Posts tagged with "Lay’s"

World Peas Peatos on Dr. Oz Show

It’s an exciting time for World Peas Peatos! We will be on Dr. Oz tomorrow, Wed. Nov. 7. Since its launch in March 2018, Peatos has become one of the top-selling pea-based snacks and one of the fastest growing snacks in the produce section.  Tune in to learn more about the meteoric rise of plant-based protein snacks and delicious alternatives in the produce section!

“Consumers have been hungry for a snack that provides the combined taste of “junk -food” with all the benefits of plant-based nutrition, a no compromise snack like Peatos.” Nick Desai, CEO, World Peas Peatos. “Celebrities and influencers have continued to give us praise.”

Peatos are a plant protein-based crunchy, puffed snack made of pulses that has twice the protein (4 grams) and three times the fiber (3 grams) of Cheetos® per serving. Peatos also boasts clean, non-GMO ingredients, has no artificial flavors, no synthetic colors and no added MSG. Striking flavors include the popular Classic Cheese, Fiery Hot, Chili Cheese, and Masala.

Find @WorldPeasPeatos on Facebook.com/worldpeasbrand  and Twitter

Twitter

Peatos: https://twitter.com/WorldPeasPeatos/status/1059938774908461056

Facebook

Peatos: https://www.facebook.com/worldpeasbrand/posts/1858572874192133

Jordin Sparks Kicks Off the Lay’s Smiles Experience in NYC!

Lay’s Is On A Mission To Spread Smiles Across America

From Smile-Inducing Bags to Operation Smile Partnership to a Pop-Up Experience, New “Smile with Lay’s” Campaign Spotlights the Power of a Smile

Your favorite Lay’s potato chip flavors are about to bring a smile to your face for more reasons than one.

Lay’s – one of the marquee brands from PepsiCo’s Frito-Lay division – is on a mission to spread smiles in 2018. The brand is releasing specially designed bags featuring infectious smiles to create a ripple effect of smiles across the country in support of a life-changing cause.

(Diane Bondareff/AP Images for Lay’s)

For every purchase of Lay’s specially designed bags, a donation will be made to Operation Smile, an international children’s medical charity dedicated to improving the health and lives of children and young adults worldwide who suffer from cleft conditions by providing access to safe surgical care. With support from Multi-Platinum Recording Artist and Actress Jordin Sparks and the launch of a three-day pop-up Lay’s Smiles Experience in New York City, Lay’s is giving fans the opportunity to see the power of sharing a smile.

“Lay’s wants to remind everyone that their smiles can make a difference in other people’s lives,” said Sarah Guzman, senior director of marketing, Lay’s. “As a brand that has been celebrating joy for more than 75 years, our ‘Smile with Lay’s’ campaign features a partnership with Operation Smile so that each time someone gets a Lay’s Smile bag, they also help to give a smile to a child in need.”

A recent Lay’s survey found that Americans believe that smiling makes a positive difference not only in their lives, but also in the lives of others. Nine out of 10 people said seeing other people smile makes them happy and a staggering amount of people (95 percent) also agreed they would smile more often if they knew it could brighten someone’s day.

(Diane Bondareff/AP Images for Lay’s)

“Our brain mimics emotions we see in others, allowing us to experience what they are feeling so we can better respond,” said Shawn Achor, New York Times bestselling author of The Happiness Advantage. “Since smiles are contagious, we need to make a conscious effort to smile more ourselves so that we can start creating a positive ripple effect with others. Research in my new book Big Potential shows the power of this ‘virtuous cycle’ – when you smile, it spreads to those around you, and then comes full circle back to you. One simple smile shows how connected we are to each other.”

Partnership with Jordin Sparks

Americans need a reminder to smile more often. Nine out of 10 Americans surveyed in the Lay’s study agree people need to smile more, with nearly 70 percent agreeing that, if we all smiled more, the world would be a more positive place. That’s why Lay’s kicks off its mission to spread smiles this week with the support of singer and Operation Smile celebrity ambassador, Jordin Sparks. With a recognizably infectious smile herself, Sparks is helping launch Lay’s Smiles Experience featuring unique installations designed to make its guests grin from ear to ear. The fun and smile-inducing experience is located in the heart of New York City at 4 Times Square between W 42nd St. and W. 43rd St. and open to the public from Thursday, February 8 – Saturday February 10 from 11:00 AM EST – 6:30 PM EST.

(Diane Bondareff/AP Images for Lay’s)

“Smiling is something that comes so naturally to me that it’s hard to ever imagine what it would feel like if I couldn’t share my smile with the world,” said Jordin Sparks. “That’s why I’m so honored to partner with Lay’s and Operation Smile as we encourage people to simply smile for a good cause. We have the opportunity and ability to help spread smiles and make a difference in so many kids’ lives one smile at a time.”

Fans can find Lay’s specially designed bags on store shelves in retail locations nationwide starting February 12 through April 7. To support Lay’s in its mission to spread millions of smiles, fans are encouraged to get a smile and give a smile. For every bag purchased, a donation will be made to Operation Smile up to $1 million. Starting in late February, fans will also have the opportunity to purchase custom Lay’s bags featuring their own smile at www.Lays.com.