Critically acclaimed Canadian alternative R&B troubadour Black Atlass premiered the music video for his new single “My Life”today. Newly signed to XO/Republic Records, this marks his very first release for the label.
Watch it HERE.
The song is available now via XO/Republic Records HERE.
Over a soundtrack of darkly dusky beats, Black Atlass’s voice immediately engages, entrances, and enraptures on “My Life.” Once again bringing together the past, present and future, the video sees him take over an empty old ornate movie theater intercut with images of a transfixing love interest whose stark beauty is matched only by the song’s expansive melodies. It’s the perfect glimpse at his “genre-less”sound and style
Long before he linked up with game-changers XO, Black Atlass first emerged in 2013 with his debut single “Paris.” Transporting listeners to a hypnotic musical destination (conjured from his bedroom in Canada), he cast a quiet spell over music fans and gatekeepers alike. As his songs racked up millions of streams, he would be embraced by the fashion world. Louis Vuitton scored an exhibit with his music as another song soundtracked a Saint Laurent men’s fragrance ad. Alexander Wang even placed him alongside Kylie Jenner, Vince Staples, Zoe Kravitz, and Lexi Boling in a high-profile campaign. He personally produced his 2016 full-length Haunted Paradise and embedded himself in the thoughts and hearts of listeners everywhere. Signed by his idol The Weeknd and often thinking “What would my favorite film directors do?”, Black Atlass stands poised to bring R&B to another dimension in 2018.
“My Life” Buy Links:
Main / Landing Page: https://republic.lnk.to/MyLife
Apple Music: https://republic.lnk.to/MyLifeDL/applemusic
ABOUT REPUBLIC RECORDS
A division of Universal Music Group, the world’s leading music company, Republic Records is home to an all-star roster of multi-platinum, award-winning legends and superstar artists such as Ariana Grande, Aminé, Black Sabbath, DNCE, Florence + the Machine, Gotye, Hailee Steinfeld, James Blake, James Bay, John Mellencamp, Jordan Smith, Julia Michaels, Keith Richards, Kid Cudi, Liam Payne, Marian Hill, Of Monsters and Men, Post Malone, Seth MacFarlane, Stevie Wonder, and more. Founded by brothers and chief executives Monte and Avery Lipman, it is also comprised of innovative business ventures, including American Recordings (The Avett Brothers, Towkio), Boominati Worldwide (Metro Boomin), Brushfire (Jack Johnson), Casablanca Records (Giorgio Moroder, KUNGS, Tïesto), Cash Money (Drake, Lil Wayne, Nicki Minaj), Hollywood Records (Sofia Carson, Zendaya), Lava Records (Greta Van Fleet, Jessie J, Lorde), Monkeywrench (Pearl Jam), XO (The Weeknd), Roc Nation (Belly, Justine Skye, The Dream), Tuff Gong (Damian Marley), Victor Victor Records (D Savage, Ski Mask The Slump God), among others. Republic also maintains a long-standing strategic alliance with country powerhouse Big Machine Records (Taylor Swift), and Universal Music Latin Entertainment (Luis Fonsi, J Balvin). In addition, Republic has expanded to release high-profile soundtracks for Universal Pictures (Fifty Shades of Grey, SING), Fox TV (Lee Daniels’ STAR), and NBC TV (The Voice), as well as other notable film and television franchises.