Stars collided at Interscope Records’ annual BET Awards pre-party, held last night at Poppy in West Hollywood. The mesmerizing venue, known for dabbling with surrealism while catering to Hollywood royalty, opened its doors to an impressive list of artists, industry professionals and tastemakers. The evening was sponsored by Bud Light, Hennessy, Seedo and Lyft. DJs A-OH, Megan Ryte and Nitrane entertained the host of celebrity guests which included: Rae Sremmurd, Tory Lanez, Mustard, Kamaiyah, YG, Machine Gun Kelly and many more.
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4Hunnid/Interscope Records newcomer Mitch debuts his new project, SPACE. The producer turned singer-songwriter is best known for his work with rapper YG; credited on tracks such as “IDGAF” and “I Ain’t Lyin.” Now, the Houston-born and Phoenix-raised artist, has placed his full range of talent on display. Through raw emotion and clever wordplay, Mitch presents his story; detailing the life he left behind on his journey to fame. The 14-track record features production by Hymnbeats, Swish, yaboyNOIS, Cardiak, B Korn and Mitch, and is now available on all digital retailers.
“This project is about me having to choose between love and my career… SPACE is my inner battle,” says Mitch.
SPACE includes the single “Jersey,” whose seductive video was released in March. The bass-filled track lends itself to Mitch’s signature sound; one which is heavily influenced by trap, with hints of west coast hip hop, R&B and soul. It was this combination of style and versatility which earned him a degree from the esteemed Full Sail University, and his intense grind has allowed for his rise within the industry. In 2016, Mitch was invited to join YG’s Fuck Donald Trump Tour and he has since worked with California rapper, TeeCee4800, and the Atlanta hip-hop collective, Two-9. Mitch currently resides in Los Angeles where he continues to record and produce.
Interscope Records’ newcomer, Mitch Jersey, teases listeners over a mellow, bass-filled track: He’s a “player” who just might be ready to hang up his Jersey. But you’ll have to wait and see…
Provocative and clever, the Thriller-esque video serves as the perfect introduction to Mitch’s forthcoming project, Space, due out April 20. The young songwriter/producer, who has impressed with hits such as “IDGAF” and “I Ain’t Lyin” is now taking his talents to the mic. While he may be willing to settle down in one sense, rest assured that when it comes to the music, he’s just getting fired up.
The Houston-born and Phoenix-raised artist, is quickly proving his versatility and staying power. The R&B singer has an ear for creating hits, Mitch is proving that he is well-versed in sound and story. His forthcoming project blends todays’ sound with a personal narrative, as Mitch shares his decision to give up his past life and love for fame.