The historic Spanish Hip-Hop and Trap Music Festival, SOULFRITO, will include appearances from some of the most important names in the genres.
The list of artists set to make an onstage appearance includes: Latino artist Ozuna, Bronx rapper A Boogie wit da Hoodie, Hip-Hop artist Gunna, and puerto Rican Trap artist, Arcángel.
The full list of appearances includes: Farruko, Jeremih, El Alfa, Duki, Guaynaa, Melii, Jay Critch, Myke Towers, Farina, Lil T Jay, DJ Enuff, Alex Rose, DJ Camilo, Lobo, AJ El Kallajero, and social media stars Ken Starrz, Dee Nasty, Sasha Merci, and Bernice Burgos.
The new generation of urban artists will take center stage at the Barclays Center on August 30th in Brooklyn. The event will showcase the new wave of Trap artists.
Songs like “Baila, Baila, Baila,” “Taki Taki,” “Te Boté,” “Swervin”, “Drip Too Hard,” “Dios Bendiga,” and “Pa Jamaica,” are just a handful of the hits to be featured at the event.
Soulfrito Music Festival 2019 continued its legacy as the first Latin festival of urban music in the world that links the African-American and Latino communities with its focus on youth culture. The event will mark the official end of the summer targeting the millennial and Gen Z generations.
Since its inauguration, Soulfrito Music Festival has seen attendees from several cities across the US. For this reason, its organizers are allying with major radio stations while targeting the current east coast demographic. Soulfrito Music Festival is using the radio stations to offer listeners the chance to win a trip to the show with VIP experiences through contests in time for Labor Day weekend.
Latinos are the youngest ethnic group in the United States. A third are under the age of 18 (17.9 million, Pew Research Center). A fourth of Latinos are millennials (14 million between 18-33 as of 2014, Pew Research Center). By offering first level art, the festival maintains its focus on youth culture.
The festival was created to join Latin urban artists and second as well as third generations of multicultural Latinos living in the US. The festival has already accomplished its goal of bridging the gap between all the musical interests of second and third generation Latinos in the US. This is especially true in metropolitan areas. Statistical studies show Latinos will generate $1.7 billion by 2020, with the festival representing some of the most important consumers of music.
The event includes Coca-Cola, General Motors, Toyota, Best Buy, Jack Daniels, Heineken, United Airlines, Lionsgate Films and many more.
Soulfrito Music Festival 2019 will highlight the best of the urban and Latin American world. According to a YouTube end-of-year report, “when it comes to a total of music video transmissions, the Hip-Hop genre led the list with 22.8% participation, but, the Latin genre is just behind a 21.8% participation. ” In addition, the 100 most viewed videos on the platform, half of them come from Latin artists, and 8 of them occupy the top positions in the list. Many of these performers have been part of the Soulfrito Music Festival stage, this year, Ozuna will head the festival, one of the artists on “Te Boté”, along with Bad Bunny, Casper, Nicky Jam, Nio Garcia and Darell. It was one of the most viewed video on the YouTube platform during the year 2018.
SOULFRITO is a brand of entertainment and lifestyle centered on the essence of urban Latin culture. The SOULFRITO events are recognized for reaching out to “Latinos of the new generation,” an underrepresented but growing multicultural market consisting of a large and diverse group of Latino urban culture enthusiasts.