Posts tagged with "LEGO"

Lego, Top Gear, 360 MAGAZINE, Bugatti Chiron

TOP GEAR AND THE LEGO GROUP BUILD A DEAL

BBC Studios sign a deal with The LEGO Group to launch the first ever LEGO® Technic™ Top Gear Set.

The LEGO® Technic™ Top Gear Set for ages 9 years and above will launch globally in early 2020.

Top Gear is the world’s biggest and longest-running motoring entertainment shows, spanning 42 years of heritage with a huge following of an estimated 350m viewers globally, across 200+ territories, making it one of the world’s most widely watched factual TV programmes.  The latest series of Top Gear featuring Andrew ‘Freddie’ Flintoff, Paddy McGuinness and Chris Harris has been by far the best performing series of recent years, making it BBC TWO’s biggest show so far in 2019. 

The Top Gear brand also has a proven-track record in consumer products, with the world’s biggest monthly motoring magazine, DVD’s, books and gaming, plus the Top Gear website that attracts 4.5 million unique users per month.  Top Gear’s Social media platforms include profiles on YouTube with 2.2 billion video views and 6.7m subscribers, 21 million global fans on Facebook, 2 million followers for Twitter and 3.5m on Instagram, its fastest growing social profile.   

Jason Easy, Head of Licensing UK, BBC Studios said “‘We are extremely excited to have partnered with LEGO Technic.  Both brands enjoy a very close relationship with their fans, it’s certainly a natural fit for both and we’re really looking forward to seeing the LEGO Technic Set hit the shelves next year.” 

The LEGO Group’s mission is to inspire and develop the builders of tomorrow through the power of play. The LEGO System in Play, with its foundation in LEGO bricks, allows children and fans to build and rebuild anything they can imagine. The LEGO Group was founded in Billund, Denmark in 1932 by Ole Kirk Kristiansen, its name derived from the two Danish words Leg Godt, which mean “Play Well”. Today, the LEGO Group remains a family-owned company headquartered in Billund. Its products are now sold in more than 140 countries worldwide.

Eloise Bradley, Senior Licencing Manager, The LEGO Group said “Bringing LEGO Technic and BBC Top Gear together will be a dream come true for car fans all over the world. We’re looking forward to working with BBC Top Gear to bring some amazing innovative engineering to life – stay tuned!” 

Harley Davidson, 360 MAGAZINE, Tim McCormick

Harley-Davidson Museum

The party of the summer takes place at the Harley-Davidson Museum® over Rally weekend
Plus, a new exhibit and your last chance to catch “Daredevils” highlight a September to remember

Milwaukee, USA (Aug 29, 2019) – Make plans to join the Harley-Davidson Museum Aug. 29 – Sept. 1 during Rally Weekend for free live entertainment from chart-topping musicians, stunt shows, demo rides of select 2020 motorcycles, LiveWire Jumpstart experiences, the H-D Museum’s Annual Custom Bike Show, acres and acres of motorcycle thrills, and miles and miles of rolling sculptures.

And this weekend marks one of the last chances to see the scintillating “Daredevils” exhibit (closing Sept. 8) while gallery space is cleared away for the arrival of “Building a Milwaukee Icon: Harley-Davidson’s Juneau Avenue Factory,” opening Sept. 6. Plus, the life-size LEGO® Harley-Davidson® Fat Boy® is reigning supreme as Milwaukee’s must-see attraction and it’s found only at the H-D Museum.

RALLY WEEKEND, Aug. 29 – Sept. 1
The H-D Museum – where Harley-Davidson history and custom culture come to life – will serve as the central rally point all-weekend long. In addition to performances from a variety of national, regional and local musicians and artists – all for free on two separate stages – the H.D. Museum will come alive with stunt shows, pinstriping artists exhibiting their mastery, tattooers spilling ink to create that ultimate souvenir and so much more. All outdoor entertainment – including the live music – is free and open to the public.

Some highlights include:

  • Headline music acts
  • Ill Conduct Stunt Shows featuring Cole Freeman, Thu-Sat at noon, 2, 4 and 6 p.m. Sun at 10 a.m., noon, 2 and 3:40 p.m.
  • Milwaukee Rally Women’s Ride, Friday, staging begins at 8 a.m.
    The Milwaukee Rally Women’s Ride is back! Join your fellow female riders for a great day touring the beautiful roads of southeast Wisconsin. Participants receive a fabulous lunch and more. Staging begins at 8 a.m. at the Harley-Davidson Museum®. Instructions and photos at 9 a.m.; kickstands up 9:30 a.m. Ride is limited to the first 116 women, so buy your tickets fast! Preregistration is required.
  • Custom Bike Show, Sunday, Sept. 1 (8 a.m.-5 p.m.)
    You think your bike is HOT, show it off at the 2019 Harley-Davidson Museum Custom Bike Show! Classes include: Antique, VRSC™, Sidecar, Trike, Full Dresser, Stock Sportster, Stock Big Twin, Show Custom, Custom Touring, Radical Custom, Pro Class and Non-H-D Cool Custom. Proceeds will benefit the BUILD Moto Mentor Program.
  • Free Demo Rides, Thu-Sat (10 a.m.-3 p.m.)
    Be among the first to throw a leg over select 2020 Harley-Davidson motorcycles. Plus, the all-new, all-electric LiveWire™ will be available on the Jumpstart for those wishing to experience the future of Harley-Davidson and thrill of its twist-and-go throttle.
  • Harley-Davidson® IRONe Demos, Sat (10 a.m.-5 p.m.)
    The brand-new electric-powered two-wheelers for kids will once again be available for demos. Families are invited to bring the little ones down to take a spin on the first electric-powered balance bikes for kids with parents who want to share their love for riding.
  • This weekend also marks one of the final times you can take in the thrill, chills and spills found in the H-D Museum’s special summer exhibit, “Daredevils: A Century of Spine-Tingling Spectacles” before it closes September 8.

LEGO x HARLEY-DAVIDSON
The LEGO Group recently revealed its latest LEGO® Creator Expert model – a Harley-Davidson® Fat Boy® that cruised into LEGO Stores globally and the Harley-Davidson Museum. Developed in collaboration with Harley-Davidson, this detailed LEGO interpretation of the iconic Milwaukee motorcycle captures the beauty of the real-life machine with finishes, surfaces, and design elements crafted to replicate the full-size Harley-Davidson Fat Boy. Featuring 1,023 pieces, the model comes complete with solid-disc wheels, teardrop fuel tank, integrated speedometer, and dual exhaust pipes. Visit The Shop to purchase your LEGO® Creator Expert model – Harley-Davidson® Fat Boy.

To celebrate the launch, LEGO Master Builders created a life-size model of the motorcycle, complete with silver coated parts, Wi-Fi animation control, sound and light effects to imitate a real Harley-Davidson® Fat Boy® and 6,000 special LEGO elements. The extraordinary creation took 865 hours to build, is made of 69,569 pieces and will be on display at the world’s only Harley-Davidson Museum for a limited time.

EXHIBITS
“Daredevils: A Century of Spine-Tingling Spectacles” (through Sept. 8)
Step right up and behold amazing displays of danger and derring-do! Daredevils have thrilled audiences for centuries. What began with horse trick riders in circuses inspired new generations of entertainers on bicycles, motorcycles, cars – even flying sofa chairs. From touring thrill shows to Hollywood movie stunt work, “Daredevils” celebrates the exciting history of these death-defying entertainers who spend countless hours perfecting their exploits. Witness how incredible feats from long ago inspire modern-day risk-takers. The H-D Museum cordially invites one and all, children big and small to behold how daredevils are born! Please note: Select photos from the exhibit can be found at this page.

“Building a Milwaukee Icon: Harley-Davidson’s Juneau Avenue Factory” (Opens Sept. 6)
A recently recovered cache of architectural drawings includes plans for the original Juneau Avenue facility. The pencil drawings, along with archival photographs, demonstrate the whirlwind pace of the company’s early growth. While building an international business—going from producing just over 1,000 motorcycles in 1909 to manufacturing 27,000 motorcycles in 1920—the company’s Milwaukee factory experienced near-constant expansion. Construction through this relatively brief period created the buildings that today, a century later, are still the proud home of Harley-Davidson.
“Building a Milwaukee Icon” provides a snapshot of Harley-Davidson’s formative years and illustrates a chapter of Milwaukee history when the city was known as the “Machine Shop to the World.”
We invite you to explore our collaboration with three Milwaukee area museums, featuring #MilwaukeeMade exhibits. https://www.visitmilwaukee.org/milwaukee-made/

EVENTS
BIKE NIGHTS
Thursdays, 5-9 p.m.
All bikes unite every Thursday at the Harley-Davidson Museum. Grab your bike (or whatever wheels you favor). Join your fellow riders (and non-riders) for free live music from some of Milwaukee’s favorite bands, fun and drool-worthy rolling sculptures. Enjoy food and drink specials inside and outside MOTOR Bar & Restaurant®, including the Budweiser® Bike Night Koozie Special all-season long (koozies available at The Shop on the Museum campus) and Bulleit® Bourbon Signature Cocktails.
Sign up for the H-D Museum Bike Night Loyalty Program, to receive a chance to win exclusive experiences, tours and more at the end of the season (for more details and the full entertainment lineup, visit H-DMuseum.com).
Sept. 5 – (Chopper Bike Night) – Them Guilty Aces
Sept. 12 – (Urban Bike Night) – DJ Shawna
Sept. 19 – THE PLAYLIST
Sept. 26 – (Final outdoor Bike Night of the season) – The Big Al Wetzel Band

THE CROSS COUNTRY CHASE, Saturday, Sept. 7, 4:30-6:30 p.m.
On Saturday, September 7th, 2019 a group of approximately 100-adventerous souls on antique motorcycles will take America’s two-lanes by storm and the world is invited to cheer on the excitement and stop at the Harley-Davidson Museum – come check out the vintage rolling sculptures. 
The Cross Country Chase, America’s newest antique motorcycle touring challenge, is brought to you by the tried-n-true crew at the Motorcycle Cannonball in partnership with Legends Motorcycle Museum. This down-n-dirty endurance run will prove out the “who’s who” of antique motorcycling.  Not only will the winner be crowned a “Legend” and have bragging rights for life after successfully completing the arduous run, but as a bonus, a cash prize will also be awarded. The cross-country challenge is for riders over 18, motorcycles manufactured between 1930-1948, and will be an extreme test of endurance, speed, navigation, and knowledge.

Autism-Friendly Day, Sat Sept 14, 9 a.m.-6 p.m.
Join Autism Speaks at the Harley-Davidson Museum for its second annual Autism-Friendly Day, Saturday, Sept. 14, from 9 a.m.-6 p.m. Just mention “Autism Speaks” at the front desk to enjoy discounted tickets, specials at The Shop and MOTOR Bar & Restaurant and fun activities for the whole family. Families will have the option to purchase $14 tickets for adults and $5 tickets for children ages 5-17; kids under 5 are always free. While the Harley-Davidson Museum has made efforts to make the venue as accommodating as possible, please note that some motorcycles may be riding on to campus during this day.

SAVE THE DATES:
Free Museum Admission (Gallery Night), Oct. 18, 5-9 p.m.
Skulloween Bike Night, Oct. 31
Veterans Day Appreciation, Nov. 9-11
Black Friday Beerfest, Nov. 29

About the Harley-Davidson Museum
A walk through the Harley-Davidson Museum® is a walk through the history of America. With an unrivaled collection of Harley-Davidson® motorcycles and memorabilia, a 20-acre, park-like campus, and a calendar full of activities, the H-D Museum™ is one of Milwaukee’s top tourist destinations for visitors from around the globe. A visit to the H-D Museum™ is an experience that will stay with you for a lifetime. Make your plans to visit the Harley-Davidson Museum® at H-DMuseum.com.

LEGO McLaren 720S arrives at P Zero World

P Zero World,the first Pirelli flagship store in the world, has special news for both car lovers and the young at heart – the much hyped, full-size LEGO® McLaren 720S vehicle has arrived in-store on Santa Monica Boulevard. This is the first time this ‘car-spectacle’ is in Los Angeles, after being launched by McLaren in Goodwood (UK) last year.

As for all the McLaren models, this special one made of little building bricks is also equipped with Pirelli tires. Those who are in the area can stop by the shop to admire this 1:1 scale model of the McLaren 720S, which is on display until Tuesday, October 9th. P Zero World is offering complimentary tire inspections and Italian espressos as well.

Event details:

·What: Full-size LEGO® McLaren 720S model on display at P Zero World

·Location: P Zero World: 10349 Santa Monica Boulevard, Los Angeles, CA 90025

·Dates: 21 September – 9 October 2018

·Timing: Available to view during store hours

9am-6pm Monday-Friday and 10am-2pm Saturday

·Fun facts:

·200,000 plus LEGO® building blocks make up the frame

·Over 2000 hours of manpower went into the construction of this replica, which features the same coloring and details on the car body as the original version –thanks to the McLaren team and Speed Champion Lego squad in Bilund, Denmark

·Total weight is 1.6 tons

·The model includes four special Pirelli tires: P Zero Corsa in the Color Edition Silver version. Pirelli has exclusively equipped all McLaren car models over the years.

For local Angelenos, P Zero World organizes several events to share and enjoy in ‘engine passion’. The next event is a free viewing party of the penultimate race of the FIM World Superbike Championship on Sunday October 14th. P Zero World will provide food and the opportunity to win a free set of Pirelli Moto tires for those who ride in on their motorcycles.

About P Zero World Los Angeles

Since its inauguration two and a half years ago, P Zero World Los Angeles has been graced with Formula One drivers, American TV celebrities, baseball stars and other notable ‘stars and stripes’ VIPs. The first Pirelli flagship store, situated in the ”fancy” Beverly Hills, has become the point of reference for many supercar owners to not only change their tires but as a meeting point where bespoke design, luxury and the ultimate trends in the automotive world are appreciated and celebrated. The store team’s professional service, offering of Pirelli’s high quality products and in-store events and displays are paramount to the concept of P Zero World. Pirelli just opened its third P Zero World store in Monte Carlo, following the one in Los Angeles and Munich.

About Pirelli

Pirelli was founded in 1872 and has its headquarters in Milan, Italy. Pirelli focuses its business on the high end, premium product segment where it is a world leader. Pirelli has a commercial presence in over 160 countries and 19 factories in 13 countries. Successfully competing in motorsports since 1907, Pirelli is currently the exclusive supplier of the Formula 1 championship, the Superbike world championship, and many other championships around the world.

Pirelli Tire North America (PTNA) includes the Modular Integrated Robotized System (MIRS) facility and research and development center at its Rome, Georgia headquarters, a state-of-the-art manufacturing plant in Silao, Mexico, sales and marketing offices in New York City, Los Angeles, Detroit, Montreal and Mexico City, and a prestige flagship store in Los Angeles. The company manufactures, distributes and markets original equipment and replacement tires for export and domestic car/motorcycle applications. For more information regarding Pirelli, please visit www.pirelli.com