Posts tagged with "Italy"

Fiat, 360 MAGAZINE

FIAT TRACK DAY

By Anthony Sovinsky × Vaughn Lowery

The Fiat has a voluminous history of performance and style dating back over 50 years. This Italian gem was first introduced to North America in March 2011 and featured the Fiat 500c, 500 Abarth, 500e, 500L and the 500x. And for 2018-2019 they are reintroducing the Fiat 124 Spider for the current generation, featuring modern styling, engineering science and enhanced performance with traces of the original Italian roadster design.

The 2019 124 Spider is an Italian coupe/convertible roadster powered by a 1.4L Turbo Motor 6-speed manual/auto transmission, making it the most powerful 4-cylinder turbo in its category. Producing up to 164hp and 184 lb-ft of torque in the Abarth edition, it is uniquely responsive. Our test Abarth had added racing and performance characteristics that include upgraded aggressive racing facia, branded floor mats, Record Monza exhaust tuning kit and Recaro racing seats.

The other test vehicle was Fiat Abarth 500c – a stout, preppy looking vehicle upon first glance, really reminiscent of its predecessors that were designed to navigate the narrow roadways of Italy. But with closer inspection of the Abarth 500, you will notice subtle performance enhancements: 16-inch hyper black wheels; red brake calipers; Abarth bashing; performance spoiler; turbo boost gauge and dual bright exhaust tips. This affords it a rather large presence in a metropolis like Los Angeles, where the typically more car is better, but the fiat begs to differ.

At first glimpse, you wouldn’t think much of these vehicles from a performance standpoint. Withal, 360 Magazine was cordially invited to Willow Springs Raceway by Fiat Chrysler North America. And education was provided by Skip Barber Racing School to help us take full advantage of the performance capabilities introduced for the upcoming year.

The track day started off at the the rallycross. The rallycross is designed to highlight the braking and handling capabilities of the nimble go kart-like Fiats. With quick turns and short straight always you can feel exactly how balanced and responsive these vehicles are. With the 124’s front and rear Blistein sport suspension, mechanical limited slip differential and front strut tower bar paired with a Brembo braking system it allows the vehicle to perform as desired, a true one with the car experience.

Side by side, we were shuttled to the skid pad. Here, we were able to identify how the Fiat handles on slippery terrain in a tight circle. This course was created to heighten our connection to the throttle, steering wheel and our eyes. As we continued to increase in acceleration the Spider would start to lose grip as we tried to keep a tight radius, but thanks to accurate feedback from the steering rack, throttle and Brembo braking systems you are able to keep the vehicle in complete control.

Then it’s off to the track. This is where the real fun began. Both the 500 and 124 Spider performed astoundingly. A Dodge Hellcat was our pace car as a line of us followed in tandem around the streets of Willow Springs Raceway. It was an unbelievable experience to be able to push these vehicles to their limits, highlighting just how well these vehicles are engineered.

The 2019 Fiat 124 Spider starts standard at $24,995 or $27,795 for the Classica which adds some cosmetic upgrades and some convenience options. $29,290 for the Lusso which comes with the Abarth performance package. A big bang for the buck for a sporty iconic Italian vehicle.

The 2019 500c comes standard at $16,245 and the Abarth package coming in at $21,995. Apart from the aforementioned performance upgrades on the Abarth, it comes with a track experience! Yes, you can stretch your Fiat’s legs on the track like we did just so you can come to appreciate the unique design and performance capabilities that this vehicle was intended to express.

Watch Our Experience

Pre-order Abarth

Lime Scooters

By Vaughn Lowery x Krishan Narsinghani x Alexandria Baiz

Across the globe, Lime scooters are the newest ride for transportation and commute. One may have seen these green-tinted electric motor scooters zooming down major city roads in Los Angeles, Paris and even university campuses. With over 100 markets and 5 countries there is plenty of supply, and all one needs to do is download the Lime app to find the nearest scooter. With LED front lamps, green recessed lighting and red LED taillights for nighttime riders, Limes are functional at all times of the day in major cities. Technology in automation advances as the little green boxes on each scooter contain a GPS system and 3G built-in hardware to track the location and route of each ride. Aggregating routes and location data is vital for cities so that there is proof of this pilot program performance and for future infrastructure to be aware of heavily utilized routes.

The logistics of the Lime scooters are easy to follow with instructions accessible every step of the way on the Lime app. Depending on location, (ex. California State Law) riders must be 18 and over and required to wear a helmet. Helmets are offered for free through the local business partners, which can also be found on the app. To avoid clutter on streets, users are required to submit parking photos at the end of each ride to ensure the scooter is parked responsibly. Docking stations are also being added – physical locations like Monrovia and Santa Monica will soon be paired with designated parking locations.

Rides are effortless and affordable. Costing one dollar to unlock and fifteen cents per minute, rates beat that of car share fares. Take a solo trip to get to work or visit a hot attraction with a group of friends. 360 Magazine had the opportunity of riding a group of scooters throughout Los Angeles, revealing a beautiful scenic ride for any tourist or local in the area. Explore the Ballona Creek bike path, an 8.8-mile-long waterway that extends as a shortcut from Central LA to the coast of Venice. Enjoy a traffic-free, uninterrupted riding trail that offers rest stops and views for a perfect sunny day.

Transforming the mobility of cities into a clean environment is a major win in Los Angeles, especially with limited transit systems, it’s a great alternative to keep traffic and pollution under control. Diving in further, Lime travels up to 20 miles in distance and speeds up to 14.8 MPH. Lime Access offers a 95% discount on pedal bike rides and 50% discount on electric scooter rides. Lime Access is eligible for riders who belong to any state/federally-run assistance program in order to make Lime accessible for all. Download the Lime app today and use promo code “360MAG” to get a special discount and embark on a new experience where #CitrusGotReal.

LEGO McLaren 720S arrives at P Zero World

P Zero World,the first Pirelli flagship store in the world, has special news for both car lovers and the young at heart – the much hyped, full-size LEGO® McLaren 720S vehicle has arrived in-store on Santa Monica Boulevard. This is the first time this ‘car-spectacle’ is in Los Angeles, after being launched by McLaren in Goodwood (UK) last year.

As for all the McLaren models, this special one made of little building bricks is also equipped with Pirelli tires. Those who are in the area can stop by the shop to admire this 1:1 scale model of the McLaren 720S, which is on display until Tuesday, October 9th. P Zero World is offering complimentary tire inspections and Italian espressos as well.

Event details:

·What: Full-size LEGO® McLaren 720S model on display at P Zero World

·Location: P Zero World: 10349 Santa Monica Boulevard, Los Angeles, CA 90025

·Dates: 21 September – 9 October 2018

·Timing: Available to view during store hours

9am-6pm Monday-Friday and 10am-2pm Saturday

·Fun facts:

·200,000 plus LEGO® building blocks make up the frame

·Over 2000 hours of manpower went into the construction of this replica, which features the same coloring and details on the car body as the original version –thanks to the McLaren team and Speed Champion Lego squad in Bilund, Denmark

·Total weight is 1.6 tons

·The model includes four special Pirelli tires: P Zero Corsa in the Color Edition Silver version. Pirelli has exclusively equipped all McLaren car models over the years.

For local Angelenos, P Zero World organizes several events to share and enjoy in ‘engine passion’. The next event is a free viewing party of the penultimate race of the FIM World Superbike Championship on Sunday October 14th. P Zero World will provide food and the opportunity to win a free set of Pirelli Moto tires for those who ride in on their motorcycles.

About P Zero World Los Angeles

Since its inauguration two and a half years ago, P Zero World Los Angeles has been graced with Formula One drivers, American TV celebrities, baseball stars and other notable ‘stars and stripes’ VIPs. The first Pirelli flagship store, situated in the ”fancy” Beverly Hills, has become the point of reference for many supercar owners to not only change their tires but as a meeting point where bespoke design, luxury and the ultimate trends in the automotive world are appreciated and celebrated. The store team’s professional service, offering of Pirelli’s high quality products and in-store events and displays are paramount to the concept of P Zero World. Pirelli just opened its third P Zero World store in Monte Carlo, following the one in Los Angeles and Munich.

About Pirelli

Pirelli was founded in 1872 and has its headquarters in Milan, Italy. Pirelli focuses its business on the high end, premium product segment where it is a world leader. Pirelli has a commercial presence in over 160 countries and 19 factories in 13 countries. Successfully competing in motorsports since 1907, Pirelli is currently the exclusive supplier of the Formula 1 championship, the Superbike world championship, and many other championships around the world.

Pirelli Tire North America (PTNA) includes the Modular Integrated Robotized System (MIRS) facility and research and development center at its Rome, Georgia headquarters, a state-of-the-art manufacturing plant in Silao, Mexico, sales and marketing offices in New York City, Los Angeles, Detroit, Montreal and Mexico City, and a prestige flagship store in Los Angeles. The company manufactures, distributes and markets original equipment and replacement tires for export and domestic car/motorcycle applications. For more information regarding Pirelli, please visit www.pirelli.com

Eredità FW18

With a successful expansion into sneakers this past Spring, Eredità is continuing to offer casual, seasonal options for FW18.

Some of Eredità’s favorites are back for fall, including the Abrusco, Francesco, and Pascale. the Corvina is the brand’s newest addition for Fall/Winter 2018 a high-top, leather sneaker in a classic black, and also available for custom color selection.

Eredità’s Shoes’ products are handcrafted across Italy by family-run factories. With decades of experience and knowledge that has been passed down generation, the dedication to perfection is unparalleled. Cobblers from regions across Italy spend hours handcrafting every pair of Eredità Shoes for each individual customer.

Eredità Shoes are made to order and hand-dyed, giving you unique individualization from one pair to the next.

BUICK: A CLASSIC REBORN

By Krishan Narsinghani x Vaughn Lowery

360 Magazine was recently invited to test-drive the redesigned 2018 Buick Enclave Avenir FWD 1 SP in Carmel, California. The model type avenir derives from a concept car introduced in 2017. Avenir translates to “future” in French and the modern aesthetics do not disappoint. Buick has since mirrored those design elements on multiple vehicles.

Walking up to the luxury three row crossover, drivers can start their engine with a new remote start key. The Enclave introduces sharper lines and athletic curves. The headlights and taillights are slimmer to create a skinnier look when in fact the vehicle is larger. Speaking of size, family trips just became easier with a spacey seven seater inside and roomy trunk. Buick reaped the benefits of high strength steel shaving roughly 400 pounds off the previous model.

This lifestyle voyager sets the stage featuring a bespoke-like interior with a two tone color pattern making the Enclave an executive family car perfect for a trip or a late-night urban outing. Avenir has not only set the bar with design but also in technology as a revolutionary rear view mirror transforms into a screen bleeding to the edges of the mirror for a second back-up camera that faces an eye level view. This camera travels faster than five mph to give a real-time view of moving surroundings. Apple CarPlay is also a new feature for iPhone users to drive safely. Located under the tail, drivers can kick a foot activated swivel to open the trunk. Finding the hands free lever becomes easier with a ghost lit Buick emblem highlighting the lever area.

Reduce carbon footprint through carpooling while the crossover adjusts fuel efficiency at 18 miles per gallon on city roads, 26 miles per gallon on the highway and 21 miles per gallon with mixed driving.

The team alongside Buick explored Carmel-by-the-sea and the fairytale land the city has to offer. The team joined Carmel Valley Ranch to see the daily life of a professional beekeeper. 360 handled the bees, watched honey come to life and even found the queen bee do her thing. While driving around the beach-city on California’s Monterey Peninsula, Buick stopped at the harbor for a kayaking expedition.  In-between adventures, the team had a chance to get acquainted with the smooth feel and driving style of the vehicle.

The Enclave packs a 3.6L V6 with 310 HP and also includes stop/start technology. Peak horsepower comes in at 6,800 RPM thanks to a nine speed automatic transmission. As one of the top luxury models, quiet cabins are enforced with QuietTuning. The weight saving translates to nimble handling and ride is soft while the body leans in the corners. The Buick Enclave Avenir’s base price is set at $53,500. Additional information can be found on their website.

GRAND BASEL

Global debut of the ultimate show for automotive masterpieces

 

Grand Basel is the ultimate global show for automotive masterpieces, with the vision of ‘Celebrating Excellence in Motion’. The show is not just an exhibition, but a platform for automotive culture: a forum, a market place and a space for discussion. Its debut show in Basel marks the beginning of a global tour.

 

The show focuses on collectors’ pieces from the past and present, as well as on new cars of exceptional value and impeccable quality. The exhibition brings together a limited number of carefully-selected, top-of-the-range automobiles – not just the most dignified and luxurious classic cars, but also one-off contemporary editions and technically-advanced concept cars.

What makes Grand Basel unique is that these automotive masterpieces have been carefully selected with special consideration for each car’s cultural meaning, conceptual innovation, condition, provenance, rarity and value.

Grand Basel is also the world’s first and only show to present the automobile in contexts of art, design, architecture and lifestyle; bringing together significant automobiles in an unrivalled, pioneering setting. The show is a completely new approach to exhibiting, discussing and honoring the car.

A global show for a diverse audience

“Grand Basel presents international connoisseurs, experts and collectors with the epitome of automotive culture,” explained Global Director, Mark Backé. “It will appeal to a broad enthusiast audience interested in automobile aesthetics, technological sophistication, art and culture.”

As well as showcasing exclusive and rare cars of the highest calibre, Grand Basel presents cultural highlights and – at the inaugural show – even a world premiere.

While visiting the show, guests will also be able to appreciate the tension between architecture, design, art and the automobile in a range of special exhibitions. Several of these areas have been specially curated by members of the advisory board – a unique set of cultural connoisseurs who have helped to shape the direction of the inaugural Grand Basel.

With their input and support, Grand Basel is a truly open and connected show, relevant to the contemporary and the classic, the analogue and the digital.

Grand Basel in Basel

One of the special features at the first show in Basel will be six curated frames that display individual cars and associated objects, each chosen by a member of the advisory board. While the rest of the exhibits will represent a ‘hive mind’ of consideration, these six frames will showcase very personal interpretations of automotive culture.

The advisory board includes: contemporary artist, Sylvie Fleury; renowned creative entrepreneur and founder of Garage Italia, Lapo Elkann; founder of the Goodbrands Institute for Automotive Culture and chairman of Grand Basel’s advisory board, Prof. Paolo Tumminelli; cultural commentator and author, Stephen Bayley; design theoretician, Prof. Dr. Michael Erlhoff; and world-renowned ‘car designer of the century’ Giorgetto Giugiaro.

“It is no coincidence that for Grand Basel’s debut show in Basel, we have an advisory board made up of leading European voices on the automobile, art and architecture,” explained Mark Backé. “Each Grand Basel will be uniquely relevant to the region where it is taking place, and so for our future shows in the North America and Asia, you may see different perspectives and personalities shaping the presentation.”

The show’s exhibits are carefully selected to just 113 cars, spread over a total show space of 32,000 square metres. A separate ‘Collectors Lounge’ displays a selection of 8 vehicles, set over 7,000 square metres. Exceptional cars have travelled to the show from Germany, Switzerland, Austria, Belgium, the UK, Italy and the USA, and are being exhibited not just by dealers, but by private collectors, museums, manufacturers and coachbuilders.

Exhibition inspired by architecture

Grand Basel’s show style is a bold deviation from the often-nostalgic ambience of established car events. It has a striking, homogenous design, inspired by contemporary architecture. This chosen structure allows exhibits to be presented and admired in a surrounding reminiscent of modern museums, with exceptional automobiles shown in ‘frames’, honouring these cars as the masterpieces they are.

Grand Basel’s world tour

The format of Grand Basel was conceived so that presentation of the show in various locations around the world is part of the agenda. The automobile influences – and is influenced by – society and culture in every part of the globe, and so the discussions at Grand Basel will always have relevance.

The inaugural Grand Basel show in Basel takes place from 6 to 9 September 2018. It is the prelude to a global tour, with a future show in Miami Beach already in development. Every show will have a distinct identity, with the Grand Basel team setting regional and national priorities, and continually reviewing and refining their intercultural aspirations.

 

About Grand Basel

Grand Basel is the ultimate show for automotive masterpieces. Showcasing a top-of-the-range selection of cars from the past, present and future, Grand Basel is the first and only show to present the automobile in the cultural context of art, design, architecture and lifestyle.

Grand Basel addresses a discerning audience of collectors, restoration and conservation experts, dealers, manufacturers and connoisseurs, offering a global platform for exchange. The show is being organised by the MCH Group, a leading international live-marketing company headquartered in Basel, which is also responsible for Art Basel. Following its premiere in Basel in September 2018, further shows in other parts of the world are being planned.

www.grandbasel.com

Pirelli Supplier Awards 2018

Sustainability, innovation and quality of service were the key elements for the Pirelli Supplier Awards 2018, the annual occasion when the Company awards 9 suppliers from its global supply chain of over 10,000. The Supplier Awards reward those suppliers who shine for their ability to make the Pirelli supply chain even more sustainable and enhance qualitative excellence, making Pirelli’s products more High Value, in line with the Group’s strategy.

Today the awards for the suppliers who distinguished themselves over the last year were presented by Chief Purchasing Officer, Matteo Battaini and the Chief Sustainability and Risk Governance Officer, Filippo Bettini, at a ceremony at Pirelli’s headquarters in Milan. The awards were given to nine suppliers in the areas of raw materials, services and machinery.

In the 2018 edition, the most frequently seen factors include innovation, quality of service and sustainability, which had its own specific award. Pirelli’s supply chain has been constructed to guarantee product innovation, process digitalization and long term competitiveness, where respect for the environment and attention to the value of people are considered a primary levers of growth.

Pirelli’s efforts towards a sustainable purchasing strategy were recognized by the confirmation that Pirelli’s supply system was in compliance with the UNI ISO 20400 rule, conferred in February 2018 by SGS Italia S.p.A. – one of the leading companies globally for inspection, verification, analysis and certification services. Pirelli is thus the first company in the automotive industry to have received this confirmation of compliance. The ISO 20400 constitutes the most important international guideline in the matter of supply chain sustainable governance, where the economic, social and environmental responsibility are integrated into the Company’s strategies, organization and purchasing processes.

The winners of the Pirelli Supplier Awards 2018 include:

Glanzstoff Sicrem Spa (Italy), suppliers of textile reinforcements – awarded for the criteria of “Quality” and “Speed”, plus the prestigious Sustainability prize, which the company deserved because it produces rayon using only cellulose from plantations certified for sustainable agro-forestry management;

JSR Corporation (Japan), a supplier of synthetic rubber awarded for the criteria of “Innovation” and “Service Level”;

Thai Eastern Innovation Co., Ltd (Thailandia), PT. Kirana Megatara Tbk (Indonesia) and PT. Prasidha Aneka Niaga Tbk (Indonesia); all suppliers of natural rubber awarded for “Quality” and “Service Level”;

VMI Holland (Holland), a supplier of tire assemblers and machines for semi-processed components for the criteria of “Quality” and “Global Presence”;

MDM (Italy), an integrated marketing and communication agency awarded for the criteria of “Innovation” and “Speed”;

APPIAN (USA), a supplier of the Business Process Management platform and related consultancy services awarded for the criteria of “Innovation” and “Speed”;

Warehouse Service, Inc. (USA), a logistics services supplier awarded for the criteria of “Speed” and “Innovation”.

Matteo Battaini, Chief Purchasing Officer,commented: “Pirelli has built its business model, focused on High Value, on product innovation and process digitalization. To pursue this strategy it is not only necessary to choose suppliers that are leading companies, but also to build with each of them a partner relationship. It is essential that they share values such as innovation, quality, customer care, product and process sustainability and attention to brand value. And, in an ever more dynamic market context, goals must also be shared, such as cost rationalization, speed of adapting to new technology and implementation of best practices in sustainable management. Today Pirelli’s procurement involves the management of around 10,000 suppliers for a total expenditure of 3.2 billion euro in 2017, mainly on raw materials (46%), services (36%), machinery (13%) and consumption materials (3%).”

Pirelli × Prada

Pirelli has signed an agreement with Luna Rossa Challenge for the constitution of a partnership aimed at the development of a multi-year project which will lead to Luna Rossa’s participation in the next edition of the America’s Cup, set for New Zealand in 2021.

Pirelli and Prada will be co-titled sponsors of the vessel and will detail their plans at a soon to be organized event.

Now in its 36th edition, the America’s Cup is the oldest trophy in the history of sport, which sees the participation of the most technologically advanced boats in the world.

The project will entail, over the 4-year period 2018-2021, a series of regattas, events and activities with the two brands as protagonists. In 2019, the first two regattas of the America’s Cup World Series will take place in the Mediterranean; in 2020 another three World Series regattas will be held in Europe, the United States of America and Asia; from January 2021, always in Auckland, there will be the Prada Cup, Challenger selection regattas, followed by the 36th edition of the America’s Cup Presented by Prada, scheduled for March 2021.

This will be Luna Rossa’s fifth tilt at the Trophy and in this edition it will be the Challenger of Record, that is, the first challenger of the last edition’s winning team, Emirates Team New Zealand.

Patrizio Bertelli, Chairman of Luna Rossa Challenge, said “Pirelli is the ideal partner for this new America’s Cup challenge. With over half a century’s experience at the highest levels of high technology world sports, it will be an important asset at the heart of our project. In this sense it is correct to speak of a real and true collaboration between the Team and Pirelli.”

“Pirelli – said Marco Tronchetti Provera, Executive Vice President and CEO of Pirelli – chose to be a part of this project because it represents both a sporting and technological challenge, able to bring Italy and the Pirelli brand to the attention of the entire world. The America’s Cup, as Formula 1 is to motorsport, is the most prestigious sailing competition, with a great history and tradition. It embodies values and is for a public of impassioned fans that perfectly match Pirelli’s, enabling the company to continue enriching its brand, reinforcing its positioning in high technology with clients around the world and its relationship with consumers through traditional channels and all the new digital platforms.”

See the video at this link: https://youtu.be/ATyWMPL5Y38

Behind the Seams at Paul Stuart: Javier Suarez

If you aren’t familiar with Paul Stuart, it is a men’s and women’s clothing brand based in New York City that was founded by Ralph Ostrove in 1938.

Behind the brand’s success is its most helpful team, that in which includes Javier Suarez.

Suarez, who is the Creative Director for men’s shoes and belts, was first appointed to position last August. With him, he’s brought several decades of experience, along with genuine relationships with key manufacturers for the industry in Italy and England.

He started his career with Bally of Switzerland and then Cole Haan, that in which soon led to him spending the next 27 years launching and growing the men’s shoe business of Salvatore Ferragamo.

He brings a unique and rare sense of style to shoemaking, especially in the current retail climate where quantity is unfortunately valued over quality.

What’s different that he does is that unlike larger footwear companies that rely on factory machines, Javier prefers the artisanal families that turn his work dream into reality.

“The strength of Italian production is the wealth of craftsmanship, the people and families that have been doing this forever,” Javier says.

As an expert in shoe design and making, he brings his talent to a comprehensive narrative to Paul Stuart.

“It’s a wardrobe of shoes: we carry the Paul Stuart customer from his work day to his weekend, and on to special formal occasions. It’s a complete collection of footwear with the same characteristics and quality craftsmanship the brand is so well known for in our tailored clothing,” he continues.

His inspiration on the new collection to was the evolution of the iconic nature of the Paul Stuart Style where the standard style were renewed to fit today’s tastes in fashion.
“Shapes, materials, and designs are kept classic but updated to keep up with a modern contemporary sensitivity,” he adds.

Javier’s absolute favorite styles from the collection are The Monaco and The Bandaccio. The Monaco is a brogue wedge sole suede oxford that works perfectly for work and play with super comfort and sharp style. As for the Bandaccio, it is a double buckle zippered combat boot that is handcrafted and has a hand custom polished bravura with “combat” ready Goodyear construction.

Javier believes that the direction in today’s men wear surrounds the idea of innovation–less formality and street wear. “We offer a wardrobe of shoes from casual sneakers to formal wear, keeping a keen eye on a Paul Stuart style sensitivity…it’s again more about the expectation and needs of the consumer than trends for the sake of trends,” he shares.

When asked about the collection and how it ties in with the apparel collection at Paul Stuart, Javier states that the collection connects with everything they do in apparel.

“Paul Stuart’s as a destination for fine tailoring now offers a complete range of innovative elegant and unique dress styles in a coordinated color palette. Antiqued calf, textured grain leathers and sophisticated suede colors compliment the use of texture and color in tailored clothing and sportswear,” he says.

Since 1938, Paul Stuart has been the leading arbiter of taste and style for luxury menswear and womenswear here in the U.S. Celebrating its 80th anniversary this year, the brand outstandingly continues to design and create an exclusive collection of men’s and women’s tailored clothing, sportswear, and accessories.

 

 

Pirelli Leads in Original Run Flat Equipment

Pirelli has underlined its status as the preferred brand for premium and prestige car makers, proven by over 500 homologations for Run Flat tires. This is technology that allows drivers to keep going even with a puncture, so that they can reach their nearest tire dealer to change the tire. In total, there are 516 homologations of Pirelli Run Flat tires: in other words tires that have been chosen by manufacturers as original equipment for their new cars. These include 326 summer tire, 100 winter tire, and 90 all-season tire homologations. As a result, Pirelli now has more than 2800 manufacturer homologations for its product range.

Alfa Romeo is the latest marque to have homologated Pirelli Run Flat tires on its Giulia sedan. Manufacturers such as BMW, Cadillac, Dodge, Jeep, Mercedes, Mini and Rolls-Royce also use Pirelli tires that can keep going after a puncture. Even when a tire pressure monitoring system indicates a sudden loss of pressure, these tires are able to carry on driving for 50 miles at a maximum speed of 50mph. The specially-designed tire sidewall structure is capable of supporting the weight of the car, ensuring a safe journey to the nearest tire dealer. Pirelli’s bespoke Self Supporting system uses special reinforcements inserted into the sides of the internal structure that are able to withstand both the vertical and horizontal loads on the car.

Pirelli’s Run Flat technology is available on P Zero, Cinturato, Scorpion and Scorpion Winter, Winter Sottozero 3 and Winter Sottozero Serie II. Consequently, the range is able to cover 97% of fitments in 18-inch size or higher, with 24 exclusive product codes: which are sizes that no other tire manufacturer sells. Pirelli is the leader in the Run Flat sector, both when it comes to summer and all-season tires as well as winter.

Run Flat technology responds to the demands of prestige and premium car manufacturers for a level of personalization precisely tailored to the technical characteristics of their vehicles. Throughout the development process, which takes two or three years, Pirelli’s engineers work hand in hand with their counterparts at each manufacturer to create specific tires that are distinguished by a special marking on the sidewall. For each manufacturer, there is a bespoke tire – which is at the very heart of Pirelli’s perfect fit strategy.

About Pirelli

Pirelli was founded in 1872 and has its headquarters in Milan, Italy. Pirelli focuses its business on the high end, premium product segment where it is a world leader. Pirelli has a commercial presence in over 160 countries and 19 factories in 13 countries. Successfully competing in motorsports since 1907, Pirelli is currently the exclusive supplier of the Formula 1 championship, the Superbike world championship, and many other championships around the world. Pirelli Tire North America (PTNA) includes the Modular Integrated Robotized System (MIRS) facility and research and development center at its Rome, Georgia headquarters, a state-of-the-art manufacturing plant in Silao, Mexico, sales and marketing offices in New York City, Los Angeles, Detroit, Montreal and Mexico City, and a prestige flagship store in Los Angeles. The company manufactures, distributes and markets original equipment and replacement tires for export and domestic car/motorcycle applications. For more information regarding Pirelli, please visit www.pirelli.com.