From Virgil Abloh’s “The Ten” to sneakerheads DIY-ing their classic pair of Air Force 1’s, custom sneakers have taken the culture by storm. This art form is now taken off the ground – and for a good cause. Instagram’s favorite sneaker customizer Kickstardomis teamed up with the Chicago Bulls player Lauri Markkanen on a custom painted basketball, and the player will now be quite literally shooting hoops with the world heat map. In the wake of IPCC’s new report, the ball features this year’s outlook on the world’s climate.
The act is part of Markkanen’s #DontChoke campaign with the Finnish renewable energy company Neste. #DontChoke is a call to action for bringing attention to individual’s choices’ role in battling climate change.
Should customized items move towards taking a stand on important issues?