Posts tagged with "l’Officiel"

Yoshi Flower releases New Song and Video

Yoshi Flower comes back with the latest track “Validation”, out now on Rock Mafia/Interscope Records. Earlier this year Paper Magazine named Yoshi Flower as one of their 100 names worth getting to know in advance. Check out the video shot in Southern California, HERE

The up-tempo, electronic/trap tune begins with Yoshi delicately singing “you’re so beautiful to me, can’t you see,” however, the song is not as sweet as his voice sounds. His lyrics debate the constant feeling we seek out more than ever in the era of social media – “validation.” Although the internet allows us to easily connect with others and access endless information, the dark side can be unsettling. Yoshi goes on to sing “I just spent a ticket on these new dress clothes, you’re not impressed though…just searching for validation…” The nostalgic visual, directed by Alex McDonnell, serves as a metaphor for how everything comes full circle. We’re all on a constant ride of wanting acceptance from one another. Yoshi ends the track the way he began, singing, “but you don’t need no validation. Baby ‘cause, you’re so beautiful to me, can’t you see.”

Last year Yoshi Flower signed to Interscope Records, released his debut mixtape titled, American Raver, toured with blackbear, Elohim, SG Lewis and opened for Dua Lipa. This year, he played his first 5-city headline tour, a string of showcases at SXSW and just last week, wrapped up a sold-out tour opening for K-Rap group, Epik High. Additionally, he released “Dirty Water,” which premiered on HYPEBEAST and led to L’Officiel calling the track a “demonstrative of Flower’s ability to transcend multiple genres of music, as he continues to elevate his eclectic sound by blending hip hop with electronic-pop, creating music that is not only of the moment but is uniquely his.” Yoshi continues to work on new music and is set to play Lollapalooza in August.

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Listen to Yoshi Flower on Soundcloud

HER

HER RELEASE VIDEO FOR “WE CHOOSE”
WATCH HERE

SELF-TITLED DEBUT ALBUM OUT 3/30 – NOW AVAILABLE FOR PRE-ORDER

“Its opening uses a lone voice above sustained keyboard chords; by the end, horns and a choir have joined in without disturbing the dignified farewell.” – The New York Times

Her has shared the music video for their new single “We Choose”, directed by Antoine Poulet and Giorgio Martinoli. “We Choose” is the Her’s first release since the untimely passing of co-founder Simon Carpentier following a long bout with cancer. On “We Choose,” Victor Solf carries haunting verses into a hypnotic refrain with an airy sonic palette and classic soul style punctuated by Carpentier’s final vocal performance. The new song and video also herald the arrival of their anxiously awaited self-titled full-length debut, Her [Republic Records] — out March 30, 2018 and available now for pre-order, here.

WATCH THE NEW VIDEO FOR “WE CHOOSE” HERE

PRE-ORDER THE SELF-TITLED DEBUT LP FROM HER HERE

The video for “We Choose” was shot in Paris, in the prestigious Palais d’Iéna and was directed by Giorgio Martinoli (Creative Director at l’Optimum and l’Officiel) and Antoine Poulet (who has worked with Louis Vuitton, Yves St Laurent, and on videos for Lana Del Rey, Woodkid and The Shoes). On the song and video, Her’s Victor Solf explains,

‘We Choose’ was the first Her song we wrote after our previous band ended. We wrote it overnight. It was a statement about why we were continuing and about this strong faith we had into our music because we couldn’t do anything else. It’s the song with which we were opening all of our live shows for the past 18 months, and it felt like the right moment to release it now—as a reason why Her needs to pursue this quest for hope and life.”

“The video tries to illustrate the impossible: the absence of Simon, half of Her and my closest collaborator for 10 years. There is a sort of beautiful melancholia to the video. The basic premise was ‘what would we do if Simon was still here?’ So everything is framed for two and meant for Simon to have a place of expression.”

LISTEN AND SHARE THE NEW SINGLE FROM HER, “WE CHOOSE” HERE

““In the grander scheme, it’s a bridge between Her’s humble beginnings and their uncertain future where the question of moving forward continues to present itself. However, Solf approaches this challenge with the same determination as on Her’s first day.” – Billboard.com

HER LINKS: FACEBOOK TWITTER INSTAGRAM

While still in school, the half-German Victor and the French Simon met in 2007, bonded like long lost brothers, started making music together equally informed by old school soul a la Otis Redding and post-Yeezus hip-hop, and formed Her in 2015. Success followed as the breakout “Five Minutes” soundtracked Apple’s “Shot on iPhone” campaign and eventually generated over 6.7 million Spotify streams. The duo released a pair of EPs Her Tape #1 and Her Tape #2, spawning fan favorites such as “Quite Like,” “Union,” and “Her” and amassing over 20 million cumulative Spotify streams. Merging artfully seductive and provocative visuals and dreamy newer wave pop with a jazz undercurrent, the boys crisscrossed the globe in support of the EPs, including making waves stateside. In the middle of it all, unbeknownst to anyone but those closest to him, Simon lost a long, quiet, and arduous battle with cancer in August 2017. With his friend’s spirit always close by, Victor worked on what would become the duo’s 2018 major label full-length debut, Her [Republic Records].
 

ABOUT REPUBLIC RECORDS
A division of Universal Music Group, the world’s leading music company, Republic Records is home to an all-star roster of multi-platinum, award-winning legends and superstar artists such as Ariana Grande, Aminé, Black Sabbath, DNCE, Florence + the Machine, Gotye, Hailee Steinfeld, James Blake, James Bay, John Mellencamp, Jordan Smith, Julia Michaels, Keith Richards, Kid Cudi, Liam Payne, Marian Hill, Of Monsters and Men, Post Malone, Seth MacFarlane, Stevie Wonder, and more. Founded by brothers and chief executives Monte and Avery Lipman, it is also comprised of innovative business ventures, including American Recordings (The Avett Brothers, Towkio), Boominati Worldwide (Metro Boomin), Brushfire (Jack Johnson), Casablanca Records (Giorgio Moroder, KUNGS, Tïesto), Cash Money (Drake, Lil Wayne, Nicki Minaj), Hollywood Records (Sofia Carson, Zendaya), Lava Records (Greta Van Fleet, Jessie J, Lorde), Monkeywrench (Pearl Jam), XO (The Weeknd), Roc Nation (Belly, Justine Skye, The Dream), Tuff Gong (Damian Marley), Victor Victor Records (D Savage, Ski Mask The Slump God), among others. Republic also maintains a long-standing strategic alliance with country powerhouse Big Machine Records (Taylor Swift), and Universal Music Latin Entertainment (Luis Fonsi, J Balvin). In addition, Republic has expanded to release high-profile soundtracks for Universal Pictures (Fifty Shades of Grey, SING), Fox TV (Lee Daniels’ STAR), and NBC TV (The Voice), as well as other notable film and television franchises.