Posts tagged with "Japanese"

One Hour Translation: Google Wins the Battle of Real Time Voice Translators

OHT used expert in-house linguists to compare the performance of Skype Translator, Google Assistant and Apple’s Siri in translating business and tourism expressions from English into Japanese, French, German and Spanish and vice versa

On average across languages, Google scored the highest – 4.54 out of 6, Skype second (4.32) and Siri third (4.09). Google was the best in Japanese (4.01), German (4.5) and Spanish (4.8), while Siri led in French (4.87) 

Google Assistant is the top performing real time voice translator, according to a benchmark conducted by One Hour Translation (OHT), an online platform which provides translations in more than 100 languages and 3,000 language pairs.

With demand for real time voice translation on the rise, OHT decided to test out the leading services: Skype Translator (run by Microsoft Translate), Google Assistant and Apple’s Siri, and rank them for accuracy.

With the help of expert in-house linguists OHT took 16 business and 10 tourism expressions and translated them from English into Japanese, French, German and Spanish and vice versa. The same sentences were then given to real time voice translator devices, apps and digital assistants to see just how they performed. The results were rated by the linguists on a scale of 0 to 6.

On average across languages, Google scored the highest – 4.54 out of 6, Skype second (4.32) and Siri third (4.09). Google was the best in three out of the four languages – Japanese (4.01), German (4.5) and Spanish (4.8), while Siri led in French (4.87).  Overall Japanese was the hardest language to translate with an average score of 3.7.  French was the easiest language for the instant voice translator devices to translate with an average of 4.75, followed by Spanish (4.54) and German (4.41).

“The real time voice translators were more accurate in translating tourism related experssions in comparison to business expressions” said Yaron Kaufman, chief marketing officer and co-founder of OHT. He attributed this to the use of a lot of business-related abbreviations which are not easily recognized by real time voice devices. Kaufman added that “despite the recent improvements in all of the assistants we tested, real time voice translations still cannot be relied on for business related content.”

Some examples of the sentences: “Stay on budget for this campaign, we can’t have it affecting our ROI”; “R&D are cutting too many corners, the product is undeployable”;  “Schedule a meeting between your CMO and our product manager”; “Do you have any allergies? This dish contains peanuts and avocado”; “I need to find the fastest way to the airport, my plane is leaving soon”; “My travel insurance should cover that bill.”

There are also new developments on the horizon in the field of real time voice translation. Among other advancements, Amazon is planning to release a DIY toolkit for creating translation apps and Xiaomi has released a new and advanced physical device for real time translations.

About One Hour Translation

One Hour Translation (OHT) believes that businesses should be able to reach any customer, anywhere, anytime, with no language barriers.

One Hour Translation’s AI powered cloud-based translation management platform, HALO,  helps enterprise customers reduce overhead by automating their translation process and workflow. HALO combines automated workflows, Neural Machine Translation (NMT) and professional translation services, to process all of the enterprise content quickly and easily via API/WEB. A dedicated NMT engine is automatically trained as the translations proceed and as a result the project’s cost keeps decreasing while translation speed improves. HALO is easy to implement and use, encrypted, secured and allows the enterprise to use any mix of its translators and reviewers with those of OHT, as well as any mix of NMTs for optimal quality and cost. The platform also allows OHT to manage a company’s resources and in-house budgets earmarked for translation in order to obtain the best possible results.

OHT is the leader in translations for enterprise customers, currently serving over 60 percent of the Fortune 500 companies, including Coca-Cola, Deutsche Bank, Microsoft, Amazon, IBM, HP, Xerox, Acer, Shell, Deloitte, HSBC, Procter & Gamble, IKEA, 3M, McCann, Allianz, Xiaomi and many other organizations.

One Hour Translation specializes in translation for 30 expert domains, including law, technology, marketing, website translation, applications, software and more.

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ONEs – OHT NMT Evaluation Score

Seiko USA, Lorem Ipsum, stevie award, 360 MAGAZINE

Lorem Ipsum Receives Gold Stevie® Award for Seiko USA Campaign

Multi-disciplinary experiential design firm, Lorem Ipsum is pleased to announce that its work for Seiko USA has received a Gold Stevie® Award from the American Business Awards® in the Website category under “Consumer Products-Non-Durables.”

The award was presented on Tuesday, June 11 during the 17th Annual American Business Awards banquet in New York City. The American Business Awards feature a wide selection of categories to recognize the achievements of creative professionals working in web development, corporate communications, video production, app development, investor relations and live events.

Lorem Ipsum took on the challenge of taking Japanese manufacturer of watches, Seiko USA’s website which was absent of sales or software integration capabilities, and built a sales-drivensite using Shopify’s platform. As storytellers in a digital world, Lorem Ipsum’s goal in both the user experience and overall design was to ensure the product remained the ultimate focus while keeping with the brand’s aesthetic and transforming Seiko enthusiasts into paying customers. Their approach not only provided significant technical enhancements but also told the brand story with new and improved user experiences across all devices. Lorem Ipsum’s team of programmers created the Seiko Sync app, expanding the native Shopify features to create aunique consumer experience. For example, customizable filters allow users the option to searchfor products by technology, dial color, size and various other important consumer factors.

Their developers also created custom software, such as Shop Social, that enables enhanced capabilities beyond Shopify’s existing offerings, including a unique Instagram plug-in that integrated directly with the brand’s channel allowing for a continuous and curated feed of imagery.

By moving away from traditional marketing approaches and instead, utilizing social media and strategic retargeting tactics, Lorem Ipsum was able to drive traffic to Seiko’s U.S. page and increase sell-through. The customer management process was also customized while working closely with Seiko’s IT and fulfillment teams to create a cohesive system of applications and notifications to give Seikobetter sales and product functionality insights; ultimately, allowing Seiko to better understand end-users’ likes and dislikes in order to create content accordingly to engage users and improvethe overall purchase process.

“It is an honor to be recognized for our contribution,” says Abigail Honor, Partner at Lorem Ipsum. “Working with Seiko to launch their first U.S. e-commerce storefront was a big responsibility and our multi-disciplinary team rose to the challenge. Our focus was to create a straightforward user experience in which we created branded content, worked with influencerson unique campaigns and implemented strategic advertising to make the Seiko websitecompetitive. We are proud not only of the seamless launch but of the constant evolution of thesite throughout the year.”

Lorem Ipsum provided the creative assets fromvideo to lifestyle photography for all of Seiko’s campaigns throughout the year, most notably for their national campaigns-Prospex StreetSeries and Coutura Car, and designed customized landing pages, e-mail campaigns, and third-party banners that provided a visual narrative of product and lifestyle images.The team’s creative and marketing strategies led to the fastest sellout of a single Seiko product in company history with the launch of the cult classic Alpinist timepiece. “The nominations submitted to the 2019 American Business Awards were outstanding,” said Michael Gallagher, president and founder of the Stevie Awards. “They illustrate the continued vibrancy of innovation and high level of achievement across the American economic landscape.” More than 3,800 nominations from organizations of all sizes and industries were submitted for consideration in a wide range of categories. More than 250 professionals worldwide participated in the judging process to select this year’s Stevie Award winners.

ABOUT LOREM IPSUM

Lorem Ipsum is a multi-disciplinary firm specializing in the planning, design and production of experiences. Our work includes museums, exhibits, immersive shows, visitor attractions as well as all types of filmed and interactive media.

Founded in 2000, the company is headquartered in New York, with offices in London and Moscow. Our global team of over forty professionals includes writers, filmmakers, designers, architects, technologists and researchers.

At Lorem Ipsum, they think of themselves as storytellers. They believe in the power of dramatic narratives. They use words, pictures, music, artifacts, physical props, live performance, lighting, sound design, video, animation, games, social media, virtual and augmented reality to tell engaging stories and create emotional experiences.

For more information on the award or Lorem Ipsum’s work, please visit http://www.loremipsumcorp.com

ABOUT THE STEVIE AWARDS

Stevie Awards are conferred in seven programs: the Asia-Pacific Stevie Awards, the German Stevie Awards, The American Business Awards®, The International Business Awards®, the Stevie Awards for Women in Business, the Stevie Awards for Great Employers, and the Stevie Awards for Sales & Customer Service. Stevie Awards competitions receive more than 12,000 entries each year from organizations in more than 70 nations. Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performancesin the workplace worldwide.

Learn more about the Stevie Awards at http://www.StevieAwards.com.

Valentino’s Latest Collaboration

Pierpaolo Piccioli of Valentino and Jun Takahashi of Undercover discuss how the reopening of the Valentino flagship store in Ginza, Japan brought the two designers together to create diverse and inclusive collections like never seen before.

 -Piccioli on collaborating with Takahashi: “The thing that interests me the most about collaborating with a designer like Jun is not the technical creative process in itself but the human exchange and, in our case, the cultural dialogue. That’s how you continuously learn and teach.”

-Takahashi on his inclusion of roses in the women’s collection: “Roses are beautiful, but they also have thorns. I am always attracted to this kind of duality, and this is at least why I chose them.”

Check out the on instyle here

Kevin Takarada Opens Second MakiMaki

A son of a successful restauranteur, Kevin Takarada hardly saw his father who worked long nights and weekends operating his many restaurants in South Beach Miami, including the first and now oldest sushi bar. Yearning for a different lifestyle, Kevin initially pursued an entirely unrelated career – one that began in Engineering and later involved a decade at a top-level wall street bank. 

However, as Kevin remained involved in the family business, the restaurant industry remained close to his heart.  Ever observant of the evolving quick service restaurant scene in Midtown Manhattan, Kevin came to realize that for the many fast-casual lunch options there was an utter lack of quality and affordable sushi.  Kevin saw an opportunity for a new fast-casual restaurant concept that would combine quality sushi, reachable prices and quick service. 

Thus, informed by his professional experiences in engineering and finance, Kevin developed a concept of MakiMaki that offered custom-made, high-quality sushi rolls made in a contemporary fast-casual style at reasonable prices.  By re-engineering the entire process of making Japanese sushi rolls and introducing automation, MakiMaki is able to increase productivity, reduce labor costs, improve quality of fish and ultimately make great quality sushi at quick speed and affordable price. The first MakiMaki opened in June 2017.  The second location is slated to open in June 2019.

 

EDEN ROC MIAMI BEACH

7 Reasons To Experience Eden Roc Miami Beach

By Patrick T Cooper

 

Time to getaway! A jaunt to Eden Roc Miami Beach is the perfect prescription for relaxation. Upon arrival Eden Roc’s lobby will thrust you into an oasis of history. The hotels gently restored golden hand rails lead to sweeping views of the circular bar with signature spirits designed to bring your soul to an immediate rest. The eclectic libations and unique art curation will have you feeling the iconic vibes of legends like Nate King Cole, Sammy Davis Jr. and Frank Sinatra. Consider yourself amongst the elite traveler as this  destination will envelop you to a cosmopolitan lifestyle. Famed architect Morris Lapidus breathed life into the Miami skyline with the hotels 415 ocean front rooms.  Following a complete multi-million dollar restoration the Eden Roc Miami Beach is prepared to welcome you to a new level of hospitality. Allow your skin to absorb the subterranean ocean breezes and your eyes to dissect the elegantly appointed landscape at this Miami haven for global citizens.

Bites

Soaking up the sun can be draining. Who wants a burger? The farm to table cuisine at Malibu Farms is hypnotic. Be sure to order the grass-feed beef burger and Malibu blue nachos your tummy will thank me.

Beach & Spa

With an almost perfect location in the heart of Mid-Beach the Eden Roc is close to South Beach nightlife if you desire dancing and secluded enough for peace of mind. South Beach can be hectic at times so finding a beach chair can be a complete production. Fortunately, the Eden Roc has designated space for all hotel guest making it seamless to soak up the sun rays.  Following your sun session follow in my foot steps and dash to the Esencia Wellness Spa. I paired the H2O facial and ocean glow body scrub to restore my skins natural exuberance.

Bed & Balcony

I’ve never slept so well in my life. I must admit I am literally in love with this property. The positioning of the hotel bed looking beyond the balcony toward the Atlantic Ocean was mesmerizing. The gravitational pull of the mattress lead me into siren slumbers. Beyond the bed the suites balcony made for the perfect office backdrop. Creative floods poured as my mind was free and fueled by aesthetically pleasing scenery.

Dinner at Nobu

Dinner fit for a king or queen is an understatement. Nobu is synonymous with great Japanese cuisine. Of course, my elevated Omakase dining experience was obnoxiously insane. Highest of accolades for this moment I was riddled with delightful morsels and you will be too.

Art

Art Lovers prepare to stroll the grounds at Eden Roc Miami Beach. The hotel is filled with color and mediums to inspire and educate you alike. From lobby to suites you can feel the artistic influence of the hotels partnerships with the Brant Foundation and Art Angels.

AIRism

UNIQLO x alexanderwang AIRism Collection is now available in stores and online at Uniqlo.com!

The 2nd collection with Alexander Wang builds on the LifeWear commitment to making life better by joining the exceptional functionality of UNIQLO’s innovative AIRism fabric with Alexander Wang’s sleek styling. It includes 11 AIRism styles for women and 4 AIRism styles for men of various colorways, made out of the iconic light fabric that is comfortable and smooth for every day wear.

Drink Nilo: Vegan Hangover Recovery Remedy

Nilo Brands creates Hangover Recovery® an All-Natural FDA-Compliant Hangover Remedy

Imagine a time when you can go out drinking without worrying about the hangover you’ll have the next day. Thanks to NILO® Hangover Recovery that day is here! NILO® Hangover Recovery is an all-natural, vegan remedy that will help you go from zero to hero after a long night of celebrating. With NILO, which is packed with ingredients proven to aid in the prevention of hangovers, you can seize the day, everyday.

“Being diagnosed with a liver condition that gives me terrible hangovers even after drinking just two beers, inspired me to find a remedy,” said Founder and CEO of NILO®, Said Chedraui. “My goal was to not only improve my daily life, but also help everyone live a better and more productive life.”

The main ingredient in Hangover Recovery is a powerful antioxidant called DHM which is derived from Hovenia Dulcis, a Japanese tree. DHM accelerates liver detoxification and minimizes the negative morning-after effects of alcohol. After over a year of perfecting the Hangover Recovery formula, NILO® found just the right blend of DHM and other super antioxidants such as Glutathione, Milk Thistle, Chicory Root, Vitamin B Complex, and electrolytes.

Hangover Recovery is easy to use and makes it even easier to wake up the next morning:

Step 1: Have a good time.

Step:2 Take one full bottle while drinking.

Step 3: Go to sleep and wake up like a superhero!

NILO® Hangover Recovery is available to purchase through the website or at select online and retail locations including Northgate Markets, Marketon, and Amazon.

For more information about how Hangover Recovery works, visit https://drinkhangoverrecovery.com/ and follow @DrinkHangoverRecovery on Instagram and Facebook.

About NILO®:

Said Chedraui founded NILO® in California in 2014. The premium brand was inspired by the Nile River, as this geographical landmark was the source of life to Ancient Egypt. NILO’s® first product was NILO® Pure Coconut Water with real coconut chunks which quickly gained popularity on the west coast and surpassed big brand names like Vita Coco and Zico in all retailers where NILO® Pure Coconut Water was offered. NILO® has since expanded to provide a variety of 100% natural Tropical Fruit drinks such as Guanabana Juice that derives from a super fruit known for its anti-Cancer properties. Its most recent product HANGOVER RECOVERY™ reduces the negative effects of alcohol. The company has continued to grow rapidly at 100% per year and selling $5MM after the second year. NILO® products are now offered at over 3,000 retailers such as Northgate Markets, Ralphs, Food4Less, etc.

For more information on NILO®, please visit https://www.drinknilo.com/ or follow @DrinkNilo on Instagram and Facebook.

Grand Dame Hotel Opening

WORLD’S MOST NORTHERLY “GRAND DAME”  HOTEL SET TO RELAUNCH APRIL 1

WEILL TO HANDLE PR FOR NORWAY’S BRITANNIA HOTEL TRONDHEIM

First opened in 1870 to welcome aristocratic Britons in search of the world’s best salmon fishing, Trondheim’s Britannia Hotel will reopen on April 1 after a multi-year $160 million renovation. The fjord city of Trondheim, located just 60 miles south of the Arctic Circle, is Norway’s third-largest city, home to 200,000.

Britannia Hotel is a striking domed white building that has been the world’s most northerly luxurious “palace” hotel for 150 years. It has welcomed distinguished guests from presidents to Nobel Prize winners, to Queen Elizabeth II and the Duke of Edinburgh, to Beyoncé and Jay-Z.

The rebirth of the Britannia is the brainchild of Norwegian financier, Odd Reitan, who was born in Trondheim in 1951 and who, at age 14, developed the dream of owning the hotel. He features prominently in the Forbes and Bloomberg lists of global billionaires.

“We are thrilled to have been asked to represent this extraordinary hotel,” says Geoffrey Weill, “adding it to our inventory of some of the world’s most spectacular privately owned ‘grand hotels.'”

A member of Leading Hotels of the World, the Britannia will offer 246 rooms and 11 suites, six restaurants and bars – including its original Palm Court, a spa, gym and indoor swimming pool. The hotel will offer guests the latest technology, sound-proofing, TV’s concealed within mirrors, as well as amenities and lighting that are easily understood and operated.

The Britannia will be a celebration of cutting-edge Norwegian and Scandinavian design and artworks. Beds are by the celebrated Swedish handmade bedmaker, Hästens. Bathrooms are a feast of Carrara marble.

At the heart of the Britannia will be the glass-domed Palm Court, first unveiled in 1918 and long Trondheim’s meeting place for socialites, artists, musicians and intellectuals. The reborn Palm Court will host breakfast, lunch, brunch, afternoon tea and dinner – offering creative Scandinavian fare.

The Britannia’s culinary arts are overseen by Christopher Davidsen, born in the Norwegian city of Stavanger in 1983 and Silver medal winner of the cherished Bocuse d’Or in 2017. Davidsen’s prime focus will be the elegant Speilsalen, his first signature restaurant. The Brasserie Britannia will be classic French, inspired by Paris and Lyon and by New York’s Balthazar. The Jonathan Grill is a casual restaurant specializing in Japanese, Korean and Norwegian specialties. The marble and crystal Britannia Bar is expected to become overnight Trondheim’s chicest cocktail bar and lounge.

The Vinbaren wine bar – with its 8,000-bottle cellar – will provide a lounge, tasting room and bar offering tapas, charcuterie and cheeses.

The Britannia Spa & Fitness features a large indoor pool, several saunas, five treatment rooms and personal trainers. The hotel will also offer state-of-the-art conference and ballroom facilities.

To learn more about Geoffrey Weill Associates’ complete list of clients, visit: www.geoffreyweill.com.

Toyota Corolla hatchback, 360 MAGAZINE, vaughn Lowery

COROLLA HATCHBACK

By Alexandria Baiz × Vaughn Lowery

The 2019 Toyota Corolla Hatchback makes a design comeback, leaving a lasting impression with innovative upgrades and engineering. SE base model starts at $21,000 and the XSE somewhere in the ballpark of $24,000. Our midnight black souped-up model’s MSRP is around $27,000 and is fully stocked with 18-inch wheels alongside a massive back spoiler to add drama. With every pen stroke, the architects produced a dynamic, athletic yet sophisticated vehicle. The world’s best-selling car just got remixed. So, we promptly accepted the manufacturer’s offer to road trip it to Vegas to check out our favorite pop stars Tinie Tempah, Ellie Goulding, and Pitbull at the JBL Fest hosted by special guest Quincy Jones.

Different from former models, this version possesses a longer wheelbase. The black mesh honeycomb grille, emphasizes the evolution of the Corolla and its increased width. To provide better forward visibility, the hood is constructed to sit two inches lower than earlier. The rounded physique makes a simple, yet powerful three-dimensional landscape that is comfortable and pleasing to drive. Moreover, the interior quality is more delicate and stylish. The XSE stitching on dash and door is bold and fashion-forward. Thus, when we pulled up to the SLS Las Vegas Hotel & Casino all eyes were on us. Furthermore, the hatchback has technologically advanced features: three-door Smart Key system; Apple CarPlay; Amazon’s Alexa and 8-inch touch display screen. Other amenities include an 8-speaker JBL audio system (excellent for fist-pumping), 2 USB ports and a single-zone automatic climate control; a leather shift knob and paddle shifters behind the steering rack.

The Safety Sense 2.0 includes pre-collision warning with pedestrian, cyclist and roadside detection as well as dynamic cruise control and lane departure alerts. Alarms are popular amongst users, who enjoy a visual alert on infotainment screen and then a ringing alert if detection becomes more fatal. Seats empower comfort with updated cushioning which minimizes fatigue and also are great for cornering while in Sport Mode. Ideal access to the steering wheel, pedals, and gear shift are available with power adjustable seat.

The new fuel-efficient TNGA 2.0 liter four-cylinder, six-speed iMT (Intelligent Manual Transmission) makes it easier to maneuver on highways. The CVT (continuously variable transmission) at an additional $1,100 includes more power and miles per gallon. The CVT simplifies the stop and go action, boosts fuel economy and makes blind spot monitoring available.

While both SE and XSE receive LED headlamps/taillights, chrome rear diffuser, and alloy wheels, the XSE is more distinctive. The SE sports 16-inch wheels while XSE rocks 18-inch wheels (with a 33 mpg). Additional features include LED fog lights; chrome grille surround and Adaptive Front Lighting System (AFS). AFS matches the vehicle velocity and steering angle for the correct distribution of light – great for some of the darker strips in downtown Las Vegas. Behind the steering wheel, a 7-inch TFT Multi-Information Display (MID) which displays vehicle information, turn-by-turn navigation, and various vehicle settings: Lane Departure Alert, Lane Tracing Assist, Pre-Collision System with Pedestrian Detection, and Blind Spot Monitor.

The sport-tuned suspension paired with rallycross looks and Toyota technology makes the Corolla Hatchback perfect for buyers seeking an easy, affordable drive.

Pre-order Corolla Hatchback

360 MAGAZINE, Corolla hatchback, Toyota, Vaughn Lowery, bear Walker, skateboard

360 MAGAZINE, Corolla hatchback, Toyota, Vaughn Lowery

Toyota, Corolla, 360 magazine, hatchback

360 Magazine, Toyota, Corolla, hatchback, sls Las Vegas,  Vaughn Lowery, Chris Gates, Crystal Dominguez, lizza Monet Morales

LTR – Vaughn Lowery, Chris Gates, Crystal Dominguez, Lizza Monet Morales

CAAFD Collective Showcases

CAAFD, The Council of Aspiring American Fashion Designers, brought some of the best rising and emerging designers from around the globe to the fashion capital of the world for a spectacularly received set of Spring/Summer 19 Collective Showcases. CAAFD, in collaboration with iFashion Network, presented this Collective Showcase at both the renowned Pier 59 venue as well as the world famous Industria venue on September 10th, 2018.

The Pier 59 collective showcase’s lineup proved a thunderous occasion with designers and brands MOUTON BLANC, Zabetta Couture, Ayni and Thunyatorn, and the Industria collective showcase featured designers and brands Helena Bajaj-Larsen, Yufash, Sania Studio and Patricia Wijaya, both of which mark yet another successful and couldn’t be missed continuation of CAAFD’s long running series of NYFW showcases. Those in attendance were thrilled with the offerings, including several well-known models such as Madeline Stuart and actors including Mario Van Peebles.

The Pier59 showcase came first and began with a performance by Myles C.O Gittens with a fusion violin performance that quickly got the attention of the audience before Designer Hakuyo Miya’s brand MOUTON BLANC started the fashion portion of the show off with an unforgettable experience, courtesy of the Japanese designer’s second showcase on a CAAFD sponsored showcase. Miya’s collection for this follow-up appearance exhibited his trademark fantasy stylings mixed with an elegance that showcased both his Japanese heritage as well as his experiences in Paris. Colors on display were incredibly sophisticated, with bright whites and the occasional darker colors put to good use.

Following that came Zabetta Couture with designer Ruth Zabetta, who also made her second appearance at a CAAFD sponsored showcase. Zabetta Couture showcased the same drive and passion as the previous season’s showcase, and once again made her modern lines and cuts accentuate the feminine silhouettes of each model. This collection was decidedly summer inspired with bright greens and leaf designs on the pieces, with large hats adding to the looks.

Next came an intermission from traditional Korean musician gamin playing a piri, leading into designer duo Ayni’s debut CAAFD sponsored showcase. Ayni’s dedication to ancient traditions with modern sensibilities and environmentally sustainable practices left the audience in awe with the sheer beauty of their pieces. Featuring sheer materials and swimsuit inspired cuts, Ayni’s collection evoked the warmer months. The main colors utilized were reds, yellows and blues.

Finishing off this showcase was also a debut on a CAAFD sponsored showcase, this time for the Thai designer Thunyatorn. Much like Ayni’s collection that showcased heritage and tradition, Thunyatorn also made genius use of her Thai heritage in her pieces, which brought something the majority of the audience had never experienced before. Thunyatorn made quite an impression with gold headpieces on each model, featuring animals in 3D designs, which perfectly complemented the dark colors and cuts of the dresses, which all meshed incredibly well with each other.

Later in the day came the Industria collective showcase, which kicked off with an impressive introduction performance by musician Yoav Shemmesh, featuring the musician on a keytar and launchpad device which provided the rhythm sections for his playing. Following the performance was the first designer for this showcase, Helena Bajaj-Larsen. Featuring striking colors that remained consistent with through each design. Each piece featured unique designs, with no one inspiration, there were bits and pieces from various different countries and regions represented.

Following that came Estonian born designer Kadri Klampe with her Yufash brand. This collection featured extremely unique cuts and sheer materials, creating an entirely unique look. Yufash played with colors and designs throughout each piece, featuring almost glitch-like patterns.

Next came an intermission played by Yoav Shemmesh once again who played a custom CAAFD inspired piece which thrilled the audience goers, which led into Sania Studio and designer Sania Maskatiya with her Pakistani influences clear in her collection. The cuts in this collection remained modern, but the designs and colors were clearly inspired by Pakistan influences.

Finishing this showcase came Patricia Wijaya, a graduate of the Academy of Arts, who closed NYFW with a bang. This showcase left New York City awed with an extraordinarily unique collection featuring fantastical inspired cuts and eye catching headwear. This collection had an underlying dark color palette, with dark blue and golds represented heavily to great effect. The shoes for this collection were provided by Cava Prive and jewelry was done by Dale Beevers

Hakuyo Miya is a Japanese designer who has studied at the Atelier Chardon Savard in Paris. His work with MOUTON BLANC is known for its fantasy style elements, as he does a beautiful job combining real world with fairy tales. Miya’s fiery designs combine color, texture and culture into beautiful and elegant pieces, and has previously made an appearance on CAAFD sponsored showcases. His designs are known for the innovative lines and cuts as well as having an aspect of modernism throughout the collections.

Designer Ruth Zabetta was raised in both Spain and the Dominican Republic giving her a unique cultural background for her beautiful collection. Zabetta Couture is known for modern lines and cuts showcased throughout the collections, and this year is no different. Her modern but feminine collection does an exquisite job of creating beautiful silhouettes consistently though all the pieces. Zabetta’s collection is created for the modern but feminine woman and inspired by years of culture and design.

Ayni’s name, which is derived from a Peruvian turn of phrase meaning “today for you, tomorrow for me,” gives a look into the design process for the design duo, composed of Danish Laerke, and Adriana from Peru. Through Ayni, the duo make good on their name by making the brand focused on honoring ancient traditions, utilizing local materials and altering the production model to promote environmental sustainability. One of Ayni’s main goals is to combine ethics and aesthetics in a way that benefits the environment, but still remaining fashionable by using high quality elements such as luxurious baby alpaca fur and Pima cotton.

Thunyatorn is the brainchild of Thunyatorn Ng, a designer originally hailing from Thailand. Starting in bridal makeup and hairstyling in 2009 when she moved to New York City, she later became the first Thai fashion designer to present during New York Fashion Week. After noticing a demand for traditional authentic Thai styled clothing, Thunyatorn took things into her own hands and spent years researching Thai styles and influences, which she has incorporated into her collections. Through her work, Thunyatorn seeks to popularize authentic Thai clothing across the U.S. by combining its traditional beauty with modern stylings.

Designer Helena Bajaj-Larsen is Half-Indian, Half-Norwegian yet Parisian born and bred, 23-year old designer Helena-Bajaj Larsen is a recent graduate of Parsons School of Design and launched her label just six months ago. She specializes in hand-painted textiles which she creates herself – works of abstract art on fabric, blending her love of textile craftsmanship with her training in fashion design. She draws inspiration from her nomadic lifestyle across various countries and cultures to form breathtaking collections using her one-of-a-kind fabrics as well as stunning sculptural jewelry pieces.

“A Yufash woman doesn’t follow trends; she sets them.” The brand has been worn by members of Little Mix and Billie Lourd in the hit tv series Scream Queens, and Yufash was also featured in an international edition of Marie Claire. Yufash is a unique and forward-thinking brand made for the confident and powerful women of the world, with all garments fabricated in England. The brand was founded in 2015 and since has skyrocketed in popularity. “We as a brand are so excited and honored to have been selected to work the CAAFD, and we look forward to our presentation,” – Kadri Klampe, the Estonian-born founder and designer of Yufash.

Designer Sania Maskatiya and Sania Studio’s designs are marked by their ornate and regal inspirations, which masterfully highlight feminine silhouettes. The designs are inspired by the beauty of nature and the environment while still being modern and classic. The collection will include only high luxe fabrics cut and draped in a luxurious design. The design house engages in some of the best craftsmanship in Pakistan, coming from generations of artisans who have specialized and perfected their craft. The brand is known for including rich textiles, fabric design and embroidery within their pieces. Sania Maskatiya has quickly become Pakistan’s most lauded designer and most prized fashion export.

Patricia Wijaya started her label in 2016 after graduating Academy of Art University in San Francisco. The label first released a Prêt-A-Couture line in Jakarta, which focused on telling a story and showcasing innovation throughout. This years collection is inspired by both fairytales and technology, and showcases a Cinderella like aesthetic in the future. For this collection, Wijaya created what has been described by early viewers as an exquisite collection of a modern day fairytale for the equally modern woman.

About CAAFD:
Council of Aspiring American Fashion Designers, [CAAFD] is a non-profit organization founded through a collaborative effort by a few key pioneers in the fashion industry with the ambitious goal of promoting designers who aspire to expand their brand awareness and do business in the United States. CAAFD educates, promotes and empowers aspiring designers and fashion professionals in gaining a foothold in the fashion business, giving them every opportunity to become the renowned designer they yearn to be. More information can be found at: http://www.caafd.org

About iFashion Network:
iFashion Network is an online portal for everything new and groundbreaking in fashion. It is a global fashion hub, providing articles on designers, events, menswear, women’s wear, shopping, trends, and all the behind the scenes info you could ever want, delivered by unique personalities who know the fashion world inside and out. iFashion Network also boasts several industry leading original fashion-focused internet television shows. More information can be found at: http://www.ifashionnetwork.com