Posts tagged with "MC Saatchi"

G-SHOCK, Neo Tokyo, 360 MAGAZINE

NEO TOKYO

CASIO G-SHOCK INTRODUCES ALL-NEW NEO TOKYO SERIES

Line-Up Includes 4 New Models with All-Black Bezels and Striking Color Accents

Today, Casio G-SHOCK announces the all-new, “Neo Tokyo” series of men’s timepieces. Inspired by the colors of the futuristic metropolises of classic anime films from the 1980’s, the four new watches boast blacked-out bezels with yellow, red, and blue hands as dial accents to represent the city’s lights.

The series is made up of G-SHOCK’s most popular digital and analog-digital models, featuring updated styles from the DW6900, GA140, GA700, and GAS100 line ups.

The GA140BMC-1A boasts a large case design reflective of the new GA140 series, with an updated dial that includes an analog speed indicator sub-dial and LCD displays at both 6 and 12 o’clock. Boasting an extra-large case is the GA700BMC-1A, which comes with a front-facing LED light button and 3D bold hands to provide ease of use from day to night. Arriving in a mid-size digital model, the DW6900BMC-1A comes in one of the original G-SHOCK case shapes and has a built-in multi-function alarm and flash alert.

As the fourth timepiece and part of the Tough Solar GAS100 collection, the GAS100BMC-1A comes with the line’s classic stainless steel bezel, showcasing a simple design that goes well with a wide range of fashion styles. The large case size and double Super LED light provides maximum visibility in low light conditions. A video has been created to showcase the features of the new Neo Tokyo series – watch here: http://bit.ly/NeoToyko.

In addition, the GAS100 timepiece comes equipped with Tough Solar self-charging capabilities, ensuring its longevity.

Each watch in the series also boasts G-SHOCK technology such as:

  • ●  Shock Resistance
  • ●  200M Water Resistance
  • ● Stopwatch
  • ●  Countdown Timer
  • ●  12/24 Hr Time Formats

The DW6900, GA140, and GA700 models retail for $99 each, and the GAS100 model will retail for $150, and will be available for purchase starting this September at select G-SHOCK retailers including Macy’s, G-SHOCK Soho Store, and gshock.com.

About G-SHOCK 

CASIO’s shock-resistant G-SHOCK watch is synonymous with toughness, born from the developer Mr. Ibe’s dream of ‘creating a watch that never breaks’. Over 200 handmade samples were created and tested to destruction until finally in 1983 the first, now iconic G-SHOCK hit the streets of Japan and began to establish itself as ‘the toughest watch of all time’. Each watch encompasses the 7 elements; electric shock resistance, gravity resistance, low temperature resistance, vibration resistance, water resistance, shock resistance and toughness. The watch is packed with Casio innovations and technologies to prevent it from suffering direct shock; this includes internal components protected with urethane and suspended timekeeping modules inside the watch structure. Since its launch, G-SHOCK has continued to evolve, continuing to support on Mr. Ibe’s mantra “never, never give up.” www.gshock.com/home

About Casio America, Inc. 

Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com/home.

NEW ERA CAP: SIDELINE COLLECTION

NEW ERA CAP CELEBRATES THE NATIONAL FOOTBALL LEAGUE’S 100TH SEASON WITH DECADE INSPIRED SIDELINE COLLECTION

The New Era 2019 Official NFL Sideline Collection Brings Back Retro Classic Caps With A Modern Twist

Today, international sports and lifestyle brand, New Era Cap Co., Inc., launches the New Era 2019 Official NFL Sideline Collection, which features the caps the players and coaches will wear both at home and on the road this season. This year’s sideline collection celebrates the NFL’s 100th Season by honoring the decades each NFL franchise was established. The New Era 2019 Official NFL Sideline Collection is available at neweracap.com, as well as major sporting goods and headwear retailers for a retail price ranging from $27.99 – $39.99 USD.

“As the official on-field cap of the NFL, we wanted the New Era 2019 Official NFL Sideline Collection to pay homage to the rich history of the NFL’s 32 franchises,” said Ryan DiNunzio, Director of Football and Soccer at New Era Cap. “We focused on designing classic caps inspired by past decades, while making them relevant for today’s fan and celebrating the monumental NFL 100th Season.”

The New Era 2019 Official NFL Sideline Home Collection features designs dating back to 1919, when the League was first founded. Available in a mix of silhouettes, including the 59FIFTY® fitted, Low-profile 59FIFTY® fitted, 9FIFTY® snapback, 39THIRTY® stretch fit and women’s 9TWENTY®, each team’s design is reflective of the decade it was founded. Each unique cap is inspired by the specific decade the respective NFL franchise joined the League giving fans a retro yet modern look on gameday. While teams on the field will only wear the caps from their established decade, fans have the option of purchasing caps of their favorite team in any decade’s design. All caps in the New Era 2019 Official NFL Sideline Home Collection feature the team’s established year on the right side with thoughtful details that reflect the following decades:

1910’s-1920s: These caps feature a piped crown with a melton wool fabric and team color visor and team patch embroidery. Teams featured in this decade include Arizona Cardinals, Chicago Bears, Green Bay Packers and New York Giants.

1930s – 1950s: Featuring a dark melton wool with a team logo patch, these caps feature the team’s established year, along with the current logo is displayed on the right side. Teams featured in this decade include Cleveland Browns, Detroit Lions, Indianapolis Colts, Philadelphia Eagles, Pittsburgh Steelers, Los Angeles Rams, San Francisco 49ers and Washington Redskins.

1960s: These caps combine popular styles from the 60s, like retro script logos and woven rope, with a modern look. The caps from this decade include Buffalo Bills, Denver Broncos, Kansas City Chiefs, Los Angeles Chargers, New England Patriots, New York Jets, Raiders, Tennessee Titans and Minnesota Vikings.

1960s – 1970s: Screen-printed logos, foam and mesh were popular in this timeframe, so these caps feature screen-printed logos on a foam front and mesh backing. Teams featured in this decade include Atlanta Falcons, Cincinnati Bengals, Miami Dolphins, New Orleans Saints, Seattle Seahawks and Tampa Bay Buccaneers.

1990s – 2000s: Caps from these decades include alternate color blocks within each team logo. Franchises featured in these decades include the Baltimore Ravens, Carolina Panthers, Houston Texans and Jacksonville Jaguars.

Alternatively, the New Era 2019 Official NFL Sideline Road Collection features a clean, minimalist look that boldly displays a team logo on the front of the cap with a silicon patch displaying the established year on the right side. The road caps are available in a mix of silhouettes, including 59FIFTY® fitted, 9FIFTY® snapback, 39THIRTY® stretch fit, Visor and women’s 9TWENTY®.

ABOUT NEW ERA CAP:

New Era Cap Co., Inc. is an international lifestyle brand with an authentic sports heritage that dates back over 90 years. Best known for being the official on-field cap for Major League Baseball and the National Football League, New Era Cap is the brand of choice not only for its headwear collection, but also for its accessories and apparel lines for men, women and youth. The brand is worn as a symbol of self-expression by athletes, artists and some of the most interesting people around the globe. New Era Cap encourages people to truly express their personal style and individuality through its products. The Company is headquartered in Buffalo, NY and operates facilities in Canada, Europe, Brazil, Japan, and Hong Kong. For more information, visitwww.neweracap.com.

New Era and BornxRaised Team Up for New Dodgers Collection

Today, international sports and lifestyle brand, New Era Cap Co., Inc. announces the launch of the New Era x BornxRaised Los Angeles Dodgers Collection. The limited-edition collection celebrates the city of Los Angeles and captures the spirit of BornxRaised and the Los Angeles Dodgers in an extraordinary way. Consisting of headwear and apparel, the collection will retail for $50-$200 and will be available at 12 p.m. (PST) on July 19 at bornxraised.com and neweracap.com.

The New Era x BornxRaised Los Angeles Dodgers Collection features an iconic 59FIFTY® cap in classic Dodgers blue with a monochromatic BornxRaised stitched logo and Los Angeles Dodgers logo in a white raised embroidery. Additional details include a Kelly Green undervisor, a matching New Era flag at the left-wear side and an embroidered MLB Batterman Logo at the rear. The apparel collection includes four tees and seven hoodies with iconic Dodgers graphics and the BornxRaised logo.

“BornxRaised proudly represents the subcultures of Los Angeles and the Dodgers are woven into the fabric of the city’s identity,” said Tim Shanahan, Director of Baseball at New Era Cap. “The New Era x BornxRaised Los Angeles Dodgers Collection celebrates the city and we’re excited to be a part of this unique collaboration.”

“We have released several successful projects with New Era, and we are excited to release this new project, which is so close to our hearts,” said Spanto, founder of BornxRaised. “BornxRaised continues to tell stories for the Los Angeles community, our home.”

 

G-SHOCK Unveils All-New GA140 Men’s Watch Line Up

Today, Casio G-SHOCK announces the brand new GA140 series; a collection of analog-digital watches that offer the same big case design as the brand’s popular GA100/110 series infused with a new deep dial design inspired by 90’s instruments.                                                       

The updated dial includes an analog speed indicator sub-dial at the 3 o’clock position and a myriad of LCD displays encircling the hour and minute hands. Easy-to-read arrow shaped hands give balance to the overall layout. Four of the five timepieces feature positive LCD displays while the fifth features a reverse LCD display.                                                     

The debut models are available in a variety of colorways that perfectly compliment your summer style including black (GA140-1A1), black with red and orange accents (GA140- 1A4), blue (GA140-2A), red and gray (GA140-4A), and purple (GA140-6A), which offers a unique pop of color.                                                    

Each watch in the series also boasts G-SHOCK technology such as:

  • Shock Resistance
  •   200M Water Resistance
  •   Magnetic Resistance
  •  Auto LED Light
  •   World Time (29TZ, 48 cities + UTC)
  •   4 Daily Alarms & 1 Snooze Alarm
  •   1/1000 Sec. Stopwatch (100Hr)
  •   Speed Indicator (Max1998unit / H)
  •   Countdown Timer (24Hr)                                      
  •   12/24 Hr Time Formats                                          

The GA140 models retail for $99 and will be available for purchase starting this August at select G-SHOCK retailers including Macy’s, G-SHOCK Soho Store, and gshock.com.

Wish Your Dad a Happy Father’s Day with a New Era Cap

2019 MLB Father’s Day Collection

  • Designs for all 30 teams
  • Features an eye-catching blue dip-dye crown
  • The collection is identical to the caps MLB players will wear on Father’s Day
  • Available in three silhouettes – the classic 9TWENTY adjustable, 39THIRTY stretch fit and 59FIFTY fitted
  • Prices range from $23.99 – $37.99, and the full collection is available for purchase at NewEraCap.com

 

New Era 2019 Official NFL Training Camp Collection

  • Designs for all 32 teams
  • Features a performance fabric and understated design including simplified team logos on a white cap
  • Includes the NFL 100 Year logo on the caps closure, paying homage to the heritage of the NFL heading into its 100th season
  • Available in a mix of silhouettes including the the 39THIRTY stretch fit, 9TWENTY adjustable, 9FIFTY snapback, women’s 9TWENTY adjustable, Panama BucketTraining Bucket and Training Visor
  • Prices range from $30 – $40, and the full collection will be available for purchase at NewEraCap.com starting June 3.