Posts tagged with "m&c saatchi sport & entertainment"

Transparency Collection

Last night, Reebok Classic celebrated its new Alter The Icons ‘Transparency’ collection by creating and hosting a one-night-only ice-skating party in the heart of Manhattan. Evolving Reebok’s Alter The Icons platform that hacks the brand’s heritage styles to create fresh new renditions, the unexpected urban setting featured appearances from musicians Tayla Parx, Childish Major and DJ’s Amira and Kayla.

Designed to reflect our increasingly open and connected world, The Alter The Icons ‘Transparency’ collection brings truth to iconic silhouettes through experimentation with transparent materials that expose layers of classic design.

True to the theme of transparency, a custom ice rink took center stage at the event, surrounded by frozen sculptures and 360-degree video projections, bringing the essence of the collection to life. Star skaters from Harlem Youth Ice Hockey and Harlem Figure Skating surprised guests with on-ice performances.

The ‘Transparency’ collection features new takes on Reebok’s men’s, women’s, and kids’ Classic Leather, Workout Plus and Club C silhouettes, each of which are stripped down to their core and overlaid with transparent uppers. By rebuilding the classics and remixing them with transparent materials, the icon takes on a new dimension, uncovering a moment of truth through layers of detail.

The FW19 Alter The Icons ‘Transparency’ collection is now available in stores and online at Reebok.com and across the Foot Locker family of brands including Foot Locker, Footaction and Champs Sports, both in stores and online, including Eastbay.com.

G-SHOCK, 360 MAGAZINE, CASINO, Kanoa Igarashi

KANOA IGARASHI X CASIO G-SHOCK

CASIO G-SHOCK ANNOUNCES LATEST G-LIDE MODEL IN COLLABORATION WITH PRO SURFER KANOA IGARASHI

New Timepiece Arrives in Translucent Case and Band with Premium Surf Data Tracking Capabilities

Today, Casio G-SHOCK unveils an all-new, limited-edition G-LIDE timepiece, in collaboration with professional surfer and G-SHOCK athlete, Kanoa Igarashi. Boasting superior functionality in surf data tracking and performance, the GLX5600KI-7 arrives in a translu1cent case with silver accents and boasts Kanoa’s signature on the case back, face and band.

The new watch is based on the G-LIDE GLX5600 which features a tide graph, an indispensable tool for surfers. The thin, square shape of the watch ensures that it does not obstruct the wrist while surfing. The GLX5600KI-7 features a semi-transparent body that evokes the ocean and is paired with a mirror finish face that gives the watch a simple, cool look. Igarashi’s “Kanoa” signature is inscribed on the upper center of the watch face and on the strap keeper and case back, as well as in illumination when the backlight is turned on.

At just 21 years old, the Huntington Beach, CA native has been in the professional surf scene for over a decade. Kanoa was an instant talent from the time he first jumped in the water at the age of 3, and by the time he was 11 he set a new record for the most victories in a single season. He has gone on to win a number of major surfing competitions and is currently a world-class professional surfer competing on the World Surf League Championship Tour at the top of the sport.

The new model features technical capabilities to match with Kanoa’s impressive surf skills, including Tide & Moon graphs and a Moon Age data that anchors the face of the timepiece, for anticipating tide and surf swell of the rider’s current location.

A video highlighting the collaboration timepiece has been created – watch here: http://bit.ly/G-SHOCKxKanoa

The new model also comes equipped with standard G-SHOCK technology such as:

  • 200M water resistance
  • Shock resistance
  • World time (29 time zones / 48 cities)
  • Auto EL backlight
  • Flash alert
  • Stopwatch and countdown timer
  • 2 Multi function alarms

The GLX5600KI-7 will retail for $130 and will be available for purchase starting this July at select jewelers, the G-SHOCK Soho Store and gshock.com.