Posts tagged with "milwaukee brewers"

We Reign As One Campaign

NEW ERA CAP CELEBRATES THE START OF 2019 MAJOR LEAGUE BASEBALL SEASON WITH “WE REIGN AS ONE” CAMPAIGN

Campaign Features New Brand Ambassadors Francisco Lindor, Justin Turner, Didi Gregorius, Christian Yelich, Ronald Acuña Jr. and Jay Rock

Today, New Era Cap Co., Inc., the official on-field cap of Major League Baseball, launches “We Reign as One,” the next chapter in a powerful and inspiring cross-cultural multi-platform campaign. Ushering in the start of the 2019 Major League Baseball season, the campaign features the iconic New Era Authentic Collection 59FIFTY® Fitted as a badge that connects all baseball fans together.

“The new ‘We Reign As One’ campaign is a celebration of the start of the 2019 MLB Season,” said Mark Maidment, Senior Vice President, Brand at New Era Cap. “We wanted to spotlight how baseball and the New Era Authentic Collection 59FIFTY® Fitted have the power to connect us all, whether you’re a kid from Queens or a professional baseball player.”

Created in partnership with creative agency 72andSunny New York, “We Reign As One” also unveils New Era’s 2019 MLB Ambassador roster, including Los Angeles Dodgers third baseman Justin Turner; New York Yankees shortstop Didi Gregorius; Milwaukee Brewers outfielder and 2018 National League Most Valuable Player Christian Yelich; Cleveland Indians shortstop Francisco Lindor; Atlanta Braves outfielder and 2018 National League Rookie of the Year Ronald Acuña Jr., and Grammy award-winning rapper, Jay Rock.

“The New Era Authentic Collection 59FIFTY® Fitted cap lives at the intersection of sport and street fashion,” said Bryan Rowles, Executive Creative Director and Partner, 72andSunny New York. “The launch of ‘We Reign As One’ is a cultural creative opportunity to remind people that the city letters stitched on the Authentic Collection 59FIFTY®  cap represent common ground, city pride and team allegiance that connects all of us, no matter our background, profession or beliefs.”

Returning this year as New Era 2019 MLB Ambassadors are Houston Astros second baseman and six-time MLB All-Star José Altuve and Chicago Cubs second baseman Javier Báez. Throughout the year, each ambassador will serve as an extension of the brand, helping to tell the story behind the caps both on and off the field. They’ll also help highlight special occasions such as Mother’s Day and Father’s Day.

As the official on-field cap of MLB, the New Era Authentic Collection 59FIFTY® Fitted is a lightweight, flexible athletic fitted cap that easily transitions on and off the field. To join the millions celebrating Opening Day, fans can purchase the New Era Cap Authentic Collection 59FIFTY® Fitted with their team logo of choice at www.mlbshop.com, www.neweracap.com and authorized retailers around the country. To view the new “We Reign As One” video click HERE and to view stills click HERE.

Tabata Workout

Tabata Workout Handbook, Volume 2

New Collection of High Intensity Training Workouts
 

The Tabata Workout Handbook, Volume 2 features more than 100 all-new, Tabata-style high intensity interval training workouts (HIIT) for all fitness levels.

Designed by Izumi Tabata after he conducted scientific tests to determine which was more effective: straight high intensity workouts, or high intensity interval workouts, Tabatas are a long-time favorite of athletes looking to reach their peak and stay competitive.

Any exercise can be incorporated into the tabata training. However the basic outline of the Tabata training method is as follows: 4 minutes long, 20 seconds of intense training followed by 10 seconds of rest for a total of 8 sessions or rounds. Commonly, tabata workouts combine four exercises for a total workout time of 16 minutes. It is one of the most efficient means to get exercise, burn fat, and achieve fitness.

The Tabata Workout Handbook, Volume 2 “grab and go fitness” format includes over 100 all-new tabata workouts for gym, home and pool, plus sports specific Tabatas for tennis and golf.

Tabata lets you push your body to its physical limits—getting the results you want while avoiding stress-based injuries and unwanted setbacks. Requiring little to no equipment, Tabata is as affordable as it is effective. The Tabata Workout Handbook, Volume 2 features all-new workouts, with programs perfect for beginners and experts alike.

Whether you’re looking to intensify an existing workout, increase your fitness results, or overcome your personal fitness plateau and reach new heights, The Tabata Workout Handbook, Volume 2 shows how.

About the Author

Michael Volkmar, MS, CSCS, PES, CPT, received his master’s degree in Exercise Science with a specialization in Exercise, Nutrition, and Eating Behavior from George Washington University (GWU). He worked for three years as the Strength and Conditioning Coach at GWU, first with the Single A affiliate (High Desert Mavericks) of the Milwaukee Brewers, and later season with the Double A affiliate (Harrisburg Senators) of the Washington Nationals, before moving on to spend one year at the International Performance Institute of IMG Academies, FL. Mike continued his professional development by becoming the Director of Strength and Conditioning at the APEX Academies. Currently, Mike is the strength and conditioning coach at the Peddie School. Mike has advanced specialty certifications in strength and conditioning, post-rehab exercise, athletic development, and sports medicine.

The author is available for interviews and Q&As. He can discuss

  • Benefits of high interval training
  • Best types of Tabata workouts for your specific goals
  • The range of sport-specific Tabatas anyone can try
  • Information on aquatic Tabatas for the pool

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TABATA WORKOUT HANDBOOK, VOLUME 2
Written by Michael Volkmar, MS, CSCS
978-1-57826-722-4, $15.00 paperback
978-1-57826-723-1, $9.99 eBook

Published by Hatherleigh Press.
Distributed through Penguin Random House.
Available wherever books are sold.

SAMMY CARTER #MCM

Sammy Carter is a professional baseball player from Los Angeles. Humble and laidback off the field. Energetic and aggressive on the field

This year Carter was a significant contributor to The Buenos Aires Shankees, who went undefeated. 

Carter is currently playing in the Empire League in New York, where he is on the hunt for yet another championship.

Batting Stats