DEF JAM RECORDINGS CELEBRATES 35 YEARS OF RECORD BREAKING & CULTURE SHAKING
WITH 35TH ANNIVERSARY ‘NIGHT MARKET’ CELEBRATION IN BROOKLYN, SPONSORED BY PUMA, COURVOISIER & SNIPES
2 CHAINZ, FABOLOUS, JADAKISS, TEYANA TAYLOR, SLICK RICK, TJ PORTER & MORE ATTENDED THE STAR-STUDDED BROOKYL BASH
Last night in Brooklyn, the undisputed greatest label in hip-hop history – Def Jam Recordings – officially launched its celebration of 35 years of shaking the culture with the star-studded, blowout Def Jam 35 Night Market.
As VIPs and Def Jam artists past and present – 2 Chainz, Fabolous, Jadakiss, Teyana Taylor, TJ Porter, Fetty Luciano, Slick Rick, Suzi Wu, Def Jam CEO Paul Rosenberg, Joseline Hernandez, DJ Premier – an all-female DJ lineup led by DJ Jazzy Joyce, Nyla Symone and Odalys kept the party rocking. A special pop-up from Scarr’s Pizza fed the masses, Courvoisier and Heineken kept the vibes going, and VIPs enjoyed special activations – a PUMA basketball court and a Snipes bodega hosted by special guests Stretch and Bobbito offering limited edition T-Shirts and the PUMA x Def Jam Clyde Court. A surprise performance from Def Jam’s own Freddy & Jason – Fabolous and Jadakiss – closed out the night.
The Brooklyn Night Market event was the latest salvo in an ongoing Def Jam 35 celebration that includes the co-curated Hip-Hop Classics: Def Jam playlist via Spotify, the newly launched Def Jam: Essentials playlist via Apple Music, the revival of the original signature Def Jam “varsity” jacket and capsule collection via streetwear giant KITH, the forthcoming Tony Touch mixtape documentary feature “From Scratch,” an experiential activation at ComplexCon Long Beach, and much more.
Stay tuned for more on Def Jam 35…
The Def Jam Recordings pre-Grammy celebration at CATCH LA in West Hollywood, was the place to be on Friday night, as lines stretched around the block outside the exclusive event. Sponsored by Courvoisier, PUMA, Klasse14, TikTok, Heineken and CORE Water – featuring music by DJ Cassidy and DJ MOS – the party was packed with Def Jam artists, celebrities, executives and tastemakers. Seen mingling inside the club were Def Jam superstars 2 Chainz, YG, Pusha-T, Alessia Cara, Jhene Aiko, Jeezy and Jadakiss, Def Jam alumni LL Cool J, superstar rappers Tyga and Nipsy HusSle, Amber Rose, Def Jam up-and-comers Arlissa, Amir Obe, TJ Porter, Dominic Lord, Fetty Luciano, Sneakk, Lul G, Sensi Molly & Lil Brook, Maxo, and Bobby Sessions, and Def Jam chairman and CEO Paul Rosenberg and EVP Steven Victor.
The PUMA Galleria saw sneakerheads excited to check out the 90’s vibes in the Toys, Tech, Tracks and Trophies sections with line ups for the limited RS-X Toys custom sneaker works by JBF Customs and Alexander John inspired by 90s Tech and Mix Tapes respectively. The artists also did live custom designing demos at the courtyard. All pairs were sold out in minutes. PUMA also unveiled the upcoming collaboration pack with Hot Wheels – the RS-X Toys Hot Wheels that release on December 1st.
Special guests Kali Uchis, A Boogie Wit a Hoodie, Yo Gotti and Nipsey Hustle all came out to promote and sign the limited-quantity bootleg tees designed by Chinatown Market. Each tee design were inspired by each artist. YesJulz and her 1AM radio crew continued with their live broadcast from the PUMA Galleria and interviewed the artists mentioned above plus a whole lot more. Also seen were Emory Jones, Upscale Vandal, Karrueche and Victor Cruz, among the many celebrities who dropped by.
To celebrate the launch of Cadillac’s newest vehicle, the XT4, Cadillac & Nas dropped a one-of-a-kind Cadillac crest piece and gold chain filled with yellow diamonds, black diamonds, rubies and sapphires. While Nas was signing custom Cadillac/Nas/Complex Merch he surprised a lucky fan by giving the chain to them, creating a once-in-a-lifetime moment with the most coveted drop at the event.
DJ Akademiks and A Boogie wit da Hoodie battled it out during a live episode taping of “On the Sticks,” the new interactive gaming series from Complex and Xbox. The two played NBA 2K19 with A Boogie wit da Hoodie emerging as the champion. The series launches Friday, November 9 on Complex’s YouTube channel.
Virgil Abloh headlined ComplexCon(versations) to a packed house of 700 fans. He was joined on stage by emerging designers (b).stroy, comprised of Brick Owens & Dieter Grams, as well as Ev Bravado and Rhuigi.
Nas, Big Boy, Jeff Staple and Tinashe stopped by the HBO barbershop experience that was promoting the new series “The Shop.” Capitol Records’ James Davis, Njomza, BJ The Chicago Kid and Marc Byers joined artists Nick Grant and A Boogie wit da Hoodie for panel discussions at the booth.
Balvinhit the floor checking out the booths, posing for photos with fans, copping exclusive merch and more.
As part of Adidas Originals main event at ComplexCon, the brand joined forces with creative partner Pusha T to present a journey through three connected environments, reimagining a retro bank vault and penthouse office, to unveil a limited edition EQT Cushion 2 collaboration. Answering the popular demand for more cultural experiences, the mogul sat with 12 aspiring artists from Los Angeles for an opportunity at the adidas Originals Sound Labs Grant for musical development. Only five musicians made the cut after two days of listening sessions and now local LA semi-finalists Sareal, Lorine Chia, Ice Cold Bishop, Indiigo and Rugby Wild will continue the application process for the grant that will result in a winner in the first days of 2019. Also, King Push was joined by adidas Originals partner Pharrell Williams, who released pairs of the elusive adidas Originals N.E.R.D HU NMD and 50 pairs of never-seen-before PW HU P.O.D. System exclusive for the conference. Winners of the Friends and Family HU P.O.D. System pairs got to meet Pharrell as a special treat from the icon and Adidas Originals. And finally, Adidas Originals launched its new Los Angeles-focused social identity @AdidasLA alongside rap legend and creative ambassador Snoop Dogg. Coinciding with the 25th anniversary of Doggystyle, the brand partnered with Snoop and LA’s World Famous VIP Records for a special pop-up experience. Snoop himself made a special appearance and signed 25 pairs of adidas Originals P.O.D. System sneakers that had been customized by LA artist Gregory Siffs.
Reebok closed out the weekend with its limited-edition Futsal Fusion R58 drop and the final silhouette of the the R58 Series, the Sole Fury Floatride. Lil Baby stopped by in celebration of the drop, purchasing the first ten pairs for lucky customers in line before customizing shirts for his whole crew.
Karen Civil introduced film narrator Pharrell Williams at Universal Pictures’ special screening of THE GRINCH Saturday night ahead of of its upcoming release.
GUESS JEANS U.S.A. x PLACES+FACES debuted at ComplexCon ahead of its global launch. Unique items such as reflective tees, photo-vests, cargo pant and tracksuits were the first to go. J.Balvin, Teyana Taylor, Made in Tyo (Tyoko), Olan Prenatt, Trill Sammy, Christian BULL1TRC, and Premium Pete all stopped by GUESS Jeans U.S.A. to pick up the goods.
Zen, a new e-commerce experience celebrating sneaker culture with a unique blend of commerce, storytelling, community, and events that launched at ComplexCon, gave away to lucky winners hundreds of pairs of rare kicks including Nike Air Mags seen in ‘Back to the Future,’ Undefeated Jordan IV, Nike Dunk SB Low Diamond Supply Co. “Tiffany,” all Supreme Nike SB Blazers and Dunks, and Adidas Chanel Pharrell Hu NMD.
Becky G bounced around on the giant inflatable art installation from FriendsWithYou Art Collective at the POPSockets booth.
Steve Aoki joined Kim Jung Gi for selfies in the Find Your Grind infinity room.
At McDonald’s Project Connect booth, exclusive designs by influencers Joe FreshGoods, Elise Swopes and Richie Lewere added to jean jackets, jerseys, long sleeve tees and book bags. Also at the booth, Teyana Taylor hosted a first-ever tasting of the new Triple Breakfast Stack for a lucky winner. Hosted by Kenny Burns, Lena Waithe, Don Benjamin and Marcellus Bennett dropped in to enjoy the drops, live DJs, McDonald’s McNuggets, world famous fries and soft drinks.
More on ComplexCon
Def Jam Recordings, the iconic label and global brand synonymous with hip-hop culture, partners with 20th Century Fox on Oct. 12th release of the Official Soundtrack to the highly-anticipated film The Hate U Give.
Def Jam Recordings’ next generation of stars, Arlissa and Bobby Sessions, join an all-star cast cast of contemporary and legendary artists including Kendrick Lamar, Pusha T, Logic, Jadakiss, and Tupac Shakur for the official soundtrack of The Hate U Give.
Arlissa and Bobby Sessions introduce new, previously unreleased songs on the soundtrack, which Variety raves, “cleverly mimics the film’s outlook by oscillating between snatches of 2Pac and modern R&B;” South London-bred, 25 year old siren Arlissa, who appeared in the August issue of Vogue, experienced her first real taste of success with her breakthrough track “Hearts Ain’t Gonna Lie.”
Arlissa’s defiant anthem “We Won’t Move” from The Hate U Give soundtrack garnered early buzz at the Toronto Film Festival premiere of T.H.U.G., with Toronto’s NOW exclaiming “the soulful ballad has got ‘Oscar nominee’ written all over it.”
Listen to it here!
“It’s been a true honor to be involved in something so significant and relevant to today’s social climate…I was one of the millions of people who were deeply touched by the book, so to be able to contribute to the movie, which shines such a strong light on inequality, has been a responsibility I’ve taken with such pride and care. This is not just a film, this is education,” says Arlissa.
Fiery Dallas rapper Bobby Sessions, who NPR raves, “confronts racism with a captivating flow that’s both acrimonious and awe-inspiring,” and whose debut EP “channels the anger and despair that accompany the cycle is systematic racism” according to XXL, performs the eponymous title tune, “The Hate U Give.”
Shaping up as one of the fall season’s breakout movies, The Hate U Give stars Amandla Stenberg as Starr, a teen who is constantly switching between two worlds: the poor, mostly black, neighborhood where she lives and the rich, mostly white, prep school she attends. The uneasy balance between these worlds is shattered when Starr witnesses the fatal shooting of her childhood best friend Khalil at the hands of a police officer. Now, facing pressures from all sides of the community, Starr must find her voice and stand up for what’s right. Amandla’s original song “Always” closes out the soundtrack.
The Hate U Give also stars Russell Hornsby, Regina Hall, Issa Rae, KJ Apa, Algee Smith and Sabrina Carpenter, with Common, and Anthony Mackie. The film was directed by George Tillman Jr. (Notorious, Men Of Honor), and produced by Robert Teitel, George Tillman Jr., Marty Bowen, and Wyck Godfrey. The Hate U Give, whose screenplay was written by Audrey Wells (A Dog’s Purpose, Under The Tuscan Sun), is a Fox 2000 Pictures, State Street Pictures, and Temple Hill Entertainment production, distributed by 20th Century Fox.