Posts tagged with "McCann"

One Hour Translation: Google Wins the Battle of Real Time Voice Translators

OHT used expert in-house linguists to compare the performance of Skype Translator, Google Assistant and Apple’s Siri in translating business and tourism expressions from English into Japanese, French, German and Spanish and vice versa

On average across languages, Google scored the highest – 4.54 out of 6, Skype second (4.32) and Siri third (4.09). Google was the best in Japanese (4.01), German (4.5) and Spanish (4.8), while Siri led in French (4.87) 

Google Assistant is the top performing real time voice translator, according to a benchmark conducted by One Hour Translation (OHT), an online platform which provides translations in more than 100 languages and 3,000 language pairs.

With demand for real time voice translation on the rise, OHT decided to test out the leading services: Skype Translator (run by Microsoft Translate), Google Assistant and Apple’s Siri, and rank them for accuracy.

With the help of expert in-house linguists OHT took 16 business and 10 tourism expressions and translated them from English into Japanese, French, German and Spanish and vice versa. The same sentences were then given to real time voice translator devices, apps and digital assistants to see just how they performed. The results were rated by the linguists on a scale of 0 to 6.

On average across languages, Google scored the highest – 4.54 out of 6, Skype second (4.32) and Siri third (4.09). Google was the best in three out of the four languages – Japanese (4.01), German (4.5) and Spanish (4.8), while Siri led in French (4.87).  Overall Japanese was the hardest language to translate with an average score of 3.7.  French was the easiest language for the instant voice translator devices to translate with an average of 4.75, followed by Spanish (4.54) and German (4.41).

“The real time voice translators were more accurate in translating tourism related experssions in comparison to business expressions” said Yaron Kaufman, chief marketing officer and co-founder of OHT. He attributed this to the use of a lot of business-related abbreviations which are not easily recognized by real time voice devices. Kaufman added that “despite the recent improvements in all of the assistants we tested, real time voice translations still cannot be relied on for business related content.”

Some examples of the sentences: “Stay on budget for this campaign, we can’t have it affecting our ROI”; “R&D are cutting too many corners, the product is undeployable”;  “Schedule a meeting between your CMO and our product manager”; “Do you have any allergies? This dish contains peanuts and avocado”; “I need to find the fastest way to the airport, my plane is leaving soon”; “My travel insurance should cover that bill.”

There are also new developments on the horizon in the field of real time voice translation. Among other advancements, Amazon is planning to release a DIY toolkit for creating translation apps and Xiaomi has released a new and advanced physical device for real time translations.

About One Hour Translation

One Hour Translation (OHT) believes that businesses should be able to reach any customer, anywhere, anytime, with no language barriers.

One Hour Translation’s AI powered cloud-based translation management platform, HALO,  helps enterprise customers reduce overhead by automating their translation process and workflow. HALO combines automated workflows, Neural Machine Translation (NMT) and professional translation services, to process all of the enterprise content quickly and easily via API/WEB. A dedicated NMT engine is automatically trained as the translations proceed and as a result the project’s cost keeps decreasing while translation speed improves. HALO is easy to implement and use, encrypted, secured and allows the enterprise to use any mix of its translators and reviewers with those of OHT, as well as any mix of NMTs for optimal quality and cost. The platform also allows OHT to manage a company’s resources and in-house budgets earmarked for translation in order to obtain the best possible results.

OHT is the leader in translations for enterprise customers, currently serving over 60 percent of the Fortune 500 companies, including Coca-Cola, Deutsche Bank, Microsoft, Amazon, IBM, HP, Xerox, Acer, Shell, Deloitte, HSBC, Procter & Gamble, IKEA, 3M, McCann, Allianz, Xiaomi and many other organizations.

One Hour Translation specializes in translation for 30 expert domains, including law, technology, marketing, website translation, applications, software and more.

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ONEs – OHT NMT Evaluation Score

CATFISH AND THE BOTTLEMEN ANNOUNCE NEW ALBUM

Catfish and the Bottlemen’s third album,The Balance, will be out Friday, April 26 via Capitol Records. The album is now available for preorder HERE.
In the breaks between electrifying outdoor and festival shows in 2018, Van McCann (vocals, guitars), Johnny Bond (guitars), Robert Bob Hall (drums), and Benji Blakeway (bass) retreated with Irish producer Jacknife Lee (U2, The Killers) to carefully craft The Balance over a 12-month period. Recorded in seclusion at two locations Grouse Lodge in Moate, Republic of Ireland, and The Chapel in the countryside of East Lincolnshire the band lived and breathed the album while residing together in rural isolation. The album was mixed by Craig Silvey (Florence + the Machine, Arcade Fire).
We loved living in the same place, says McCann. We were staying there the whole time, so we were waking up around each other and working until we needed to go to bed. Jacknife was always up. He was the first up and the last awake. It’s good when you’re completely engulfed in recording in a place like that, living together, because every day and all day it was about the songs. We had fun too; they were the funniest album sessions we’ve done.
The eleven-track album features the new single Longshot, which has amassed over 6 million global streams since its January 8 release, as well as the live fan-favorite Fluctuate. Fans will be able to hear these new songs live on the band’s upcoming U.S. headline tour which kicks off March 12 and will hit the Hollywood Palladium in Los Angeles, CA on March 22 and Brooklyn Steel in Brooklyn, NY on April 3. All tour dates along with the full album track listing can be found below. Tickets are available HERE.
In addition to the album name and familiar one-word song titles, the creative bridge between 2014’s platinum-certified debut, The Balcony and its gold-certified follow up, The Ride, has been reinforced by the band returning to San Francisco-based graphic artist Tim Lahan to provide cover artwork for a third time.
Practically of no fixed abode, Catfish and the Bottlemen have toured constantly since their formation, now over a decade ago. The past eighteen months have seen the band claim their place as a bona fide arena band at home, adding a sold-out UK arena tour in February 2019 to an impressive list of already conquered stages. Significantly, it also invited more quality time with global fans on tours to South America, Australia, Japan, and the United States, culminating in an electrifying main-stage performance at Lollapalooza in 2018. Long shot hints that the band’s rapid ascent to big hall players has crossed over to influence their time in the studio.