Last night, Reebok Classic celebrated its new Alter The Icons ‘Transparency’ collection by creating and hosting a one-night-only ice-skating party in the heart of Manhattan. Evolving Reebok’s Alter The Icons platform that hacks the brand’s heritage styles to create fresh new renditions, the unexpected urban setting featured appearances from musicians Tayla Parx, Childish Major and DJ’s Amira and Kayla.
Designed to reflect our increasingly open and connected world, The Alter The Icons ‘Transparency’ collection brings truth to iconic silhouettes through experimentation with transparent materials that expose layers of classic design.
True to the theme of transparency, a custom ice rink took center stage at the event, surrounded by frozen sculptures and 360-degree video projections, bringing the essence of the collection to life. Star skaters from Harlem Youth Ice Hockey and Harlem Figure Skating surprised guests with on-ice performances.
The ‘Transparency’ collection features new takes on Reebok’s men’s, women’s, and kids’ Classic Leather, Workout Plus and Club C silhouettes, each of which are stripped down to their core and overlaid with transparent uppers. By rebuilding the classics and remixing them with transparent materials, the icon takes on a new dimension, uncovering a moment of truth through layers of detail.
The FW19 Alter The Icons ‘Transparency’ collection is now available in stores and online at Reebok.com and across the Foot Locker family of brands including Foot Locker, Footaction and Champs Sports, both in stores and online, including Eastbay.com.