Posts tagged with "MBUSA"

Automotive Video Association Top Finalists

(Courtesy of Instagram— Mercedes-AMG)


THE AUTOMOTIVE VIDEO ASSOCIATION (AVA) ANNOUNCES TOP FINALISTS FOR THE AVA AWARDS – APPROPRIATELY TITLED: “THE MOUNTAIN RUN”



— Performance is the Theme for 2017 with 12 Vehicles Making the List —




The Automotive Video Association (AVA), which represents nearly 500 million unique viewers per year, today announced the list of finalists for the first-ever AVA Awards. The AVA award program will be hosted Saturday, September 23rd, 2017, and held at the Resort of the Mountain in Welches, Oregon. Titled “The Mountain Run,” the AVA selected High Performance as the vehicle category for 2017 pitting some of the world’s most incredible cars and SUV’s up against one another in an all-out battle for driving supremacy. The Finalists are:
Performance Car

 
Performance SUV

 
Awards competition programs are serious business in the auto industry and the AVA has developed a program that both tests out the cars capabilities, but also sets a tone of having fun while doing it. Consumers in the market place do care about horsepower numbers, but they also car about how a car will function as a daily driver. They care about how the Bluetooth works and whether the adaptive cruise control and lane departure warning actually help the driver operate the vehicle. The AVA Award program sets out to showcase all that is great about these top finalist vehicles, but also where they may be lacking in some areas. One vehicle will be crowned in each category, but the scores will be public knowledge on all vehicles.

The AVA was formed by video media outlets that span the country and this group represents the auto industry’s first-ever national media organization that focuses on video exclusively. 
The AVA was established to provide media outlets that specialize in video content the ability to promote their industry, which is the fastest growing segment within the spectrum of automotive media. The organization is made up of some of the most prominent and most followed automotive outlets in the country.

Over the past month, the AVA has been solicited by a handful of video media outlets to join this organization. The AVA looks forward to having more members join and to do this in a way that benefits all parties involved, the AVA is developing a solid foundation in 2017 and 2018 with its founding members. Once this association has been fully developed and two AVA Awards events have taken place, the group will gladly open its doors to new members.

The AVA has no boundaries and its content spans the globe. The new coalition helps promote the video aspect of covering the greater auto industry. The organization also isn’t limited to just card carrying journalists. The AVA has members that have a variety of backgrounds. The unifying nature is video and all video content is owned by its members.

The overarching goal of the AVA is to promote video as the primary outlet for content, but is also aimed at auto makers as well to showcase the power of video. Consumers today, look to video for their news. The combined bandwidth of the AVA is in the millions for monthly unique views. This is something no traditional media outlet can do.

Although we reported on the founding members in our last news release, the below is a quick reminder of these media groups are:

Nik Miles (OurAutoExpert.com) – Northwest

Roman Mica (The Fastlane Car) – Midwest

Alex Dykes (AlexOnAutos) – Northern Cal

Kyle Lindsey (Saabkyle04) – North Carolina

Sofyan Bey (Redline Reviews) – DC

Jason Fenske (Engineering Explained) – Idaho

Matt Maranowski (Matt Maran Motoring) – Pennsylvania

 
For more details and information on the Automotive Video Association, please contact DRIVEN360 at 310-374-6177 or officeadmin@godriven360.com.       

TIDAL × MERCEDES-BENZ

(Courtesy of MBUSA)
Mercedes-Benz and global music and entertainment platform, TIDAL, have announced a long-term partnership – in the next few months, Mercedes-Benz customers that have connected their car to the Mercedes me Portal will be able to access a complimentary TIDAL HiFi membership. Customers will be able to stream more than 50 million songs, over 185,000 music videos and hundreds of carefully curated playlists, free of charge for twelve months in their vehicles, on their smartphones or on their music systems at home. Not just a streaming service, TIDAL also offers a variety of exclusive content in High Fidelity sound quality to its members across 52 countries. The TIDAL X program connects artists directly with fans via one-of-a-kind live events, meet & greets, ticket giveaways, livestreams and more with artists like JAY-Z, Beyonce, Bon Jovi, Nicki Minaj, Damian Marley, Lil Wayne, Alicia Keys and more. Providing a platform for fans to engage with the musicians they love is key to the TIDAL experience. Mercedes-Benz and TIDAL are marking the launch of their collaboration with an exclusive concert taking place during the me Convention at Frankfurt International Motor Show (IAA).

“Thanks to the cooperation with TIDAL, we are enhancing the Mercedes me lifestyle range with a unique entertainment experience. Our customers can stream music and videos at home or on the go virtually unlimited. We also offer exclusive opportunities to contact artists or experience them live”, Dr Jens Thiemer, Vice President Marketing Mercedes-Benz Cars, explains.

For the launch of their collaboration, Mercedes-Benz and TIDAL are presenting an exclusive concert Friday, 15 September, 2017 at the me Convention in Frankfurt. The artist will be announced shortly and participants of the me Convention can sign up for a ticket via the event App during the convention. Additional tickets will be raffled over the Social Media channels of TIDAL and Mercedes-Benz

“TIDAL is honored to partner with the world’s premiere automobile manufacturer,” said Lior Tibon, TIDAL. “The joint mission of superior quality and excellence is a natural synergy between both brands. Mercedes customers value ingenuity and we’re proud to share TIDAL’s elevated music and entertainment experience with them.”
Starting from 2018 all Mercedes me customers are provided with a free 12-month subscription in hi-fi streaming quality. After that complimentary trial, customers can continue to use the TIDAL subscription to access albums, live streams, and Tidal X concerts for €9.99 (premium quality) or €19.99 (hi-fi quality). There will also be Mercedes-Benz playlists at www.tidal.com.


About the me Convention

As part of IAA in Frankfurt, Mercedes-Benz and South by Southwest (SXSW) are organising the first me Convention – an inspiring platform to discuss topics of the future. On 15 and 17 September 2017, the me Convention will bring together the technology, design and creative industry for a dialogue about the future. Under the slogan #createthenew, the focus will be on the topics New Creation, New Urbanity, New Leadership, New Realities, and New Velocity. Topics of the future will be discussed critically in workshops, expert panels, keynotes, co-working spaces, and on interactive platforms. The me Convention will take place in the Festhalle Frankfurt in a festival-type atmosphere and will be accompanied by a line-up of evening events with parties and concerts in the city’s Bahnhofsviertel, the quarter surrounding the railway station. For more information about the programme and me Convention, the events, and the lecturers, please visit www.me-convention.com.


About TIDAL

TIDAL is a global, experiential, entertainment platform built for fans, directly from artists around the world. TIDAL members enjoy exclusively curated content that directly connect artists with their fans in multiple ways. The service offers high-fidelity, CD sound quality music, high resolution video, an opportunity to discover new artists via TIDAL Rising and unique experiences via TIDAL X. TIDAL is available in more than 52 countries, with more than a 50 million song catalog and 185,000 high quality videos.

Follow TIDAL at http://facebook.com/tidal, http://twitter.com/tidalhifi and https://instagram.com/tidal/

More information from Mercedes-Benz
www.media.daimler.com and www.mercedes-benz.com

For more information about TIDAL, please visit www.tidal.com