Posts tagged with "millennials"

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Why having a social media platform is right for your business

The one thing entrepreneurs, small business owners, large and small corporations around the globe have in common is the desire to grow and thrive in their line of business. In the last decade alone social media has significantly changed how people connect and communicate, with approximately over 2.4billion users worldwide. Keeping this in mind, growing one’s business simply boils down to building a strong brand online because that’s where the consumers are.

Let’s go through a few ways in which social media is good for business.

Allows you to adapt to shifts in consumer attention

Prior to the social media boom, businesses would communicate to their potential customers by paying to have their commercial ads on magazines, radio, and television. The non-free element of these platforms made it more difficult for startups to reach an audience and most would rely on ‘word of mouth’ to market their business. Today, online platforms are free, interactive and have an uncanny ability to reach a niche audience. As a business, you can constantly use surveys to find out if the consumers’ needs have changed or evolved and develop a marketing strategy to target your audience and meet their needs.

There is a lot of demographic data readily available on social media networks; analyzing this data can help you develop marketing tools that your audience is better likely to receive.

Social media is interactive

Social media allows you to have real-time interactions with your customers, and you can respond to comments and questions on your brand while on a grocery line or having a coffee. There are many existing online platforms which one can use to interact with consumers making it difficult for businesses to survive on all of them as this requires time. Which begs the question, how do I identify the right social media platform to use?

• Choose a platform your customers are on: A business should only exist on a platform that their audience is in to ensure value adding interactions. This allows you to ‘cull the herd’ in a manner of speaking, access and respond to your target consumer needs

• First, ensure your marketing strategy is better than your competitors and apply it on a platform that is comfortable for you. For example, if you are unable to create compelling short ads or hire someone to do it for you then twitter may not be the best platform to use; a business needs to play to its strengths. However, one cannot ignore core platforms which are essential for your business to be on such as LinkedIn and Instagram because of the attention such platforms receive.

• Choose a platform that allows you to have real-time interactions with people either through face to face marketing of group chats. This could be a strategic way to building lasting relationships and connections and leverage these connections for your business.

Interactive features like monitoring apps alert you to any bad reviews your business may be getting and allows you to respond adequately and promptly to avoid loss of sales and brand damage. It also lets you know how your competitors are doing, and this will enable you to make strategic business decisions if niches have been identified.

Offers many features

Popular social media platforms require the user to be active in order to gain a large following and subsequent likes. So, if you are unable to continually have an online presence, ‘cheat apps’ are your best bet. Let’s use the example of Instagram which is currently the most visited social network. The app offers individuals and businesses services such as Insta likes free which gives the perception that your posts are popular and value adding to your audience. Instagram auto likes are a good marketing technique in the sense that it is easy to use and time-saving. A business simply has to submit an Instagram photo or URL and go about day-to-day activities while the system ensures that you receive as the number of like you requested. This feature not only brings traffic to the products and services your business offers but also gives you an edge over your competitors.

Advantages of auto like services

• It is time-saving. Once you subscribe and choose a package that works for you, the system does the rest while you can focus on other ways of growing your brand

• It is a great tool for entrepreneurs. It helps build the client base as people are more likely to take time to look and follow URLs of popular posts.

• It allows a business to increase sales while growing and promoting it’s their brand. The free auto likes will get the attention of consumer who will in turn like and sometimes share the post. This increases the likelihood of getting lifetime customers and reaching new audiences.

• It is affordable. Some packages are free allowing business to save on monetary resources while steadily growing their brand.

Allows you to partner with influencers

A social media influencer is an individual with a large online following that trusts their judgment and can easily help you improve brand visibility. These group of people often guide their followers purchasing choices by simply talking or sharing links and images about the products and services you offer. Since their opinions are trusted, your brand credibility soars, and this translates into sales.

In some instances business hit the gold mine and go viral through these partnerships. Consumers will share content they deem worthy with their friends and followers who will also do the same and before you know it your business has been exposed to millions of people online.

In conclusion

A lot has changed over the years; a business’s ability to adapt to these changes will determine whether it will succeed or fail. The use of social media to market one’s business is one such change. Social networks undoubtedly have a wide range of benefits to a company from increasing brand awareness to increased sales, and this makes it a vital component to business continuity.

Cultivating Company Culture

TRAVEL JOURNALIST THOMAS WILMER INTERVIEWS 360 MAGAZINE PUBLISHER VAUGHN LOWERY

Small to medium sized business often fall short due to high turnover. Vaughn Lowery, Publisher of 360 Magazine, provides listeners with first-hand knowledge on the ever-shifting world of digital publishing and content creation through a youthful lens. Likewise with his innate ability to be accessible, he speaks to working in tandem with emerging generations and how their input could be detrimental to the survival of a brand.

LISTEN HERE

An Additional Conversation with 360 Magazine’s Publisher Vaughn Lowery

By Tara McDonough

If Vaughn Lowery was asked what his idea of success was 10 years ago, his answer would be very different from what it is today. He may have said that success means doing what he loves to do, being accomplished, or having a certain amount of material things.

“Success to me now is having a purpose in life and feeling passionate and fulfilled by it,” says Lowery.

Lowery got his first taste of the industry while interning for Vibe Magazine while on Summer vacation from Cornell University. His sister drove him into New York City every morning to drop him off and always advised him to be the first one at the office. One morning Lowery found himself alone with the publisher of the magazine at the time, Keith Clinkscales, which gave him the opportunity to speak with him one-on-one. It was due to his sister’s advice that he got the chance to do what no other intern would normally get to do.

After finishing up at Cornell in just three years, Lowery became an executive trainee with Saks Fifth Avenue. He was able to get along with everyone in the office and was doing great when he was called into his boss’s office one afternoon.

“She told me I was in the wrong business; that I was very charismatic and should try acting,” Lowery says, “but, I liked the path I was on at that time.”

It wasn’t until Lowery was asked by someone connected to the talent industry if he was a model that he truly considered breaking into the talent industry. Shortly after taking professional photos and getting them out to agencies, Lowery ended up with Ford Models. From there he did photoshoots, tv commercials, and ad campaigns, all while still working in outside sales at Aetna US Healthcare. Once he began modelling full time his face was in the pages of GQ, Harper’s Bazaar, Vogue, and Gap. By being around people of all different positions, primarily in the magazine publishing industry, Lowery came to understand how content was produced. It was right before the recession hit while he was living in LA that Lowery made the transition from modelling to the publishing industry.

It was his experience in modelling that inspired Lowery’s creation of the 360 Magazine. While working on any given shoot, Lowery was often one of just three or less black men. Often times he was the only black man on a set which drew his attention to the lack of representation in the media industry. Lowery’s goal for the 360 Magazine was that it would fill this niche and promote diversity across the publishing world, specifically the covers of its magazines.

For those wanting to work in the media industry, specifically in the publishing world, Lowery suggests starting from the ground up.

“Being self taught and learning as you go is something you need to be open to,” says Lowery, “Ask tons of questions, and learn everything you can from every position.”

Lowery warns that it’s important to be open and cordial to everyone, because you don’t know when your paths will cross again. Making connections and using them is how most people gain opportunities. He also adds that just by hanging out with people you’ll always learn something that you can apply to aspects of your work.  

Things in the industry have been changing and becoming more digitally focused since the beginning of 360 Magazine’s launch. The magazine was started during a time of e-zines, so it’s not a surprise that the website came first. Lowery had experience with creating websites from a young age so the move from print to digital was natural for him. It was clear to him where the industry was going.

“Print was getting costly, bookstores were looking dilapidated and even Barnes and Noble was focusing on their version of the tablet, the Nook,” says Lowery, “All the magazines were looking alike anyway.”

Print was still important though. Besides the fact that advertising agencies want to see a physical copy of a magazine before working with them, print is taken more seriously due to its cost. Other companies will be aware that a certain magazine has the funds to support itself if they have a print copy to show for it.

360 Magazine printed their first issue in 2009, but it was costly. Lowery began thinking that there had to be some other way to work with print. It was then that he decided to do print on demand publications. 360 Magazine linked with Blurb, which allowed anyone to order a print copy of the magazine right from our website. They’ve been distributing to them for 9 years now.

The magazine’s estimated circulation, which is based on print, is 110,000 from print on demand. This number doesn’t tend to move much, but most people end up reading 360 Magazine’s online articles through WordPress.

When asked what makes a media contributor most marketable, Lowery says that in this industry you need a social following and the ability to network. Being accessible and having a portfolio of published work is a great place to start as well.

Do it all,” Lowery says, “monetize, write, take photos, be on time, and take initiatives.”

The hardest thing about the industry in Lowery’s opinion is breaking into it and surviving on freelance jobs along the way. Writers should be prepared to sacrifice mentally, physically and financially. While working for a publication, Lowery says that writers need to do what they can to become a valuable asset to them. That way, a publication will be more likely to keep you on board and help you in the future.

As for internship positions at 360 Magazine, Lowery aims to teach interns everything that he didn’t learn. He’s assigns articles for interns to write, pushes them to network, has them do coverage and teaches them how to get published or to self-publish.

“We teach interns how to be resourceful and find themselves in the organization,” says Lowery.

When interns can bring business to the magazine, the magazine will bring business to them. Special assignment opportunities are available for interns who finish their program and are still looking to remain involved. Lowery says that while the magazine is specifically looking to groom editors, that if a publication wants to really pop, then they have to have a revolving door.

When asked what goals he has for the future of 360 Magazine, Lowery responded that he aims to keep it three dimensional with podcasts and web series.

“I want to be able to put the brand out to different countries and places in America,” says Lowery, Local presences would strengthen us.”

He also says that he’s interested in the possibility of a reality spin off or docu-series, as well as introducing more formal programs for educational purposes.

VAUGHN LOWERY:
360 Magazine
LinkedIn
Joe boxer TV Appearance
America’s Next Top Model Appearance
Sundance Film Trailer Appearance

Vaughn Lowery, art, 360 magazine, design, entertainer, Male model

GiGi Cesare

GiGi, is a passionate award-winning actress and recording artist with multicultural roots. She is currently in the studio recording her debut tracks with hopes to emerge as the first teen EDM Trap Pop recording artist. GiGi’s sound is unique and captivating and her stunning vocals are just as intuitive. Influenced by pop stars as diverse as Lil Miquela, Post Malone and George Michael, GiGi has conceived a unique blend of R&B, soul and trap pop music with a twist. Even at the young age of 13, she is already making headlines, not only as a musician, but also as an actress. Last year, she received an unprecedented nomination at the Imagen Awards for Best Actress in a feature film competing against fellow nominees Salma Hayek and Eva Longoria. She plays principal roles in two films currently in post production, a dramatic comedy Space Captain and Callista and comedy, Go With The Flow. Learn more about GiGi, and do not miss out on her upcoming releases.

For all things GiGi go here.

Young Bae

A native of Seoul, South Korea, Young Bae’s childhood reads like a painful chapter of Oliver Twist. Using her innate talent – art – to overcome years of poverty, homelessness and abuse, Young managed to escape.

Young’s mom, an artist herself, was consistently unable to provide and care for her children and members of their community refused to volunteer assistance. Young recalls the cultural reaction to her family’s suffering with clarity,

“Korea is a materialistic country,” confides Young, now proprietor of the marquee Diamond Tattoos shop in New York City’s Times Square. “No matter how hard you work, it is hard to break away from poverty – nobody gives you an opportunity. If you’re poor, you’re poor for life. They treat the less fortunate like shit, hence I couldn’t talk to anybody about how I was living – not even my best friend. So I kept it all a secret, as best I could.”

Young did her best to mix in with other more privileged kids, even as she and her family moved around in church basements, abandoned houses and even a shipping container throughout her teenage years. “I may have been homeless with no money, but I was always fresh and fashionable,” says the self-taught tattoo queen has come a long way to now ink high-profile clientele and eager fans of the drama-filled show, “Black Ink.” “When my family didn’t have access to a shower I would clean up at public restrooms every morning. I’d also get hand-me-down-clothes from church and create my own fashions, or at least I tried to. My teachers suspected I was poor because there were things I couldn’t pay for, but for the most part I think I flew under the radar.”

She didn’t fly under the radar though when it came to her talent, her teachers and classmates acknowledged her ability to sketch, draw as well as paint. Young began receiving accolades for her fabrications, using the sales to buy basic necessities.

Young was able to land a partial academic scholarship to a college where she continued to hone her craft until she was ready to leave Korea.

“New York is an artist’s city,” says the Chugye University graduate, “so it just made sense.”

They say if you can make it in New York, you can make it anywhere and the bonafide hustler Young took the motto to heart. In 2007, the 22-year-old made a beeline for Koreatown in Manhattan, touching down with just $80 and a student visa to study English, she landed a job at a local nail salon.

Despite a language barrier, she wouldn’t stop there. Young continued job hunting, getting jobs at restaurants, jewelry shops, even illegally hawking her art in New York’s famed Union Square. All this to make her share of the rent for a small place with roommates in New Jersey.

On the way to the tattoo shop in NYC, the neon lights of New York City brightly shined on the other side of the Lincoln Tunnel.

Tattooing was illegal in South Korea so Young had no experience. “I walked in, took a look around at the tattoo sketches on the wall, and thought, hey, I could do this. So I offered the shop owners a barter: in exchange for giving me a shot I would clean their shop for free. They agreed.” With that, her apprenticeship commenced.

In no time, Young became confident in her skills and moved to another shop where she could demand a tattoo artist’s wages. Quickly becoming the most requested artist in the shop, Young decided look into owning and operating her own business.

“I rented this little ratty spot on 46th Street in Times Square. It was literally a storage room in the back of an eyebrow threading shop. I got licensed, worked like three additional jobs to afford the $1000/month overhead and scoured the area to find shelves, paint and other stuff to decorate. I upholstered my first tattoo chairs with fake leather I found on the street. Then every day I’d go hold up this human-sized sign advertising my shop, and miraculously people showed up. Eventually so many showed up, I quickly outgrew the space!”

With Young’s growing credibility and reputation among fellow artists throughout the tri-state area, it was no wonder that reality TV show producers eventually came calling.

“My shop might not have been the fanciest, but my work was good and news about me began to spread quickly. It kept getting bigger and busier every year,” she says.

Young was delighted to join VH1’s popular show “Black Ink Crew: New York” during its fifth season. Heading into its seventh season, Young Bae is a fascinating and loveable character to watch.

Through it all, Young gives God the credit for not just where she is today but where’s she’s headed, “I had faith that poverty, homelessness and abuse wouldn’t be the end of my story. I went through all of what I did so I could come out on top on the other end and eventually go on to help others who are vulnerable like I was. There is greatness waiting for us all and I’m determined to live and share my best life now.”

Currently, Young Bae is working on an athleisure line 2one2 and a book sharing her life experiences.

Additional information can be found on her wikipedia.

Chris Lake × Fisher

By Michelle Pisnoy × Vaughn Lowery

6,000 EDM-loving college students filed into the Shrine Expo Hall Thursday prepared to dance the night away. The floor and balcony were packed as Chris Lake and Fisher took to the stage at their sold out show. Throughout the evening, a horde of fans pulsed to every beat the B2B DJ’s created.

At 10:00 pm, the mob of music lovers got rambunctious in anticipation of their performance. Minutes afterwards, the lights were dimmed and the audience began to cheer. Bright lights flashed, the beat began to intensify and the EDM lovers got even rowdier. Fisher and Chris Lake came out and started to perform mixes of different songs. The duo kept the audience engaged by switching between different beats and songs like “Crowd Control.” As soon as the track commenced, the fans began jumping up and down as well as singing along to the lyrics.

Chris Lake then played hit song, “Turn Off the Lights,” featuring Alexis Roberts. The LED lighting technology was in succinct to every beat of the record. At times, almost blinded the hypersensitive congregation, but they didn’t appear to mind. The night came to a culmination when Fisher played “Losing It.” He added synthetic melodies which made it more enchanting than the studio version. The crowd absolutely lost it, singing at the top of their lungs until the lights turned back on.

Native Shoes & Zappos for Good

Native Shoes & Zappos for Good Partner to Turn Recycled Shoes into Playgrounds

Project aims to collect 10,000 shoes by the end of 2018

Native Shoes is excited to announce it’s joining forces with Zappos for Good, the community outreach arm of Zappos.com, the customer service company that just happens to sell shoes, clothing and more, to collect well-loved Native Shoes to be recycled and made into playground matting. The initiative, called The Remix Project, is one of Native Shoes’ programs that aims to have each and every pair of their shoes 100 percent life cycle managed by 2023. Consumers can help build playgrounds by visiting Zappos for Good, requesting a free shipping label, and sending all styles of well-loved Native Shoes to be recycled. The project’s goal is to receive 10,000 recycled shoes by December 31, 2018 and build its first playground in 2019.

“Our customers are always showing us how to keep it lite and have fun when they wear Native Shoes. It seemed like a perfect fit to turn them into something useful, on a playground where communities gather to have fun and play,” said Kyle Housman, President, Native Shoes. “We’re excited to be working with Zappos for Good on this project, what a great opportunity to team up and bring fun to communities.”

“As an advocate for environmental sustainability, joining forces with Native Shoes is an amazing opportunity to help communities do more with less by encouraging an environmental best practice in the retail industry that simultaneously creates a fun space for kids¬–and their imaginations–to run wild,” said Steven Bautista, Head of Zappos for Good at Zappos. “With our overarching goal of delivering happiness, this project’s sustainability efforts allow us to spread smiles on both a national and local level.”

How to Participate in The Remix Project

Recycling Native Shoes is easy:

●Visit the Zappos for Good website

●Select Recycle with Native Shoes – The Remix Project and box up your well-loved Native Shoes (all styles are welcome) in any shipping box

●Login or create a new Zappos.com account and print your special prepaid shipping label

●Attach the label and drop off your box at any UPS Store in the continental United States

To contribute a pair of well-loved Native Shoes today, visit https://zapposforgood.org/recycle/native

For more information or to learn more about The Remix Project, please visit nativeshoes.com

Super Bowl LIII: Patriots vs Rams

In Wake of NFL Post-Season Controversies Public Wants Rule Changes for Pass Interference and OT

Nation also ‘tired’ of seeing Patriots in Super Bowl; thinks legalized gambling can lead to scandal

By an overwhelming margin, the public wants instant replay for judgment calls such as pass interference, according to a Seton Hall Sports Poll conducted this week.

Asked if replay review should be allowed for judgment calls like pass interference, 82% said yes, with only 10% saying no and the rest having no opinion or saying they did not know.

Among those who said they followed the sport closely, even more, 89%, said yes, while only 7% said no.

Even among the respondents who said they follow the NFL very closely, 85% said yes, they “think instant replay review should be allowed for judgment calls like pass interference.” Among that group of very close followers, however, 13% said “no.”

Regarding overtime possession rules, a majority of respondents polled said that each team should get at least one possession in overtime: 58% said that both teams should have the ball, with only 33% saying the rule (a touchdown on first possession ends the game), should be left alone.

The poll received 985 adult responses across the country, using both landlines and cellphones, with a margin of error of +/- 3.2%.

“In the NFL’s championship games, referee calls and non-calls made a very big difference,” noted Rick Gentile, director of the poll, which is sponsored by the Sharkey Institute of the Stillman School of Business at Seton Hall. “And in some ways, Kansas City’s offense never getting a chance to take the field in overtime was anticlimactic – never a good thing in the entertainment business, and something the NFL may want to pay attention to along with the overwhelming support for instant replay review for judgment calls such as pass interference.”

Nation ‘Tired’ of Patriots

Perhaps the overtime rules wouldn’t have seemed so unfair if the Kansas City Chiefs hadn’t been playing the New England Patriots, who have made their way to the Super Bowl four out of the past five years.

Nearly half of Americans say they are tired of seeing the New England Patriots in the Super Bowl.

46% said they were tired of seeing them, with only 25% saying their appearance would make the game more interesting.

Among those who follow the NFL closely or very closely, the number rose to 62% who are tired of seeing them against only 27% who thought their appearance would make the game more interesting.

Tom Brady

The numbers are not very good for New England quarterback Tom Brady either, whose favorable rating has fallen to only 29% after a high of 61% in February 2015, when the Poll first asked about him. That was before the penalty for “Deflategate” was instituted, and his favorable rating fell to 34% by that October.

Brady’s favorable rating was only 24% among women and 35% among men. While the overall rating is 29% favorable to 23% unfavorable, among those that follow the NFL closely it is even.

Bill Belichick

Patriots’ coach Bill Belichick had only a 20% favorable rating in this poll, about even with his standing in October of 2015 in the wake of “Deflategate.”

“Despite his brilliance on the field, it appears the effects of ‘Deflategate’ and the suggestion that Brady was a cheater may linger for the remainder of his career,” noted Director Gentile, “As for ‘Patriots Fatigue’ it will be interesting to see how it effects the ratings.”

Legal Sports Betting

Meanwhile, as legalized sports betting begins a growth period on a state-by-state basis, Americans had a strong feeling that it will inevitably lead to scandal. Asked if they believe legal betting can lead to cheating or fixing of games by players, 81% said yes, and 79% said it can lead to cheating or fixing of games by referees or umpires.

What is music to a network ear however, is that 71% say they would be more likely to watch a broadcast of a game on which they bet. Even better news is by more than 5 to 1, people 18-29 are more inclined to watch a game they bet on. This is similar with Seton Hall Sports Poll’s finding when the question was first asked last fall.

This release may be found online at http://blogs.shu.edu/sportspoll/2019/02/02/in-wake-of-nfl-post-season-controversies-public-wants-rule-changes-for-pass-interference-and-ot/

The Official Seton Hall Sports Poll podcast discussing this topic with Seth Everett and Rick Gentile can befound at https://itunes.apple.com/mt/podcast/seton-hall-sports-poll/id1053266467.

About the poll:

This poll was conducted by telephone January 28-30 among adults in the United States. The Seton Hall Sports Poll is conducted by the Sharkey Institute. Phone numbers were dialed from samples of both standard landline and cell phones. The error for subgroups may be higher. This poll release conforms to the Standards of Disclosure of the National Council on Public Polls. The Seton Hall Sports Poll has been conducted regularly since 2006.

Media: Media: Marty Appel, AppelPR@gmail.com; Rick Gentile (917) 881-9489

Michael Ricciardelli, Associate Director of Media Relations, Seton Hall

michael.ricciardelli@shu.edu, 908-447-3034

The results:

Last year the Supreme Court ruled that betting on sporting events could be declared legal by individual states. Do you approve of this ruling, disapprove or do you have no opinion?

1 – Approve 38%

2 – Disapprove 16

3 – Don’t know/No opinion 46

Former member of congress and ex-NBA player Tom McMillen said last week that as a result of legalized sports betting “There is a 100% chance that there will be a major gambling scandal at an institution of higher education in the United States.” Do you agree or disagree

with his statement?

1 – Agree 51

2 – Disagree 33

3 – Don’t know/No opinion 16

Do you believe legal betting on sports events can lead to cheating or fixing games by players?

1 – Yes 81

2 – No 15

3 – Don’t know/No opinion 4

Do you believe legal betting on sports events can lead to cheating or fixing games by referees or umpires?

1 – Yes 79

2 – No 18

3 – Don’t know/No opinion 3

Do you participate in any pools or wagering on the Super Bowl?

1 – Yes 11

2 – No 88

3 – Don’t know 0

(If No skip to Question 7)

Would you watch the game if you weren’t betting on it or participating in a pool?

1 – Yes 79

2 – No 20

3 – Don’t know 2

Have you ever participated in any pools or wagered on the Super Bowl?

1 – Yes 31

3 – No 68

4 – Don’t know 1

Would you be more likely to bet on a sports event if it was legal in your state?

1 – Yes 29

2 – No 68

3 – Don’t know 3

If you placed a bet on a sports event would it make you more likely to watch the broadcast of that event?

1 – Yes 71

2 – No 27

3 – Don’t know 2

Is your opinion of Patriots’ quarterback Tom Brady favorable, unfavorable or do you have no opinion?

1 – Favorable 29

2 – Unfavorable 23

3 – No opinion 48

How about Patriots’ coach Bill Belichick, is your opinion favorable, unfavorable or do you have no opinion?

1 – Favorable 20

2 – Unfavorable 21

3 – No opinion 59

This will be the 4th time in the last 5 years that the New England Patriots will appear in the Super Bowl. Does that make them more interesting to see play again or are you tired of seeing

them in the Super Bowl?

1 – More interesting 25

2 – Tired of seeing them 46

3 – Don’t know/No opinion 29

How closely would you say you follow the NFL, very closely, closely, not closely or not at all?

1 – Very closely 13

2 – Closely 27

3 – Not closely 30

4 – Not at all 30

5 – Don’t know 0

There was controversy regarding the NFC and AFC Championship Games last week because of calls, or non-calls by the referees. Do you think replay review should be allowed for judgment calls like pass interference?

1 – Yes 82

2 – No 10

3 – Don’t know/No opinion 9

In the NFL if the team that wins the coin toss for the overtime period elects to receive the ball and then scores a touchdown on the first drive, the game is over. This just happened in the AFC Championship game between the Patriots and Chiefs. Do you think both teams should have a chance to possess the ball at least once in the overtime period or should the rule remain as is?

1 – Both teams should possess the ball 58

2 – Leave rule as is 33

3 – Don’t know/No opinion 9

ABOUT SETON HALL UNIVERSITY

One of the country’s leading Catholic universities, Seton Hall has been showing the world what great minds can do since 1856. Home to nearly 10,000 undergraduate and graduate students and offering more than 90 rigorous academic programs, Seton Hall’s academic excellence has been singled out for distinction by The Princeton Review, U.S. News & World Report and Bloomberg Businessweek.

Seton Hall embraces students of all religions and prepares them to be exemplary servant leaders and global citizens. In recent years, the University has achieved extraordinary success. Since 2009, it has seen record-breaking undergraduate enrollment growth and an impressive 110-point increase in the average SAT scores of incoming freshmen. In the past decade, Seton Hall students and alumni have received more than 30 Fulbright Scholarships as well as other prestigious academic honors, including Boren Awards, Pickering Fellowships, Udall Scholarships and a Rhodes Scholarship. The University is also proud to be the third most diverse national Catholic university in the nation.

During the past five years, the University has invested more than $165 million in new campus buildings and renovations. And in 2015, Seton Hall launched a School of Medicine as well as a College of Communication and the Arts. The University’s beautiful main campus in suburban South Orange, N.J. is only 14 miles from New York City — offering students a wealth of employment, internship, cultural and entertainment opportunities. Seton Hall’s nationally recognized School of Law is located prominently in downtown Newark. The University’s Interprofessional Health Sciences (IHS) campus in Clifton and Nutley, N.J. opened in the summer of 2018. The IHS campus houses the University’s College of Nursing, School of Health and Medical Sciences and the Hackensack Meridian School of Medicine at Seton Hall University.

For more information, visit www.shu.edu.

RACELLA

RACELLA is a singer-songwriter, composer, and music producer based in Los Angeles. She was born in the small town of Delano, California and was raised in a Filipino Household. Upon receiving her degree from California State Univerity, Bakersfield, she moved to LA to pursue her passion for singing and songwriting. She found herself working with DJ Mormile, Fakework Management (Mike Will Made it, Rae Sremmurd, S1, Swiff D, and YG).

In 2015, Racella got married to her best friend, Cesar. Unfortunately, a few weeks later he got into a catastrophic car accident, which caused him to undergo heart and spinal surgery. He only had a 10% chance of living. The thought of leaving him alone in the hospital was unbearable. She was determined to stay with him until he was ready to go home with her. Instead of succumbing to fear and doubt, she used all her energy on prayer and writing music on the phases and waves they experienced together. She wrote, “Can’t Do This On My Own (CDTOMO)” at the edge of Cesar’s hospital bed. That’s where the WAVES EP was created.

Lexus NX 300 F Sport

By Jake Porter × Vaughn Lowery

Over the holiday season, we had the opportunity to traverse through NYC and the surrounding metropolitan areas with one of the auto industry’s most capable compact luxury SUVs. Due to its affordable base price, above average gas mileage, ergonomics and technology, the Lexus NX is an easy choice for many.

Value × Performance

Lexus carries a base price of $36,485 and features a 235-horsepower turbo-four engine, six-speed automatic transmission with front-wheel drive. Standard driver assistance features include a rearview camera, lane departure warning, lane keep assist, adaptive cruise control, automatic high beams, and a pre-collision system with pedestrian detection. In addition, one can add all-wheel drive for only $1,400. By upgrading to the NX F Sport (our model tested was approximately $49,000) the vehicle has select components to enhance handling, such as an F Sport-tuned suspension and Sport S and Sport S+ drive modes. Other features in this package include paddle shifters, aluminum pedals, special body panels and badges and front sport seats with enhanced bolsters for added side support. As far as acceleration capacity, the NX should easily offer enough power for the casual driver. The NX 300 (formerly known as the NX 200t) comes with a 235-hp turbocharged 2.0-liter four-cylinder engine, a six-speed automatic, and front-wheel drive. G-force sensors and adaptive cruise control set this vehicle apart from the other SUV’s on the market today.

The NX’s safety features are also top notch and include eight airbags, whiplash-injury lessening front seats, and a full array of available electronic safety systems such as lane departure alert and intelligent high-beam. With all newer Lexus models, it also includes the highly specialized and technologically advanced Lexus pre-collision Safety System. These safety features combined bring the NX to the top of its class.

Interior

Standard features on the interior of the NX include an infotainment system with an 10.3-inch display screen, Siri Eyes Free, Bluetooth, a Wi-Fi hot spot, an eight-speaker audio system, and satellite radio. A wireless device charger and heads-up display are a couple of great additional features. Not to mention, those scarlet red race-inspired designer seats and red stitched dash appointments. Of course, climate control as well as heated seats and steering are always winners during the winter months.

Comfort

Given the already generous backseat room in the car, the NX also includes power-folding rear seats. Additionally, the cabin is extremely quiet even at highway speeds which is a great feature especially for long road trips.

Technology

Newly offered Alexa, allows the driver to stream Amazon music, listen to audiobooks and control their living quarters via smart-home. Other capabilities includes their smartwatch to help lock and unlock vehicle as well as monitors their lent model’s speed and fuel levels. One of their most important and intuitive features is Direction Assist, allowing a friendly human exchange with an operator who can input addresses into your navigation while you pay closer attention to the road. And of course in this digitally renovated world, having someone to speak to while on a solo trip can be conducive with driver’s fatigue. On the other hand, for those introverts seeking a quiet more therapeutic ride, they can utilize the remote touchpad to interact with the SUV’s overall cerebrum.

Conclusion

The Lexus NX 300 F Sport is one-of-a-kind. Even in a overly-crowded compact SUV market, the Lexus NX still manages to push through into the limelight. With its interior loaded with technology and its bold exterior turning heads on the streets, this is a great purchase for anyone looking for a sporty yet roomy modern SUV. Moreover, if you don’t like being at the pump every week and being able to fit in a small parking spot within a metropolis – this is a MUST-BUY.

Lexus NX, 360 MAGAZINE

Lexus nx, 360 magazine

Lexus NX, 360 MAGAZINE