New Era Cap is excited to launch a new collaboration with Union and the Los Angeles Dodgers today at 1pm ET. The New Era x Union x Los Angeles Dodgers Collection will be available on www.neweracap.com for a retail price range of $44.99-$99.99.
This new collection features four unique 59FIFTY® fitted caps featuring either a Union Frontman logo on the front and Los Angeles Dodgers wordmark logo on the back or a Los Angeles Dodgers logo on the front with a Union Frontman logo on the back. These 59FIFTYs® are available in two colorways, black and blue.
In addition to the caps, this collection also features a selection of apparel including a hoodie and a t-shirt. Available in black and blue, the hoodie features the Los Angeles Dodgers wordmark logo on the front and on the back is two iconic Dodgers logos, a Union Frontman logo well as the address of Dodger stadium. Available in black and blue the t-shirts feature a Union Frontman logo on the front and on the back is a Dodgers logo.
The 2019 drivers from TaylorMade are built with the latest tech innovation in golf, Speed Injected Twist Face. Played by the top athletes on Tour (Tiger, Rory, Dustin Johnson), Speed Injected Twist Face drivers feature a revolutionary process of calibrating every individual club head to the threshold of the legal speed limit allowed by the USGA and R&A.
TaylorMade’s P790 irons pack powerful performance into a clean, classic design to deliver breakthrough distance in a players iron. Through a combination of forged construction and the innovative new SpeedFoam™ Technology, golfers will experience feel, forgiveness, and workability that no iron can compare. For the premium set, the P790Ti is the culmination of four decades of golf research. Features include a hollow titanium body, injection and a tungsten insert.
The all-new Milled Grind 2 wedges combine precision-milling with Raw Face Technology designed for increased spin, precision and feel. While the face rusts over time TO improve both consistency and launch, the rest of the head will maintain its original finish for a unique yet functional appearance.
Spider X revolutionizes the way we achieve optimal stability and alignment by reengineering the mass properties of the head and introducing a new optically engineered alignment. Pure Roll™ meets the all-new True Path™ alignment to make the #1 Putter Model on the PGA TOUR even better.
After five years of development, the new 2019 golf balls are here to take their game farther than ever before. TP5 and TP5x feature a Tri-Fast Core and Dual-Spin Cover that combine for a 5-layer golf ball construction specifically engineered to perform with every club in your bag. There are even customization options that allow you to personalize your ball or rep your alma mater with your school’s logo!
Oakley® announced a monumental four-year partnership with the National Football League, becoming an official on-field partner and licensee of the NFL. The partnership the biggest sports deal in the brand’s history will commence at the start of the forthcoming football season, with Oakley shields and eyewear Powered by Prizm™ Lens Technology being available for all 32 teams, as well as making Officially Licensed NFL Eyewear available for fans.
As a brand rooted in sport performance optics, Oakley’s primary focus for the partnership is to deliver leading lens technology to the game, as well as to consumers around the world. In such a fast-paced sport where quick decision-making is key and clear vision is crucial, Oakley shields are designed to enhance performance, and we are working with the NFL to improve the safety of NFL players. Then for everyday life, Oakley’s lifestyle and sport eyewear will provide everyday athletes the chance to experience the same benefits of Prizm making the world and their respective sport environments look vivid and vibrant and revealing nuances that would normally be missed by the naked eye.
“The Oakley brand started in stadiums and now we will continue our brand journey inside the biggest and most relevant stadiums in North America: football stadiums,” Benjamin Goss, Oakley’s Global Marketing Director. “We are thrilled to partner with the National Football League and its players to push the boundaries of performance and help them see the game differently through Prizm.”
As part of the partnership, for the first time in NFL history, all players will have the option of wearing Prizm Clear shields during games. Prizm Clear, grounded in decades of research, has a slight color tint engineered to help optimize detail recognition in the football environment. As the sport and shields evolve, Oakley’s Prizm Lens Technology will be at the forefront of football gear.
“We see Oakley as an ideal partner because we’re united by the same goal: supporting some of the world’s best athletes in their quest for elite performance,” said Renie Anderson, Chief Revenue Officer & EVP, NFL Partnerships. “Our game is faster and precision is more fundamental than ever, and Oakley provides the technologically-advanced gear that players, coaches and personnel need for peak performance.”
In order to showcase the benefits of Prizm Clear, Oakley launched a new brand film, putting the audience onto the NFL field and letting them experience what the world’s best football players will see through Prizm during a game. To achieve this, the brand created a variety of custom POV camera rigs to bring the experience to life through the eyes of Team Oakley athletes, including 2018 NFL MVP Patrick Mahomes II of the Kansas City Chiefs, JuJu Smith-Schuster and Derwin James Jr. of the Los Angeles Chargers.
View the new campaign HERE.
Oakley develops products and technologies designed to meet the performance demands of the world’s best athletes, but also makes those same innovations available for athletes of all levels. Now that Oakley is an official on-field eyewear partner of the NFL, fans will have access to the same eyewear technology that they see on the sidelines of the NFL.
Additionally, as Oakley is an official licensee, fans can now represent their favorite team with a special-edition NFL eyewear collection from Oakley, available for all 32 teams in two men’s styles, Holbrook™ and Flak® 2.0 XL, and seven teams in a women’s style, Low Key. The special-edition NFL eyewear collection comes equipped with Prizm, official team logo etched on the lens and team color accents throughout. Fans can also customize select frames with the Oakley Custom Program, building a unique piece of eyewear with their NFL team’s logo and preferred colors.
To celebrate the landmark partnership, Oakley took over New York City’s iconic Times Square on the evening of August 26, hosting some of football’s most influential personalities and athletes, both past and present, for a spectacular launch moment. In an immersive and impactful 360 experience, the giant billboards in Times Square went dark, creating a disruptive blackout moment. The area then quickly roared back to life as a larger-than-life visual spectacle showcasing Mahomes, Smith-Schuster and James in a creatively-orchestrated and high-energy content piece specially developed to run across the various screens.
CASIO G-SHOCK INTRODUCES ALL-NEW NEO TOKYO SERIES
Line-Up Includes 4 New Models with All-Black Bezels and Striking Color Accents
Today, Casio G-SHOCK announces the all-new, “Neo Tokyo” series of men’s timepieces. Inspired by the colors of the futuristic metropolises of classic anime films from the 1980’s, the four new watches boast blacked-out bezels with yellow, red, and blue hands as dial accents to represent the city’s lights.
The series is made up of G-SHOCK’s most popular digital and analog-digital models, featuring updated styles from the DW6900, GA140, GA700, and GAS100 line ups.
The GA140BMC-1A boasts a large case design reflective of the new GA140 series, with an updated dial that includes an analog speed indicator sub-dial and LCD displays at both 6 and 12 o’clock. Boasting an extra-large case is the GA700BMC-1A, which comes with a front-facing LED light button and 3D bold hands to provide ease of use from day to night. Arriving in a mid-size digital model, the DW6900BMC-1A comes in one of the original G-SHOCK case shapes and has a built-in multi-function alarm and flash alert.
As the fourth timepiece and part of the Tough Solar GAS100 collection, the GAS100BMC-1A comes with the line’s classic stainless steel bezel, showcasing a simple design that goes well with a wide range of fashion styles. The large case size and double Super LED light provides maximum visibility in low light conditions. A video has been created to showcase the features of the new Neo Tokyo series – watch here: http://bit.ly/NeoToyko.
In addition, the GAS100 timepiece comes equipped with Tough Solar self-charging capabilities, ensuring its longevity.
Each watch in the series also boasts G-SHOCK technology such as:
- ● Shock Resistance
- ● 200M Water Resistance
- ● Stopwatch
- ● Countdown Timer
- ● 12/24 Hr Time Formats
The DW6900, GA140, and GA700 models retail for $99 each, and the GAS100 model will retail for $150, and will be available for purchase starting this September at select G-SHOCK retailers including Macy’s, G-SHOCK Soho Store, and gshock.com.
CASIO’s shock-resistant G-SHOCK watch is synonymous with toughness, born from the developer Mr. Ibe’s dream of ‘creating a watch that never breaks’. Over 200 handmade samples were created and tested to destruction until finally in 1983 the first, now iconic G-SHOCK hit the streets of Japan and began to establish itself as ‘the toughest watch of all time’. Each watch encompasses the 7 elements; electric shock resistance, gravity resistance, low temperature resistance, vibration resistance, water resistance, shock resistance and toughness. The watch is packed with Casio innovations and technologies to prevent it from suffering direct shock; this includes internal components protected with urethane and suspended timekeeping modules inside the watch structure. Since its launch, G-SHOCK has continued to evolve, continuing to support on Mr. Ibe’s mantra “never, never give up.” www.gshock.com/home
About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com/home.
NEW ERA CAP CELEBRATES THE NATIONAL FOOTBALL LEAGUE’S 100TH SEASON WITH DECADE INSPIRED SIDELINE COLLECTION
The New Era 2019 Official NFL Sideline Collection Brings Back Retro Classic Caps With A Modern Twist
Today, international sports and lifestyle brand, New Era Cap Co., Inc., launches the New Era 2019 Official NFL Sideline Collection, which features the caps the players and coaches will wear both at home and on the road this season. This year’s sideline collection celebrates the NFL’s 100th Season by honoring the decades each NFL franchise was established. The New Era 2019 Official NFL Sideline Collection is available at neweracap.com, as well as major sporting goods and headwear retailers for a retail price ranging from $27.99 – $39.99 USD.
“As the official on-field cap of the NFL, we wanted the New Era 2019 Official NFL Sideline Collection to pay homage to the rich history of the NFL’s 32 franchises,” said Ryan DiNunzio, Director of Football and Soccer at New Era Cap. “We focused on designing classic caps inspired by past decades, while making them relevant for today’s fan and celebrating the monumental NFL 100th Season.”
The New Era 2019 Official NFL Sideline Home Collection features designs dating back to 1919, when the League was first founded. Available in a mix of silhouettes, including the 59FIFTY® fitted, Low-profile 59FIFTY® fitted, 9FIFTY® snapback, 39THIRTY® stretch fit and women’s 9TWENTY®, each team’s design is reflective of the decade it was founded. Each unique cap is inspired by the specific decade the respective NFL franchise joined the League giving fans a retro yet modern look on gameday. While teams on the field will only wear the caps from their established decade, fans have the option of purchasing caps of their favorite team in any decade’s design. All caps in the New Era 2019 Official NFL Sideline Home Collection feature the team’s established year on the right side with thoughtful details that reflect the following decades:
1910’s-1920s: These caps feature a piped crown with a melton wool fabric and team color visor and team patch embroidery. Teams featured in this decade include Arizona Cardinals, Chicago Bears, Green Bay Packers and New York Giants.
1930s – 1950s: Featuring a dark melton wool with a team logo patch, these caps feature the team’s established year, along with the current logo is displayed on the right side. Teams featured in this decade include Cleveland Browns, Detroit Lions, Indianapolis Colts, Philadelphia Eagles, Pittsburgh Steelers, Los Angeles Rams, San Francisco 49ers and Washington Redskins.
1960s: These caps combine popular styles from the 60s, like retro script logos and woven rope, with a modern look. The caps from this decade include Buffalo Bills, Denver Broncos, Kansas City Chiefs, Los Angeles Chargers, New England Patriots, New York Jets, Raiders, Tennessee Titans and Minnesota Vikings.
1960s – 1970s: Screen-printed logos, foam and mesh were popular in this timeframe, so these caps feature screen-printed logos on a foam front and mesh backing. Teams featured in this decade include Atlanta Falcons, Cincinnati Bengals, Miami Dolphins, New Orleans Saints, Seattle Seahawks and Tampa Bay Buccaneers.
1990s – 2000s: Caps from these decades include alternate color blocks within each team logo. Franchises featured in these decades include the Baltimore Ravens, Carolina Panthers, Houston Texans and Jacksonville Jaguars.
Alternatively, the New Era 2019 Official NFL Sideline Road Collection features a clean, minimalist look that boldly displays a team logo on the front of the cap with a silicon patch displaying the established year on the right side. The road caps are available in a mix of silhouettes, including 59FIFTY® fitted, 9FIFTY® snapback, 39THIRTY® stretch fit, Visor and women’s 9TWENTY®.
ABOUT NEW ERA CAP:
New Era Cap Co., Inc. is an international lifestyle brand with an authentic sports heritage that dates back over 90 years. Best known for being the official on-field cap for Major League Baseball and the National Football League, New Era Cap is the brand of choice not only for its headwear collection, but also for its accessories and apparel lines for men, women and youth. The brand is worn as a symbol of self-expression by athletes, artists and some of the most interesting people around the globe. New Era Cap encourages people to truly express their personal style and individuality through its products. The Company is headquartered in Buffalo, NY and operates facilities in Canada, Europe, Brazil, Japan, and Hong Kong. For more information, visitwww.neweracap.com.
Today, international sports and lifestyle brand, New Era Cap Co., Inc. announces the launch of the New Era x BornxRaised Los Angeles Dodgers Collection. The limited-edition collection celebrates the city of Los Angeles and captures the spirit of BornxRaised and the Los Angeles Dodgers in an extraordinary way. Consisting of headwear and apparel, the collection will retail for $50-$200 and will be available at 12 p.m. (PST) on July 19 at bornxraised.com and neweracap.com.
The New Era x BornxRaised Los Angeles Dodgers Collection features an iconic 59FIFTY® cap in classic Dodgers blue with a monochromatic BornxRaised stitched logo and Los Angeles Dodgers logo in a white raised embroidery. Additional details include a Kelly Green undervisor, a matching New Era flag at the left-wear side and an embroidered MLB Batterman Logo at the rear. The apparel collection includes four tees and seven hoodies with iconic Dodgers graphics and the BornxRaised logo.
“BornxRaised proudly represents the subcultures of Los Angeles and the Dodgers are woven into the fabric of the city’s identity,” said Tim Shanahan, Director of Baseball at New Era Cap. “The New Era x BornxRaised Los Angeles Dodgers Collection celebrates the city and we’re excited to be a part of this unique collaboration.”
“We have released several successful projects with New Era, and we are excited to release this new project, which is so close to our hearts,” said Spanto, founder of BornxRaised. “BornxRaised continues to tell stories for the Los Angeles community, our home.”
Today, Casio G-SHOCK announces the brand new GA140 series; a collection of analog-digital watches that offer the same big case design as the brand’s popular GA100/110 series infused with a new deep dial design inspired by 90’s instruments.
The updated dial includes an analog speed indicator sub-dial at the 3 o’clock position and a myriad of LCD displays encircling the hour and minute hands. Easy-to-read arrow shaped hands give balance to the overall layout. Four of the five timepieces feature positive LCD displays while the fifth features a reverse LCD display.
The debut models are available in a variety of colorways that perfectly compliment your summer style including black (GA140-1A1), black with red and orange accents (GA140- 1A4), blue (GA140-2A), red and gray (GA140-4A), and purple (GA140-6A), which offers a unique pop of color.
Each watch in the series also boasts G-SHOCK technology such as:
- Shock Resistance
- 200M Water Resistance
- Magnetic Resistance
- Auto LED Light
- World Time (29TZ, 48 cities + UTC)
- 4 Daily Alarms & 1 Snooze Alarm
- 1/1000 Sec. Stopwatch (100Hr)
- Speed Indicator (Max1998unit / H)
- Countdown Timer (24Hr)
- 12/24 Hr Time Formats
The GA140 models retail for $99 and will be available for purchase starting this August at select G-SHOCK retailers including Macy’s, G-SHOCK Soho Store, and gshock.com.
2019 MLB Father’s Day Collection
- Designs for all 30 teams
- Features an eye-catching blue dip-dye crown
- The collection is identical to the caps MLB players will wear on Father’s Day
- Available in three silhouettes – the classic 9TWENTY adjustable, 39THIRTY stretch fit and 59FIFTY fitted
- Prices range from $23.99 – $37.99, and the full collection is available for purchase at NewEraCap.com
New Era 2019 Official NFL Training Camp Collection
- Designs for all 32 teams
- Features a performance fabric and understated design including simplified team logos on a white cap
- Includes the NFL 100 Year logo on the caps closure, paying homage to the heritage of the NFL heading into its 100th season
- Available in a mix of silhouettes including the the 39THIRTY stretch fit, 9TWENTY adjustable, 9FIFTY snapback, women’s 9TWENTY adjustable, Panama Bucket, Training Bucket and Training Visor
- Prices range from $30 – $40, and the full collection will be available for purchase at NewEraCap.com starting June 3.