Posts tagged with "mcs"

DEF JAM RECORDINGS LAUNCHES 35TH YEAR OF EXPLOSIVE NEW ARTISTS

The ongoing rollout of new music from Def Jam Recordings’ rookie lineup – including the Bay Area’s Sneakk and Lul G of SOBxRBE, Brooklyn MC Fetty Luciano, Cleveland’s YFL Kelvin, Harlem rappers TJ Porter and Dominic Lord, Georgia’s 17-year old Bernard Jabs, Jacksonville’s 18-year old YK Osiris, Minneapolis’ Nimic Revenue and others – comes to a head with the arrival of UNDISPUTED: a new branded compilation and platform designed to introduce Def Jam’s next generation of stars.

UNDISPUTED is set for release on March 8, 2019.

As Def Jam Recordings rolls into its 35th year as the UNDISPUTED greatest brand in hip-hop history, the legendary label has its sights focused squarely on the future. With a new executive team headed up by CEO Paul Rosenberg and EVP Steven Victor, a new in-house creative content team, and a new-look roster comprised of over a two dozen new signings, Def Jam is once again building a foundation and blazing a trail that wholeheartedly embraces the new: amazing new music, bold new content, strong and creative new leadership.

“During the course of the past year, in collaboration with our talented EVP Steven Victor and our incredible team of executives, we have worked diligently to define the label we strive to become,” said Def Jam Recordings chairman & CEO Paul Rosenberg. “One of the most important aspects of our efforts has centered around building a new roster. Together with these incredible new artists we have developed urgent, cutting-edge, and truly great new music and content. As we proudly enter our 35th anniversary year, I’m excited to launch this project, one that I think defines and encapsulates our new direction.”

“I believe in artistry and the idea that great music will find its audience,” said Steven Victor, Def Jam Recordings EVP & head of A&R. “I’m beyond excited about the roster of new artists we’ve built here at Def Jam. Each one of them is making the kind of music I want to listen to now. We’ve brought them together and asked them to buy into something larger, the Def Jam logo and legacy. It’s remarkable to see how much these artists have embraced it. I couldn’t be more proud of the results.”

An exclusive platform for the next-gen artists who are the lifeblood of Def Jam, UNDISPUTED showcases a spirit of collaboration and unity frequently unseen under the banner of a label. The material was recorded during several week-long collaborative “Rap Camp” sessions produced by Victor, Def Jam VP of A&R Anthony “AE” Edwards, and in-house producer Rico Beats. The comp is led by “Spray” from SOBxRBE affiliate Sneakk featuring fellow Cali MCs and Compton natives Tyga and YG, released early in December, 2018.

The release of UNDISPUTED will be accompanied by the 8- part “Undisputed”documentary film series, created by Def Jam’s new in-house creative content team.  The documentary project was spearheaded by Def Jam’s Executive Vice President of Brand Strategy & Content, Noah Callahan-Bever, who served over a decade as Editor-in-Chief and Chief Content Officer of Complex. The documentary series deftly chronicles “Rap Camp,” featuring the cast of UNDISPUTED artists and Def Jam A&R’s as they introduce us to their stories, collaborate creatively, define their sound, and push each other to new levels.

 

Spinning into Record Books

Break It ’til You Make It…Spinning Into The Records Book

Over 70 breaking aficionados have set a world record for the most simultaneous windmill moves completed in 30 seconds.

The windmill is a classic Hip Hop dance move in which the legs are lifted high in the air and twisted in a windmill pattern, while the torso and head rest against the floor. The world record for the most windmills – the most recognizable move in breaking – was completed simultaneously by the largest group of dancers aged between 15 and 50 years old.

The world record was set at Kinderdijk, a village in the Netherlands’ South Holland province, known for its iconic 18th-century windmills and a monument to the history of humankind that was officially included as a UNESCO World Heritage Site in 1997.

Over the past few years, the Hip Hop scene – and the culture that surrounds it – has grown dramatically, with rappers like Poke and Brainpower filling the country with old school beats and fuelling a society of talented breakers, battling in competitions around the Netherlands and around the World.

Leading the breakers is Italy’s Mauro Peruzzi – aka Cico, the ‘Prince of Power’. Known for his dynamic, gymnastic, power moves, Cico is one of the most impressive talents in the B-Boy Dance form today and this is not his first World Record. Especially heralded for his energetic airflare combination moves and incredible ‘1990s’, where he spins and speed in a one-armed handstand, holding the World Record with a mind-boggling 27 revolutions.

The World Record Breaking event marks the growing breaking scene in the Netherlands, with Amsterdam hosting this year’s BC One World Finals.

RED BULL BC ONE WORLD FINAL

The excitement is building now that 15 dancers of 16 have been revealed for the 14th edition of the Red Bull BC One World Final in Amsterdam’s Westergasfabriek. On November 4, the best breakers from 9 different countries will battle in a one-on-one knockout competition in Europe’s most dynamic and innovative city. Some of the most groundbreaking dancing is expected to be seen on the Westergasfabriek’s dance floor to identify the ONE B-Boy/B-Girl who can claim the esteemed title of Red Bull BC One World Champion. The capital city, known for its artistic heritage, canals, narrow houses, and its numerous bike paths, will host the world final for the very first time in one of the city’s thriving creative hotspots.

ABOUT RED BULL BC ONE

Red Bull BC One is a global celebration of Hip Hop, combining dance, music, style and art followed by millions on TV and online. Since its inception in 2004, it has become the premier competition in the world of break dancing, consistently attracting the best individual breakers on the planet. Since the first event in Switzerland, the annual competition has moved from Germany to Brazil, South Africa, France, USA, Russia, South Korea, Italy, and Japan.

Website: redbullbcone.com

YouTube: youtube.com/redbullbcone 

Facebook: facebook.com/redbullbcone 

Twitter: @redbullbcone 

Instagram: @redbullbcone 

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