Posts tagged with "lifestyle"

Benny Benassi, 360 magazine

EXCHANGE LA

By Vaughn Lowery

Exchange LA [EXLA] is one of Los Angeles’ premier performance venues with an occupancy of 1500 people – it’s architecturally stimulating with a Vegas-style ambience.

Lots of A-list celebrities, top level corporations and Grammy award-winning EDM DJs like Benny Benassi (former 360 cover star) have held celebratory events and/or headlined the space. State-of-the-art sound system alongside of projector screens and pyrotechnics will leave a permanent impression on your cerebral cortex.

‘The Wall’ which sits directly behind the DJ booth is literally loaded with LED clarity.

Unlike many of LA’s emerging venues, Exchange LA offers not only bottle service, but also VIP entry and rooms to savor an intimate night with close friends inside this four story venue. For just approximately a $100 (prices vary every weekend depending on the artist and show) – you’ll receive 3 drink tickets, unlimited non alcoholic beverages with balcony access.

Situated at 618 S. Spring in downtown Los Angeles, this will continue to be one of LA’s best nightlife experiences with an attractive diverse 21+ crowd that’s dressed to impress.

*Formerly the LA Stock Exchange.

For additional information visit ExchangeLA.com

360 MAGAZINE, exchange la

Exchange la, 360 magazine

Exchange la, 360 magazine

Cynthia Rowley Spring 2019 Show

Who: Cynthia Rowley, Bill Powers, Kit Keenan, Whitney Port, Ashley Tisdale, Rachel Feinstein, Sofia Wylie, Jacquelyn Jablonski, Timo Weiland, Madison Grace, Laura Marano, Rachelle Hruska MacPherson, Sophie Macks, Natalie Suarez, Anna Moon, Caroline Lowe and Addison Riecke

What: Designer Cynthia Rowley showcased the Spring 2019 collection with a collective of freestyle dance skaters.

Where: Cynthia Rowley Showroom, 16 Morton Street, New York City
Why: To unveil the Cynthia Rowley Spring 2019 collection, the brand hosted an experiential show featuring a collective of freestyle dance skaters.

Collection Statement: We shot our lookbook against an out-of-this-world backdrop. There’s nothing more magical than a full moon…the glow of the moon against soft metallics, the weightlessness of a ruffled dress. If you asked me when I was kid what I wanted to be when I grew up, fashion was light years from my mind. I wanted to be an astronaut – the ultimate adventure.

I’ve always thought one theme, one inspiration was an antiquated idea. Why limit yourself? Fashion should have no boundaries and when you wear the clothes they should never hold you back from any experience.
There’s been a lot of talk recently about the underrepresentation of women in fashion leadership roles. This is something that has always been important to me. These are cool, fearless women – strong, talented athletes following their passion…that’s real inspiration to me. Let’s roll

Credits:

Warren Tricomi
Stila Cosmetics
Central Park Dance Skate Association
Miss’ile Team
Gotham Girls Roller Derby
Sure Grip

About Cynthia Rowley:

Cynthia Rowley is a leading global lifestyle brand built on the philosophy that fashion should be an adventure.

In Loving Memory of Michael Mann

By Madison Smushkevich

Recently, notable fashion stylist, Michael Mann, sadly passed away. His cause of death is still unknown.

Michael has worked with 360 Magazine, Fashion Bomb Daily as well as Vogue Brasil.

Not long ago, model Draya Michele teamed up with Mann for her 360 Magazine cover. “You pushed for me. When they said I couldn’t be a fashion girl, you said I could,” asserts Draya (on a recent Instagram post). It’s evident that Mann made a sincere effort to see both his clients and loved ones reach their personal best.

Stylist Michael mann, draya michele, 360 MAGAZINE

“From the moment I first laid eyes on you I fell in love. One of the most captivating spirits I’ve ever met. Our journey together wasn’t perfect but it was worth it. I am in disbelief and pain writing this. Rest in Paradise my friend, I love you!,” stated Lil Mama.

Recently, a GoFundMe page was created to assist Mann’s family with costly funeral arrangements.

Reebok’s New Pump Supreme

Reebok just released their latest version of the Pump Supreme on September 1st. The first iteration of the shoe, the Reebok Pump was introduced in 1989 and draws inspiration from the 90’s while featuring a clean, modern edge. The Pump Supreme is a modern, sophisticated performance shoe that features a laceless upper and one of Reebok’s most iconic technologies, The Pump, which delivers a hyper-customized fit.

The striking silhouette has quickly gained attention in both performance and high-end fashion circles, with previous iterations from Vetements and Opening Ceremony. With its clean look and innovative style, this new iteration of Pump Supreme features a speckled midsole and Flexweave technology, which add to an already impressive design.

Check out the product highlights here:

  • STYLE: Drawing inspiration from 90’s, the Pump Supreme is a contemporary fusion of performance and lifestyle in one silhouette with an all-over technical knit upper that forms to the foot.
  • INNOVATION: The Pump technology design inflated for a custom fit, allowing the shoe to sit closer to the foot.
  • PERFORMANCE DRIVEN: The speckled midsoles, laceless upper and revolutionary Flexweave technology are combined to deliver a unique, customized fit that results in a shoe engineered to perform as you train for your next competition.

A full array of product images can be viewed HERE.

The Pump Supreme will retail at $130.00 and will be available on Reebok.com. Please reach out with questions and if you’d like to share with your readers.

Next Big Thing Arriving from HueTrition

Get ready because HueTrition has yet another exciting health and wellness program in an app form called HueTracker.

The release date for the app is set at July 2019 and will include additional features by January 2020. The additional features include access to medical professionals, dietitians, chefs, health coaches, and personal trainers.

Not only will the app make it easier for users to track their water intake, but it will count your calories, track your exercises, count your protein intake as well as keeping track of vegetable consumption.

With HueTracker, you can easily set, track, and accomplish your health and wellness goals–it’s great and fun for people of all ages! Whether you are trying to lead to a healthier lifestyle or doing the plant-based thing, HueTracker is for everyone and they need YOUR help to make sure everyone has access to it!

They are asking for $48,000 to reach their goal and create another successful health and wellness resource by HueTrition.

To pledge, click on this link to make a difference.

By promoting social well-being, working with major strategic brand partners such as Whole Foods, Amazon, Dole, and NutriBullet, HueTrition has been featured on USA Today Media Planet–they also have an E-book that has been featured on Times Square!

If you don’t know much about this amazing wellness program, their vision is to foster a balanced, active, and healthy lifestyle that includes a daily variety of colorful fruits and vegetables, hence the name “Hue” Trition.

So, why are they awesome? How are they different? It is because of their philosophy. They envision food as the fuel to color your WORLD. Natural, colorful, filling half of your plate with fruits and vegetables and fresh and simple ingredients!

With the amazing help and determination from their founder, Monica H. San Miguel Sokolovskiy, the program’s mission is to create a grassroots movement and nourishing community that serves as the go-to-well-being resource, encouraging joint life-long consumption of colorful fruits and vegetables, physical activity, and a balanced lifestyle.

If you wish to see them in action, they have a successful and growing HueTube channel where you can reference for healthy tips, fun ideas, and live vlogs of where to get the most colorful food to spice up your life!

Remember, HueTracker not only makes it easy to track your water, calories, exercise, protein, but also your colorful intake of fruits and veggies! What is different about their mobile app is that it gives you a companion named Huey who helps and encourages you to reach and maintain your goals, as well as access to experts! You can also have access to it from your mobile or on your desktop as well!

HueTracker Pledge NOW banner

Don’t forget to follow them on social media! Click on the hyperlinks below to connect with them digitally:

 

Cosmetic Surgery

In 2009, then Governor of California Arnold Schwarzenegger signed the Donda West Plastic Surgery Law, requiring health checks be conducted prior to all major plastic surgery procedures in the state. This was following the death of rapper Kanye West’s mother. It was later determined that her heart attack was spawned by a combination of numerous postoperative complications and pre-existing coronary artery disease. Today, women especially peruse Instagram and covet a perfect pout, perky derriere and firm breasts seen on Insta models. Just because you may desire cosmetic surgery does not mean you are physically or mentally fit for it NOW. Dr. Stanley Poulos is a board certified San Francisco area plastic surgeon who takes steps to ensure the health and safety of his patients during surgery and post- operatively. Here are some indicators Dr. Poulos looks for to assess patients for surgery.

Dr. Poulos stresses that it is essential for a surgeon to take a good medical history and exam of the patient. Current and past illnesses, especially cardiac or pulmonary problems, surgeries, and medications should all be discussed. Lab tests may be required on a case by case basis depending on patient history and planned procedures.

Urinalysis

When it comes to preparation for a plastic or cosmetic surgery procedure, a urinalysis can inform the doctor if you have certain types of infections, like a urinary tract (UTI), bladder, or kidney infection. Urine tests are also effective in detecting high blood pressure and diabetes.

Blood Count Test

Also known as a complete blood count (CBC), this blood test literally counts your blood. It takes note of the number of red blood cells, white blood cells, and platelets. This tells physicians if you’re anemic (red blood cell deficiency) or have a blood clotting disorder like hemophilia. CBC tests also detect infectious bloodborne diseases like HIV or hepatitis.

Heart function

Electrocardiogram (ECG or EKG)

Essentially, the ECG is a medical test that tells if your heart is in good condition through detecting any heart abnormalities by measuring the electrical activity of the heart when it contracts. Cosmetic surgery basically causes tremendous stress on the body, with the heart being one of the most important organs when it comes to stress response. That is why it is crucial for the doctor to assess whether your heart can endure the trauma during the operation.

Chest X-Ray

The Chest X-Ray is also one of the tests that may be required for your procedure. This is usually carried out to check the condition of your lungs and see whether you have breathing difficulties when you are put in anesthesia. This test is especially requested if you are a smoker or have a history of smoking. Signs of pneumonia or any breathing disorder may result to the postponement or cancellation of your surgery.

Smoking Use and History

Mixing nicotine with plastic surgery can result in problems:

Loss of cheek skin, nipples or tummy skin after a facelift, breast lift, breast reduction, or tummy tuck surgery

  • Infections
  • Death of fat cells (fat necrosis), causing hard lumps
  • Delayed wound healing
  • Thick, wide scars
  • Blood clots, which can be fatal
  • Increased pain
  • Permanent small vessel damage adding risk even if you quit
  • Loss of breast implants
  • Life-threatening complications like stroke, heart attack, blood clots, and pneumonia.

Mammogram

The mammogram is typically required for women who want to get breast augmentation or breast lift done. This is to help detect signs of breast cancer.

Psychological Screening

Although there is no formal psych test to assess a patient’s readiness and motives for cosmetic surgery, Dr. Poulos takes time with his patients to learn their reasons for desiring cosmetic change. Immediate red flags include, having surgery to try to keep a wayward spouse, an exaggerated concern over a minor problem, someone who seems addicted to cosmetic surgery, or a patient with body dysmorphic disorder. This syndrome is most appropriately treated by psychological treatment not surgical intervention.

Alcohol Habits

It is important not to drink alcohol before undergoing plastic surgery – or any type of surgery for that matter – as it can cause unforeseen complications and seriously impact final results and the way you heal. Alcohol, especially when consumed to excess, can dry out your skin, which can then result in cracks appearing. If you’re having a plastic surgery procedure where skin is stretched (facelift, breast augmentation or abdominoplasty for example) then dry, cracked skin will make it harder for the surgeon to staple or stich the skin together, resulting in a less than optimum result and possibly scar.

Body Weight

Sometimes patients will enter a plastic surgeon’s office excited about a decision to finally move forward with breast or body contouring surgery, but then afterwards emerge having found out they are not currently a candidate because of excess body fat. This scenario is not only disappointing, but it can be an emotionally deflating and potentially embarrassing experience for patients. Dr. Poulos sympathizes with the emotional pain that such patients feel, and he wants to help them realize their goals. However, there are several specific reasons that your plastic surgeon might recommend weight loss prior to undergoing a procedure. In addition, the results that you can achieve are likely to be much better if your weight is in a better range. Consider an overweight woman who wants breast reduction surgery. Even when the breasts become smaller and more uplifted, it is extremely difficult for us to deal with the fullness lateral to the breasts (the “bra roll”), which significantly compromises the aesthetic result. In addition, it is much harder to get a beautiful transition between the breast and the abdomen due to the excess weight. On the other hand, let’s consider the patient that is overweight and wants a tummy tuck or liposuction. In this instance, the surgeon will not be able to remove all the excess fat in these areas, as it is technically challenging and can look odd as it is out of proportion to the surrounding fatty deposits. Even large volume liposuction cannot fully solve this problem. Body contouring surgery is great for shaping your body, but it is not a method or substitute for weight loss or weight control. At Dr. Poulos’ clinic there is a full-time wellness/weight loss coordinator who helps patients achieve a healthy body composition ( body fat percentage and lean muscle mass balance) prior to undergoing body contour procedures.

What is an option for those who need to lose weight to be a better candidate for cosmetic surgery?

There is an FDA approved “Gastric Balloon” procedure that Dr. Poulos performs. It is appropriate for patients with a BMI of 30 to 40 that have not had previous weight loss surgery. Patients diagnosed with bulimia, binge eating, compulsive overeating, high liquid calorie intake habits or similar eating related psychological disorders are not good candidates. Dr. Poulos has now treated numerous patients who have successfully lost up to 20% of their body weight with the balloon procedures and have gone on to aesthetic body contouring with much improved results.

How does the balloon method work?

This non-surgical outpatient procedure begins with a diagnostic endoscopy to ensure that there are no contraindications and that it is safe to perform. Once the patient is mildly sedated and comfortable, the procedure can begin. The deflated gastric balloon is inserted through the esophagus and into the stomach. A syringe is then used to fill the balloon with a sterile saline solution. Once the weight loss balloon has been filled with saline, it expands to approximately the size of a grapefruit. The entire procedure takes about 20 minutes. Patients can usually return home after the placement or removal procedures within 30 minutes. Over the last 20 years this procedure has helped over 277,000 people. The gastric balloon encourages portion control while patients make healthy changes to diet and lifestyle.

How long does the balloon stay in place?

The balloon remains in the stomach for the first six months after the procedure. With the stomach balloon and Dr. Poulos’ support team, patients usually see the most drastic results in the first six months. It is very important to use this time to develop healthy habits that will continue for not only the 12-month weight loss program, but for the rest of one’s life.

What to expect after the balloon placement

Over the first 14 days after placement, patients may experience nausea or vomiting. Dr. Poulos recommends a liquid diet for his patients during the first week to help manage these symptoms. Also prescribed are effective anti-nausea drugs to help the patient through the initial stage.

How is the balloon removed?

Once the stomach balloon has been in place for six months the balloon is removed. The simple and non-surgical procedure is very similar to the placement process. Once the gastric balloon has been removed, it is very important to continue working closely with Dr. Poulos’ team and coaches to follow the personal diet and exercise plan provided. This will help to keep you in a positive and healthy mindset while achieving your weight loss goals.

About Dr. Stanley Poulos

Dr. Poulos specializes in cosmetic breast surgery and body contouring procedures. He helped pioneer the quick lift facial rejuvenation surgery in California and is recognized as one of the leading plastic surgeons in Marin County and the entire San Francisco Bay area. Dr. Poulos and Plastic Surgery Specialists have extensive experience in body contour procedures. A graduate of the University of Texas Medical School, Dr. Poulos completed his internship and residency at UC San Francisco. He completed a plastic surgery fellowship at St. Francis Hospital in San Francisco and is certified by the American Board of Plastic Surgery. www.psspecialists.com

Nicki Minaj × Vogue Arabia

Nicki Minaj Covers September Issue of Vogue Arabia.

A fully-fledged member of rap’s fashion royalty, Nicki Minaj, who has more than 90 million followers on Instagram, has returned following a hiatus of nearly four years to drop her fourth album, Queen. In this moment when the fashion industry discusses inclusivity, diversity, and equality, it was only fitting that the cover story was shot in New York, just a few days before the Met Gala, by an all female-team. Renowned photographer Emma Summerton was behind the lens, while the styling was done by Anna Katsanis and overseen by Vogue Arabia fashion director Katie Trotter. The hair and makeup looks were created by Kim Kimble and Sheika Daley respectively.

Reebok Alter the Icons Collection × JayIDK

Reebok has unveiled its second iteration of the game-changing “Alter the Icons” collection – this time in partnership with emerging rapper and record producer JayIDK.

The collection, which puts a new and refreshing spin on classic Reebok silhouettes like the Classic Leather and Workout Plus, tears up the traditional design rulebook and will launch August 15. In addition to launching the collection, Reebok has also debuted a video with JayIDK – highlighting his journey and alternative path to success.

See the video here: https://youtu.be/LJK2xdMAodc

They say you don’t mess with a Classic – but Reebok’s done it anyway. Reebok Classic’s newest campaign with Foot Locker Inc., dubbed Alter the Icons, discards decades of design practice to present radically chopped-and-skewed, heritage-hacked spins on the brand’s most iconic sneakers in an open statement against convention.

Featuring classic footwear with reinterpretations of the brand’s iconic Starcrest and vector logos, the campaign spotlights the brand’s unique approach to heritage – that tradition isn’t canon, but a platform for contemporary thinking. Alter the Icons looks to guide the rising generation of future designers, artists and other young visionaries in helping them homage history without being swallowed by it. It is a challenge for creatively and culturally-minded consumers across the globe: dare to alter your path.

To launch the campaign, Reebok is dropping the product with a street-level pop-up saluting New York’s famed street merchant culture. A brand-approved street merchant will set up shop starting at 10 a.m. outside Foot Locker’s New York Flagship on 34th Street in Herald Square featuring street-legal spins on classic Reebok merch. Open to the public for one day only, the pop-up will guide consumers into the Foot Locker storefront where they will discover the official campaign product.

“With this launch pop-up activation, we wanted to pay homage to something that has not only been a part of New York City’s street culture for decades, but speaks to the spirit behind what Alter the Icons is all about – challenging convention and breaking the rules,” says Neal Taylor, General Manager of Reebok Classic.

The campaign will continue by rolling out a series of video profiles featuring a selection of game changing contemporary music artists – including Saweetie, Lil Baby, Bodega Bamz, JAYIDK and MadeinTYO – sharing their unconventional paths to success that showcase a similar departure from creative tradition. A trailer for the series featuring these visionary artists can be viewed here.

“Alter the Icons is about celebrating those who have similarly broken custom within their mediums – fashion, music, design, art – by using their own ‘spin’ to alter traditional paths to success,” Neal Taylor adds, “We see these five artists as role models for bold cultural departure, inspiring a likeminded generation of rising creatives to push boundaries and march to the beat of their own drum.”

The first drop of the Alter the Icons collection, featuring the Classic Leather and Workout Plus silhouettes, is available for purchase beginning today on Reebok.com, and in-store and online at Foot Locker, Lady Foot Locker, Kids Foot Locker, SIX:02, Champs Sports and Footaction for $85 while supplies last.

For more information on the Alter The Icons collection, please visit www.reebok.com/us/alter, and follow the #AlterTheIcons hashtag on your social media platform of choice. Stay tuned at Reebok.com for further information on upcoming Alter the Icons product drops.

About Reebok

Reebok International Ltd., headquartered in Boston, MA, USA, is a leading worldwide designer, marketer and distributor of fitness and lifestyle footwear, apparel and equipment. An American-inspired global brand, Reebok is a pioneer in the sporting goods industry with a rich and storied fitness heritage. Reebok develops products, technologies and programming which enable movement and is committed to accompanying people on their journey to fulfill their potential. Reebok connects with the fitness consumer wherever they are and however they choose to stay fit – whether it’s functional training, running, combat training, walking, dance, yoga or aerobics. Reebok Classics leverages the brand’s fitness heritage and represents the roots of the brand in the sports lifestyle market. A subsidiary of adidas, Reebok is the exclusive outfitter of CrossFit and the CrossFit Games; the exclusive authentic global outfitter of UFC; the title sponsor of the Reebok Ragnar Relay series; and exclusive apparel provider for Les Mills.

For more information, visit Reebok at Reebok.com.

Discover Reebok at the following locations:

https://www.instagram.com/reebok/

http://facebook.com/reebok

http://twitter.com/reebok

http://youtube.com/reebok

Reebok

Reebok’s PureMove Bra Debuts Brand’s Proprietary Motion Sense Technology, Providing Customized Support and Control

Reebok made waves in the sports bra industry today with the unveiling of the Reebok PureMove Bra: a first of its kind, technologically advanced sports bra that uniquely responds and adapts to movement to provide women with a customized amount of control and support, exactly where and when they need it.

For too long, consumer insights have identified frustrated female consumers who feel unsatisfied with their sports bra options, raising flags with alarming stats including one in five women are still avoiding exercise because they don’t have the right sports bra. Determined to change the status quo, Reebok embarked on a journey three years ago with one clear mission: change industry standards for the sports bra and reset the bar. Now, just over forty years after the first sports bra came to market, Reebok is proud to debut a first of its kind product featuring the brand’s new proprietary Motion Sense Technology.

Reebok’s Motion Sense Technology is the result of treating a performance-based fabric with STF (Sheer Thickening Fluid) – a gel-like solution that takes a liquid form when in a still or slow-moving state and contrastingly stiffens and solidifies when moving at higher velocities. This fabric technology adapts and responds accordingly to the body’s shape, velocity of breast tissue, and both type and force of movement. The end result gives wearers a bra that stretches less with high impact movements, while providing the comfort and light support that one would desire during rest and lower intensity activities. To learn more on PureMove’s development click here.

“We could not be prouder to come to market with a product that breaks down barriers in a category that has dissatisfied consumers for far too long, lacking any true technological advancements. Innovation has always been in Reebok’s DNA and placing an emphasis on transforming and improving one of the most important fitness garments for women is no exception,” says Barbara Ebersberger, VP Performance Apparel at Reebok. “The release of PureMove marks the first step of a very exciting new era for us.”

Integral in PureMove’s three-year development process, was Reebok’s work in the lab, testing breast movement and product variations with the University of Delaware. Here, the two joined forces and upped the ante on industry standards for breast biomechanics that would inform both PureMove’s final design and Reebok’s full sports bra collections for FW18 and beyond. Until now, industry standards for breast biomechanic testing typically included an average of only two to four motion sensors on the chest area to track bounce and support, but Reebok and the University of Delaware utilized 54 unique motion sensors on this area during its rigorous testing process and used this data to ensure every detail was covered and accounted for in PureMove’s development.

The end result is a second-skin like design that creates a barely-there feel. Key performance features of the PureMove Bra in addition to the reactive fabric technology include:

Breathable Perforations: Perforations in front and back to keep you cool and comfortable, no matter the physical activity.

Natural Shaping: Molded front panel and free cut edges for a minimalistic, second-skin fit so you can move freely without distractions.

Minimalist Construction: Comprised of only 7 unique pieces of fabric that mold to the body for a seamless fit.

“Many would assume that the more support a sports bra gives would equate to the more fabric, straps or hooks it’s comprised of. However, by utilizing our Motion Sense Technology, PureMove’s design is quite deliberately the opposite,” says Danielle Witek, Senior Innovation Apparel Designer at Reebok. “The minimalist design of the bra may seem deceiving when you first hold it, but you should not confuse this for lack of support or technology. Every single detail is intentional and directly informed by years of our testing and research.”

At launch, the PureMove Bra will be available in an extended range of 10 unique sizes, aimed to specifically address consumer feedback around the industry’s lack of solutions for those who find themselves in between standard sports bra sizing, The PureMove Bra debut size range includes: XS, XS/S, S, S/M, M, M/L, L, L/XL, XL, XL/XXL, designed to help ensure a more tailored fit for wearers.

To celebrate one of Reebok’s most anticipated product launches in 2018, the PureMove Bra is brought to life through powerful campaign imagery featuring a team of Reebok’s most formidable female partners including Gal Gadot, Gigi Hadid and Nathalie Emmanuel.

The Reebok PureMove Bra will be available exclusively on Reebok.com starting August 17th for $60. Followed by worldwide-distribution in key retailers starting August 30th. Additional sports bras from Reebok’s FW18 Hero Bra collection are available today at Reebok.com/HeroBraCollection.

For more information please visit www.reebok.com and www.reebok.com/us/innovation_collective

About Reebok

Reebok International Ltd., headquartered in Boston, MA, USA, is a leading worldwide designer, marketer and distributor of fitness and lifestyle footwear, apparel and equipment. An American-inspired global brand, Reebok is a pioneer in the sporting goods industry with a rich and storied fitness heritage. Reebok develops products, technologies and programming which enable movement and is committed to accompanying people on their journey to fulfill their potential. Reebok connects with the fitness consumer wherever they are and however they choose to stay fit – whether it’s functional training, running, combat training, walking, dance, yoga or aerobics. Reebok Classics leverages the brand’s fitness heritage and represents the roots of the brand in the sports lifestyle market. A subsidiary of adidas, Reebok is the exclusive outfitter of CrossFit and the CrossFit Games, the exclusive authentic global outfitter of UFC; the title sponsor of the Reebok Ragnar Relay series; and exclusive apparel provider for Les Mills.

Discover Reebok:

http://facebook.com/reebok
http://twitter.com/reebok
http://youtube.com/reebok

YELLOW CLAW × ECHOSTAGE DC

DO YOU LIKE BASS?

By Diana Macaraeg × Vaughn Lowery

(Featured photo by Harley Lunar)

On Friday night, DC’s Echostage presented EDM’s favorite Dutch DJ duo Yellow Claw (consisting of Jim Taihuttu and Nils Rondhuis), along with GRLZ, Boogie T, and Moksi. Ranked at #1 in DJ Magazine’s USA list of nightclubs, Echostage proved that it had no troubles selling out tickets with line down a block of crazed fans in rave attire and Yellow Claw gear.

GRLZ, Boogie T, and Moksi filled the two story venue with high energy, bass dropping beats that perfectly transitioned into Yellow Claw’s set.

Yellow Claw had started off with their signature intro song “Untouchable,” with its lyrics shown on the screen demanding the crowds attention. Their set included songs from their latest album New Blood, with a mix of their label Barong Family hits and previous collaborations from artists like Pusha T, DJ Snake, Lil Debbie, Sophie Simmons, Yade Lauren and many more. During the set, they were joined by one of their label artists and earlier performers, Moksi to perform their iconic Moksi Switch Up remixes.

After their performance, the crowd chanted their famous tagline, “Yellow Mother F***** Claw!” and they gladly returned to the stage playing an extra 10 minutes, along with giving their fans a special treat of playing their 2013 major hit, “DJ Turn it Up.”

Being a super fan/Yellow Claw Soldier since 2013, every concert, every mixtape, every album, every collaboration, every piece of merchandise, every documentary, Yellow Claw never ceases to amaze me. Being able to watch them live is to the only way to bow down to The Party Gods. #YMFC

Yellow Claws tour continues worldwide, and check out their latest music video, “Down on Love” ft. Yade Lauren & Moksi here.