Posts tagged with "message"

Maddie Poppe Releases ‘First Aid Kit’

American Idol winner Maddie Poppe has released her single, ‘First Aid Kit,’ out now, her third single since winning Idol.

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She also announced her next single, “Little Things,” will be released on March 1st, and that she has plans to release a full album on May 17 th on Hollywood Records and 19 Recordings, an Industrial Media company.

“I’m really excited to release ‘First Aid Kit’ because it feels like it’s authentically me. It’s about finding someone who helps you heal from a broken heart and learning to love again,” explained Maddie. “I love the message of this song, and it feels incredible to release something that I feel such a personal connection to. It’s very heartwarming.”

On upcoming single, “Little Things,” Maddie says: “This is a special song: it was written specifically for me, inspired by my relationship with Caleb.” Maddie began dating fellow Idol contestant, Caleb Lee Hutchinson while filming the show, and shares that he has been a big source of inspiration for her music. “I couldn’t believe how much every word rings true to my relationship and how it feels when we’re apart.

Maddie has accumulated over 13 M streams globally, with a dedicated fan base eager for more. Maddie’s first single post-American Idol, “Going Going Gone,” soared to #3 on the iTunes US Overall chart, #2 on the iTunes US Pop Charts, and peaked at #4 on the Spotify US Viral chart.

Poppe has had a whirlwind year since winning Idol last May. She performed on several high profile television shows and headlined the Idol tour, all the while writing and recording new music. On her upcoming album, Maddie shares: “The process on this album has been a lot of fun. Hollywood Records has been such a blessing to work with- they have given me the reins to make the album that I want to make, and have supported my decisions. I’m really staying true to myself on this album and I’ve gotten to work with a really great team.”

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TWLOHA Announces “Tomorrow Needs You”

Melbourne, Fla. – August 14, 2018 – The nonprofit To Write Love on Her Arms just launched its 7th annual campaign to honor World Suicide Prevention Day (September 10) and National Suicide Prevention Week (September 9 – September 15). This year’s campaign is called ” Tomorrow Needs You.”

According to the World Health Organization, 800,000 people die by suicide globally each year. That’s one person every 40 seconds. Additionally, the CDC recently reported that as of 2016, the suicide rate in the United States has risen 25% over the last 20 years.

TWLOHA Founder Jamie Tworkoswki shared: “World Suicide Prevention Day has become the most important day of the year for TWLOHA. This campaign is our biggest and best attempt not only to bring a message of hope and encouragement to folks all over, but also to raise money for people to get the help they need and deserve.

Nancy Lublin, CEO of Crisis Text Line said: “This campaign is all about empowering people to reach out for help and share their experiences. It’s so reflective of who To Write Love on Her Arms is-warm and empathetic, focused on bringing out the best in people.”

People can participate in this year’s campaign by purchasing the organization’s World Suicide Prevention Day pack, joining the conversation on Twitter, Instagram, and Facebook using #TomorrowNeedsYou, #WSPD18, and by donating to their  fundraising campaign. TWLOHA has set a goal to raise $100,000 to provide counseling scholarships and to help connect thousands of people to local mental health resources.

 

To Write Love on Her Arms is a nonprofit dedicated to presenting hope and finding help for people struggling with depression, addiction, self-injury, and suicide. It exists to encourage, inform, inspire, and also to invest directly into treatment and recovery. Since its start in 2006, TWLOHA has donated over $2.1 million directly into treatment and recovery and answered over 210,000 messages from over 100 countries. For more information on To Write Love on Her Arms, please visit: www.twloha.com.

In addition to this year’s WSPD campaign, TWLOHA recently announced three dates of “An Evening With To Write Love on Her Arms.” The tour will run from September 18-20, hitting Tampa, FL, Gainesville, FL, and Atlanta, GA, respectively. The evening will consist of Tworkowski speaking, plus performances by two-time National Poetry Slam champion, Sierra DeMulder, and musician JP Saxe. Tickets for all three nights are on sale now. General admission tickets range from $13-$15, and VIP tickets are $40, which includes a pre-show Meet & Greet + Q&A. For more information, please visit: https://twloha.com/events/.

AMSTERDAM × ENJOY & RESPECT

AMSTERDAM LAUNCHES A CAMPAIGN TO STOP OFFENSIVE BEHAVIOUR ENJOY & RESPECT SETS THE LIMITS IN AMSTERDAM STYLE

Thursday sees the launch of the Enjoy & Respect campaign, which brings home the message to Dutch and British people aged 18 to 34 that offensive behaviour will not be tolerated in Amsterdam. This target group frequently visit Amsterdam at weekends to party, drink, go on pub crawls and hold bachelor parties. All too often, the result is drunkenness, noise in the street, litter, and public urination. As surveys on quality of life in Amsterdam have shown, this is a serious source of nuisance to residents, local businesspeople, and other visitors. The Enjoy & Respect campaign aims to inform the target group of the consequences of this kind of behaviour, and raise awareness of what is allowed and – more importantly – what is not allowed in Amsterdam. The campaign was initiated by Amsterdam Marketing, and developed in collaboration with Amsterdam city council and other stakeholders.

A high price for bad behaviour

Amsterdam is famous as an open, creative, innovative and tolerant city, where the limits of what is allowed are wide. The city has an international reputation for freedom – the freedom to be who you are, believe what you like, and say what you think. But this freedom depends on a crucial precondition: mutual respect. And respect is often precisely what is lacking among the specific target group that causes trouble.

“We take the growing aversion to this group of visitors very seriously,” says Frans van der Avert, director of Amsterdam Marketing and initiator of the Enjoy & Respect campaign. “The group is only a source of nuisance and hardly offers anything positive to our city. Certain areas of the city have become difficult to live in, and everyone loses out.”

The campaign focuses on four kinds of behaviour that cause the most trouble: drunkenness in public spaces, noise, littering, and public urination. Where city guards or the police catch people committing these offences, they are immediately issued with substantial fines.

The key message of the campaign is that everybody is welcome in Amsterdam provided they behave appropriately. You can enjoy your freedom, as long as you respect the city and its residents. If you fail to show the necessary respect, you face a hefty fine.

The Enjoy & Respect campaign has deliberately taken a creative approach, taking freedom of choice as its core theme. To communicate a message effectively, it is vital to make contact with the target group, and research has shown that a patronising approach only has a negative effect on the target groups that tend to misbehave, especially when drunk. The best way to raise their awareness of what is and isn’t allowed in Amsterdam is therefore to take an original and creative approach. At the same time, members of this young target group are generally on a budget, and are very sensitive to fines.

Who are the target group?

Research has shown that greatest nuisance is caused by men aged between 18 and 34, often in groups, from the Netherlands and the UK. They visit Amsterdam with only one purpose in mind: to go wild and party all night. Their rowdy behaviour is a nuisance to many other people. A growing number of Amsterdam residents have made it clear that they have had more than enough of it, and justifiably so, says Frans van der Avert:

“More and more residents, public authorities, politicians and local businesspeople in our network no longer accept this behaviour. This is why we took the initiative to set up this campaign, which is quite a challenge. It’s not enough just to show a fun video or put up signs saying that things are prohibited. The approach needs to be appropriate to Amsterdam, and hit a nerve. What we have created is a campaign that tackles the problem without running counter to Amsterdam’s distinctive character. Everybody is free to choose, but if you choose to be a public nuisance, you have to pay for it. For this group, money is very important, and this is how you hit them.”

Agency and media use

Amsterdam Marketing developed the campaign in collaboration with Wavemaker, an agency with expertise in media and content production, and a wide knowledge of and experience with the target group. The visitors who cause public nuisance are sober when they are planning their visit, and on the whole, they are cooperative when they are boarding the plane and during their stay. The campaign targets the audience at all these specific points, from searching online, to booking the trip, to the reception desk at the hotel or hostel, and also at breakfast, in pubs, in the red-light district, and the Rembrandtplein and Leidseplein nightlife areas.

The campaign is available to the target group online all year round, and is targeted in the city centre by means of geofencing. As soon as a member of the target group enters the red-light district, Rembrandtplein, Leidseplein or the area around Amsterdam CS, they will receive content and messages via social media. At the same time, responses will be made to social media posts by troublemakers in consultation with the Amsterdam police.

The ultimate aim is to reduce public nuisance. Changing people’s behaviour takes time and demands patience, but everything starts with awareness of the issues, and this campaign is the starting point.

Financial promoters and content advisors

Pim Evers, Amsterdam chairman of the hotel and catering trade association Koninklijke Horeca Nederland, explains that his organisation has been involved from the start:

‘In consultation with the police, residents, local businesses, transport companies and representatives from the tourist sector, such as the Rijksmuseum and the Van Gogh Museum, we have contributed to ideas on content, visuals, situations and follow-up actions. Ultimately, we all benefit from a good living environment and a positive, sustainable image, so in future we will continue to appeal to enthusiastic visitors who specifically choose to come to Amsterdam. Target groups that harm this image should be addressed, and that’s precisely what this campaign does.’

The campaign is financed by Amsterdam Marketing, the City of Amsterdam and the commercial sector: Schiphol, the Rijksmuseum, the Van Gogh Museum, Koninklijke Horeca Nederland (Amsterdam division), the Oudezijds Achterburgwal business association, and the local campsites. The local transport company GVB and the outdoor advertising company JC Decaux are making media space available. This shared responsibility emphasises how important it is to cooperate to make sure that Amsterdam remains a pleasant place to live, with a positive reputation.

The campaign content was presented to residents, local business people in the city centre, and an umbrella representation of the tourist, hotel, bar and restaurant sectors. British Embassy representatives also participated. The City of Amsterdam and the police are closely involved in developing, implementing and following up the ideas.

Putting a stop to bad behaviour: a lot is allowed in Amsterdam – but not everything

Edwin Schölvinck, a member of the residents’ discussion group Binnenstad Offensief, is positive about raising awareness among the target group that Amsterdam is not simply a free-for-all:

“A lot of people will claim that law enforcement to curb this behaviour is the only means to achieve the desired result. This is partly true, of course. But it all starts with the realisation that not everything is allowed here. That’s what this campaign is about. There are also restrictions in Amsterdam. We are very pleased with this initiative in our city. You have to start somewhere to put a stop to the bad behaviour.”

Testing and evaluating

The campaign was presented to the various stakeholders, and extensively pre-tested with the target group, says Rogier Leliveld, Managing Director of Wavemaker:

“It was clear from the very start how important the right tone of voice and visuals are for this campaign. It’s crucial to the interest and commitment of the city and its residents.

That’s why we closely collaborated with Amsterdam Marketing and its partners while developing the campaign. We also tested the content among the target group to make sure that we don’t use the wrong tone of voice, or that we simply fail to reach them, despite our know-how and our good intentions. Based on our expertise in developing content, our experience with the target groups, and the test results, we knew that we had to design a straightforward and transparent campaign, so that the target group can understand the message at a glance. We believe that the campaign’s simplicity is also its strength.”

The promotional material will be monitored during the course of the campaign, and a study will be conducted to assess whether the media are sufficiently reaching the target groups. Qualitative evaluations over the next few months should also indicate whether the target group are recognising and responding to the message.