Posts tagged with "Liam hemsworth"

UFC × Trifecta

UFC®, the world’s premier mixed martial arts organization, today announced a new, multi-year marketing partnership with Trifecta Nutrition, the nation’s largest all-organic meal delivery service. Under the groundbreaking new agreement, Trifecta becomes UFC’s first-ever “Official Meal Delivery Partner”, creating a brand-new sponsorship category for UFC. In return, Trifecta will have a branded presence at the UFC Performance Institute®, the state-of-the-art athlete training facility in Las Vegas, and an activation presence at UFC’s live events. UFC and Trifecta will also collaborate on a co-branded video series and social media campaigns, and Trifecta will utilize UFC branding to create custom delivery boxes and to promote national sweepstakes for UFC events.

“We’re excited to bring Trifecta on board to create a new partnership category for UFC,” said Paul Asencio, UFC Senior Vice President, Global Partnerships. “Meal delivery is a rapidly growing market, and the quality meals and industry leading service Trifecta provides can benefit both fitness-conscious athletes and everyday consumers.”

“UFC is the ideal partner to help us evangelize clean eating and further spread the word about the weight management advantages of healthy meal prep and meal delivery with Trifecta,” said Greg Connolly, Trifecta Co-Founder & CEO. “We have the opportunity to showcase our true value to the fans of UFC with some of the exciting programs we are rolling out together in the coming months.”

UFC and Trifecta first collaborated in November 2017 for UFC® 217: BISPING vs. ST-PIERRE at Madison Square Garden, where the companies unveiled a co-branded training and nutrition video featuring former UFC bantamweight champion Cody Garbrandt. Garbrandt, one of Trifecta’s brand ambassadors, will next face UFC bantamweight champion TJ Dillashaw in a rematch for the UFC bantamweight title in the main event of UFC® 227: DILLASHAW vs. GARBRANDT 2, live on Saturday, August 4, from STAPLES Center in Los Angeles.

In addition to Garbrandt, Trifecta boasts an impressive roster of athletes and celebrities such as “Fittest Man on Earth” Rich Froning, actor Liam Hemsworth, Wonder Woman/Justice League actor and CrossFit star Brooke Ence, and Detroit Lions tight end Luke Willson, along with more than 130 additional NFL players, celebrities and celebrity athletes.

About UFC®

UFC® is a premium global sports brand and the largest Pay-Per-View event provider in the world. Celebrating its 25thAnniversary in 2018, UFC boasts more than 284 million fans worldwide and has produced over 440 events in 22 countries since its inception in 1993. Acquired in 2016 by global sports, entertainment and fashion leader Endeavor (formerly WME | IMG), together with strategic partners Silver Lake Partners and KKR, UFC is headquartered in Las Vegas with a network of employees around the world. UFC produces more than 40 live events annually that consistently sell out some of the most prestigious arenas around the globe, while programming is broadcast in over 160 countries and territories to 1.1 billion TV households worldwide in 40 different languages. UFC FIGHT PASS®, a digital subscription service, delivers exclusive live events, thousands of fights on-demand and original content to fans around the world. For more information, visit UFC.com and follow UFC at Facebook.com/UFC, Twitter, Snapchat and Instagram: @UFC.

About Trifecta

Trifecta is the nation’s largest all-organic meal delivery service founded with a bold mission – to get America back into shape. Eliminating shopping, cooking and cleaning by delivering fully cooked meals directly to customers’ doors in all 50 states, Trifecta’s food is the highest quality in the industry and uses 100% USDA Organic, Gluten, Dairy and Soy-Free ingredients that are never frozen, and Wild Caught/Grass Fed. All their food arrives in a refrigerated case, vacuum sealed and ready to eat. Trifecta offers meals in four categories to meet everyone’s needs including Paleo, Vegan, Clean Eating and Classic Meal and an A La Carte section that operates more like an online grocery store deli. Trifecta is a Title Sponsor of Team USA Weightlifting and the CrossFit Games, teaming up with CrossFit, Inc. to combat chronic disease. Their app “Trifecta – Fitness, Nutrition and Tracking” is the first time an all-in-one solution for people track their food and performance right from their smartphones utilizing Trifecta’s food database 5+ million food items. For more information on Trifecta, visit trifectanutrition.com, download their nutrition app at www.trifectanutrition.com/app and follow them at facebook.com/trifecta meals, @trifectasystem on Instagram and Twitter, or subscribe to them on YouTube at Trifecta.

MILEY CYRUS × EASTER

Forget the Painted Eggs: This Is How Miley Cyrus Does Easter

You can always count on Miley Cyrus to do things her way—even when it comes to Easter. While the rest of us will be busy breaking out the Paas egg kits or stockpiling Cadbury chocolates, the pop star has something glitzier planned. “[I’m] going to a drag show . . . duh!” Cyrus told us via e-mail from Los Angeles. But enjoying a drag revue isn’t the only thing Cyrus has in store for the weekend. By celebrating the event with a special series of images by photographer Vijat Mohindra, she is continuing a tradition begun earlier this year in which every holiday is marked by a new photographic statement, a kind of social media calendar. “It started with Valentine’s Day on a shoot with Ellen von Unwerth, went into St. Paddy’s Day partying with some friends, and now it’s Easter,” said Cyrus. “I’m excited that Vogue wants to get involved and celebrate with me!”

With shots of Cyrus posing in pastels, holding glittery carrots, and, yes, getting spanked by the Easter Bunny, the end result is a tongue-in-cheek exploration of a holiday that can skew formal. Playful with a pinup vibe and dreamy colors, the shoot aligns perfectly with Cyrus’s personal look. That makes sense considering she styled it herself with help from designer Bradley Kenneth McPeek, whose innovative eyewear features within. For Cyrus, who has undergone multiple fashion evolutions during her time in the spotlight, sartorial experimentation comes with the territory. “If everything is cute . . . it works together, so pile it on and wear all your favorites at once! No such thang as too much!” she said. With the Met Gala on her schedule, there’s a chance that she’ll apply that same philosophy to her ensemble, but for the moment, Cyrus is most excited about attending the event with Stella McCartney, a designer whose commitment to animal welfare matches her own. “I am vegan and I live a vegan lifestyle. I am animal-product free and honored to represent a sustainable brand,” she proclaimed.

Though the carefree calendar is almost certain to delight fans, whimsical photo shoots only represent one side of what Cyrus has been up to lately. She was among the performers on hand in Washington, D.C., for the student-led anti-gun demonstration March for Our Lives, where she delivered a stirring performance of “The Climb.” “I was so inspired by the youth of [Marjory Stoneman Douglas High School] and proud to be a part of such an incredible moment/movement,” said Cyrus, who considers the day one she’ll never forget. “It was amazing to watch these young people speak and perform. Hopefully, we will begin to see the change and watch these incredible students have an enormous impact on the government and gun laws.” Cyrus said she will continue to support the causes she believes in, including through her nonprofit, the Happy Hippie Foundation. “I’ve got a microphone,” she said, “and I’m not afraid to use it!”

Credits: Vogue Magazine — Janelle Okwodu

THE TONIGHT SHOW × MILEY WEEK

‘THE TONIGHT SHOW STARRING JIMMY FALLON’ ANNOUNCES OCT. 2-6 AS ‘MILEY WEEK’

Five Days of Special Performances and Comedy From Musical Superstar Miley Cyrus to Celebrate the Release of “Younger Now”

“The Tonight Show Starring Jimmy Fallon” will host “Miley Week” Oct. 2-6, with music superstar and longtime friend of the show Miley Cyrus performing each night. This unprecedented weeklong celebration on “The Tonight Show” will kick off with a sit-down chat with Fallon on Monday, Oct. 2 and feature one-of-a-kind performances and sketches. Fans can also expect special guests and surprises all week.

The late-night audience is always in for a surprise when Cyrus is on “The Tonight Show.” She has appeared seven times over the past two years, and was the only guest who completed two episode takeovers. Cyrus and Fallon together have produced many fan-favorite moments, from her crashing as Hashtag the Panda, to the most recent of which saw them busking incognito at the Rockefeller Center subway station. 

Her new album, “Younger Now,” is set to be released Sept. 29. “Younger Now” is by no means a reinvention, but more a continuation. As the title-track expresses, “No one stays the same.” Cyrus has always been true to herself on her creative journey and has shared her life and experiences with fans through her artistry. Her prior albums were a direct reflection of her unapologetic self, and uncompromising vision of her music. And with “Younger Now,” Cyrus took the full creative reigns with an intention to share a piece of herself, unlike before. She wrote every lyric, co-wrote the music, and co-produced the album.

Cyrus will return as a coach on the 13th season of NBC’s hit music competition series “The Voice,” which premieres tonight, Sept. 25 at 8 p.m. ET/PT. 

The schedule for the week of Oct. 2-6 includes:

Monday, Oct. 2:

Adam Sandler and Dustin Hoffman
Miley Cyrus
Performance by Miley Cyrus

Tuesday, Oct. 3:

Sarah Silverman
The Cast of “Riverdale” including K.J. Apa, Lili Reinhart, Camila Mendes, Cole Sprouse and Madelaine Petsch
Performance by Miley Cyrus

Wednesday, Oct. 4:

Hillary Rodham Clinton
Performance by Miley Cyrus

Thursday, Oct. 5:

Gal Gadot
Performance by Miley Cyrus

Friday, Oct. 6:

Taraji P. Henson
Performance by Miley Cyrus

From Universal Television and Broadway Video, “The Tonight Show Starring Jimmy Fallon” is executive produced by Lorne Michaels and produced by Gerard Bradford, Mike DiCenzo and Katie Hockmeyer. Jamie Granet-Bederman produces. “The Tonight Show” tapes before a live studio audience from Studio 6B in 30 Rockefeller Center.