360 Magazine recently attended LA Fashion week’s pre-show featuring Porsche Design and Escada‘s newest fashion lines. The event took place at The Petersen Museum in the heart of LA at Miracle Mile. Petersen Automotive Museum is considered one of the largest of its kind known for its history and vast collection of automobiles. The attraction was founded by magazine publisher, Robert E. Petersen, in 1994 and is currently worth over forty million US dollars. The venue offered validated parking for VIP attendees and a red carpet for all guests and celebrities.
Vintage models of Porsche vehicles greeted guests as they entered the venue for hors d’oueveres and speciality cocktails. The soiree proceeded with the fashion show held inside the Mullin Family Grand Salon. Porsche Design dressed male models as mannequins in their new men’s line where attendees could take an up-close look at edgy jackets, joggers and shoes. Escada organized a traditional runway unveiling for their women’s collection. Models strutted alongside history as Porsche’s antique motor vehicles highlighted the runway. Escada revealed elegant gowns for body types of all shapes and sizes. Textures varied from aqua ruched patterns to sequence-floral combinations.
The evening ended with a VIP After Party held in the Bruce Meyer Family Gallery. Additional spirits and champagne were served as larger food portions were presented to socializing guests. The architecture of the building plus views from the rooftop completed the tasteful ambiance of the night.