that both brands experienced a noticeable launch and media outreach. But did they beat the eternal winner? What foldable phone had the lead?

Apple’s iPhone range grossed 2.2 million mentions in the last 7 days, compared to 1.2 million mentions for Samsung’s Galaxy range and 110,000 mentions for Huawei’s Mate range, clearly showing that Samsung and Apple are the only two real rivals in the mobile phone industry. Huawei seems to be a minor player.

On an engagement level, Samsung beat Apple’s iPhone by far, as the launch grossed 9.8 million engagements vs Apple’s 6.4 million engagements during the same period of time, which was – let’s be honest – without major Apple launch. Samsung’s folding phone was launched together with the new Samsung S10, empowered with K-Pop celebrity endorsement. This shows that in an innovation desert, a new folding phone gets major attention on social media, beating the giant during a short period of time.

Huawei’s Mate X reveal was less considered on the net on a world level: the Chinese electronics manufacturer’s bendable phone earned only 1.1 million engagements, which seems big but not relevant compared to the giants’ engagement levels for this new type of mass consumer good.

Posts with most engagements

Samsung’s Galaxy Fold movie (164,000 shares/likes, over 8 million views): the Verge announcing the launch date (35,100 shares/posts); the Tweet with the biggest impact was clearly a statement about the high price of the new phone (16,400 shares/likes).

Huawei’s Mate X had no major video reveal to showcase its launch, and the product reveal seemed to be accelerated due to Samsung’s reveal, so most of the outreaching posts were consumer or reviewer related. Consumer stating that Huawei’s phone was 5G compatible had spikes in engagements with 35,900 shares/likes and 2,2 million views and Huawei fans, like Japanese consumers’ posts, had 4,100 likes/shares.

Nike just does it again – the “dream crazier” campaign celebrates and revamps its JustDoIt slogan in a feminine way, 30 years after its debut

After a stormy February start, Nike released its new “Dream Crazier” ad during the 2019 Oscar broadcasting on Feb 24, celebrating female athletes in an emotional clip. The advertising, which is a sequel of the 2018 “Dream Crazy” campaign, highlights epic moments in women’s sports.

The brand itself grossed 551,600 mentions during the last two days, and 1,3 million engagements, and the slogan JustDoIt enjoyed a real revival: coming from zero mentions before the show, the baseline skyrocketed to a 12,000 mentions peak during the Oscars, consolidating 243,000 mentions and impressive 1,1 million engagements in the last two days.

Most relevant posts – the brand and its celebrity endorsement

The Nike brand post on Twitter got 603,100 shares/likes, and Serena William’s, as the ad’s lead, positive endorsement of the tweet was also greatly shared and liked (186,600 shares/likes).

The #justdoit hashtag got over 249,900 mentions during the last two days, compared to 16,600 for Nike during the same period, showing that hashtag lovers strongly embrace the brands’ claim.

Worldwide reach and gender

77.6% of the JustDoIt outreach was experienced in the US, showing that the brand has its biggest fans in the Unites States – and that the Oscars are still best enjoyed in the US.

62.5% of JustDoIt posts were published by women, underlining that Nike’s well targeted marketing towards ladies worked well.

 

Instagram Founders Resign

According to The New York Times, Instagram co-founders CEO Kevin Systrom and CTO Mike Krieger announced their departure from the company in September 2018.

In creating a photo sharing app that allows users to select filters for photos and share them with the world, Instagram became one of the world’s most successful mobile apps. Six years ago Facebook acquired the startup with $715 million and with Facebook’s resources, including anti-spam and internationalization, Instagram continued to grow into having one billion monthly active users.

According to sources at TechCrunch, tension had risen this year between Instagram and Facebook’s leadership regarding Instagram’s autonomy. While Facebook had agreed to let it run independently as part of the acquisition deal, in May, Instagram’s VP of Product Kevin Weil moved to Facebook’s new blockchain team and was replaced by former VP of Facebook News Feed Adam Mosseri — a member of Zuckerberg’s inner circle.

Systrom and Facebook CEO Mark Zuckerberg historically got along, but they had occasional diverging opinions. One of which involved overly aggressive ad tactics and invasion of privacy including getting both Facebook alerts inside their Instagram notifications tab, and seeing a Facebook button with red notification counts inside Instagram’s settings menu.

The stress imposed by Facebook had an impact in other departures last year including Instagram’s director of public policy Nicole Jackson and AR/Camera product lead Keith Peiris.

In a statement, Systrom and Krieger wrote, “We’re planning on taking some time off to explore our curiosity and creativity again. Building new things requires that we step back, understand what inspires us and match that with what the world needs; that’s what we plan to do.” Who knows where Systrom and Krieger’s next endeavor will take them?

Bentley Announces World’s Fastest Wi-Fi

Bentley announced the launch of Advanced Connectivity – the world’s first super-fast, reliable and secure in-car WiFi system.

Customers can now benefit from uninterrupted mobile network coverage while traveling, providing a fully functioning and fully connected executive office on the move.

For example, when using the Advanced Connectivity WiFi system while travelling at speeds of 110 km/h (70 mph), a passenger is able to access a number of simultaneous entertainment and business applications – including high-definition video streaming across multiple devices – with uninterrupted service quality.

The Advanced Connectivity system can be simply accessed via a dedicated app on the customer’s smartphone.

Users will also benefit from Bentley Skype for Business and significant virtual office applications, such as the ability to access and edit files on the go, hold vital video conferences, conduct multiple meetings and be present for crucial discussions, all in a secure virtual environment.

The super-fast and highly reliable connection also offers customers new, unrivalled levels of in-car entertainment. Bentley Advanced Connectivity allows online video services to stream content uninterrupted in the car, for a truly luxury viewing experience.

How Bentley Advanced Connectivity Work

Bentley conducted an exhaustive international search to find the perfect partner for its in-car connectivity requirements, and has enlisted global communications company, Viasat, to provide the world’s best and most secure in-car technology for its customers.

Bentley Advanced Connectivity is a multi-channel virtual private network (VPN), which can aggregate up to three mobile network operators on one super-fast signal. The connectivity system is placed discreetly inside the boot lid, with the router connected to the on-board DC power supply.

The Wi-Fi router links to a broadband connected hub located at a static site. This hub then links the Bentley system to the broadband connection at the host site, for unparalleled connectivity, reliability and security.

Viasat is recognised internationally for having managed 14 million WiFi hotspots; for having operated a managed hotspot network in nearly 30 countries; and for bringing satellite-enabled in-flight WiFi to major commercial and government aircraft worldwide.

This new super-fast Wi-Fi service is available in all Bentley models in 2019.

Is It Time to Revamp Your Ecommerce Store?

The fact that technology never stops evolving is a double-edged sword. Innovations have allowed ecommerce merchants to sell to consumers via mobile devices, personalize product recommendations, and accept a flexible variety of payment gateways—all of which help strengthen bottom lines.

The flip side of this is the effort required to keep up with the latest advances. Just when you feel you’ve implemented a new tool or tweaked your website for the better, a new trend emerges.

As a result, the answer to the question “Is it time to revamp my ecommerce store?” is almost always yes. There’s always something you can do to improve your methods of doing business.

User Experience Is Key

First, consider your user experience (UX). When people visit your website, can they find what they need without hassle? Are you facilitating smooth forward and backward navigation? Are there any changes you can make to your layout or menu options to help speed up the customer’s journey?

Conduct an audit on your own website, paying close attention to navigation and design. Analyze visitor behavioral data to see where people are dropping out of your sales funnel—then turn to your website to see why that might be. Any hiccups or hurdles customers are experiencing may be enough to cause them to abandon their efforts, so this is a chance to eliminate friction and improve the overall UX.

While the simplest ecommerce definition is “conducting transactions online”, merchants must be aware of all of the processes that must occur before customers are ready to click “Confirm Purchase.” Only then do they take advantage of the opportunity to optimize the purchasing journey from start to finish.

Said simply, it’s always a good time to refine your UX.

Optimize Checkout to Reduce Cart Abandonment

It’s incredibly frustrating to discover how many consumers put items in shopping carts only to abandon the checkout process before completion. Shopping cart abandonment hovers somewhere around 70 percent these days. If your shoppers are bailing out before making a purchase, take a closer look at why they may be doing so to improve your site.

According to one survey, here are a handful of the top reasons for abandonment during checkout:

– Website required users to create an account (35 percent)
– The checkout process was too long or complicated (27 percent)
– Customers could not see or calculate their costs up front (24 percent)
– The merchant did not accept enough payment methods (8 percent)

The best ecommerce checkout processes are simple and flexible. Allow customers to check out as guests instead of scaring them off by requiring account creation. Show consumers where they are in the process with a progress bar. Be transparent with costs early in the process. Integrate a variety of secure, flexible payment methods with your platform so customers can conduct transactions their way.

Update Your Site Design

Website design has more to do with your bottom line than you may think. You want your web store to look great—perpetuating your brand personality—while also remaining highly functional. For example, fast loading is non-negotiable, as load times over a few seconds start to deter customers, especially on mobile.

Is it time to revamp your ecommerce store? Yes. But don’t panic yet. If you keep abreast of the latest trends and best practices, you’ll only have to make small tweaks as you go.

The Real Housewives of Atlanta

Bravo Media is spicing up Sunday nights when “The Real Housewives of Atlanta” returns for an unforgettable eleventh season on Sunday, November 4 at 8pm ET/PT. Favorite Southern sophisticates Cynthia Bailey, Kandi Burruss, NeNe Leakes and Porsha Williams are all back and will be joined by newest housewives Eva Marcille and Shamari DeVoe. Marlo Hampton and Tanya Sam join the season as friends. For a sneak peek at this season, visit http://www.bravotv.com/the-real-housewives-of-atlanta/season-11/videos/your-first-look-at-the-real-housewives-of-atlanta

Fresh off her stand-up comedy tour, NeNe is busier than ever with the opening of a new location for Swagg Boutique. Business as usual comes to a halt however, as Gregg faces a cancer diagnosis. Cynthia struggles with the idea of becoming an empty nester, but is excited about the new man in her life. Kandi decides to launch a risqué burlesque show while she and Todd explore the idea of expanding their family yet again. Porsha is over-the-moon excited to welcome her first bundle of joy and finally have the family of her dreams. Meanwhile, Eva and her fiancé Michael welcome a beautiful baby boy and are busy planning a fairytale wedding. Shamari DeVoe, known from the multi-platinum R&B group Blaque, is new to the mix and is planning to launch new music with her husband Ronnie DeVoe, formerly of New Edition. Marlo Hampton is back on the scene, joined by newcomer Tanya Sam, a tech savvy business woman who enjoys the finer things in life.

“The Real Housewives of Atlanta” is produced by Truly Original with Steven Weinstock, Glenda Hersh, Lauren Eskelin, Lorraine Haughton-Lawson, Ken Martinez, Anne Swan and Glenda Cox serving as Executive Producers. Erika Bryant and Kenny Loeliger-Myers serve as Co-Executive Producers. Anthony Sylvester serves as Consulting Executive Producer. Andy Cohen also serves as an Executive Producer.

About Bravo Media:
Bravo Media is the premier lifestyle and entertainment brand that drives cultural conversation around its high-quality, interactive original content across all platforms. The network has a diverse slate of original programming that includes scripted series “Girlfriends’ Guide to Divorce” and the recently announced anthology series “Dirty John,” along with unscripted favorites such as Emmy Award-winning “Top Chef,” “Vanderpump Rules,” “Below Deck,” “Southern Charm,” and the popular “Million Dollar Listing” and “The Real Housewives” franchises. Bravo also boasts the only live late-night talk show on television with the critically acclaimed “Watch What Happens Live with Andy Cohen,” which has become a nightly destination for A-list celebrities. Available in 87 million homes, Bravo is a program service of NBCUniversal Cable Entertainment, a division of NBCUniversal, one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Watch Bravo anywhere: on demand, online, or across mobile and connected TVs. Bravo has been an NBCUniversal cable network since December 2002 and first launched in December 1980.

The Real Housewives of New Jersey

Everyone’s favorite Jersey girls are back and better than ever when Bravo Media’s “The Real Housewives of New Jersey” returns for the highly anticipated season nine on Wednesday, November 7 at 9pm ET/PT. Teresa Giudice, Melissa Gorga, Dolores Catania and Margaret Josephs are joined by new housewives Jennifer Aydin and Jackie Goldschneider along with everyone’s favorite friend Danielle Staub. For a sneak peek, please visit: http://www.bravotv.com/the-real-housewives-of-new-jersey/season-9/videos/your-first-look-at-rhonj-season-9

This season on “The Real Housewives of New Jersey,shocking revelations lead to shifting alliances, causing old school rules of friendship and family to be pushed to the limit. Teresa continues her journey as an independent woman during the final year of Joe Giudice’s prison sentence and decides to enter a bodybuilding competition against her husband’s wishes. Meanwhile, Melissa discovers some scandalous secrets about her father sparking her to search for answers. Dolores has been questioning her life choices and struggling with empty nest syndrome more than ever, which is partly due to her distracted workaholic boyfriend David. After becoming fast friends last season, Margaret discovers she’s signed up for more than she expected as a bridesmaid in Danielle’s upcoming nuptials. When new housewife Jennifer enters the scene, she calls out Margaret for the scandalous affair that ended Marge’s first marriage, creating a rift between the two ladies that spirals out of control. But the entire group is forced to pick sides after Teresa rips open old family wounds. And newcomer Jackie quickly proves that she’s not afraid to go up against Teresa. However, Jackie finds herself in a position where she has to prove herself after Teresa accuses her of coming between family – the one thing that you NEVER do in Jersey. After years of rebuilding old friendships and forming new ones, these ladies are left wondering if their once close-knit group has been fractured beyond repair.

Meet the new housewives:

Jennifer Aydin

Coming from a traditional Turkish background, Jennifer Aydin has always put her family first. She is a mother to five children ranging from 5 to 13-years old and is happily married to a successful plastic surgeon. But as Jennifer’s youngest child is about to enter school, Jennifer finds herself ready to break out of her traditional role as homemaker and mother, challenging the roles she and her husband have subscribed to for their entire relationship. And when Jennifer helps to arrange her brother Michael’s marriage to a family friend in Turkey, she is unprepared for the backlash she faces from some of the ladies who find it difficult to accept her less than modern ways.

Jackie Goldschneider

As a mother of two sets of twins under the age of 10, Jackie Goldschneider’s hands are completely full at all times. Worried about raising her children in a privileged home, she is determined that they grow up as strong and self-sufficient individuals. Jackie is a former real estate attorney but has recently found passion in her new career as a parent blogger. Being friends with Margaret already, Jackie is totally ready to connect with a new group of women and start giving them advice, which may not go as well as she plans.

“The Real Housewives of New Jersey’ is produced by Sirens Media, LLC, for Bravo. Jessica Sebastian, Jordana Hochman, Amy Kohn, Lucilla D’Agostino, Luke Neslage, Lauren Volonakis, Deanna Markoff and Dorothy Toran are executive producers. Andy Cohen also serves as Executive Producer.

About Bravo Media:

Bravo Media is the premier lifestyle and entertainment brand that drives cultural conversation around its high-quality, interactive original content across all platforms. The network has a diverse slate of original programming that includes scripted series “Girlfriends’ Guide to Divorce” and the recently announced anthology series “Dirty John,” along with unscripted favorites such as Emmy award-winning “Top Chef,” “Vanderpump Rules,” “Below Deck,” “Southern Charm” and the popular “Million Dollar Listing” and “The Real Housewives” franchises. Bravo also boasts the only live late-night talk show on television with the critically acclaimed “Watch What Happens Live with Andy Cohen,” which has become a nightly destination for A-list celebrities. Available in 87 million homes, Bravo is a program service of NBCUniversal Cable Entertainment, a division of NBCUniversal, one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Watch Bravo anywhere: On Demand, online or across mobile and connected TVs. Bravo has been an NBCUniversal cable network since December 2002 and first launched in December 1980.

Snapped: Notorious BTK Serial Killer

Oxygen Media, the home for high quality true-crime programming, takes viewers into the twisted mind of the “BTK Killer” Dennis Rader, who posed as a family man by day and murderer by night. The two-hour special,“Snapped: Notorious BTK Serial Killer,” premiering on Sunday, September 2ndat 6pm ET/PT will delve deep into the slayings of the innocent victims and a never before heard interview with Rader himself, as he recounts his crimes and childhood. For a sneak peek visit: https://www.oxygen.com/snapped/season-2/videos/snapped-notorious-the-btk-killer-airs-sunday-92

Under the guise of the “BTK Killer,” Rader heinously murdered 10 people, over the course of 17 years, all while taunting Wichita police and media before finally being brought to justice,after 30 years of cold cases. In an exclusively acquired interview, the “BTK Killer,” which acronym stood for “bind,” “torture,” “kill” reveals his darkest secrets and what drove him to murder. The special features exclusive interviews with experts and the journalists that were tormented by him.

“Snapped” is produced by Jupiter Entertainment with Stephen Land, Allison Wallach, Matt Sprouse and Irfan Rahman serving as executive producers. For more information, visit www.oxygen.com and follow us on Twitter at www.twitter.com/OxygenPR.

About Oxygen Media:

Oxygen Media is a multiplatform crime destination brand for women. Having announced the full-time shift to true crime programming in 2017, Oxygen remains one of the fastest growing cable entertainment networks with popular unscripted original programming that includes the flagship “Snapped” franchise, “Cold Justice,” “Killer Couples,” “Criminal Confessions,” and breakout hit event series such as “The Disappearance of Natalee Holloway,” “Dahmer on Dahmer: A Killer Speaks” and “Aaron Hernandez Uncovered.” Available in more than 77 million homes, Oxygen is a program service of NBCUniversal Cable Entertainment, a division of NBCUniversal, one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Watch Oxygen anywhere: On Demand, online or across mobile and connected TVs.

“Flipping Out” Returns

Bravo Media’s Emmy-nominated “Flipping Out” returns for its eleventh season beginning Tuesday, September 11 at 10pm ET/PT. As a new-ish father, America’s favorite house-flipper Jeff Lewis finds himself in uncharted territory and needing to refocus his energies. Now that his family takes priority, his goals are to take on fewer clients and flip properties more efficiently. With the employee revolving door constantly in flux, however, restructuring is easier said than done. As pressures rise and tempers flare, Jeff leans on his partner Gage Edward and executive assistant Jenni Pulos to help him keep it all together. For a sneak peek at the new season, please visit: http://www.bravotv.com/flipping-out/season-11/videos/your-first-look-at-flipping-outs-explosive-new-season

With little Monroe now calling the shots in her fathers’ lives, the Lewis-Edward household – and thus the staff at Jeff Lewis Design – operates on an extremely regimented schedule. Jeff remains consumed by the still-ongoing renovations at his Valley Vista property and brings in two project managers to help keep things on track. Things get complicated, however, when his game plan backfires. Having just gotten back from maternity leave,Jenni navigates the new office dynamic amidst the chaos as newest team member, Tyler Meyerkorth, has become Jeff’s full-time assistant and right-hand man in her absence. Diligent long-time employee Megan Weaver works to pick up the slack, but tension builds as Jeff struggles to relinquish control. As employees fail to perform up to his perfectionist standards, it becomes clear that no one is safe and the threat of being let go looms.

“Flipping Out” is produced by Authentic Entertainment with Lauren Lexton, Billy Taylor, Jeff Lewis and Jenni Pulos serving as executive producers.

About Bravo Media:

Bravo Media is the premier lifestyle and entertainment brand that drives cultural conversation around its high-quality, interactive original content across all platforms. The network has a diverse slate of original programming that includes scripted series “Girlfriends’ Guide to Divorce” and the recently announced anthology series “Dirty John,” along with unscripted favorites such as Emmy award-winning “Top Chef,” “Vanderpump Rules,” “Below Deck,” “Southern Charm” and the popular “Million Dollar Listing” and “The Real Housewives” franchises. Bravo also boasts the only live late-night talk show on television with the critically acclaimed “Watch What Happens Live with Andy Cohen,” which has become a nightly destination for A-list celebrities. Available in 87 million homes, Bravo is a program service of NBCUniversal Cable Entertainment, a division of NBCUniversal, one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Watch Bravo anywhere: On Demand, online or across mobile and connected TVs. Bravo has been an NBCUniversal cable network since December 2002 and first launched in December 1980.

Misconceptions of Driving an Electric Vehicle

Whitley, UK: Jaguar has today launched an intelligent app designed to help motorists experience life with an electric vehicle (EV), before actually owning one.

The Go I-PACE App captures journey data on a smartphone, notifying customers of how much money they’d be saving per trip, and how much battery they’d be consuming – delivering a clear indication of the time frame customers could go without charging their car.

In recent years, there has been a worldwide acceptance of electric vehicles, with over 1.9 million battery electric vehicles used globally in 2017. China is currently ranked as the largest market for all-electric vehicles, though countries like the US and Norway are also growing considerably, often triggered by government incentives such as subsidies and exemption from toll and parking fees.

According to recent reports by ‘The Society of Motor Manufacturers and Traders’ (SMMT), many British drivers are still mistrustful or confused when it comes to pure electric cars. Research has shown that more than 52% of consumers are interested in purchasing electric cars, but hesitate due to concerns such finding a charging spot, or not feeling like they know enough about how an EV actually works.

As a result, Jaguar has teamed up with Presenter and Independent EV Expert Robert Llewelyn, to help customers realise the benefits and simplicity of actually owning an electric vehicle.

Robert commented: “It can be hard for drivers to understand how an EV would fit into their day-to-day lives. The Go I-PACE app makes this possible by providing personalised information about how the Jaguar I-PACE could work for them based on real-world data. I’ve no doubt the app will surprise many users with the scale of the potential cost savings and by revealing how little change to their driving habits I-PACE ownership would actually make.”

With many governments around the world, including the UK, intending to cut emissions and improve air quality by 2030, the Go I-PACE app gives motorists the chance to prepare for the future.

The app is free to download and available now on Apple devices, and will be coming soon for Android:
https://itunes.apple.com/gb/app/go-i-pace/id1397794566?mt=8

About Jaguar

Jaguar’s heritage of elegant design and breath-taking performance has excited and delighted the world for 80 years. Today’s world-class Jaguar family embodies the Art of Performance, with the remarkable, much admired and award-winning XE, XF and XJ saloons, the dramatic F-TYPE sports car, the F-PACE performance crossover – the fastest-selling Jaguar ever, the new E-PACE compact performance SUV and now I-PACE, the all-electric performance SUV that puts Jaguar at the forefront of the electric vehicle revolution.