Posts tagged with "midsize SUV"

2018 Mazda CX-9

2018 Mazda CX-9 receives numerous technology updates and refinements, starting at an MSRP[1] of $32,130

  • Mazda CX-9 is one of a handful of midsize, three-row crossover SUVs to earn a 2017 Insurance Institute for Highway Safety “Top Safety Pick+” rating, along with every other Mazda tested by the IIHS when equipped with specific headlights and safety equipment
  • More than 55 percent of current-generation CX-9s sold in the U.S. have been highly optioned Grand Touring or Signature models
  • The 2018 Mazda CX-9 goes on sale nationwide this month

From its bold looks to the class-above experience it offers the driver and passengers, Mazda’s CX-9 has earned a reputation for excellence, being named a finalist for both North American Utility Vehicle of the Year and World Car of the Year.

Mazda engineers haven’t rested on their laurels, however, adding numerous upgrades to the 2018 CX-9 flagship crossover SUV, further strengthening the “Mazda Premium” indulgences it provides. Among the highlights are more features at every price point such as an improved second row for both greater comfort and easier third-row access and greater sound insulation in what is already one of the quietest vehicles in its class[2].

All 2018 CX-9 models receive Smart City Brake Support (SCBS) for the first time, a technology that can automatically apply the brakes in emergency situations below 19 mph. CX-9 joins the 2018 Mazda3 compact sedan and 5-door, 2018 CX-3 subcompact crossover SUV and 2017 CX-5 compact crossover SUV in having SCBS as standard. SCBS is a technology that comes as part of Mazda’s i-ACTIVSENSE suite of safety systems.

Additionally, Blind Spot Monitoring and Rear Cross-Traffic Alert are now standard.

CX-9 is one of a handful of three-row crossover SUVs to earn a 2017 Insurance Institute for Highway Safety “Top Safety Pick+” recommendation, joining all Mazda models tested to earn the nonprofit’s highest award when equipped with proper headlights and specific technologies.

“Mazda CX-9 is designed to provide peace of mind through its i-ACTIVSENSE safety technology suite and its passive features like a strong, lightweight SKYACTIV-BODY. The secondary benefit to its structure is that also helps it deliver uncommonly good, surefooted driving dynamics,” said Tetsu Nakazawa, CX-9 vehicle line manager, Mazda North American Operations (MNAO). “Families trust us to build vehicles that not only surprise and delight with how they drive but also with the engineering excellence that goes into making them, showing that there’s no need to compromise between needs and wants in a seven-passenger people-hauler.”

CX-9’s engaging driving dynamics are a further hallmark of the Mazda brand, complemented by its industry-exclusive G-Vectoring Control (GVC), which is new to CX-9 models for 2018. GVC uses the engine in conjunction with steering and throttle inputs to minutely reduce engine torque, putting more weight on the front wheels and making the steering feel more linear and direct. As a result, the driver is able to gain more confidence and control behind the wheel.

For 2018, Mazda’s midsize family crossover SUV returns with Sport, Touring, Grand Touring and Signature trim levels, but it includes more equipment at each price point.

Besides the newly standard safety technology and refinements, CX-9 Sport features cloth upholstery, standard LED headlights and tail lights, 18-inch alloy wheels, an electronic parking brake, MAZDA CONNECTTM infotainment with a 7-inch screen and Bluetooth audio streaming and phone pairing as standard. In its newly available Sport Package, the standard CX-9 adds auto on/off headlights, High Beam Control, Lane Departure Warning, Lane-Keep Assist, Smart Brake Support, rain-sensing wipers, heated front seats and a power driver’s seat. Additionally, the Sport Package includes full-speed Mazda Radar Cruise Control.

The mid-level CX-9 Touring adds leather seating surfaces, an auto-dimming rearview mirror with built-in Homelink garage door opener, power liftgate, Advanced Keyless Entry and an 8-inch MAZDA CONNECTTM screen. New Mazda CX-9 Touring features include the addition of a tilt function on the driver’s seat and power passenger seat with lift and lumbar support.

CX-9 Touring’s Premium Package includes LED fog lights, navigation, a lauded BOSE® 12-speaker Premium audio system, SiriusXM satellite radio with a 4-month subscription, rear parking sensors, new front parking sensors, sunroof, retractable sunshades in the second-row doors and a moonroof.

The high-trim CX-9 Grand Touring includes 20-inch wheels, Adaptive Front-lighting System, aluminum interior trim, Active Driving Display head-up unit with new Traffic Sign Recognition, roof rails and a memory driver’s seat. CX-9 Grand Touring’s all-new features include heated second-row seats, a heated steering wheel and windshield wiper de-icer.

Finally, the top-of-the-line CX-9 Signature adorns the interior with Auburn-colored Nappa leather, rosewood trim supplied by premium Japanese guitar-maker Fujigen and LED signature grille and LED interior lighting.

It is with its upmarket KODO design, refinement, driving dynamics and technology that CX-9 has found a home with premium crossover SUV intenders, with more than 55 percent of those purchasing a CX-9 this year opting for a CX-9 Grand Touring or Signature model.

Yet, all CX-9s come standard with Mazda’s torque-rich, turbocharged and efficient SKYACTIV-G 2.5T engine, paired to a 6-speed SKYACTIV-DRIVE automatic transmission. Front-wheel is standard for CX-9 Sport, Touring and Grand Touring models. Mazda’s predictive i-ACTIV all-wheel drive is available on all three trim levels and standard for CX-9 Signature.

MSRP[3] for all models is as follows:

Premium paint colors:

The 2018 Mazda CX-9 will arrive at dealerships nationwide this month.

Mazda North American Operations is headquartered in Irvine, California, and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States and Mexico through nearly 600 dealers. Operations in Mexico are managed by Mazda Motor de Mexico in Mexico City. For more information on Mazda vehicles, including photography and B-roll, please visit the online Mazda media center at InsideMazda.MazdaUSA.com/Newsroom.

Follow MNAO’s social media channels through Twitter and Instagram at @MazdaUSA and Facebook at Facebook.com/Mazda

[1] MSRP does not include $940 for destination and handling ($985 in Alaska), taxes, title or additional fees. Dealers set actual sale prices.

[2] 2017 CX-9 versus 2017/2018 three-row, midsize crossover SUVs. Based on both internal data and data provided in Car and Driver crossover SUV comparison test, August 2017.

[3] MSRP does not include $940 for destination and handling ($985 in Alaska), taxes, title or additional fees. Dealers set actual sale prices.

2018 RANGE ROVER VELAR

LAND ROVER LAUNCHES NEW MARKETING CAMPAIGN TO CELEBRATE THE ARRIVAL OF THE ALL-NEW RANGE ROVER VELAR IN NORTH AMERICA



– Positioned between the Range Rover Evoque and Range Rover Sport, Range Rover Velar delivers new levels of refinement, elegance and technology to its segment
– New 30 second spot ‘Respect’ highlights the vehicle’s compelling design and unrivaled capability and can be viewed here
– Campaign includes a number of strategic lifestyle media partnerships with Condé Nast, Wall Street Journal, Cool Hunting and Robb Report
– Range Rover Velar to be integrated into the 18th annual New Yorker Festival, October 6–8 with a range of digital and on-site activations  
– Range Rover Velar is on sale now in U.S. retailers; priced from $49,900(1)

 
Land Rover North America has today announced its newest marketing campaign to introduce the new 2018 Range Rover Velar in North America. The fourth member of the Range Rover family, the Range Rover Velar is a mid-size luxury SUV that delivers new levels of refinement, elegance and technology to the segment.

 
The marketing campaign features strategic media partnerships with The Wall Street Journal, Cool Hunting and Robb Report, which aligns with the Range Rover Velar vehicle’s target audience’s passion points, such as technology, design, style and business. In addition, Land Rover has partnered with Condé Nast for an integrated partnership that will forge an authentic connection between the Range Rover Velar and the publisher’s audience. Architectural Digest, GQ, WIRED and Vogue will create custom content highlighting the Range Rover Velar and the design trends that influenced the vehicle.

 
As part of the Condé Nast partnership, the Range Rover Velar will also be integrated into the 18th annual New Yorker Festival, October 6–8. The Range Rover Velar will be on display throughout the festival weekend at the Land Rover Theatre at SIR Stage37 and incorporated into video content which will be shared across The New Yorker digital channels.

 
“We’re excited to expand the Range Rover family with the introduction of the new Range Rover Velar,” said Kim McCullough, Vice President of Marketing, Jaguar Land Rover North America. “The Range Rover Velar brings a new dimension of modernity, elegance and technology to the Range Rover line-up and this campaign reflects many of our target buyer’s passion points in unique and compelling ways.”

 
Already live on YouTube, the 30-second Range Rover Velar TVC will broadcast on major networks including Bloomberg, AMC, ESPN, Food Network and NFL Network, from mid-September. Both the 30-second TVC and a 60-second cut will air on Hulu as full episode player advertisements coinciding with fall season premieres.

 
Additional elements aim to bring mass reach to the campaign, including a placement on the CHASE Times Square Digital Board and mobile ad placements through Verve, a technology that uses first party location data to precisely target custom audiences.

 
Available now in the U.S. priced from $49,9001, the new 2018 Range Rover Velar delivers new levels of refinement, elegance and technology to the mid-size SUV segment, filling the white space between the Range Rover Evoque and Range Rover Sport. For more information about the Range Rover Velar, visit http://media.landrover.com/en-us.

 

 

 
(1) All prices shown are Manufacturer’s Suggested Retail Price. Excludes $995 destination/handling charge, tax, title, license, and retailer fees, all due at signing, and optional equipment. Listed $49,990 base MSRP applies to 2018 Range Rover Velar model. Retailer price, terms and vehicle availability may vary. See your local authorized Land Rover Retailer for details.

 
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About Land Rover


Founded in 1948, Land Rover designs, engineers, and manufactures its vehicles in the United Kingdom. For almost 70 years the brand has built a reputation for providing its clientele with some of the most luxurious and capable vehicles in the world; whether driving through the heart of the city or traversing the countryside on- and off-road. Today’s Land Rover lineup includes the Discovery and Discovery Sport; Range Rover, Range Rover Sport, Range Rover Velar and Range Rover Evoque. Land Rover is fully engaged with sustainability initiatives and social concerns with continuous involvement in environmental and community programs. For more information, visit the official Land Rover website at www.landroverusa.com.

 

 
About Jaguar Land Rover
Jaguar Land Rover is the UK’s largest automotive manufacturer, built around two iconic British car brands: Land Rover, the world’s leading manufacturer of premium all-wheel-drive vehicles; and Jaguar, one of the world’s premier luxury sports sedan and sports car marques.


 

The company employs over 40,000 people globally, with 330 in the U.S. and supports around 275,000 more through our dealerships, suppliers and local businesses. Manufacturing is centered in the UK, with additional plants in China, Brazil, India and Slovakia.

 

At Jaguar Land Rover we are driven by a desire to create class-leading products that deliver great customer experiences. The largest investor in R&D in the UK manufacturing sector, we have invested £12 billion (USD$15.7 billion) in the last five years and in the current year alone will spend over £3.5 billion (USD$4.5 billion) on new product creation and capital expenditure. Last year Jaguar Land Rover sold over 583,000 vehicles in 136 countries, with nearly 80 percent of our vehicles produced in the UK being sold abroad.