Posts tagged with "market"

Why having a social media platform is right for your business

The one thing entrepreneurs, small business owners, large and small corporations around the globe have in common is the desire to grow and thrive in their line of business. In the last decade alone social media has significantly changed how people connect and communicate, with approximately over 2.4billion users worldwide. Keeping this in mind, growing one’s business simply boils down to building a strong brand online because that’s where the consumers are.

Let’s go through a few ways in which social media is good for business.

Allows you to adapt to shifts in consumer attention

Prior to the social media boom, businesses would communicate to their potential customers by paying to have their commercial ads on magazines, radio, and television. The non-free element of these platforms made it more difficult for startups to reach an audience and most would rely on ‘word of mouth’ to market their business. Today, online platforms are free, interactive and have an uncanny ability to reach a niche audience. As a business, you can constantly use surveys to find out if the consumers’ needs have changed or evolved and develop a marketing strategy to target your audience and meet their needs.

There is a lot of demographic data readily available on social media networks; analyzing this data can help you develop marketing tools that your audience is better likely to receive.

Social media is interactive

Social media allows you to have real-time interactions with your customers, and you can respond to comments and questions on your brand while on a grocery line or having a coffee. There are many existing online platforms which one can use to interact with consumers making it difficult for businesses to survive on all of them as this requires time. Which begs the question, how do I identify the right social media platform to use?

• Choose a platform your customers are on: A business should only exist on a platform that their audience is in to ensure value adding interactions. This allows you to ‘cull the herd’ in a manner of speaking, access and respond to your target consumer needs

• First, ensure your marketing strategy is better than your competitors and apply it on a platform that is comfortable for you. For example, if you are unable to create compelling short ads or hire someone to do it for you then twitter may not be the best platform to use; a business needs to play to its strengths. However, one cannot ignore core platforms which are essential for your business to be on such as LinkedIn and Instagram because of the attention such platforms receive.

• Choose a platform that allows you to have real-time interactions with people either through face to face marketing of group chats. This could be a strategic way to building lasting relationships and connections and leverage these connections for your business.

Interactive features like monitoring apps alert you to any bad reviews your business may be getting and allows you to respond adequately and promptly to avoid loss of sales and brand damage. It also lets you know how your competitors are doing, and this will enable you to make strategic business decisions if niches have been identified.

Offers many features

Popular social media platforms require the user to be active in order to gain a large following and subsequent likes. So, if you are unable to continually have an online presence, ‘cheat apps’ are your best bet. Let’s use the example of Instagram which is currently the most visited social network. The app offers individuals and businesses services such as Insta likes free which gives the perception that your posts are popular and value adding to your audience. Instagram auto likes are a good marketing technique in the sense that it is easy to use and time-saving. A business simply has to submit an Instagram photo or URL and go about day-to-day activities while the system ensures that you receive as the number of like you requested. This feature not only brings traffic to the products and services your business offers but also gives you an edge over your competitors.

Advantages of auto like services

• It is time-saving. Once you subscribe and choose a package that works for you, the system does the rest while you can focus on other ways of growing your brand

• It is a great tool for entrepreneurs. It helps build the client base as people are more likely to take time to look and follow URLs of popular posts.

• It allows a business to increase sales while growing and promoting it’s their brand. The free auto likes will get the attention of consumer who will in turn like and sometimes share the post. This increases the likelihood of getting lifetime customers and reaching new audiences.

• It is affordable. Some packages are free allowing business to save on monetary resources while steadily growing their brand.

Allows you to partner with influencers

A social media influencer is an individual with a large online following that trusts their judgment and can easily help you improve brand visibility. These group of people often guide their followers purchasing choices by simply talking or sharing links and images about the products and services you offer. Since their opinions are trusted, your brand credibility soars, and this translates into sales.

In some instances business hit the gold mine and go viral through these partnerships. Consumers will share content they deem worthy with their friends and followers who will also do the same and before you know it your business has been exposed to millions of people online.

In conclusion

A lot has changed over the years; a business’s ability to adapt to these changes will determine whether it will succeed or fail. The use of social media to market one’s business is one such change. Social networks undoubtedly have a wide range of benefits to a company from increasing brand awareness to increased sales, and this makes it a vital component to business continuity.

Prolight x Sound Guangzhou 2019

As the curtain fell on Prolight + Sound Guangzhou 2019 (PLSG), show organisers announced a new record of 1,353 exhibitors who flocked to the annual event from 25 countries and regions, along with 81,154 professional visitors (7% up) from the entire professional lighting, audio, event management, stage design, system integration and AV technology industry chain. Combined with an overall exhibition area of over 130,000 sqm, this marks the largest ever edition of PLSG to date.

Ms Judy Cheung, Deputy General Manager of Messe Frankfurt (HK) Ltd, is delighted with the turnout this year: “PLSG is committed to supporting the industry’s development by offering a first-class business and information exchange platform for the entertainment sector. We wanted our exhibitor showcase and fringe events to cover every corner of the industry’s needs, and to echo the growing trends in media technologies and system integration. We’re proud to be able to capture so many opportunities all under one roof.”

Much to the delight of participants, many key pro audio and lighting brands could be found across all of the halls this year, including Adamson, AKG, Antari, APG, Art Sound, Asystems, Audinate, Audio-technica, Beta Three, Beyma, BIK, BMB, Boray, Bosch, Bose, Broad Future, Celestion, Charming, DAS, Colour Imagination, CD-Stage, d&b Audiotechnik, db Technologies, DMT, Eagle, EM Acoustics, Ezpro, Faitalpro, Fane, FBT, Fidek, Fine Art, Funktion-one, Gonsin, Haimei, Harman International, Hivi, HTDZ, IAG, ITC, Klotz, Konig & Meyer, Kvant, Laserworld, Lavoce, Lewitt, Longjoin, Mascot, Meyer Sound, Mipro, Mode, Montarbo, Nan Yi, Nexo, Nightsun, Pangolin, PCI, Phoenix, Plustruss, Polarlights, QSC, Rainbow, RCF, Redx, Ruisheng, SAE, SE Audiotechnik, Sennheiser, Seikaku, Showven, Shure, Soundking, ST Audio, Star-net, SWS, Taiden, Takstar, Tendzone, Thunderstone, TOA, Top Plot, TW Audio, Viashow, Vue Audiotechnik, Yamaha, Yes-tech and more.

The success of the fair and its increased global brand representation were clearly reflected on the show floor. The event served as an opportunity for brands to showcase their latest innovations to the region for the first time in 2019, many of which have been specifically catered to the Chinese market. The show’s display areas were presented under a new arrangement this year too, with the ‘Media Systems and Solutions’ and ‘Communication and Conference’ halls under the show’s Audio Brand Name halls receiving high praise.

The event’s popularity this year can be attributed to its extensive cooperation with local and overseas industry associations, leading companies and professional media. Each contributed by inviting a number of high quality buyer groups and organising well-attended fringe events. A total of 11 domestic and international visitor groups attended the fair, and local industry media HC360 hosted a product presentation for over 1,000 professional buyers. Elsewhere, increased internationalism was also reflected in the show’s premium buyer groups, some of which came from the China Association of Recording Engineers, the Guangdong Association of Stage Art, the Zhejiang Province Stage and Audio Institute and Entertainment Equipment Industry Technology Association (EEITA) from Taiwan.

In terms of the PLSG fringe programme this year, both attendees and speakers emphasised how each event offered valuable information exchange, networking and educational and training opportunities which added an extra dimension to the show’s offerings. Digital audio networks in particular were heavily discussed, including through a sold out panel discussion on AVIT and how artificial intelligence (AI) solutions can influence the market, as well as the returning Dante Certification courses. Elsewhere, one of the most popular concurrent activities was the series of four Outdoor Line Arrays, which welcomed 41 international and domestic brands and a double-string display, which was ever-busy thanks to the favourable weather conditions.

Meanwhile, the first interactive multimedia display in PLSG, the Lighting and Art Space, was extremely well attended with lots of professional visitors and industry new force across the entertainment, media creative and stage design sectors. The area was established to showcase new media technologies associated with 3D mapping, stage machinery, lighting installation, new media art, stage tech innovations and more. Developed in cooperation with Chinese media giant Visual Jockey, the area featured a total of 18 professional visual and display companies and brands, including Epson, Hecoos, Music Trick Lighting, X Color and more demonstrating their latest projection and display systems, and was bustling with intrigued visitors throughout the show.

Participants admire comprehensive coverage across each sector

Mr Hai Xiang, Area Manager, Beijing Tricolor Technology Co Ltd

(Communication and Conference Hall Exhibitor)

“Right now, the key digitalisation trends of the media systems industry involve more intelligent technology, more AI, and more integrated management systems, which all can be seen here at PLSG. We’re promoting our ‘Apollo’ and ‘CrossMedia’ audio and visual monitoring systems in the Communication and Conference Hall of PLSG, which can be applied for security surveillance. The show has such a strong influence in the industry and every year, there are more exhibitors joining which is testament to the organisers. It also helps us learn from our industry peers to continue improving and developing our products in line with the trends.”

Ms May Song, Vice President, Beijing Oriental Prime Connections Film/TV Technology Co Ltd

(Media Systems and Solutions Hall Exhibitor)

“This year is the 20th anniversary for our company, and we chose to host a press conference on the first day of PLSG because it’s such an influential show associated with our field of work. We’re also here to showcase some of our audio products which have been used in the Olympic Games and at a number of national conferences. The high visitor flow is a huge benefit for us, because a lot of quality buyers have been interested in visiting our booth, including from China, India, the Philippines, Vietnam and Korea. The show acts as a bridge between us and new business opportunities, because clients can discover us for the first time and we can interact with them face-to-face. It also helps us better understand customers’ demands to produce better products.”

Mr Allen Tan, Product Marketing Manager, Bosch (Shanghai) Security Systems Ltd

(Media Systems and Solutions Hall Exhibitor)

“The PLSG show is very influential, has a huge scale, and is the first major exhibition after the Chinese New Year, which helps gather a lot of buyers from both China and overseas. This also makes the show very suitable for us to launch new products and technologies, and showcase the strength of our brand to the right audience. All in all, we’ve met a lot of potential clients already, and the results are very exciting for us.”

Ms Julie Zhu, Vice President of China Region, Kvant Ltd

(Lighting Hall Exhibitor)

“Kvant has exhibited at PLSG for 10 years and manufactures laser display systems. The entertainment industry in China is growing robustly and has huge potential, and even some of the tourist spots here are demanding these kinds of advanced audio and visual technologies for creative performances. The fair always provides us a good chance to further promote our brand and showcase our advanced laser lighting products to buyers. It is one of the most important platforms for us to better understand the Chinese market trends.”

Mr Yosef Levy, Owner, RST Audio Equipment Ltd

(Overseas Buyer)

“I’m here at the show to source new audio equipment and technology from the Asian market, so I can develop my own business in Tel Aviv, Israel. I’ve noticed there are a lot of brands here who are working on integrated solutions and providing systems of international quality. It’s also been very busy, which means there are a lot of opportunities for me to chat with industry peers from all around the world, as well as many domestic and international audio brands. I’d like to follow up my time at the show by placing some orders, and I may meet with my new contacts again at the Shanghai show later this year.”

Mr Eli Wu, System Designer, Shenzhen Ezpro Sound and Light Technology Co Ltd

(Chinese Buyer)

“This is my fourth time to visit PLSG and I’m looking for some audio and lighting related solutions for my company. The fair accommodates both large and small scale exhibitors from local and overseas, and allows visitors to find a wide range of products. It definitely caters to buyers’ needs comprehensively. I’ve met lots of high quality suppliers at the fair, and their products are useful and provide a perfect user experience at the same time. The fair not only allows us to learn the industry latest trends through its well-rounded fringe programme events, but also acts as an important meeting point for the industry.”

Mr Kane Zhang, Senior Application Engineer, Biamp Systems

(Fringe Speaker)

“This is my first time to PLSG, where I’m hosting a session on AVB and also a panel discussion on AVIT. The content and details for these kinds of fringe events offer a face-to-face element and a more intimate setting for people to voice out their thoughts to learn from one another. Only through these platforms can we tap into future technologies and continue developing our industry. To me, PLSG is a huge show with lots of industry experts coming together, which has allowed it to grow into such a good platform to match our industry goals.”

Mr Kevin Gu, Vice President, Shanghai Epean Exhibition Creative Development Co Ltd

(Lighting and Art Space Attendee)

“The new Lighting and Art Space offers a very comprehensive coverage of reflected technology for sound and lighting electronic innovations in an exciting way. The light show for the miniature St Paul’s Cathedral replica is particularly impressive. Nowadays, visitors are looking for more ways to interact with hands-on exhibits, and I believe some of the technologies shown in this space will be part of the industry’s biggest trends in the future, as they can be widely applied to many cultural and creative events such as in art exhibitions and museums. It will help different kinds of innovations become a reality, and makes the experience more fun.”

The 2020 edition of Prolight + Sound Guangzhou will be held from 19 – 22 February 2020 at Area A and B of the China Import and Export Fair Complex in Guangzhou, China. Prolight + Sound Guangzhou is organised by Messe Frankfurt and the Guangdong International Science and Technology Exhibition Company (STE). For more details about the show, visit www.prolightsound-guangzhou.com.

Other shows under the Prolight + Sound brand include:

Prolight + Sound

2 – 5 April 2019, Frankfurt

Prolight + Sound NAMM Russia

12 – 14 September 2019, Moscow

Prolight + Sound Shanghai

10 – 13 October 2019, Shanghai

Prolight + Sound Middle East

15 – 17 October 2019, Dubai

Protecting a Kid’s Hearing

For America’s youth, hearing loss is a growing epidemic. “As many as 16% of teens (ages 12  to 19) have reported some hearing loss that could have been caused by loud noise,” according to the National Institute on Deafness and Other Communication Disorders.

The driving force of this growth is that 50% of teens and young adults age 12-35 are exposed to unsafe levels of sound from their personal music players. To put that in perspective, that amounts to roughly 1.1 billion teens and young adults worldwide that are listening to their music at unsafe sound levels.

Why does Puro Sound Labs care so much about Noise-Induced Hearing Loss (NIHL)?

In 2014 Puro Sound Labs founder, Dave Russell, learned that his youngest daughter, Niki, had developed Noise-Induced Hearing Loss (NIHL). The doctors told them the culprit was on her head every day…her headphones.

We’ve heard the problem.

After Niki’s diagnosis, Dave scoured the market, searching for headphones for all ages that would protect against this extremely preventable condition. He couldn’t find one brand of safe headphones that would sound good, look good and be durable enough for a kid’s lifestyle.

So, utilizing a background in the tech industry, Dave made some in 2014 – but not just any headphone – the Puro BT2200 Kids Bluetooth Headphones…the world’s only studio-grade Bluetooth headphone that puts the safety of kid’s ears first. Headquartered in sunny San Diego, California, Puro has dedicated their time and research in designing a product you, your family and your readers will love and enjoy for years to come. Puro’s mission is to protect kids against preventable Noise-Induced Hearing Loss without compromising style or sound…and have them enjoy it at the same time.

Over the past 4 years the BT2200 headphones have earned numerous awards and the highest praise for not only their protection, but also their sound quality. To make an even better kid’s headphone, Puro Sound Labs has recently launched their PuroQuiet Kid’s headphone with Active Noise Cancelling. ANC even further reduces background sounds in noisy environments. Puro has even made the PuroCalm earmuffs, for those times when listeners just want less sound overall.

Puro Sound Labs is now proud to partner with KultureCity, an organization that provides sensory-inclusive spaces and universal accessibility for children with disabilities.

For every pair of PuroCalm’s purchased, Puro Sound will donate a pair to the KultureCity Sensory Inclusive program, allowing individuals with autism and other sensory needs the ability to see and experience all the things the world has to offer without the sensory overload that often comes with the experience. Puro Sound Labs headphones are featured in all of KultureCity’s sensory initiatives, including at over 150 major sports arenas, zoos, schools and theaters, thus enabling autistic individuals a chance to cope with sensory sensitivities that so commonly interfere with their daily lives.

In addition, the partnership will feature a global social campaign and looks to join forces with celebrities, influencers and companies that are equally interesting in shifting  the autism conversation from awareness to acceptance…and provide safe listening devices from Puro Sound Labs to autistic children around the globe.  This first ever, large-scale campaign will represent a positive reflection of autism aimed at gaining acceptance and inclusion within the community at large.

Autotalks X CES 2019

Autotalks, a world leader in V2X (Vehicle-to-Everything) communications solutions, was selected by HARMAN International, a wholly-owned subsidiary of Samsung Electronics Co. Ltd., focused on connected technologies for automotive, consumer and enterprise markets, to provide the V2X chipset for its Telematics platform which will be showcased at CES® 2019. Autotalks’ second generation chipsets, which were selected, are mass-market ready and support both DSRC and C-V2X direct communications (PC5 protocol).

HARMAN will showcase an impressive connectivity display of its Telematics platform with C-V2X capabilities. The live demonstration will show a vehicle communicating with a motorcycle using C-V2X direct communications, where the Autotalks chipset is used in both. Harman’s solution consists of a modular TCU (Telematics Control Unit) accommodating a cellular NAD (Network Access Device) side by side Autotalks’ second generation chipset providing C-V2X capabilities. Autotalks C-V2X capabilities consist of a 3GPP compliant PC5 modem, with dual antenna and diversity for both transmission and reception, as well as an optimized closed-loop remote antenna solution for the highest radio performance. 

“Autotalks is proud to work with HARMAN on their TCU with our secure and deployment ready C-V2X solution,” said Hagai Zyss, CEO of Autotalks. “We are excited to have our chipset inside HARMAN’s Telematics platform and to demonstrate the flexibility and maturity of our global V2X solution which has been chosen for series production by leading automakers.”

“Together with HARMAN, we will achieve deployment readiness before the mass-commercialization of C-V2X in China and elsewhere.” added Zyss.

“We are pleased to showcase Autotalks’ C-V2X capabilities in our Telematics platform at CES 2019,” said Mike Peters, President, Connected Car division at HARMAN. “The Autotalks chipset provides us with the flexibility, security and performance needed in today’s worldwide market for telematics and V2X.”

Autotalks’ V2X chipset is currently available for customer and partner demonstrations.

To watch Autotalks’ new video: https://youtu.be/_PJR0ZZjxGY

Pirelli: World Leader in Sustainability

Results of annual review

Pirelli is the world leader in Sustainability in the Auto Components sector on the Dow Jones World and Europe indices. This is the result that emerged from the annual review of the indices conducted by RobecoSam and S&P Dow Jones and which will take effect from September 24th. Pirelli recorded a total score of 81 points compared with the sector average of 32. Launched in 1999, the Dow Jones sustainability indices are among the most important market indices regarding sustainability at the world level. Involving over 2,000 companies from 60 industrial sectors, the analysis is based on the integrated evaluation of economic, environmental and social factors, that are the three aspects which define the concept of sustainability in terms of enduring value creation for all stakeholders.

Pirelli Supplier Awards 2018

Sustainability, innovation and quality of service were the key elements for the Pirelli Supplier Awards 2018, the annual occasion when the Company awards 9 suppliers from its global supply chain of over 10,000. The Supplier Awards reward those suppliers who shine for their ability to make the Pirelli supply chain even more sustainable and enhance qualitative excellence, making Pirelli’s products more High Value, in line with the Group’s strategy.

Today the awards for the suppliers who distinguished themselves over the last year were presented by Chief Purchasing Officer, Matteo Battaini and the Chief Sustainability and Risk Governance Officer, Filippo Bettini, at a ceremony at Pirelli’s headquarters in Milan. The awards were given to nine suppliers in the areas of raw materials, services and machinery.

In the 2018 edition, the most frequently seen factors include innovation, quality of service and sustainability, which had its own specific award. Pirelli’s supply chain has been constructed to guarantee product innovation, process digitalization and long term competitiveness, where respect for the environment and attention to the value of people are considered a primary levers of growth.

Pirelli’s efforts towards a sustainable purchasing strategy were recognized by the confirmation that Pirelli’s supply system was in compliance with the UNI ISO 20400 rule, conferred in February 2018 by SGS Italia S.p.A. – one of the leading companies globally for inspection, verification, analysis and certification services. Pirelli is thus the first company in the automotive industry to have received this confirmation of compliance. The ISO 20400 constitutes the most important international guideline in the matter of supply chain sustainable governance, where the economic, social and environmental responsibility are integrated into the Company’s strategies, organization and purchasing processes.

The winners of the Pirelli Supplier Awards 2018 include:

Glanzstoff Sicrem Spa (Italy), suppliers of textile reinforcements – awarded for the criteria of “Quality” and “Speed”, plus the prestigious Sustainability prize, which the company deserved because it produces rayon using only cellulose from plantations certified for sustainable agro-forestry management;

JSR Corporation (Japan), a supplier of synthetic rubber awarded for the criteria of “Innovation” and “Service Level”;

Thai Eastern Innovation Co., Ltd (Thailandia), PT. Kirana Megatara Tbk (Indonesia) and PT. Prasidha Aneka Niaga Tbk (Indonesia); all suppliers of natural rubber awarded for “Quality” and “Service Level”;

VMI Holland (Holland), a supplier of tire assemblers and machines for semi-processed components for the criteria of “Quality” and “Global Presence”;

MDM (Italy), an integrated marketing and communication agency awarded for the criteria of “Innovation” and “Speed”;

APPIAN (USA), a supplier of the Business Process Management platform and related consultancy services awarded for the criteria of “Innovation” and “Speed”;

Warehouse Service, Inc. (USA), a logistics services supplier awarded for the criteria of “Speed” and “Innovation”.

Matteo Battaini, Chief Purchasing Officer,commented: “Pirelli has built its business model, focused on High Value, on product innovation and process digitalization. To pursue this strategy it is not only necessary to choose suppliers that are leading companies, but also to build with each of them a partner relationship. It is essential that they share values such as innovation, quality, customer care, product and process sustainability and attention to brand value. And, in an ever more dynamic market context, goals must also be shared, such as cost rationalization, speed of adapting to new technology and implementation of best practices in sustainable management. Today Pirelli’s procurement involves the management of around 10,000 suppliers for a total expenditure of 3.2 billion euro in 2017, mainly on raw materials (46%), services (36%), machinery (13%) and consumption materials (3%).”

Be Your Own Boss – Tips for Starting Your Own Business

It sounds great, doesn’t it? No more 9-5 hours, forget the daily commute, and just work when you feel like it, but the reality of being your own boss is often very different. While choosing when to work, or not, is possible for some, there has often been a lot of hard work for them to get to that point. But, with now more people than ever declared as self-employed, it has never been a better time to be your own boss. If you are dreaming of quitting the day job, starting your own business and becoming your own boss, this guide gives you some tips on what you need to do.

Find the Right Business Niche

You might have some idea already about what area you want your business in, and that is great, as long as you play to your strengths. Pick a business niche that you are already knowledgeable about, because if you already have the expertise, then you are far, more likely to achieve success. Also, make sure you choose a business idea that you are really passionate about also. Otherwise, you might see your enthusiasm dwindle after a few months.

When deciding on a business niche, it is important to do your research and identify a gap in the market that your business can fill. It will be much harder to make a successful business if you are just doing what your competitors do. Offer something extra, and you will stand out.

Create a Business Plan

Having a solid business plan gives you a focused look at what your targets are for your business and the strategies to implement. Your business plan will have detailed information about your target market, and how you intend to sell to them. Not only does a business plan to keep your project on track, but it is also a worthwhile document to show to possible investors.

If you are not sure how to create a business plan, there are examples and templates you can use online, as a way to get you started. At first, your business plan might seem a little basic. But keep coming up with ideas and flesh it out as you learn. The more you learn, the quicker you will be able to grow your business.

Learn New Skills

So you might have a great idea for a business, but if you don’t know how to run a website or have any marketing experience, then that is going to be a weakness. You will also need to learn accounting skills to keep track of your business spending and keep records for tax purposes. Learn the basics before you start, and it will make running your new business much easier.

Finances

Financing a start-up business can be hard, so make sure you know exactly what you need to spend money on and what you don’t. It is a good idea to save up some funds before you start your business, to get you up and running.
If finances are tight, you could consider bootstrapping which where you build a business by only investing the profits it makes and keeping costs as low as possible, rather than spending a lump sum of your own, or an investor’s, cash. This might mean keeping your business small until you have raised enough to invest in growth, but you won’t be getting into debt to fund your business. If you are bootstrapping, it is often worth having another source of income to keep you afloat until your business is making more money. Don’t forget that you still have everyday living expenses to consider, so it might not be the right time for you to completely give up your day job. Try to begin your business alongside your regular job, or at least work part-time, so you still have a source of income.

Sometimes, new businesses face problems with cash flow, so you might have to supplement it with your own money. Or, you might be putting much of your own money into funding your business that you might temporarily be finding it difficult financially. If so, a short-term loan can be beneficial, such as from Bonsai Finance.

Entrepreneurial Mind-Set

Your attitude is what drives your business, so you need to get into the mindset of an entrepreneur to get success. That means having the will to succeed even when times feel tough. It also means having discipline in your working day to get tasks done and to also have the confidence to make decisions.

It takes effort and hard work to achieve anything worthwhile, but if you show up ready to work consistently, you will soon see your efforts pay off.

Don’t Overdo It!

Remember why you wanted to be your own boss in the first place? It was to get that work/life balance you have always dreamed of. So while it might be tempting to work all the hours you can to make it a success, remember to take regular breaks and days off. Too much work and putting pressure on yourself can lead to stress, and that is not productive for your or your business.

If you find yourself under pressure, delegate what you can. If you have clients waiting, call them to rearrange a time for completion of a project, or consider outsourcing work if you have too much.

Being your own boss gives you the opportunity to manage your own time, rather than being dictated to by regular employment. However, it does come with risks. If you get sick, you won’t get sick pay, there is no paid annual leave, and if you don’t make it a success, you could stand to lose any money you may have invested in it. Treat starting your own business with caution, but don’t be afraid to try! Every successful entrepreneur had to start somewhere, and most experience failure as well as success. If you believe in yourself and have the will to succeed, then you have already won half the battle.

Mojo Nomad Central

Mojo Nomad Central – a ground-breaking concept designed to turn the traditional hotel model on its head- will open this September on Queens Road Central in the heart of Hong Kong. The property is the second to open from the Mojo Nomad brand, Hong Kong’s first hotel concept with shared working spaces, and a member of the Ovolo Hotels group.

“Following the unprecedented success of Mojo Nomad Aberdeen, on the western shore of Hong Kong Island, we’re excited to unveil a second Mojo Nomad property in Hong Kong, this time in the city’s bustling Central District,” says Girish Jhunjhnuwala, the visionary behind the Mojo Nomad concept, and founder & CEO of Ovolo Hotels. The edgy, design-driven concept draws on the hotelier’s desire to make a difference. “We are giving modern travelers access to a multi-use space where they can be productive, collaborate, seek adventure and experience new things,” continued Girish.

The first of its kind in the region, the Mojo Nomad concept combines a mix of designer rooms, from private to accommodation options for families, groups and friends, paving the way for a new type of value-driven design hospitality. Mojo Nomad’s communal spaces encourage guests to connect with new people and ideas, tapping into a thriving demographic of explorers and addressing the changing demands of the ever-evolving traveler.

The new Mojo Nomad Central offers a total of 56 guest rooms ranging from size S to XL; two of the property’s rooms will offer shared accommodations. Adhering to the brand’s commitment to integrating the latest in technology and design, each room is equipped with multiple USB and traditional plug sockets, as well as international adapters. Shared rooms are fitted with individual televisions and Bluetooth headphone capabilities, as well. A flexible-use space on the property’s second floor will offer a refreshment bar and shared kitchen with additional working and lounge areas. On the third floor, the gym offers TRX equipment, punching bags, yoga mats and more.

A two-story Mexican eatery, Te Quiero Mucho, will serve share-style plates and margaritas alongside a broad selection of artisanal tequilas. The bar, which also serves as the hotel’s reception desk, is decked out with eye-catching neon.

“Our inspirational new hotel collection is designed for those seeking a better way of living. At Mojo Nomad, guests are able to unite around common interests and enjoy a unique style of community living, which values openness and collaboration without compromise. Whether your stay be long or short, you’ll be a part of our community,” concluded Girish.

For more information about Mojo Nomad, visit www.mojonomad.com. For more information about the Ovolo Hotels group, visit www.ovolohotels.com.

ABOUT OVOLO HOTELS

Ovolo Hotels is an independent hospitality company that owns and operates a collection of individually designed hotels. Founded in 2002, the company now runs four hotels in Hong Kong and six hotels in Australia, including in Sydney, Melbourne, Brisbane and Canberra. Ovolo also recently launched a new brand, Mojo Nomad, in Aberdeen Harbour, Hong Kong. Mojo Nomad is a cohabitation concept for global nomads that combines travel, lifestyle and community at its core and will be entering the Australian market in the near future.

ABOUT MOJO NOMAD

Established in 2017, Mojo Nomad is a community for global travelers who seek a new way of living. The brand’s vision is to establish a global brand that will consistently go beyond traditional hospitality concepts which allows residents to live, work and travel in an effortless home-feel environment. The Mojo Nomad micro-living hotel concept offers collaborative and fun environments that expose its residents to new people, new ideas and new experiences. Mojo Nomad strives to encourage residents to be active creators and unite them around a common interest to share space, resources, and activities, ultimately inspiring them to contribute creatively and intellectually to the world around them.

Facebook’s Upcoming Influencer Tool

The world’s largest social network just sent a clear signal that the future of advertising on its platform is in influencer marketing.

Facebook’s launch Monday of its Branded Collabs Manager search engine—which will help connect marketers to social media influencers—demonstrates just how vital this form of marketing has become to the social media giant. Soon brands will be able to search the platform for the audience they want to reach, and have the tool point them in the direction of creators that fit the bill.

The Branded Collabs Manager platform can transparently break down a creator’s audience demographics and industry-specific parameters, ranging from geographical areas to interests to home ownership status.

The plans confirm that the industry is continuing its march towards increasingly targeted and individualized advertising—with ad revenues migrating from mass media to digitally programmatic to influencer marketing. It also signals an increased value placed on ads that are not only highly targeted, but also embedded in content that audiences actually want to engage with.

While the tool is only launching on Facebook at the moment, it’s a first step towards incorporating such tools and metrics from other platforms, most notably Facebook-owned Instagram, which is the social media network of choice for most creators.

The move also signals Facebook’s acknowledgement of the importance of influencer marketing on the future sustainability of the platform itself. After all, if creators believe they can earn more money on other platforms, they would gradually migrate elsewhere, taking their audiences with them.

The Branded Collabs Manager search engine, coupled with Facebook’s recently launched Creator App, demonstrates a clear commitment to the huge potential of creators and the future of influencer marketing. Not only will influencer marketing help the company keep content creators on its platform, but also improve the experience for users by serving them with more engaging ads.

This is an exciting opportunity this presents to the community of creators and marketing partners. Facebook’s new tool will significantly improve the discovery process, making it easier for brands to find creators that meet their needs and fit their brand messaging. At the same time, their push towards more influencer marketing on the platform will only increase the value of the relationships brands have with individual creators, and the collaborations that result.

Unlike traditional ad targeting, finding the right audience and the right avenue to engage them is only one part of the equation. The next vital step is building a relationship that can result in strong, mutually beneficial content partnerships between creators and marketing partners.

Less than five years ago, content marketing was considered by many to be a niche industry. With the world’s largest social media platform jumping in on it, it’s hard to deny that influencer marketing has gone mainstream.

STUTTGART × MICHELIN RESTAURANTS

With 23 Michelin Stars and Local Producers, Stuttgart Reveals its 

Depth as a Food and Wine Destination

  

Stuttgart, the capital of the German federal state of Baden- Württemberg in the southwest of Germany, is emerging as a culinary destination. This cultural and delicious city is stocked with 23 Michelin stars but more important are the regional culinary traditions, wine producers and food companies that have been around for years and set the stage for Stuttgart’s tasty presentation today. #tastystuttgart highlights the delectable experiences, restaurants, food and wines that Stuttgart has to offer. Join us in this whirlwind tour of Stuttgart’s delectable culinary region and experience.    

  

Of SouthWest Germany’s 85 Michelin-starred restaurants, 23 of them are located in and around the capital city of Stuttgart and eight of them in the capital itself. Only two hours from Frankfurt and three hours from Paris, the city of Stuttgart is easy to get to by train or plane. The Stuttgarters’ embrace of the high tech of the future is equal to their love of tradition and local culture and is just as evident in the factories of Mercedes and Porsche as it is in the restaurants and kitchens of the region.

The first stop on your culinary tour of Stuttgart is the Wielandshöhe Restaurant on the Alte Weinsteige (the old wine road). Not only is this a Stuttgart gourmet institution led by one of the city’s most popular chefs but it also gives you a beautiful view of the city. The Wielandshöhe is considered a traditional establishment, but Chef Klink’s cooking is state-of-the-art: “We deliberately do not modernize our dishes, but rather aim for authenticity and goodness, not for flashy effects.” This self-image, eschewing ostentation and “plate tattoos,” is a modesty appreciated by Stuttgarters. In 1978, Vincent Klink, who grew up near Stuttgart, earned a Michelin Star, which he still holds to this day.

Chef Klink suggests that the second stop on your gourmet tour is Feinkost Böhm as THE place to go for all gourmets. Since 1889, the delicatessen has been producing specialty foods and it has a long tradition in the heart of Stuttgart. Located just around the corner from the modern art museum close to the Market Square and Palace Square, it is a perfect jumping off point for your second, third and fourth stops: the over 100-year old Market Hall, the Palace Square and the Schiller Square where you will find culinary experiences all year long.

Stuttgart’s Market Square is a historical site which dates back to the year 1304, and it is typically a hive of activity during the week. On Tuesday, Thursday and Saturday mornings many of Stuttgart’s inhabitants pick up their shopping lists and head for Stuttgart’s Marketplace and Schiller Square for delicious local products. In late August, the square is dressed with bowers as it plays host to over 350 wine purveyors and 500 different wines from the region. At Christmas time, the square is abuzz with shoppers going from one beautifully decorated cabin to another for charming gifts and decorations.

Next door, the Palace Square is the heart of the city and you will get a special treat if you are visiting this September when the Stuttgart Beer Festival will be celebrating its 200-year jubilee. From 26th September to 3rd October, in the middle of the Palace Square, people will commemorate the festival’s founding by King Wilhelm I of Württemberg and his wife, Queen Katharina. The “historical Festival” will have nostalgic fairground rides and showmen in the tradition of the 19th and 20th centuries. Parallel to this, the popular Stuttgart Beer Festival will of course be held as usual on the Cannstatter Wasen fairground, where Stuttgart’s large breweries keep the beer flowing freely in the festival marquees.www.cannstatter-volksfest.de

The Palace Square is where you will find the Stuttgart legendary beer maker: Dinkelacker. Synonymous with the city’s reputation for hospitality and conviviality, Carls Brauhaus is home to Stuttgart’s famous Dinkelacker beers. Alongside typical Swabian specialities, the pub’s wide-ranging menu offers a number of German and international dishes. A visit is rounded off with the beer specialties from the family brewery. www.stuttgart-tourist.de/tastystuttgart

Another home-grown Stuttgart institution is the coffee manufacturer Hochland Coffee Roaster Hunzelman. Started in 1920 in Stuttgart, this company remains in family hands and has grown and diversified into producing delicious chocolates and sweets and packaging coffee for all of Germany. With a charming café over looking the small palace square, Hochland is a must-stop for a morning or afternoon coffee break. Not far from the city center, the company offers tours of its coffee roasting factory.

The fifth stop on your tour is 15 minutes from Stuttgart’s city center on the S train in the half-timbered town of Esslingen. This is one of the most charming cities in all of Germany with houses crowded around cobblestoned streets and squares. At the center of it all is the award-winning sparkling wine producer of Kessler. Once the advisor to France’s Veuve Cliquot, Kessler returned to his native roots all those years ago and started his own sparkling wine cellar. To this day, Kessler offers tours of its exquisite cellar, tastings in the old house and an always popular sparkling wine bar. http://www.kessler-sekt.de

The sixth stop is the wine hills that encircle the city.Wine has been grown in the region since around 300 A.D. Still to this day, the city’s municipal vineyards cover an area of some 60 acres – more than in any other German metropolis. In the 19th century steps and paths were built order to cultivate Stuttgart’s steep terraces more efficiently – the famous “Stäffele” (steps). During the wine months, the locals go out to the Besen, or broom pubs. These are the temporary wine bars run by Swabian vintners, where you can enjoy wine and food for 16 weeks each year. A broom at the door shows that the tavern is open for business. Throughout the year there are wine walking tours, Segway tours, the Museum of Viniculture and seasonal festivals for gourmets on the go.

The seventh and eighth stops on your whirlwind weekend tour is the chocolate town of Waldenbruch, only 20 minutes from Stuttgart. This is where they make the famous Ritter Sport, the square, fit-in-your-pocket chocolate bar created back in 1912. Visit the store to taste and buy a wide range of flavors. For adults, there is the company’s totally hip art gallery (Museum Ritter) and kids get the chocolate exhibition and workshop! www.ritter-sport.de/en_US/Visiting/If you are visiting during the Christmas season, then it is highly recommended to drive just one hour south from Ritter to the charming university town of Tübingen where the chocolate market, Chocol’Art, presents an extraordinary display of artisanry with objects made of chocolate that look as if they were real. www.chocolart.de/english-info/

The ninth, tenth and eleventh stops on your culinary weekend tour include insider tips from the top culinary experts. For example, Gutbrodstraße 1 is the address for a little enclave for the great art of patisserie called “tarte & törtchen;” the beloved TV Tower has the Panorama Café way up high and Leonardt’s Restaurant at the bottom; at Ludwigsburg Palace, you can have coffee with the duke in full costume and a full tour of the castle in English. And, you can visit the world’s only airport restaurant with one Michelin star, top air, at the Stuttgart Airport. A perfect ending to your weekend whirl! www.restaurant-top-air.de