Posts tagged with "marketing"

Wienerschnitzel Takes on AAF’s National Student Advertising Competition

Wienerschnitzel and the American Advertising Federation (AAF) are pleased to announce that Ithaca College is the winner of the AAF’s 2019 National Student Advertising Competition (NSAC). As the official corporate sponsor/client of the competition, Wienerschnitzel provided a “real-world” marketing challenge to over 2,000 advertising and marketing college students nationwide.

Wienerschnitzel challenged the teams to elevate consumer perception, and encourage them to understand the truths about the misconceptions surrounding one of America’s favorite foods: the hot dog. By changing the perception of the hot dog, with Wienerschnitzel leading the charge, it would have a great benefit to the hot dog industry as well as to its business.  

“We were very excited to sponsor this competition, and view the incredible talent and creativity of all participants,” said Wienerschnitzel Chief Marketing Officer Doug Koegeboehn. “Congratulations to the Ithaca College team, which created an outstanding campaign that we look forward to utilizing in our marketing. They clearly understood that consumers have false information on the quality of hot dogs and did a great job communicating that hot dogs are actually made with great cuts of meat, just like any other sandwich you would buy at your favorite deli. At Wienerschnitzel, we were thrilled to utilize our partnership with AAF to be a part of this important competition.”

The Wienerschnitzel challenge was the first of its kind in the NSAC’s 46-year history. “Previous sponsors have tasked teams to provide a solution that focused on their brand’s product or service,” explained AAF Chief Operating Officer Constance Cannon Frazier. “The fact that Wienerschnitzel’s marketing challenge would benefit the entire hot dog industry was extremely exciting to the teams and speaks volumes about the brand.”

Wienerschnitzel, the world’s largest hot dog chain, serves more than 120 million hot dogs annually. Fueled by a mission of “Serving Food to Serve Others,” the company also gives a percentage of its profits back to its charitable partners.

The final leg of the NSAC competition was at The Diplomat Beach Resort in Hollywood, Florida June 6–7, in conjunction with ADMERICA, AAF’s national conference. Only the top eight teams which qualified from AAF districts and semi-finals competed in the finals. The second place award went to Liberty University, and the third place award to Syracuse University. Other finalists included Columbia College Chicago, Johnson & Wales University Providence, South Dakota State University, Southern Methodist University, and University of Alabama. 

Rhubarb collaboration with Netflix for Alta Mar

Rhubarb collaborated with Netflix to create the marketing assets for the maiden voyage of “Alta Mar” (High Seas), a series filled with mystery, melodrama, and murder. The marketing shoot took place in Madrid, Spain over two days on the spectacular set, and included motion and still photography by Kurt Iswarienko.

The teaser poster was designed to intrigue audiences, giving a sense of the grandeur and scale of this epic drama, and foreshadowing the fatal foul play to come. They created the ship using CGI technology. For the key art, the gorgeous cast was photographed on the deck of the Bárbara de Braganza. 

How To Operate A Successful Medical Facility

Running a medical facility is incredibly important and noble work, and it can feel fantastic to make a difference to and save people’s lives every single day. On top of this, this will always be an industry that is in demand, which means it can be secure and lucrative work too. Running a successful medical facility is certainly not an easy task. You need to run the facility like a business while also providing the best possible care for your patients, which can be a tricky tightrope to walk. Below are a few points for running a successful medical facility.

1. Create A Strong Brand

Branding is the best way to differentiate yourself from the competition and show people your practice. In addition to the company logo, slogan, color scheme, and other branding factors, this will also involve how you welcome people through the door, how phones are answered and the general atmosphere that you want to create inside.

2. Recruit Carefully

In order to succeed in this industry, you need to provide an excellent level of care, which will mean having highly skilled employees at every level of the organization. In addition to attracting top talent, you will also need to look after your staff and keep them happy and motivated. It can be challenging in this industry because it is highly demanding, stressful and time-consuming work.

3. Purchase The Best Equipment

In addition to staff, being able to provide the best level of care will also involve having the latest and best medical equipment. Medical device engineering firms like DeviceLab provide prototypes of medical equipment which can help you to find the best products for your particular facility and stay ahead of the curve. In addition to medical equipment, utilizing the right software will help you to streamline the operation, reduce the workload of your staff and cut down on errors.

4. Invest In Marketing

As with any type of online business, online marketing is hugely important, along with having a high-quality website and being active on social media channels. It can increase brand awareness and allow you to directly communicate with the world and show why they should choose your facility over the competition. In addition to online marketing, you should also be looking at offline marketing as you will mainly be targeting people in the local area. This will involve traditional marketing such as adverts in the local paper but also by getting involved with the local community, holding local events and anything to get the face of the company out there.

Running a successful medical facility is a unique challenge as it is not like any other type of business. The key to success is providing the best level of care for your patients so that you can develop a good track record and show why people should choose your company over the competition. You can do this with the above tips, and when you start to find success, you will also find that this is incredibly rewarding work too.

Vagabond Tours Accepts Two Top Awards

Vagabond Small Group Tours of Ireland is no stranger to accepting awards. In early February the company received not one but two 2019 Irish Tourism Industry Awards presented Feb. 2 at the Clayton Hotel in Dublin.

These awards recognize those people and companies that create enhanced experiences to draw people to Ireland. Awards are granted across 15 categories for general initiatives such as accommodation and marketing, and regional specific awards for the Atlantic Way, Hidden Heartlands and Ancient East. Fifteen winners were chosen from among 75 shortlisted nominees. For more on the awards see https://www.irishtourismindustryawards.ie/

Vagabond Small Group Tours of Ireland’s 6 Day Ancient Ireland Tour won in the category Best Ireland’s Ancient East Tourism Experience, under 25,000 visitors. “We introduced this tour in 2018 to help answer the question, “Who are the Irish?” explained Rob Rankin, co-owner with his wife, Amy Rankin. In their imaginations guests burrow into bogs, scale crenellated towers and shimmy up mountains for glimpses of Ireland beginning with Iron Age Celts sifted into Stone Age sands. See: https://vagabondtoursofireland.com/tour/6-day-eastern-ireland-tour/.

Best Environmental Tourism Innovative went to Vagabond Tours of Ireland for environmental initiatives that in some instances have led to significant cost savings for the company while other initiatives are viewed as company investments that “we hope will have a long-term benefit to the environment,” said Rankin. These include:

  • Offsetting the company’s total annual carbon emissions and restoring Ireland’s lost woodlands with a program of replanting indigenous Irish hardwood trees.
  • Offering free compostable cups to guests to use in local coffee shops instead of non-recyclable cups.
  • Giving each guest an aluminum water bottle to use instead of single use plastic bottles, helping to eliminate an estimated 30,000 fewer plastic bottles per year in Ireland.

Vagabond’s staff curate locally owned accommodations, pubs and restaurants that help serve their goal of authenticity. In the end the mission is to have guests “love Ireland as much as we do.” Transport is in custom mini buses, Mercedes ‘Vagatrons’ or 4×4 Sprinters Newtrons that allows access beyond where regular tour buses go.

For details on all of Vagabond Small Group Tours of Ireland itineraries, availability and for 2019 reservations, please visit https://vagabondtoursofireland.com/. Call toll free (from the US) 1.833-230-0288; in Ireland 00353 (0) 1 5634358; or email: info@vagabond.ie.

EXPENSIFY TEAMS UP WITH 2 CHAINZ AND ADAM SCOTT

Today, Expensify, the world’s most widely used expense management platform, released a new comedic music video, “Expensify This,” featuring Grammy award-winning rapper and Def Jam Recordings artist 2 Chainz and actor Adam Scott. The music video, which takes a funny and elaborate twist on workplace expenses, is the world’s first music video you can expense. From now until February 4, fans simply download the Expensify app and snap a photo of the various receipts in the video. Then, they submit the receipts for a chance to get actual cash or win the items themselves. Prizes range from an ice-sculpted sports car, an Audi R8 and a decked-out gold jet ski to a diamond-encrusted football and a gold 2 Chainz bust. 2 Chainz and Adam Scott will both also appear in Expensify’s upcoming Super Bowl ad.

“Expensify This” is part of Expensify’s new marketing campaign, “You Weren’t Born To Do Expenses,” developed by Emmy award-winning creative collective JohnXHannes New York (JXH). The comprehensive campaign kicks off this week with the world’s first music video you can expense and will feature a :30 national spot in Super Bowl LIII, plus additional digital, social and TV content that will run through the 61st Annual Grammy Awards this February and beyond.

“This might shock you, but it wasn’t my childhood dream to become an expense report magnate,” said David Barrett, Founder and CEO of Expensify. “Like everyone, I want to do so much more with my life than file expenses, so I built Expensify to take away the mundane drudgery so you can do what you were born to do. That might be spending more time with your kids, traveling to foreign countries, trying to make the world a better place, or in 2 Chainz’s case, making the most epic music video ever.”

“Expenses used to take up more time and brain space than they deserve, until Expensify boldly solved this for everyone. With the brand’s first-ever ad debuting at Super Bowl and a never-before-done music video, Expensify showcases their unmatched brave spirit. They’re an ideal partner for JXH,” said John McKelvey, Executive Creative Director of JohnXHannes New York.
“The world’s first music video you can expense is basically the greatest and most fun product demonstration ever, and even better with legendary “Expensivest” 2 Chainz,” said Hannes Ciatti, Executive Creative Director of JohnXHannes New York. “We want everyone to experience Expensify, so they can get back to what they truly set out to do,” adds Ciatti.

A final prize will be revealed during Expensify’s Super Bowl ad, a first-of-its-kind commercial you can expense. The spot featuring 2 Chainz and Adam Scott will air during the second quarter of the game and give a sneak peek behind the making of the “Expensify This” music video. The :30 spot was directed by DGA award winner Andrea Nillson of Biscuit Filmworks. For a chance to take home the most elaborate prize of all, viewers simply snap a photo of the receipt in the TV commercial and upload into the Expensify app.

“So much creativity and collaboration went into making this video,” said 2 Chainz. “It was really over the top and a lot of fun. I’m excited to be in the Expensify Super Bowl campaign and can’t wait for everyone to see the spot.”

“I’ve always wanted to be in a hip hop video and a Super Bowl commercial, so mission accomplished,” said Adam Scott. “Thanks 2 Chainz and Expensify for making it happen.”

For more information on the campaign and tutorials on how to participate, visit Expensifythis.com or follow Expensify on FacebookTwitterInstagram  or Linkedin.

2nd Annual Golf Kitchen Punta Mita

Punta Mita is set to host the second edition of Golf Kitchen Punta Mita event on April 25-28, 2019. Golf Kitchen Magazine and Punta Mita developer DINE co-host this special four-day, three-night event that blends the best of the region’s destination golf and gastronomic experiences with the help of a crew of visiting chefs from esteemed golf clubs in the US and Latin America.

“We are thrilled to collaborate once again with Golf Kitchen Magazine’s Diana DeLucia in creating the 2nd Annual Golf Kitchen Punta Mita Gastronomic Extravaganza,” said Carl Emberson, Director of Marketing and Operations at Punta Mita. “This special event showcases the very best cuisine the Golf Club industry offers in the Americas.”

Punta Mita’s own Executive Chef Pato Pérsico will serve as host chef for Golf Kitchen Punta Mita, leading a welcome dinner at the new Pacifico Beach Club that honors “The Cuisine of Latin America” with dishes created by guest chefs from the Americas. Creative mixologists, live music, and house DJ Omar will keep the energy high all night long.

Talented chefs representing many prestigious golf clubs will team up to create unforgettable brunches, lunches, dinners, and tasting menus throughout the course of the event:

Dining takes place in some of Punta Mita’s most beautiful settings including the Four Seasons Resort Punta Mita and St. Regis Punta Mita Resort. Click here for the event’s full culinary agenda.

Golf fanatics will enjoy the event’s two-day Golf Kitchen Cup that plays out over Punta Mita’s two Jack Nicklaus Signature Golf Courses – Bahia and Pacifico. The cup event kicks off with a Four-Hole Chef Cup Shootout where seven guest chefs escape the kitchen to show off their skills on the links. Click here for the event’s full golf agenda. The event wraps at Kupuri Beach Club with a delicious gala featuring a dine-around tasting pool party with a silent and live auction to raise funds for local charities Peace and The Fundación Punta de Mita.

Golf Kitchen Punta Mita offers a selection of packages that include the following options for both golf and culinary events:

Stay Golf Kitchen Package:

  • 3-night accommodation at St. Regis Punta Mita Resort
  • Participation in the two days of Golf Tournament
  • Kitchen Experience: access to all featured culinary events
  • Complimentary roundtrip airport transfers
  • Cost per golfer is $1,888 USD including taxes and service charges
  • Cost per non-golfer is $1,699 USD including taxes and service charges

Play Golf Kitchen Package:

  • Participation in two days of Golf Tournament
  • Kitchen Experience: access to all featured culinary events
  • Cost is $888 USD per person including taxes and service charges

Kitchen Package:

  • Participation in the Kitchen Experience including access to all culinary events
  • Cost is $588 USD per person including taxes and service charges

For reservations, please contact events@puntamita.com. For more event information, visit golfkitchenpuntamita.com.  For more on the event read this article that features the inaugural event in 2018.

SKYY® Vodka Partners With John Cena To Continue Its “Proudly American” Campaign

The WWE Superstar, Actor, Television Personality and Humanitarian John Cena joins SKYY’s Progressively Bold Campaign, Debuts “The Pledge” Video

See the John Cena “The Pledge” Video here!

SKYY® Vodka, the San Francisco born premium vodka in the cobalt blue bottle, announces the addition of WWE Superstar, Actor, Television Personality and Humanitarian, John Cena, to its “Proudly American” campaign. Debuting a new digital video starring Cena, “The Pledge,” SKYY continues its positive platform in telling the stories of those who believe in celebrating the spirit of today’s bold Americans.

SKYY’s “Proudly American” campaign, which launched earlier this year, explores the values–and the evolution of those values–on which America was founded, and what they mean to today’s optimistic citizens. The campaign juxtaposes iconic phrases from American culture, such as “Home of the Brave,” with powerful, vivid imagery featuring people who shine brightly in the face of adversity, celebrate diversity, and are proud to inspire today;s articulation of being American,

The campaign reflects SKYY’s core beliefs which stem from the brand’s San Francisco roots–celebrating a progressive, diverse and innovative society.

This latest phrase of “Proudly American” features John Cena narrating a lighthearted take on the nation’s traditional pledge. Inherent freedoms such as ‘writing your own history’ and ‘you being you’ are overlaid against a background of a lively and inclusive America. Pairing smart humor with cinematic style, award-winning female director J.J. Alder captures John’s entertaining and celebratory personality as he inspires all to live their version of the American dream–whatever that may be. The spot is set to the music of Jai Wolf, a Bangladeshi-American artist whose family moved to America when he was one year old.

“I have always been proud to live in a country that promises people can live love, and thrive without restrictions,” says John Cena. “I am inspired by fans every day that share their stories of conquering adversity and believing who they are. SKYY’s dedication to embracing the ever-evolving America and offering a podium to those who embody, and at times even redefine, what it means to be American is a cause I stand proudly behind.”

“John Cena exemplifies SKYY’s Proudly American persona with his incredible spirit, work ethic, charisma, and dedication to inspiring others,” says Melanie Batchelor, Vice President of Marketing, Campari America. “He uses his considerable worldwide platform to encourage inclusiveness and positivity. We are honored to partner with him to carry forward the next phrase of SKYY’s Proudly American storytelling.”

As the newest partner with SKYY Vodka on this campaign, Cena joins a growing family of influencers and activists who have helped shape the “Proudly American” message, including out-and-proud Olympian Gus Kenworthy; writer and cultural curator Kimberly Drew; and “RuPaul’s Drag Race” talents, Trixie Mattel and Dusty Ray Bottoms.

The latest chapter in SKYY’s integrated campaign will launch before Thanksgiving, and will include out-of-home, digital, social media, PR and event activations. A full social media campaign @SKYYVodka will support Proudly American and connect those who are proud in their daily lives to share their stories and show their bold, optimistic American of today.

MICHAEL LETTERLOUGH JR.

Michael Letterlough Jr. is an Award-winning fashion, commercial and portrait photographer whose work has been seen and published in national and international magazines such as Forbes, Vogue Italia, GQ, Vibe, EuroMoney, Ebony/Jet and Essence to name a few; as well as international selling CD and book covers, national ad campaigns, top modeling agencies, and countless celebrities – including Janet Jackson, Kevin Hart, supermodels Beverly Johnson and Janice Dickinson, and Hip-Hop mogul, Russell Simmons.

However, it’s the work Michael has created with such companies as American Express, Nike, and the Bravo TV Network, as well as smaller businesses and individual personalities that positions his style of imagery as strong, commercial branding tools. When aligned with businesses – big and small – Michael has the ability to creatively and ingeniously produce photographs that not only perfectly represent their brand, but also command an audience’s attention.

Michael was born and raised in Pennsylvania, and graduated with a degree in Communications/Magazine Journalism from Temple University. After beginning his professional career as an entertainment journalist, he eventually discovered his passion for photography and developed much of his photography career living in New York City. Michael currently lives in Los Angeles, California.

Official Site

The Real Housewives of Atlanta

Bravo Media is spicing up Sunday nights when “The Real Housewives of Atlanta” returns for an unforgettable eleventh season on Sunday, November 4 at 8pm ET/PT. Favorite Southern sophisticates Cynthia Bailey, Kandi Burruss, NeNe Leakes and Porsha Williams are all back and will be joined by newest housewives Eva Marcille and Shamari DeVoe. Marlo Hampton and Tanya Sam join the season as friends. For a sneak peek at this season, visit http://www.bravotv.com/the-real-housewives-of-atlanta/season-11/videos/your-first-look-at-the-real-housewives-of-atlanta

Fresh off her stand-up comedy tour, NeNe is busier than ever with the opening of a new location for Swagg Boutique. Business as usual comes to a halt however, as Gregg faces a cancer diagnosis. Cynthia struggles with the idea of becoming an empty nester, but is excited about the new man in her life. Kandi decides to launch a risqué burlesque show while she and Todd explore the idea of expanding their family yet again. Porsha is over-the-moon excited to welcome her first bundle of joy and finally have the family of her dreams. Meanwhile, Eva and her fiancé Michael welcome a beautiful baby boy and are busy planning a fairytale wedding. Shamari DeVoe, known from the multi-platinum R&B group Blaque, is new to the mix and is planning to launch new music with her husband Ronnie DeVoe, formerly of New Edition. Marlo Hampton is back on the scene, joined by newcomer Tanya Sam, a tech savvy business woman who enjoys the finer things in life.

“The Real Housewives of Atlanta” is produced by Truly Original with Steven Weinstock, Glenda Hersh, Lauren Eskelin, Lorraine Haughton-Lawson, Ken Martinez, Anne Swan and Glenda Cox serving as Executive Producers. Erika Bryant and Kenny Loeliger-Myers serve as Co-Executive Producers. Anthony Sylvester serves as Consulting Executive Producer. Andy Cohen also serves as an Executive Producer.

About Bravo Media:
Bravo Media is the premier lifestyle and entertainment brand that drives cultural conversation around its high-quality, interactive original content across all platforms. The network has a diverse slate of original programming that includes scripted series “Girlfriends’ Guide to Divorce” and the recently announced anthology series “Dirty John,” along with unscripted favorites such as Emmy Award-winning “Top Chef,” “Vanderpump Rules,” “Below Deck,” “Southern Charm,” and the popular “Million Dollar Listing” and “The Real Housewives” franchises. Bravo also boasts the only live late-night talk show on television with the critically acclaimed “Watch What Happens Live with Andy Cohen,” which has become a nightly destination for A-list celebrities. Available in 87 million homes, Bravo is a program service of NBCUniversal Cable Entertainment, a division of NBCUniversal, one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Watch Bravo anywhere: on demand, online, or across mobile and connected TVs. Bravo has been an NBCUniversal cable network since December 2002 and first launched in December 1980.

BRAG Announces 48th Annual Scholarship and Awards Gala

BRAG, a 501 (c) (3) non-profit organization, has announced the 2018 honorees for the 48th Annual Scholarship and Awards Gala will include Bloomingdale’s Vice President of Integrated Marketing Kevin Harter, LIM College President Elizabeth S. Marcuse, and Balmain Managing Director Shawn Pean This year’s award ceremony will be held on Friday, October 19, 2018at The Edison Ballroom located at 240 West 47th Street, New York, NY at 6pm.

“We are so excited to celebrate these fashion industry leaders whose work history and efforts demonstrate visions that are aligned with our brand mission; to prepare and educate professionals, entrepreneurs and students of color for executive leadership roles in retail, fashion and related industries,” said BRAG co-presidents Nicole Cokley Dunlap and Shawn Outler.

Committed to attracting and cultivating a diverse bench of talent needed to drive innovation in the fashion industry, the 2018 48th Annual BRAG Scholarship & Awards Gala recognizes the achievements of exceptional individuals who are redefining the future of retail and fashion. Scholarships will also be awarded to college students who demonstrate an interest in fashion and have the aptitude to become future leaders.

Past BRAG Gala honorees have included fashion mogul Sean “P. Diddy” Combs, supermodel Naomi Campbell, NFL superstar Victor Cruz, entrepreneur Magic Johnson, designer Zac Posen and Macy’s CEO Terry J. Lundgren.

Since 1970, BRAG has provided professional development, mentorship, and job opportunities for thousands of alumni through internships, workshops, panel discussions, and networking events.  The annual gala is the organization’s marquee event that includes a three-course dinner, cocktails, music and entertainment, attracting the who’s who in fashion, art, entertainment, business and philanthropy, which, to date, has helped BRAG award over $1 million in scholarships to students who have achieved academic success and demonstrated a need for financial aid.

For more information on BRAG and/or the 2018 BRAG honorees please visit www.bragusa.org.  On social media, please follow on Twitter, Instagram, and Facebook.