Posts tagged with "Italy"

Italy: An International Beer Attraction

How to pair dishes with craft beer? This will be discussed at Beer Attraction, the trade fair organized by Italian Exhibition Group (IEG) dedicated to specialty beers, craft beer and food for the HoReCa channel, being held from 16th to 19th February at Rimini Expo Centre (Italy). Seminars, talk shows and meetings under the banner of border-free business at a 4-day exhibition addressing the sector’s professionals.

America’s huge Brewer Association (BA), an association with over 4,904 American breweries, will present for the first time to Beer Attraction visitors “Taste vs Flavor: how craft beer can elevate pairing in menus” a study on matching dishes and American craft beers. Also at Beer Attraction “The Power of Craft Beer – Update and Trends in America Craft Beer” an overview of the home of the world’s largest most diversified beer culture: America.

On Monday 18th February “The Beer Market in the USA”, the conference in collaboration with ITA – Italian Trade Agency on the various opportunities for overseas development of Italian exports.

The meeting of America and Europe will lead to international comparison on the world of Independent Craft Brewers. Brewers Association (BA) and key members of Britain’s Society of Independent Brewers (SIBA) will describe “US craft beers and European craft beers: two markets in comparison” a journey through the brewery market, that from France crosses the United Kingdom and finally reaches Italy.

The Beer of the Year award (14th edition) will be assigned on opening day by an international panel of judges made up of the elite of world connoisseurs.

FOCUS ON BEER ATTRACTION AND BBTECH EXPO 2019
Dates: 16-19 February 2019; organizers: Italian Exhibition Group SpA in collaboration with Unionbirrai, FIC (Italian Federation of Chefs) and CAST Alimenti; with the patronage of: Emilia Romagna Region and Rimini Municipality; frequency: annual; edition: 5th; admission: reserved exclusively to trade members, on Saturday 16th February only: also open to the (adult) public of beer lovers, foodies and gourmet consumers; hours: Saturday 16th, Sunday 17th and Monday 18th February: 10 am – 6:30 pm; Tuesday 21st February: 10:00 am – 5:00 pm; group brand manager – food&beverage division: Flavia Morelli; brand manager: Marco Cecchini; www.beerattraction.it www.bbtechexpo.it #BA2019

New Single by Cheat Codes

CHEAT CODES team up with Afrojack for huge new single, “Ferrari”
+ announce forthcoming dance EP, “Level 2”
available via 300 Entertainment

Multi-platinum, electronic dance music trio CHEAT CODES  (comprised of Trevor Dahl, Matthew Russell and Kevi Ford) have teamed up with Afrojack for the huge new track, “Ferrari”, taken from their forthcoming EP, “Level 2”. The bass-heavy track blends dance and hip hop sensibilities that break into an anthemic chorus, drenched with Cheat Codes signature electronic textures that have seen them become one of the fastest growing pop and dance acts, garnering over 2 billion streams.

The monumental track is over a year in the making- Matt of Cheat Codes explains: “We met up with Afrojack in the studio over a year ago, we wanted to figure out how we could blend our two sounds into something cohesive. We first heard the drop and knew it was something we could come together on. A lot of the process was back and forth through email sending demos. Gonna have to hit the stage together at some point because the clubs are gonna love this one.”

The dance-floor ready anthem is juxtaposed by it’s dark lyrical narrative that ultimately tells the tale of a missteps in a relationship. Matt adds, “Ferrari is that moment when you really mess up in a relationship and have to overcompensate to try and make it better”

“Ferrari” follows, “Feeling of Falling,” their new single and collaboration with pop sensation KIM PETRAS. The euphoric anthem pairs Cheat Codes’ signature sugary electronic hooks with Kim’s mesmerizing vocals. The group released a remix bundle of the track, featuring re-works from the likes of Daniel Blume, Danny Quest, Justin Caruso, and Angemi, as well as Steve Aoki – which is available now.  Cheat Codes, who are touring with Steve Aoki throughout the UK this February, recently remixed Aoki’s collaboration with BTS,  “Waste It On Me”.

“Ferrari” comes in the wake of another exciting year for Cheat Codes. The group are on the heels of their track, “Only You” which featured Little Mix and its inventive music video featuring TV star, Peyton List. “Only You” hit #1 at UK radio and received critical acclaim from the likes of Billboard, TIME and Rolling Stone.  Earlier this year, the group was joined by Fetty Wap and CVBZ to take the stage at Jimmy Kimmel Live! to perform their single, “Feels Great.”

Find Cheat Codes:
More Info On Cheat Codes:   
•  Over 2 billion streaming consumption of repertoire.
•  “Feels Great” ft. Fetty Wap & CVBZ is recently RIAA Gold Certified in the US.
•  Remix of Maggie Lindemann’s “Pretty Girl” is approaching 5 million units globally.
•  300 debut single, “No Promises” ft Demi Lovato is Platinum in over 15 countries with     over 4 million global equivalents to date.
•  “No Promises”  peaked Top 5 at Pop radio with 80MM in audience reach.
•   Platinum  Certified:  US,  UK,  Norway.  Australia  X2, Ireland X2,  Portugal,  Poland,       Netherlands, New Zealand, Mexico, Italy, Canada & Sweden
•  Gold  Certified:  UK,  Belgium, Brazil,  Colombia,  Denmark, Germany,  Finland,               France, South Africa, Switzerland & Spain

Alfa Romeo Award Winning Car

Arguably one of the most desirable cars of all time, the remarkable 1937 Alfa Romeo 8C 2900B Berlinetta today was revealed at The Peninsula Paris hotel as the winner of the fourth annual The Peninsula Classics Best of the Best Award.

While eight stunning ‘Best of Show’ winners from top concours around the world competed for the accolade, the Alfa Romeo was the stand-out choice among the judges as the best car in the world. Hailing from Los Angeles, California, the car was entered into the running for the award after being named ‘Best of Show’ at the 2018 Pebble Beach Concours d’Elegance.

“The winning Alfa Romeo is a perfect example of the type of car that inspired us to create this award,” said William E. (Chip) Connor, Chairman and CEO of William E. Connor & Associates Ltd, and co-founder of The Peninsula Classics Best of the Best Award. “To provide an opportunity for car lovers to pause a moment and celebrate flawless design and engineering of this calibre is truly an honour each year.”

The Alfa Romeo is owned by David and Ginny Sydorick of Los Angeles, California. Reflecting on the car’s recent recognition, David said: “As an avid auto-collector, having two cars in the running for this year’s award was truly remarkable. It goes without saying that Ginny and I are ecstatic at the result – a proud moment for us both.”

The winning car was unveiled using a ‘shutter-effect’, whereby individual slats turned in sync to reveal the Alfa Romeo standing proudly within a bespoke-designed, up-lit box.  Following the big reveal, guests at the party, including ‘Beauty and the Beast,’ ‘The Alienist,’ and Girl on a Train’ star Luke Evans, were further treated to a music set from notable DJ and On-Camera Personality, Hannah Bronfman, who was joined by husband, DJ and Entrepreneur, Brendan Fallis.

An automotive jewel engineered by Ingegner Vittorio Jano, the 8C 2900 was designed to compete in sports car races, specifically the Mille Miglia, which it won outright in 1935, 1936, 1937, 1938 and 1947. In racing trim, they dominated all the major competitions, and in road trim, they were the fastest grand touring cars.

Established in 1925 in Milan, Italian coachbuilder Carrozzeria Touring had first licensed Charles Weymann’s system of fabric-covered lightweight frames and then developed its own ‘Superleggera’ construction. Patented in 1936, the Superleggera system consists of a structural framework of small-diameter steel tubes that conform to an automobile body’s shape and are covered by thin alloy body panels that strengthen the framework. The winning vehicle, 412020, is the first of only five known Berlinettas built on the Lungo chassis and is the car that Touring refers to as the beginning of Superleggera.

 

About The Peninsula Classics Best of the Best Award

Through a shared desire to celebrate the best of what defines the automotive world, The Hon. Sir Michael Kadoorie, Chairman of The Hongkong and Shanghai Hotels, Limited, launched The Peninsula Classics Best of the Best Award in 2015 with co-founders William E. (Chip) Connor, Bruce Meyer and Christian Philippsen. Each founder shares a common passion and appreciation of fine motor cars, the preservation of their heritage and immaculate restoration projects. The award, sponsored by The Peninsula Hotels, brings together eight of the concours circuits’ elite ‘Best of Show’ winners from around the globe.

The 13th Annual Kosher Food & Wine Experience Returns to New York

Tri-state oenophiles and foodies will be the first to savor the newest in fine kosher wines, spirits, and creative cuisine all under one roof at the 13th annual Kosher Food & Wine Experience (KFWE) New York (http://thekfwe.com), on Monday, February 11, 2018. The popular event returns to Pier 60, Chelsea Piers (23rd St. and West Side Highway, NYC). Doors open to the public at 6:30 pm. Trade/media hours are 12 noon – 4:00 p.m.

KFWE New York is hosted by NJ’s Royal Wine Corp., the world’s largest producer, importer and distributor of kosher wines and spirits. New York’s premier kosher showcase will feature more than 400 intriguing kosher wines and spirits from around the world as well as trend-setting cuisine from leading kosher chefs, caterers, restaurateurs, and gourmet specialty companies.

The 2019 edition promises more samples of the latest products, limited editions, and Passover delicacies than ever before, and tickets are expected to sell out quickly.

This year’s spectacular wine selection represents all price points, from the Stoudemire Private Collection from Israel ($260 SRP) to Don Alfonso Sauvignon Blanc from Chile ($7.99 SRP). Consumers will be able to sample interesting new varieties from France, Italy, Spain, Israel, Australia, Canada, Chile, Argentina, Washington, Oregon, and California. All wines on offer are kosher for Passover and year-round.

One notable addition to this year’s line-up is the Stoudemire Grand Reserve from the cellars of NBA star Amar’e Stoudemire. Made from premium grapes from Kfar Shamay vineyards in the Upper Galilee, only 1,680 bottles of this Cabernet-Petit Verdot blend were produced.

Bordeaux will once again take center stage at KFWE 2019. “Those who attended KFWE last year will remember the impressive showing of 2015 vintage Bordeaux,” said Gabriel Geller, wine blogger and PR Director for Royal Wine. “Experts say 2016 was another exceptional year, even surpassing 2015. We’re very excited that these magnificent wines are returning to the spotlight.”

Royal is also showing some brand new wines made for the first time in a kosher run. According to Geller, highlights include:

  • Château Clarke, Listrac-Médoc 2016: The Rothschild family and Royal Wine celebrate the 30th anniversary of this flagship wine with a first kosher run of the estate’s Grand Vin.
  • Château du Tertre, Margaux 2016: This outstanding 5th Classified Cru from Margaux, owned and operated by Château Giscours, has come out with its first kosher cuvee.
  • Château Giscours, Margaux 2016: The first Grand Cru from Bordeaux’s left bank made a kosher run in 1993. Geller says the winery’s 2016 – its tenth kosher production – is perhaps its best yet.
  • Château Lascombes, Margaux 2016: The first kosher cuvée of this second growth Margaux was a sensation at KFWE last year. “The 2016 is a model of class and elegance,” according to Geller.
  • Petit Guiraud, Sauternes 2017 and G de Château Guiraud, Bordeaux Blanc 2017: One of the most venerable First Cru sauternes estates, Château Guiraud, has returned the kosher wine world after a 16 year hiatus.
  • Château Saint-Corbian, Saint-Estèphe 2016: Kosher wines from the Saint-Estèphe appellation are a rarity. This wine features the classic characteristics of the region at an affordable price tag.
  • Château Montviel, Pomerol 2016: This amazing Pomerol from the respected Vignobles Péré-Vergé estate returns to the KFWE after an absence of several years. “When the winery released a 2014 kosher cuvée,” says Geller, “it was long sold out before the show. Do not miss out on tasting it!”

Other Noteworthy Offerings
Herzog Winery will show its finest wines and even some library wines at KFWE. The company has been producing award-winning wines from the most prestigious vineyards in California since the 1980s. “Quality is everything. Kosher is just something we ‘happen to be,’” said Jay Buchsbaum, Herzog’s Executive Vice President of Marketing and Director of Wine Education.

  • Herzog Special Reserve Albariño 2017 plays into the increasingly trendy Albariño, a Spanish white grape variety. It is just one of Herzog’s finest wines being shown at KFWE.
  • Ramon Cardova Albariño 2017: Another Albariño entry, this hails from its original terroir, Spain’s Rías Baixas DO appellation.
  • Royal will introduce two 2017 vintage Burgundy wines: Domaine Ternynck Bourgogne Blanc Chardonnay and Bourgogne Rouge Pinot Noir.
  • Pacifica Riesling 2017: From Washington state comes an off-dry Riesling with a German-style profile.
  • Secret Reserve Malbec 2016: Shiloh Winery produces this rich Israeli wine with ripe red and black fruit notes.
  • Teperberg Providence 2013: Bold and complex, this New World blend is the new flagship wine from one of Israel’s largest wineries.

KFWE Gourmet Food
Dozens of gourmet kosher restaurants, chefs, caterers, and food companies will serve up delicious fare including sushi, kosher poke, bison, organic beef and BBQ, and mouthwatering desserts from chocolates and parve ice cream to cakes and cupcakes, among many others.

KFWE Exclusive Trade & Press hours:  12:00 noon – 4:00 pm
KFWE-Open to Public/Press: 6:30 pm – 9:30 pm; Tickets at: http://thekfwe.com

About Royal Wine/Kedem
Since 1948, Royal Wine Corp., also known as Kedem, has been owned and operated in the United States by the Herzog family, whose winemaking roots date back eight generations to 19th century Czechoslovakia. Headquartered in Bayonne, NJ, today Royal Wine’s portfolio of domestic and international wines range from traditional wine producing regions of France, Italy and Spain, as well as Israel, New Zealand and Argentina. Additionally, Royal Wine Corp.’s spirit and liqueur portfolio offers some of the most sought after scotches, bourbons, tequilas and vodkas as well as hard to find specialty items such as flavored brandies and liqueurs.

The company owns and operates the Kedem Winery in upstate New York, as well as Herzog Wine Cellars in Oxnard, California, a state-of-the-art-facility featuring guided wine tours, a fully staffed modern tasting room, gift shop and catering facilities. Additionally, the winery houses the award-winning restaurant Tierra Sur, serving the finest Mediterranean inspired contemporary Californian Cuisine. Follow Royal Wine on facebook.com/RoyalWineCorp/, and instagram.com/royalwinecorp/, and twitter.com/royalwinecorp

Divine Tours

DIVINE TOURS LAUNCHES COUTURISTA TRAVEL TO PROVIDE LUXURY, FASHION-FOCUSED TRAVEL EXPERIENCES

Now Booking its First Tour: A Curated Visit to Tuscany in April 2019

Since 1996, DiVine Tours has been providing innovative luxury travel excursions throughout Italy. This spring, DiVine Tours will launch their newest extension: Couturista Travel – a travel experience personalized for connoisseurs of high-end fashion, gourmet cuisine, and luxury lifestyle. Couturista Travel is now booking for its April fashion-focused journey through Tuscany, followed by trips to Miami and Mexico later in the year.

The inaugural trip, entitled Tuscany Couture, includes stays in luxury fashion inspired hotels such as the Ferragamo-owned Gallery Art Hotel, exclusive vineyard tours, and VIP access and discounts at the world’s leading fashion retailers. Travelers will enjoy once-in-a-lifetime, exclusive, curated access to shops including Prada, Gucci, Armani, Ferragamo, Emilio Pucci, Sergio Rossi, Cavalli, Dolce & Gabbana, and many more.

Couturistas will begin their nine-day-long escape in Florence on April 6th, 2019 with a reception and welcome dinner. The following day will include an intimate inside look into the history of Italian Fashion, then & now, via private tours through the culture rich UNESCO City. Expert guides will then transport guests back to the 18th century via the Pitti Palace Costume Gallery, featuring rich collections that represent the evolution of fashion for didactic purposes.

The historical experiences will also include a visit to the Salvatore Ferragamo Museum. Dedicated to the life and work of the famed Italian shoe designer, the museum contains over 10,000 models of shoes and a variety of exhibits dedicated to the life and work of Ferragamo from the 1920’s until his death in 1960.

In addition to visits to Italy’s top historical fashion destinations and some of the most sophisticated shopping in the world, the Tuscany Couture trip includes visits to local artisan’s workshops, private trunk shows, dining at Florence’s most revered restaurants and guided visits to the iconic sites in historical cities throughout the Tuscan region.

“Tuscany Couture is the ideal vacation framed by the magic and elegance of Florence. Suited for the curious shopper or the fashion-savvy, a group of friends seeking the ultimate getaway, or even the mother-daughter duo looking for a bonding retreat,” said Myriam Angulo, co-founder of Couturista Travel. “There is so much to see in Florence and Chianti besides the traditional visits to see renowned art and wine tastings. Couturista organizers use their personal knowledge and intimate relationships to open the doors to artisan shoemakers, pop-up shops, flagship stores and everything in between. Tuscany Couture is the perfect trip for the inquisitive, divine traveler.”

Tuscany Couture’s $6,999 pp fee includes the complete land program with transportation, deluxe hotel accommodations, English-speaking guides, daily breakfast buffets, welcome and farewell dinners, shopping tours, museum entrances, winery visits, and many more activities for travelers looking to do it all.

With some days planned out and others that allow Couturistas to explore suggested sites on their own, each traveler has the ability to mold their vacation to fit their every want and desire. There are also unique extension options for those who want to extend their stay in Italy with opportunities to spend three additional days in the North or South of Florence.

Following the trip to Tuscany, Couturista Travel will offer innovative programs in the Magic City that is Miami with two distinct themes: Exploration of Art and Curated Shopping; as well as an opportunity to explore and shop Mexico later in the year.

About DiVine Tours & Couturista Travel

DiVine Tours is a boutique tour operation specializing in exclusive Wine Tours, and Gourmet Programs in Italy since 1996. Most recently, they have branched out to develop COUTURISTA TRAVEL, which offers new Curated Fashion Shopping Experiences in famous locations as well as in new, undiscovered destinations. Originally based out of Chianti, Italy, director and owner Myriam Angulo has come back home to Miami, Florida and is determined to bring couture lifestyle back to the tour industry.

Couturista Travel is now accepting reservations for Tuscany Couture taking place on April 6th – 14th.

For booking information, visit www.couturistatravel.com or contact info@couturistatravel.com / 1-877-COUTRVL (1-877-268-8785)

Pirelli Motorsport Commitment in North America

Pirelli is involved in 10 major championships at the forefront of American motorsport, with 40 Pirelli personnel committed to a variety of races and rallies every weekend, supplying tens of thousands of tires.

This is the scale of Pirelli’s competition involvement this year in North America, with a motorsport history that stretches back from more than 110 years but has never been more relevant.

Motorsport in fact represents an essential part of the Italian firm’s research and development program, as an open-air testing laboratory. This is why Pirelli places such an emphasis on motorsport in every global territory, as it’s only by pushing the extremes of performance on track that the best Ultra High Performance tires are created for the road.

As announced recently, Pirelli USA has renewed its agreement with Porsche Club of America for the next three years, enhancing its backing further with the addition of the Werks Reunion Amelia Island, which Pirelli will support alongside the five national programs: PCA Club Racing, PCA High Performance Driver Education (HPDE), PCA Autocross, Porsche Parade, and PCA Treffen. Pirelli will not only supply tires, but also trackside support.

In a new venture with Porsche enthusiasts for 2019, Pirelli will now also support the Air-Cooled Cup USA for two years. This championship is for Porsche models from pre-1966 to 1998, and features seven rounds starting in April at Portland International Raceway in Oregon.

But there are also many long-standing associations that have been renewed. The Trans Am Series has been an iconic name in American motorsport since its inception in 1966 and Pirelli has been the headline sponsor since 2017. The 2019 season will mark the start of a five-year extension, taking the partnership through to 2025. There will be 12 races for the 2019 season, and Pirelli will once again be at the forefront of each event, providing tires and support.

Similarly, Pirelli has equipped the Intercontinental GT Challenge since 2014 and will continue to do so for the coming years. In this championship, Pirelli provides its renowned P Zero slick tires for a grid made of a variety of different high-performance prestige brands. The 2019 championship starts in February with the Liqui-Moly Bathurst 12 Hours in Australia and visits the United States one month later when it comes to the stunning Laguna Seca track in California, for the California 8 Hours.

Key parts of the Pirelli USA program are also the P Zero-equipped single-make championships from Ferrari (Ferrari Challenge) and Lamborghini (Lamborghini Super Trofeo), which have become iconic fixtures on the American motorsport calendar.

Pirelli’s motorsport activities in North America are centered beyond the USA. The Challenge Xtreme Elite series in Canada is a rally series that Pirelli has supported for three years and will continue to do so for another three: underlining Pirelli’s heritage in off-road motorsport as well as on circuits. The first event is in February in Quebec, where competitors will face heavy snow and subzero temperatures.

In Mexico, Pirelli is supporting the grass roots of motorsport with the Formula 4 series: designed as an introduction to single-seater racing cars for the champions of the future, running on P Zero tires.

These are just some of the championships that Pirelli will support in North America throughout 2019, setting new standards of performance, style and professionalism.

About Pirelli
Pirelli was founded in 1872 and has its headquarters in Milan, Italy. Pirelli focuses its business on the high end, premium product segment where it is a world leader. Pirelli has a commercial presence in over 160 countries, and 19 factories in 13 countries. Successfully competing in motorsports since 1907, Pirelli is currently the exclusive supplier to the Formula 1 championship, the Superbike World Championship, and many other championships around the world.

Pirelli Tire North America (PTNA) includes the Modular Integrated Robotized System (MIRS) facility and research and development center at its Rome, Georgia headquarters, a state-of-the-art manufacturing plant in Silao, Mexico, sales and marketing offices in New York City, Los Angeles, Detroit, Montreal and Mexico City, and a prestige flagship store in Los Angeles. The company manufactures, distributes and markets original equipment and replacement tires for export and domestic car and motorcycle applications. For more information regarding Pirelli, please visit www.pirelli.com

AJ Calloway Photography

AJ Calloway is an up-and-coming photographer who focuses on fashion and beauty photography. Recently, he teamed with @littlejohnstyle to create a luxe-meets-fashion editorial, which took inspiration from the celebratory nature of popping that cork on the bubbly for New Year’s Eve.

AJ calloway, andrew c. Irving, 360 MAGAZINE

AJ calloway, andrew c. Irving, 360 MAGAZINE

Model: Andrew C. Irving

Fiat, 360 MAGAZINE

FIAT TRACK DAY

By Anthony Sovinsky × Vaughn Lowery

The Fiat has a voluminous history of performance and style dating back over 50 years. This Italian gem was first introduced to North America in March 2011 and featured the Fiat 500c, 500 Abarth, 500e, 500L and the 500x. And for 2018-2019 they are reintroducing the Fiat 124 Spider for the current generation, featuring modern styling, engineering science and enhanced performance with traces of the original Italian roadster design.

The 2019 124 Spider is an Italian coupe/convertible roadster powered by a 1.4L Turbo Motor 6-speed manual/auto transmission, making it the most powerful 4-cylinder turbo in its category. Producing up to 164hp and 184 lb-ft of torque in the Abarth edition, it is uniquely responsive. Our test Abarth had added racing and performance characteristics that include upgraded aggressive racing facia, branded floor mats, Record Monza exhaust tuning kit and Recaro racing seats.

The other test vehicle was Fiat Abarth 500c – a stout, preppy looking vehicle upon first glance, really reminiscent of its predecessors that were designed to navigate the narrow roadways of Italy. But with closer inspection of the Abarth 500, you will notice subtle performance enhancements: 16-inch hyper black wheels; red brake calipers; Abarth bashing; performance spoiler; turbo boost gauge and dual bright exhaust tips. This affords it a rather large presence in a metropolis like Los Angeles, where the typically more car is better, but the fiat begs to differ.

At first glimpse, you wouldn’t think much of these vehicles from a performance standpoint. Withal, 360 Magazine was cordially invited to Willow Springs Raceway by Fiat Chrysler North America. And education was provided by Skip Barber Racing School to help us take full advantage of the performance capabilities introduced for the upcoming year.

The track day started off at the the rallycross. The rallycross is designed to highlight the braking and handling capabilities of the nimble go kart-like Fiats. With quick turns and short straight always you can feel exactly how balanced and responsive these vehicles are. With the 124’s front and rear Blistein sport suspension, mechanical limited slip differential and front strut tower bar paired with a Brembo braking system it allows the vehicle to perform as desired, a true one with the car experience.

Side by side, we were shuttled to the skid pad. Here, we were able to identify how the Fiat handles on slippery terrain in a tight circle. This course was created to heighten our connection to the throttle, steering wheel and our eyes. As we continued to increase in acceleration the Spider would start to lose grip as we tried to keep a tight radius, but thanks to accurate feedback from the steering rack, throttle and Brembo braking systems you are able to keep the vehicle in complete control.

Then it’s off to the track. This is where the real fun began. Both the 500 and 124 Spider performed astoundingly. A Dodge Hellcat was our pace car as a line of us followed in tandem around the streets of Willow Springs Raceway. It was an unbelievable experience to be able to push these vehicles to their limits, highlighting just how well these vehicles are engineered.

The 2019 Fiat 124 Spider starts standard at $24,995 or $27,795 for the Classica which adds some cosmetic upgrades and some convenience options. $29,290 for the Lusso which comes with the Abarth performance package. A big bang for the buck for a sporty iconic Italian vehicle.

The 2019 500c comes standard at $16,245 and the Abarth package coming in at $21,995. Apart from the aforementioned performance upgrades on the Abarth, it comes with a track experience! Yes, you can stretch your Fiat’s legs on the track like we did just so you can come to appreciate the unique design and performance capabilities that this vehicle was intended to express.

Watch Our Experience

Pre-order Abarth

Lime Scooters

By Vaughn Lowery x Krishan Narsinghani x Alexandria Baiz

Across the globe, Lime scooters are the newest ride for transportation and commute. One may have seen these green-tinted electric motor scooters zooming down major city roads in Los Angeles, Paris and even university campuses. With over 100 markets and 5 countries there is plenty of supply, and all one needs to do is download the Lime app to find the nearest scooter. With LED front lamps, green recessed lighting and red LED taillights for nighttime riders, Limes are functional at all times of the day in major cities. Technology in automation advances as the little green boxes on each scooter contain a GPS system and 3G built-in hardware to track the location and route of each ride. Aggregating routes and location data is vital for cities so that there is proof of this pilot program performance and for future infrastructure to be aware of heavily utilized routes.

The logistics of the Lime scooters are easy to follow with instructions accessible every step of the way on the Lime app. Depending on location, (ex. California State Law) riders must be 18 and over and required to wear a helmet. Helmets are offered for free through the local business partners, which can also be found on the app. To avoid clutter on streets, users are required to submit parking photos at the end of each ride to ensure the scooter is parked responsibly. Docking stations are also being added – physical locations like Monrovia and Santa Monica will soon be paired with designated parking locations.

Rides are effortless and affordable. Costing one dollar to unlock and fifteen cents per minute, rates beat that of car share fares. Take a solo trip to get to work or visit a hot attraction with a group of friends. 360 Magazine had the opportunity of riding a group of scooters throughout Los Angeles, revealing a beautiful scenic ride for any tourist or local in the area. Explore the Ballona Creek bike path, an 8.8-mile-long waterway that extends as a shortcut from Central LA to the coast of Venice. Enjoy a traffic-free, uninterrupted riding trail that offers rest stops and views for a perfect sunny day.

Transforming the mobility of cities into a clean environment is a major win in Los Angeles, especially with limited transit systems, it’s a great alternative to keep traffic and pollution under control. Diving in further, Lime travels up to 20 miles in distance and speeds up to 14.8 MPH. Lime Access offers a 95% discount on pedal bike rides and 50% discount on electric scooter rides. Lime Access is eligible for riders who belong to any state/federally-run assistance program in order to make Lime accessible for all. Download the Lime app today and use promo code “360MAG” to get a special discount and embark on a new experience where #CitrusGotReal.

LEGO McLaren 720S arrives at P Zero World

P Zero World,the first Pirelli flagship store in the world, has special news for both car lovers and the young at heart – the much hyped, full-size LEGO® McLaren 720S vehicle has arrived in-store on Santa Monica Boulevard. This is the first time this ‘car-spectacle’ is in Los Angeles, after being launched by McLaren in Goodwood (UK) last year.

As for all the McLaren models, this special one made of little building bricks is also equipped with Pirelli tires. Those who are in the area can stop by the shop to admire this 1:1 scale model of the McLaren 720S, which is on display until Tuesday, October 9th. P Zero World is offering complimentary tire inspections and Italian espressos as well.

Event details:

·What: Full-size LEGO® McLaren 720S model on display at P Zero World

·Location: P Zero World: 10349 Santa Monica Boulevard, Los Angeles, CA 90025

·Dates: 21 September – 9 October 2018

·Timing: Available to view during store hours

9am-6pm Monday-Friday and 10am-2pm Saturday

·Fun facts:

·200,000 plus LEGO® building blocks make up the frame

·Over 2000 hours of manpower went into the construction of this replica, which features the same coloring and details on the car body as the original version –thanks to the McLaren team and Speed Champion Lego squad in Bilund, Denmark

·Total weight is 1.6 tons

·The model includes four special Pirelli tires: P Zero Corsa in the Color Edition Silver version. Pirelli has exclusively equipped all McLaren car models over the years.

For local Angelenos, P Zero World organizes several events to share and enjoy in ‘engine passion’. The next event is a free viewing party of the penultimate race of the FIM World Superbike Championship on Sunday October 14th. P Zero World will provide food and the opportunity to win a free set of Pirelli Moto tires for those who ride in on their motorcycles.

About P Zero World Los Angeles

Since its inauguration two and a half years ago, P Zero World Los Angeles has been graced with Formula One drivers, American TV celebrities, baseball stars and other notable ‘stars and stripes’ VIPs. The first Pirelli flagship store, situated in the ”fancy” Beverly Hills, has become the point of reference for many supercar owners to not only change their tires but as a meeting point where bespoke design, luxury and the ultimate trends in the automotive world are appreciated and celebrated. The store team’s professional service, offering of Pirelli’s high quality products and in-store events and displays are paramount to the concept of P Zero World. Pirelli just opened its third P Zero World store in Monte Carlo, following the one in Los Angeles and Munich.

About Pirelli

Pirelli was founded in 1872 and has its headquarters in Milan, Italy. Pirelli focuses its business on the high end, premium product segment where it is a world leader. Pirelli has a commercial presence in over 160 countries and 19 factories in 13 countries. Successfully competing in motorsports since 1907, Pirelli is currently the exclusive supplier of the Formula 1 championship, the Superbike world championship, and many other championships around the world.

Pirelli Tire North America (PTNA) includes the Modular Integrated Robotized System (MIRS) facility and research and development center at its Rome, Georgia headquarters, a state-of-the-art manufacturing plant in Silao, Mexico, sales and marketing offices in New York City, Los Angeles, Detroit, Montreal and Mexico City, and a prestige flagship store in Los Angeles. The company manufactures, distributes and markets original equipment and replacement tires for export and domestic car/motorcycle applications. For more information regarding Pirelli, please visit www.pirelli.com