Posts tagged with "Mobile"

Bentley Announces World’s Fastest Wi-Fi

Bentley announced the launch of Advanced Connectivity – the world’s first super-fast, reliable and secure in-car WiFi system.

Customers can now benefit from uninterrupted mobile network coverage while traveling, providing a fully functioning and fully connected executive office on the move.

For example, when using the Advanced Connectivity WiFi system while travelling at speeds of 110 km/h (70 mph), a passenger is able to access a number of simultaneous entertainment and business applications – including high-definition video streaming across multiple devices – with uninterrupted service quality.

The Advanced Connectivity system can be simply accessed via a dedicated app on the customer’s smartphone.

Users will also benefit from Bentley Skype for Business and significant virtual office applications, such as the ability to access and edit files on the go, hold vital video conferences, conduct multiple meetings and be present for crucial discussions, all in a secure virtual environment.

The super-fast and highly reliable connection also offers customers new, unrivalled levels of in-car entertainment. Bentley Advanced Connectivity allows online video services to stream content uninterrupted in the car, for a truly luxury viewing experience.

How Bentley Advanced Connectivity Work

Bentley conducted an exhaustive international search to find the perfect partner for its in-car connectivity requirements, and has enlisted global communications company, Viasat, to provide the world’s best and most secure in-car technology for its customers.

Bentley Advanced Connectivity is a multi-channel virtual private network (VPN), which can aggregate up to three mobile network operators on one super-fast signal. The connectivity system is placed discreetly inside the boot lid, with the router connected to the on-board DC power supply.

The Wi-Fi router links to a broadband connected hub located at a static site. This hub then links the Bentley system to the broadband connection at the host site, for unparalleled connectivity, reliability and security.

Viasat is recognised internationally for having managed 14 million WiFi hotspots; for having operated a managed hotspot network in nearly 30 countries; and for bringing satellite-enabled in-flight WiFi to major commercial and government aircraft worldwide.

This new super-fast Wi-Fi service is available in all Bentley models in 2019.

Is It Time to Revamp Your Ecommerce Store?

The fact that technology never stops evolving is a double-edged sword. Innovations have allowed ecommerce merchants to sell to consumers via mobile devices, personalize product recommendations, and accept a flexible variety of payment gateways—all of which help strengthen bottom lines.

The flip side of this is the effort required to keep up with the latest advances. Just when you feel you’ve implemented a new tool or tweaked your website for the better, a new trend emerges.

As a result, the answer to the question “Is it time to revamp my ecommerce store?” is almost always yes. There’s always something you can do to improve your methods of doing business.

User Experience Is Key

First, consider your user experience (UX). When people visit your website, can they find what they need without hassle? Are you facilitating smooth forward and backward navigation? Are there any changes you can make to your layout or menu options to help speed up the customer’s journey?

Conduct an audit on your own website, paying close attention to navigation and design. Analyze visitor behavioral data to see where people are dropping out of your sales funnel—then turn to your website to see why that might be. Any hiccups or hurdles customers are experiencing may be enough to cause them to abandon their efforts, so this is a chance to eliminate friction and improve the overall UX.

While the simplest ecommerce definition is “conducting transactions online”, merchants must be aware of all of the processes that must occur before customers are ready to click “Confirm Purchase.” Only then do they take advantage of the opportunity to optimize the purchasing journey from start to finish.

Said simply, it’s always a good time to refine your UX.

Optimize Checkout to Reduce Cart Abandonment

It’s incredibly frustrating to discover how many consumers put items in shopping carts only to abandon the checkout process before completion. Shopping cart abandonment hovers somewhere around 70 percent these days. If your shoppers are bailing out before making a purchase, take a closer look at why they may be doing so to improve your site.

According to one survey, here are a handful of the top reasons for abandonment during checkout:

– Website required users to create an account (35 percent)
– The checkout process was too long or complicated (27 percent)
– Customers could not see or calculate their costs up front (24 percent)
– The merchant did not accept enough payment methods (8 percent)

The best ecommerce checkout processes are simple and flexible. Allow customers to check out as guests instead of scaring them off by requiring account creation. Show consumers where they are in the process with a progress bar. Be transparent with costs early in the process. Integrate a variety of secure, flexible payment methods with your platform so customers can conduct transactions their way.

Update Your Site Design

Website design has more to do with your bottom line than you may think. You want your web store to look great—perpetuating your brand personality—while also remaining highly functional. For example, fast loading is non-negotiable, as load times over a few seconds start to deter customers, especially on mobile.

Is it time to revamp your ecommerce store? Yes. But don’t panic yet. If you keep abreast of the latest trends and best practices, you’ll only have to make small tweaks as you go.

The Real Housewives of Atlanta

Bravo Media is spicing up Sunday nights when “The Real Housewives of Atlanta” returns for an unforgettable eleventh season on Sunday, November 4 at 8pm ET/PT. Favorite Southern sophisticates Cynthia Bailey, Kandi Burruss, NeNe Leakes and Porsha Williams are all back and will be joined by newest housewives Eva Marcille and Shamari DeVoe. Marlo Hampton and Tanya Sam join the season as friends. For a sneak peek at this season, visit http://www.bravotv.com/the-real-housewives-of-atlanta/season-11/videos/your-first-look-at-the-real-housewives-of-atlanta

Fresh off her stand-up comedy tour, NeNe is busier than ever with the opening of a new location for Swagg Boutique. Business as usual comes to a halt however, as Gregg faces a cancer diagnosis. Cynthia struggles with the idea of becoming an empty nester, but is excited about the new man in her life. Kandi decides to launch a risqué burlesque show while she and Todd explore the idea of expanding their family yet again. Porsha is over-the-moon excited to welcome her first bundle of joy and finally have the family of her dreams. Meanwhile, Eva and her fiancé Michael welcome a beautiful baby boy and are busy planning a fairytale wedding. Shamari DeVoe, known from the multi-platinum R&B group Blaque, is new to the mix and is planning to launch new music with her husband Ronnie DeVoe, formerly of New Edition. Marlo Hampton is back on the scene, joined by newcomer Tanya Sam, a tech savvy business woman who enjoys the finer things in life.

“The Real Housewives of Atlanta” is produced by Truly Original with Steven Weinstock, Glenda Hersh, Lauren Eskelin, Lorraine Haughton-Lawson, Ken Martinez, Anne Swan and Glenda Cox serving as Executive Producers. Erika Bryant and Kenny Loeliger-Myers serve as Co-Executive Producers. Anthony Sylvester serves as Consulting Executive Producer. Andy Cohen also serves as an Executive Producer.

About Bravo Media:
Bravo Media is the premier lifestyle and entertainment brand that drives cultural conversation around its high-quality, interactive original content across all platforms. The network has a diverse slate of original programming that includes scripted series “Girlfriends’ Guide to Divorce” and the recently announced anthology series “Dirty John,” along with unscripted favorites such as Emmy Award-winning “Top Chef,” “Vanderpump Rules,” “Below Deck,” “Southern Charm,” and the popular “Million Dollar Listing” and “The Real Housewives” franchises. Bravo also boasts the only live late-night talk show on television with the critically acclaimed “Watch What Happens Live with Andy Cohen,” which has become a nightly destination for A-list celebrities. Available in 87 million homes, Bravo is a program service of NBCUniversal Cable Entertainment, a division of NBCUniversal, one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Watch Bravo anywhere: on demand, online, or across mobile and connected TVs. Bravo has been an NBCUniversal cable network since December 2002 and first launched in December 1980.

The Real Housewives of New Jersey

Everyone’s favorite Jersey girls are back and better than ever when Bravo Media’s “The Real Housewives of New Jersey” returns for the highly anticipated season nine on Wednesday, November 7 at 9pm ET/PT. Teresa Giudice, Melissa Gorga, Dolores Catania and Margaret Josephs are joined by new housewives Jennifer Aydin and Jackie Goldschneider along with everyone’s favorite friend Danielle Staub. For a sneak peek, please visit: http://www.bravotv.com/the-real-housewives-of-new-jersey/season-9/videos/your-first-look-at-rhonj-season-9

This season on “The Real Housewives of New Jersey,shocking revelations lead to shifting alliances, causing old school rules of friendship and family to be pushed to the limit. Teresa continues her journey as an independent woman during the final year of Joe Giudice’s prison sentence and decides to enter a bodybuilding competition against her husband’s wishes. Meanwhile, Melissa discovers some scandalous secrets about her father sparking her to search for answers. Dolores has been questioning her life choices and struggling with empty nest syndrome more than ever, which is partly due to her distracted workaholic boyfriend David. After becoming fast friends last season, Margaret discovers she’s signed up for more than she expected as a bridesmaid in Danielle’s upcoming nuptials. When new housewife Jennifer enters the scene, she calls out Margaret for the scandalous affair that ended Marge’s first marriage, creating a rift between the two ladies that spirals out of control. But the entire group is forced to pick sides after Teresa rips open old family wounds. And newcomer Jackie quickly proves that she’s not afraid to go up against Teresa. However, Jackie finds herself in a position where she has to prove herself after Teresa accuses her of coming between family – the one thing that you NEVER do in Jersey. After years of rebuilding old friendships and forming new ones, these ladies are left wondering if their once close-knit group has been fractured beyond repair.

Meet the new housewives:

Jennifer Aydin

Coming from a traditional Turkish background, Jennifer Aydin has always put her family first. She is a mother to five children ranging from 5 to 13-years old and is happily married to a successful plastic surgeon. But as Jennifer’s youngest child is about to enter school, Jennifer finds herself ready to break out of her traditional role as homemaker and mother, challenging the roles she and her husband have subscribed to for their entire relationship. And when Jennifer helps to arrange her brother Michael’s marriage to a family friend in Turkey, she is unprepared for the backlash she faces from some of the ladies who find it difficult to accept her less than modern ways.

Jackie Goldschneider

As a mother of two sets of twins under the age of 10, Jackie Goldschneider’s hands are completely full at all times. Worried about raising her children in a privileged home, she is determined that they grow up as strong and self-sufficient individuals. Jackie is a former real estate attorney but has recently found passion in her new career as a parent blogger. Being friends with Margaret already, Jackie is totally ready to connect with a new group of women and start giving them advice, which may not go as well as she plans.

“The Real Housewives of New Jersey’ is produced by Sirens Media, LLC, for Bravo. Jessica Sebastian, Jordana Hochman, Amy Kohn, Lucilla D’Agostino, Luke Neslage, Lauren Volonakis, Deanna Markoff and Dorothy Toran are executive producers. Andy Cohen also serves as Executive Producer.

About Bravo Media:

Bravo Media is the premier lifestyle and entertainment brand that drives cultural conversation around its high-quality, interactive original content across all platforms. The network has a diverse slate of original programming that includes scripted series “Girlfriends’ Guide to Divorce” and the recently announced anthology series “Dirty John,” along with unscripted favorites such as Emmy award-winning “Top Chef,” “Vanderpump Rules,” “Below Deck,” “Southern Charm” and the popular “Million Dollar Listing” and “The Real Housewives” franchises. Bravo also boasts the only live late-night talk show on television with the critically acclaimed “Watch What Happens Live with Andy Cohen,” which has become a nightly destination for A-list celebrities. Available in 87 million homes, Bravo is a program service of NBCUniversal Cable Entertainment, a division of NBCUniversal, one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Watch Bravo anywhere: On Demand, online or across mobile and connected TVs. Bravo has been an NBCUniversal cable network since December 2002 and first launched in December 1980.

Snapped: Notorious BTK Serial Killer

Oxygen Media, the home for high quality true-crime programming, takes viewers into the twisted mind of the “BTK Killer” Dennis Rader, who posed as a family man by day and murderer by night. The two-hour special,“Snapped: Notorious BTK Serial Killer,” premiering on Sunday, September 2ndat 6pm ET/PT will delve deep into the slayings of the innocent victims and a never before heard interview with Rader himself, as he recounts his crimes and childhood. For a sneak peek visit: https://www.oxygen.com/snapped/season-2/videos/snapped-notorious-the-btk-killer-airs-sunday-92

Under the guise of the “BTK Killer,” Rader heinously murdered 10 people, over the course of 17 years, all while taunting Wichita police and media before finally being brought to justice,after 30 years of cold cases. In an exclusively acquired interview, the “BTK Killer,” which acronym stood for “bind,” “torture,” “kill” reveals his darkest secrets and what drove him to murder. The special features exclusive interviews with experts and the journalists that were tormented by him.

“Snapped” is produced by Jupiter Entertainment with Stephen Land, Allison Wallach, Matt Sprouse and Irfan Rahman serving as executive producers. For more information, visit www.oxygen.com and follow us on Twitter at www.twitter.com/OxygenPR.

About Oxygen Media:

Oxygen Media is a multiplatform crime destination brand for women. Having announced the full-time shift to true crime programming in 2017, Oxygen remains one of the fastest growing cable entertainment networks with popular unscripted original programming that includes the flagship “Snapped” franchise, “Cold Justice,” “Killer Couples,” “Criminal Confessions,” and breakout hit event series such as “The Disappearance of Natalee Holloway,” “Dahmer on Dahmer: A Killer Speaks” and “Aaron Hernandez Uncovered.” Available in more than 77 million homes, Oxygen is a program service of NBCUniversal Cable Entertainment, a division of NBCUniversal, one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Watch Oxygen anywhere: On Demand, online or across mobile and connected TVs.

“Flipping Out” Returns

Bravo Media’s Emmy-nominated “Flipping Out” returns for its eleventh season beginning Tuesday, September 11 at 10pm ET/PT. As a new-ish father, America’s favorite house-flipper Jeff Lewis finds himself in uncharted territory and needing to refocus his energies. Now that his family takes priority, his goals are to take on fewer clients and flip properties more efficiently. With the employee revolving door constantly in flux, however, restructuring is easier said than done. As pressures rise and tempers flare, Jeff leans on his partner Gage Edward and executive assistant Jenni Pulos to help him keep it all together. For a sneak peek at the new season, please visit: http://www.bravotv.com/flipping-out/season-11/videos/your-first-look-at-flipping-outs-explosive-new-season

With little Monroe now calling the shots in her fathers’ lives, the Lewis-Edward household – and thus the staff at Jeff Lewis Design – operates on an extremely regimented schedule. Jeff remains consumed by the still-ongoing renovations at his Valley Vista property and brings in two project managers to help keep things on track. Things get complicated, however, when his game plan backfires. Having just gotten back from maternity leave,Jenni navigates the new office dynamic amidst the chaos as newest team member, Tyler Meyerkorth, has become Jeff’s full-time assistant and right-hand man in her absence. Diligent long-time employee Megan Weaver works to pick up the slack, but tension builds as Jeff struggles to relinquish control. As employees fail to perform up to his perfectionist standards, it becomes clear that no one is safe and the threat of being let go looms.

“Flipping Out” is produced by Authentic Entertainment with Lauren Lexton, Billy Taylor, Jeff Lewis and Jenni Pulos serving as executive producers.

About Bravo Media:

Bravo Media is the premier lifestyle and entertainment brand that drives cultural conversation around its high-quality, interactive original content across all platforms. The network has a diverse slate of original programming that includes scripted series “Girlfriends’ Guide to Divorce” and the recently announced anthology series “Dirty John,” along with unscripted favorites such as Emmy award-winning “Top Chef,” “Vanderpump Rules,” “Below Deck,” “Southern Charm” and the popular “Million Dollar Listing” and “The Real Housewives” franchises. Bravo also boasts the only live late-night talk show on television with the critically acclaimed “Watch What Happens Live with Andy Cohen,” which has become a nightly destination for A-list celebrities. Available in 87 million homes, Bravo is a program service of NBCUniversal Cable Entertainment, a division of NBCUniversal, one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Watch Bravo anywhere: On Demand, online or across mobile and connected TVs. Bravo has been an NBCUniversal cable network since December 2002 and first launched in December 1980.

Misconceptions of Driving an Electric Vehicle

Whitley, UK: Jaguar has today launched an intelligent app designed to help motorists experience life with an electric vehicle (EV), before actually owning one.

The Go I-PACE App captures journey data on a smartphone, notifying customers of how much money they’d be saving per trip, and how much battery they’d be consuming – delivering a clear indication of the time frame customers could go without charging their car.

In recent years, there has been a worldwide acceptance of electric vehicles, with over 1.9 million battery electric vehicles used globally in 2017. China is currently ranked as the largest market for all-electric vehicles, though countries like the US and Norway are also growing considerably, often triggered by government incentives such as subsidies and exemption from toll and parking fees.

According to recent reports by ‘The Society of Motor Manufacturers and Traders’ (SMMT), many British drivers are still mistrustful or confused when it comes to pure electric cars. Research has shown that more than 52% of consumers are interested in purchasing electric cars, but hesitate due to concerns such finding a charging spot, or not feeling like they know enough about how an EV actually works.

As a result, Jaguar has teamed up with Presenter and Independent EV Expert Robert Llewelyn, to help customers realise the benefits and simplicity of actually owning an electric vehicle.

Robert commented: “It can be hard for drivers to understand how an EV would fit into their day-to-day lives. The Go I-PACE app makes this possible by providing personalised information about how the Jaguar I-PACE could work for them based on real-world data. I’ve no doubt the app will surprise many users with the scale of the potential cost savings and by revealing how little change to their driving habits I-PACE ownership would actually make.”

With many governments around the world, including the UK, intending to cut emissions and improve air quality by 2030, the Go I-PACE app gives motorists the chance to prepare for the future.

The app is free to download and available now on Apple devices, and will be coming soon for Android:
https://itunes.apple.com/gb/app/go-i-pace/id1397794566?mt=8

About Jaguar

Jaguar’s heritage of elegant design and breath-taking performance has excited and delighted the world for 80 years. Today’s world-class Jaguar family embodies the Art of Performance, with the remarkable, much admired and award-winning XE, XF and XJ saloons, the dramatic F-TYPE sports car, the F-PACE performance crossover – the fastest-selling Jaguar ever, the new E-PACE compact performance SUV and now I-PACE, the all-electric performance SUV that puts Jaguar at the forefront of the electric vehicle revolution.

TRANSATEL × JAGUAR LAND ROVER

Transatel to Offer Infotainment Services and On-Board Wi-Fi for Jaguar Land Rover

The first vehicles equipped with Transatel’s technology, new and older models of the Jaguar and Land Rover ranges [1], will be available to the market end of June. The two companies recently signed a Master Services Agreement for a global cellular connectivity solution aiming to cover Jaguar Land Rovers’ connected car passenger applications: internet browsing and navigation services from the vehicle console, as well as on-board Wi-Fi.

Connectivity provider and technical enabler Transatel will be providing a data plan starting in 2018 for Jaguar and Land Rover models in the UK, Italy, and Germany. Data plan extensions with a selection of local and European plans will be available for selected lines.  Transatel will be providing the service, managing customer and retailer relations, providing customer and retailer support, and ensuring the payment process for the purchase of data bundles by end users.

Transatel’s design of the customer journey for this connected car service is the result of over 18 years’ experience in marketing telecom offers to end users in European territories. Clients seamlessly manage their accounts via the selfcare application, accessible with any device using the car’s Wi-Fi. The multi-lingual selfcare application enables account management, user registration and payment method registration, among other features.

Philippe VIGNEAU, VP Business development at Transatel:

“We’re excited to be launching our second European connected car project with such a prestigious and renowned company as Jaguar Land Rover; this time not for telematics, but for passenger applications. We’ve been evangelizing the market for more than a year now, explaining to car OEMs worldwide how to avoid major lock-in risks and answering their concerns about security, among others. It seems the superiority of our platform and business model has now become apparent to some major players of the automotive industry.”

About Transatel

As the leading European MVNE/A (Mobile Virtual Network Enabler/Aggregator), Transatel has, since its inception in 2000, launched over 150 MVNOs (Mobile Virtual Network Operators) and built a strong expertise in Machine-to-Machine connectivity, before entering the Internet of Things arena in 2014. Today, the company offers an unparalleled cellular solution for global, multi-local data connectivity with eSIM capabilities for the IoT, addressing the connected car, connected objects, and embedded connectivity markets.

Kiip’s CEO: March Update

March has been Madness! (In the best of ways)

We’re kiiping busy, and hope you have been too. This year is already flying by and we’ve got so much to share!

 

#PressforProgress & #feff

Kiip is dedicated to supporting and growing an equal and diverse workforce and we know that means having an open and honest conversation about how we can do better. Take a look at what our leaders here at Kiip have to say about progress in 2018.

 

Announcements

&#feff; Kiip Gets Into the Data & Audiences Business

 

Audiences

We’ve been hard at work. Since we launched our Moments Table, many brands have asked if they can use our data more broadly. We finally launched our audiences into (initially) LiveRamp Data Store and now I am happy to report that you can buy moments audiences decoupled with our media.

 

Surveys

On top of this, we rounded out our data suite with our Surveys product. Too often as marketers we are faced with limited 3rd party data options (largely cookie based or too probabilistic). We decided to use our mobile-first positioning and engagement unit in our ads to create a survey product where the marketer can simply ask the consumer (millions of them). With these survey responses we can create seed audiences activated on Kiip (or elsewhere as aforementioned) or simply qualify the success of your campaign. The possibilities are endless.

 

Helpful Content

To help further hammer home the point of why we went into the data business, we put together some helpful content. An interesting tidbit: the VP of Netflix started quite a stir in 2016 when he suggested that demographic data was a thing of the past, or rather headed to the trash. I believe that marketing is heading from a segment-based approach to a signal-based approach. Here’s a post from one of our brilliant strategist Lauren, on how best to ensure that your audience data is used effectively and sourced transparently.

 

Okay so now you’ve read all about how to avoid the pitfalls (in the post linked above), are you ready to talk strategy and leave generic data in the past? Schedule a complimentary session today and learn more about how our audience targeting stands out from the crowd.

 

The Summer Forecast

Every month we release mobile app behavior trends called M.I.C. drops. These help our media buying customers to get ahead of trends and know how to buy more effectively based on what people are going to be spending time doing. The March M.I.C. drop stats are in and it’s sunny with a chance of 2 in 3 teens working this summer. This summer polls 55% of teens working and earning over $1K. We’ve collected the data, now you can make accurate predictions on what they’ll be spending that money on and when. See for yourself how best to reach a teen audience this summer!

 

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Autonomous Cars

Ready or Not, Autonomous Cars are Coming: We are well past the point of autonomous vehicles being a fad. With several production cars around the world already coming from the factory with partial automation features, manufacturers, ride sharing companies, and rental car companies are in an all-out race to lead innovation in autonomous vehicle technology. That intense competition will also lead many to take risks.

 

Auto Insurers Betting on Autonomous to Decrease Frequency of Accidents: Auto insurers have already begun factoring the growth of autonomous and semi-autonomous technologies, such as forward collision warning with autobrake, adaptive headlights, and blind spot assist into future claims projections. In general, the industry is betting on autonomous technology to ultimately decrease the frequency of accidents, but not the severity of accidents that do occur.

 

You Are Being Recorded: One of the most interesting implications of the autonomous vehicle movement on the P&C insurance industry is the vast amount of data that is being collected by these technologies. According to a new studyconducted by J.D. Power in collaboration with Miller Canfield and Mcity, nearly three fourths (74%) of consumers say they are willing to share autonomous vehicle data after a collision, potentially giving insurers broad access into the details surrounding a crash and the ability to expand the current telematics offerings they currently have in place, which offer discounts to safer drivers. According to J.D. Power data, these telematics-powered offerings have been associated with high levels of insurance customer satisfaction.