Posts tagged with "merchant"

Is It Time to Revamp Your Ecommerce Store?

The fact that technology never stops evolving is a double-edged sword. Innovations have allowed ecommerce merchants to sell to consumers via mobile devices, personalize product recommendations, and accept a flexible variety of payment gateways—all of which help strengthen bottom lines.

The flip side of this is the effort required to keep up with the latest advances. Just when you feel you’ve implemented a new tool or tweaked your website for the better, a new trend emerges.

As a result, the answer to the question “Is it time to revamp my ecommerce store?” is almost always yes. There’s always something you can do to improve your methods of doing business.

User Experience Is Key

First, consider your user experience (UX). When people visit your website, can they find what they need without hassle? Are you facilitating smooth forward and backward navigation? Are there any changes you can make to your layout or menu options to help speed up the customer’s journey?

Conduct an audit on your own website, paying close attention to navigation and design. Analyze visitor behavioral data to see where people are dropping out of your sales funnel—then turn to your website to see why that might be. Any hiccups or hurdles customers are experiencing may be enough to cause them to abandon their efforts, so this is a chance to eliminate friction and improve the overall UX.

While the simplest ecommerce definition is “conducting transactions online”, merchants must be aware of all of the processes that must occur before customers are ready to click “Confirm Purchase.” Only then do they take advantage of the opportunity to optimize the purchasing journey from start to finish.

Said simply, it’s always a good time to refine your UX.

Optimize Checkout to Reduce Cart Abandonment

It’s incredibly frustrating to discover how many consumers put items in shopping carts only to abandon the checkout process before completion. Shopping cart abandonment hovers somewhere around 70 percent these days. If your shoppers are bailing out before making a purchase, take a closer look at why they may be doing so to improve your site.

According to one survey, here are a handful of the top reasons for abandonment during checkout:

– Website required users to create an account (35 percent)
– The checkout process was too long or complicated (27 percent)
– Customers could not see or calculate their costs up front (24 percent)
– The merchant did not accept enough payment methods (8 percent)

The best ecommerce checkout processes are simple and flexible. Allow customers to check out as guests instead of scaring them off by requiring account creation. Show consumers where they are in the process with a progress bar. Be transparent with costs early in the process. Integrate a variety of secure, flexible payment methods with your platform so customers can conduct transactions their way.

Update Your Site Design

Website design has more to do with your bottom line than you may think. You want your web store to look great—perpetuating your brand personality—while also remaining highly functional. For example, fast loading is non-negotiable, as load times over a few seconds start to deter customers, especially on mobile.

Is it time to revamp your ecommerce store? Yes. But don’t panic yet. If you keep abreast of the latest trends and best practices, you’ll only have to make small tweaks as you go.

Culture Creators

[Los Angeles, CA, June 23] Friday, June 24, Culture Creators gathered black culture’s most impactful and inspiring voices under one roof for the third annual Innovators & Leaders Awards Brunch. This year, the event took over The Beverly Hilton Hotel in Beverly Hills and received the support of sponsors such as Remy Martin, The Mane Choice, Morgan Stanley, and Beats by Dre.

300+ guests witnessed the honorees receive their respective awards and share stories, memories, and gratitude. Bringing the house to its feet in a roar of applause, Sylvia Rhone garnered the Culture Creators Icon Award.

Other recipients included Jemele Hill, who received the Defiance Award, Kenya Barris, Jana Fleishman, Tunji Balogun, Shawn Gee, and more. Celebrity guests included Will.i.am, DJ Khaled, Tank, Andre Harrell, Miles Brown, Essence Atkins, Luke James, Waka Flocka, and more. Once again, Culture Creators magnified the resonance of Black Culture’s Innovators & Leaders and kicked off BET weekend in uplifting fashion.

See More Exclusive Photos HERE
Images Courtesy of Getty Images

LIST OF HONOREES

Honorees: Sylvia Rhone | President, Epic Records // Jemele Hill | Chief Correspondent & Sr. Columnist, The Undefeated ESPN // Lauren Wesley Wilson | President ColorComm, Inc. // Fatima Robinson | Choreographer & Director // Brea Stinson | Owner & Fashion Designer, STINSON HAUS // Jason Bolden | Co-Founder, JSN Studio/ / Charles D. King | Founder & CEO, MACRO // Kenya Barris | Writer & Producer, Creator of “Black-ish” // Rashaun Williams | General Partner, MVP All-Star Fund // Shawn Gee | President, Live Nation Urban // Tunji Balogun | Co-Founder, Keep Cool/EVP, A&R RCA Records // Jana Fleishman | EVP Media & Strategic Development, Roc Nation // Kristi Henderson | Co-Founder, WEEN // Carlos Fleming | Partner & Head of Sports Talent Marketing, WME // Rodney Williams | CEO & Co-Founder, LISNR

ABOUT CULTURE CREATORS

Culture Creators (CC) is an organization made up of the key figures from music, technology, film, television, fashion, and much more. Culture Creators always aims to celebrate the accomplishments of minorities in various industries and how African American culture continues to thrive and impact popular culture. As part of its programming for the 2016 GRAMMY weekend, Culture Creators hosted a soiree that attracted the likes of Diplo, Chris Rock, Skrillex, Lorde, Fatima Robinson, Cory Gamble, SZA, KeKe Palmer, and many more important Hollywood trendsetters and pioneers. Culture Creators also partnered with Howard University to provide executive leadership and recruitment to aid in the diversity and inclusion recruitment of students for mass merchant retailers, advertising agencies and athletic apparel companies.