By Justin Lyons LaMelo Ball, top 2020 NBA Draft prospect and younger brother of New Orleans Pelicans point guard Lonzo Ball, signed with the sports company PUMA for a long-term sponsorship deal. Ball said he’s excited to join the PUMA family as he kicks off his basketball career. “I believe the brand is the perfect […]
By Katie Lundin Whether you sell make-up, haircare, or skincare products, run a beauty salon, nail bar, barbershop, or spa… as a beauty industry insider, you know that looks are important. This is especially true when it comes to the way people judge websites. How a website looks is important. In fact, seventy-five percent of […]
Building Your Brand During A Recession By Lauren Howe and Teri Uyovbievbo, co-founders of up-and-coming South Bay marketing start-up, The Social Block The onset of COVID-19 has ultimately ended a decade-long trend of economic growth in the United States. In it’s place, we now have the highest rates of unemployment since the Great Depression. The […]
About Mina Tocalini Mina Tocalini is the child of Argentinian immigrants and was born in South Bay California, at the age of five she moved with her family to Arizona, where she remained until she graduated high school. Recently, she has been living between Pittsburgh, Pa and Los Angeles, California as she completes her Bachelor […]
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No Ordinary Love – From Sirius to Hyatt, New Report Draws Consistent Findings on Sentiment vs. Engagement in Capturing Brand Affection Who do you love? Consumers clearly have their favorites when it comes to brands and international social media analytics firm Talkwalker has the data to prove the most loved brands on social media. But […]
The digital world is full of tools that can boost your marketing results, such as social media. Here are ways to improve digital marketing with social media.
As advertisers look for openings to begin their normal ad routine, many are looking to attract new audiences to up profits for the remainder of the year. The rush to apps like Tik Tok have many advertisers wondering if advertising on the platform will garner results companies can benefit from. Brands can utilize Tik Tok […]
Under the current, (very) uncertain financial conditions, the prospect of starting a business might not be the most appealing. With some experts predicting an economic downturn worse than anything we’ve seen since the Great Depression during the 1930s, cutting back on all non-essentials and saving as much money as possible seems the obvious & sensible […]
Twitter has banned all political ads on its platform becoming a hero for a day. It was a surprising move given the reluctance of tech companies to get involved in the content posted on their sites. Like most such actions, the actual impact will hardly be noticeable. Since Twitter is the only site to ban […]
