Posts tagged with "Innovation"

Seiko USA, Lorem Ipsum, stevie award, 360 MAGAZINE

Lorem Ipsum Receives Gold Stevie® Award for Seiko USA Campaign

Multi-disciplinary experiential design firm, Lorem Ipsum is pleased to announce that its work for Seiko USA has received a Gold Stevie® Award from the American Business Awards® in the Website category under “Consumer Products-Non-Durables.”

The award was presented on Tuesday, June 11 during the 17th Annual American Business Awards banquet in New York City. The American Business Awards feature a wide selection of categories to recognize the achievements of creative professionals working in web development, corporate communications, video production, app development, investor relations and live events.

Lorem Ipsum took on the challenge of taking Japanese manufacturer of watches, Seiko USA’s website which was absent of sales or software integration capabilities, and built a sales-drivensite using Shopify’s platform. As storytellers in a digital world, Lorem Ipsum’s goal in both the user experience and overall design was to ensure the product remained the ultimate focus while keeping with the brand’s aesthetic and transforming Seiko enthusiasts into paying customers. Their approach not only provided significant technical enhancements but also told the brand story with new and improved user experiences across all devices. Lorem Ipsum’s team of programmers created the Seiko Sync app, expanding the native Shopify features to create aunique consumer experience. For example, customizable filters allow users the option to searchfor products by technology, dial color, size and various other important consumer factors.

Their developers also created custom software, such as Shop Social, that enables enhanced capabilities beyond Shopify’s existing offerings, including a unique Instagram plug-in that integrated directly with the brand’s channel allowing for a continuous and curated feed of imagery.

By moving away from traditional marketing approaches and instead, utilizing social media and strategic retargeting tactics, Lorem Ipsum was able to drive traffic to Seiko’s U.S. page and increase sell-through. The customer management process was also customized while working closely with Seiko’s IT and fulfillment teams to create a cohesive system of applications and notifications to give Seikobetter sales and product functionality insights; ultimately, allowing Seiko to better understand end-users’ likes and dislikes in order to create content accordingly to engage users and improvethe overall purchase process.

“It is an honor to be recognized for our contribution,” says Abigail Honor, Partner at Lorem Ipsum. “Working with Seiko to launch their first U.S. e-commerce storefront was a big responsibility and our multi-disciplinary team rose to the challenge. Our focus was to create a straightforward user experience in which we created branded content, worked with influencerson unique campaigns and implemented strategic advertising to make the Seiko websitecompetitive. We are proud not only of the seamless launch but of the constant evolution of thesite throughout the year.”

Lorem Ipsum provided the creative assets fromvideo to lifestyle photography for all of Seiko’s campaigns throughout the year, most notably for their national campaigns-Prospex StreetSeries and Coutura Car, and designed customized landing pages, e-mail campaigns, and third-party banners that provided a visual narrative of product and lifestyle images.The team’s creative and marketing strategies led to the fastest sellout of a single Seiko product in company history with the launch of the cult classic Alpinist timepiece. “The nominations submitted to the 2019 American Business Awards were outstanding,” said Michael Gallagher, president and founder of the Stevie Awards. “They illustrate the continued vibrancy of innovation and high level of achievement across the American economic landscape.” More than 3,800 nominations from organizations of all sizes and industries were submitted for consideration in a wide range of categories. More than 250 professionals worldwide participated in the judging process to select this year’s Stevie Award winners.

ABOUT LOREM IPSUM

Lorem Ipsum is a multi-disciplinary firm specializing in the planning, design and production of experiences. Our work includes museums, exhibits, immersive shows, visitor attractions as well as all types of filmed and interactive media.

Founded in 2000, the company is headquartered in New York, with offices in London and Moscow. Our global team of over forty professionals includes writers, filmmakers, designers, architects, technologists and researchers.

At Lorem Ipsum, they think of themselves as storytellers. They believe in the power of dramatic narratives. They use words, pictures, music, artifacts, physical props, live performance, lighting, sound design, video, animation, games, social media, virtual and augmented reality to tell engaging stories and create emotional experiences.

For more information on the award or Lorem Ipsum’s work, please visit http://www.loremipsumcorp.com

ABOUT THE STEVIE AWARDS

Stevie Awards are conferred in seven programs: the Asia-Pacific Stevie Awards, the German Stevie Awards, The American Business Awards®, The International Business Awards®, the Stevie Awards for Women in Business, the Stevie Awards for Great Employers, and the Stevie Awards for Sales & Customer Service. Stevie Awards competitions receive more than 12,000 entries each year from organizations in more than 70 nations. Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performancesin the workplace worldwide.

Learn more about the Stevie Awards at http://www.StevieAwards.com.

PathSpot Awarded Funding

Today, nonprofit Women Who Tech, one of the largest organizations that funds and showcases women-led ventures, announced the winner of the 2019 Women Startup Challenge hosted at Google.

Women-led startups from across the US and Canada pitched their ventures before a prestigious panel of tech industry executives and investors on May 29th at Google’s NYC headquarters.

PathSpot cofounder and CEO Christine Schindler was awarded the grand prize of $50,000 for their innovative hand-scanning system that eliminates the threat of foodborne illness by instantly detecting invisible signs of bacteria and viruses that cause foodborne illness including Norovirus, E.coli, Listeria, Hepatitis A, and Salmonella.

The Audience Choice Award went to Stephanie Yim, cofounder of Good Call, who will receive $120,000 in cloud services from Google for establishing a centralized 24/7 arrest support hotline for those detained to provide legal support in under a minute.

The eight other finalists – Basepaws, Ejenta, Elidah, Farm Fare, i-Subz, Metalmark Innovations, Queen of Raw and The Growcer – will each receive $20,000 in cloud services from Google.

“There is a severe disparity when it comes to funding diverse startups – we need to equally back those who are making an audacious impact on a national and global level. Our Women Startup Challenge at Google successfully showcased an array of innovators who need funding to scale,” said Allyson Kapin, founder of Women Who Tech. “We have hard data to show the investor world that placing big bets on women-led startups will generate big returns.”

“Investors need to put their money where their mouths are to support women founders and close the funding gap for good. This will help maximize innovation and create products that are useful to everyone,” said Craig Newmark, founder of craigslist and Craig Newmark Philanthropies, and Advisory Board member for Women Who Tech.

The jury included investors:

  • Ellie Wheeler, Partner at Greycroft
  • Jen Wolf, Partner and COO of Initialized Capital
  • Jenny Fielding, Managing Director of Techstars and Cofounder of The Fund
  • Nashilu Mouen-Makoua, Investor at First Round Capital
  • Nisha Dua, General Partner at BBG Ventures

The 10 finalists will also be  hosted at Silicon Valley Bank for one-on-one meetings with investors.

About Women Who Tech

Founded in 2008, Women Who Tech is helping to draw global attention to the significant gender bias in venture capital funding by shaking up a culture and an economy that has made it exceedingly difficult for women to launch and scale their startups.

By showcasing women-led ventures through Women Who Tech’s flagship Women Startup Challenges, the nonprofit provides capital, mentoring, direct access to leading investors, and other resources for women who are creating the most innovative tech companies, with the ultimate goal of closing the funding gap for good. To date,84% of the Women Startup Challenge alumni have raised investor funding, collectively totaling $53M+.

The Women Startup Challenge is one of the largest global programs to showcase and fund women-led tech startups, hosting thousands of women innovators across the world including New York, Silicon Valley, London (co-hosted by the Office of Mayor Sadiq Khan), and Paris (co-hosted by the Office of Mayor Anne Hidalgo). For information, visit www.WomenWhoTech.com.

The Women Startup Challenge is supported by Craig Newmark Philanthropies, Google, Pineapple Fund, Rad Campaign, Techstars, Silicon Valley Bank, Donna Griffit Storyteller, and more.

Lexus Reveals Hoverboard

Following the unveiling of the Lexus Hoverboard in June, the luxury automotive company is completing a full and final reveal of the project concluding a successful testing phase which took place in Cubelles, Barcelona.

Mark Templin, Executive Vice President at Lexus International said: “Embarking on this project, we set out to push the boundaries of technology, design and innovation to make the impossible possible. With this project we call ‘SLIDE’, we collaborated with partners who share our passion for creating enjoyment out of motion. Even through combining our technology and expertise, we discovered making a hoverboard isn’t an easy process. We’ve experienced the highs and lows and have overcome a few challenges, but through mutual determination we have created a demonstration of our philosophy in design and technology to create Amazing in Motion.”

The Lexus Hoverboard project began 18 months ago through a collaboration with a team of scientists from IFW Dresden and evico GmbH, who specialize in magnetic levitation technology. Following extensive testing with pro skateboarder and hoverboard test rider Ross McGouran, in Dresden, Germany, the team were determined to push the hoverboard to its limits and conduct further tests within dynamic surroundings.

“I’ve spent 20 years skateboarding, but without friction it feels like I’ve had to learn a whole new skill, particularly in the stance and balance in order to ride the hoverboard. It’s a whole new experience,” said pro skateboarder and hoverboard test rider Ross McGouran.

Since the Lexus Hoverboard was unveiled in June, testing has been carried out in a specially constructed hoverpark, combining elements from skate culture with technology within its architecture. Up to 200 meters of magnetic track was transported to Barcelona from the Dresden facility to lay beneath the hoverpark surface in order to create the dynamic test, offering Lexus the opportunity to demonstrate tricks no skateboard could ever perform, like travelling across water. Lexus has captured the final ride footage and released it as a film led by award winning director Henry-Alex Rubin.

The Lexus Hoverboard technology features two “cryostats”—reservoirs in which superconducting material is kept at -197 degrees through immersion in liquid nitrogen. The board is then placed above a track that contains permanent magnets. Dr. Oliver de Haas, evico CEO, said: “The magnetic field from the track is effectively ‘frozen’ into the superconductors in the board, maintaining the distance between the board and the track—essentially keeping the board hovering. This force is strong enough to allow the rider to stand and even jump on the board.”

The Lexus Hoverboard film called “SLIDE” features the high performance GS F and is part of the fourth project in the Lexus “Amazing in Motion” campaign series that showcases creativity and innovation from the Lexus brand.

About Amazing in Motion: “Amazing in Motion” is an inspiring set of global projects, created by Lexus International to showcase its imagination, innovation and design excellence.  It builds on the Lexus ambition to connect with the hearts, as well as the minds, of the consumer. SLIDE is the 4th in the series of the Amazing in Motion campaign. The previous campaigns can be viewed at: amazinginmotion.com

About evico GmbH: 
evico GmbH is a subsidiary of the Leibniz-Institute for Solid State and Materials Research Dresden (IFW), both based in Dresden, Germany. Evico develops superconducting magnetic bearings for industrial applications and transportation. IFW is a leading research institute in the field of material science that performs research from the fundamentals to applications.

About Ross McGouran: 
With his effortless style and huge bag of tricks, Ross has become one of the fastest and most engaging skaters around. Ross began skating 20 years ago on the concrete surfaces of his local skate park in the U.K. He came up quickly through the sponsored ranks due to his ability to skate anything—flying through every contest he entered. Ross is part of the Element Europe team. He is also a pro-rider for Vans Europe, travelling with them to countries such as Sri Lanka, China, New Zealand, Australia, and Spain.
Recent Career Achievements: 2009 and 2010 – 1st UK Champs, 2011 – 2nd UK Champs, 2012 -1st Vans DTSD Amsterdam, 2014 -1st Oslo Games.
Being sponsored by Vans & Element has given Ross a platform to showcase his talent, and magazines such as Sidewalk, The Berrics and Red Bull Skateboarding have been quick to seize on this; especially in the wake of the phenomenally successful “Hold it Down” video from 2013.

About Henry-Alex Rubin:
Upon graduating from Columbia University’s film program, Henry-Alex Rubin dove into filmmaking and was mentored by director James Mangold. Since then, Henry has made documentary films and broken into the commercial world, winning various awards along the way.  Recently, Henry collaborated with Chiat Day and Gatorade on Derek Jeter’s goodbye spot celebrating Yankees fans, the city of New York and the end of Jeter’s baseball career. The spot received worldwide acclaim and was featured as Adweek’s Ad of the Day, gaining over 9 million hits on YouTube. At the Cannes Lions 2015, Henry came away with a number of Lions, including a Gold in Film for his Gatorade “Made In NY” spot. He also swept the decks with his Burger King, “Proud Whopper” spot, taking home a phenomenal 9 Lions, including 3 Gold, 3 Silver and 3 Bronze across the categories.

Vagabond Tours Accepts Two Top Awards

Vagabond Small Group Tours of Ireland is no stranger to accepting awards. In early February the company received not one but two 2019 Irish Tourism Industry Awards presented Feb. 2 at the Clayton Hotel in Dublin.

These awards recognize those people and companies that create enhanced experiences to draw people to Ireland. Awards are granted across 15 categories for general initiatives such as accommodation and marketing, and regional specific awards for the Atlantic Way, Hidden Heartlands and Ancient East. Fifteen winners were chosen from among 75 shortlisted nominees. For more on the awards see https://www.irishtourismindustryawards.ie/

Vagabond Small Group Tours of Ireland’s 6 Day Ancient Ireland Tour won in the category Best Ireland’s Ancient East Tourism Experience, under 25,000 visitors. “We introduced this tour in 2018 to help answer the question, “Who are the Irish?” explained Rob Rankin, co-owner with his wife, Amy Rankin. In their imaginations guests burrow into bogs, scale crenellated towers and shimmy up mountains for glimpses of Ireland beginning with Iron Age Celts sifted into Stone Age sands. See: https://vagabondtoursofireland.com/tour/6-day-eastern-ireland-tour/.

Best Environmental Tourism Innovative went to Vagabond Tours of Ireland for environmental initiatives that in some instances have led to significant cost savings for the company while other initiatives are viewed as company investments that “we hope will have a long-term benefit to the environment,” said Rankin. These include:

  • Offsetting the company’s total annual carbon emissions and restoring Ireland’s lost woodlands with a program of replanting indigenous Irish hardwood trees.
  • Offering free compostable cups to guests to use in local coffee shops instead of non-recyclable cups.
  • Giving each guest an aluminum water bottle to use instead of single use plastic bottles, helping to eliminate an estimated 30,000 fewer plastic bottles per year in Ireland.

Vagabond’s staff curate locally owned accommodations, pubs and restaurants that help serve their goal of authenticity. In the end the mission is to have guests “love Ireland as much as we do.” Transport is in custom mini buses, Mercedes ‘Vagatrons’ or 4×4 Sprinters Newtrons that allows access beyond where regular tour buses go.

For details on all of Vagabond Small Group Tours of Ireland itineraries, availability and for 2019 reservations, please visit https://vagabondtoursofireland.com/. Call toll free (from the US) 1.833-230-0288; in Ireland 00353 (0) 1 5634358; or email: info@vagabond.ie.

T.I. Launches Tech Cypha

This February, Hip-Hop Entrepreneurs are making black history by advancing the technology industry. Clifford Harris Jr, known as “T.I.,” launches a new syndicated investment vehicle called Tech Cypha with business partner Jason Geter and Brandon “BL” Lewis; son of late great boxing promoter and entrepreneur Butch Lewis. Leveraging technologies such as Airbnb, Lyft and Lime through the eyes of hip-hop culture, the team also launched a Los Angeles-based entertainment startup called Culture Genesis. Together, the new collaborative investment strategy allows high-net-worth individuals to participate in trending tech startup deals.

The strategy evolved when Geter and Harris made their first investment 12 years ago into a company called Streetcred.com, a site that allowed fans to go online and share opinions about street culture. While that first deal didn’t work out, Geter and Harris maintained interest in the technology and startup scene to create opportunities for their networks and promote new businesses.

“We learned a lot,” says Harris. “Now, we know where our demographic is.”

For Geter, that demographic is taking advantage of Atlanta’s surging position as a cultural and technological mecca in the United States. Indeed, Atlanta-area startups raised roughly $1.15 billion in 2018, a record for the region, according to data from PitchBook and the National Venture Capital Association.

“Being in the city of Atlanta and with Georgia Tech producing so much talent, and coming from us being within the hip-hop culture, which is always influencing and promoting things, we saw an opportunity,” says Geter. “In the past, we were always looking through the glass window and looking at ways we can participate earlier. And that’s by coming together to pool our resources so we can invest more.”

Through informed mentorship programs and partnerships, Tech Cypha will include using influencers in various fields. Currently, the syndicate includes Lil Duval, Killer Mike, Tamika ‘Tiny’ Harris, Tai Green, Korey Roberson, Stephanie Shirley, and BJ Kerr among others. As an industry leader, Lewis is known for his talent in branding, marketing and partnership deals.

“Often times, we drive technology like social media and apps, but we are never apart of the ownership,” Lewis continues, “Tech Cypha is going to be an investment vehicle looking for promising, early and late-stage startups to invest capital in, assist with marketing and give branding directions. It’s our way of bridging the gap between the culture and technology.”

Lexus NX 300 F Sport

By Jake Porter × Vaughn Lowery

Over the holiday season, we had the opportunity to traverse through NYC and the surrounding metropolitan areas with one of the auto industry’s most capable compact luxury SUVs. Due to its affordable base price, above average gas mileage, ergonomics and technology, the Lexus NX is an easy choice for many.

Value × Performance

Lexus carries a base price of $36,485 and features a 235-horsepower turbo-four engine, six-speed automatic transmission with front-wheel drive. Standard driver assistance features include a rearview camera, lane departure warning, lane keep assist, adaptive cruise control, automatic high beams, and a pre-collision system with pedestrian detection. In addition, one can add all-wheel drive for only $1,400. By upgrading to the NX F Sport (our model tested was approximately $49,000) the vehicle has select components to enhance handling, such as an F Sport-tuned suspension and Sport S and Sport S+ drive modes. Other features in this package include paddle shifters, aluminum pedals, special body panels and badges and front sport seats with enhanced bolsters for added side support. As far as acceleration capacity, the NX should easily offer enough power for the casual driver. The NX 300 (formerly known as the NX 200t) comes with a 235-hp turbocharged 2.0-liter four-cylinder engine, a six-speed automatic, and front-wheel drive. G-force sensors and adaptive cruise control set this vehicle apart from the other SUV’s on the market today.

The NX’s safety features are also top notch and include eight airbags, whiplash-injury lessening front seats, and a full array of available electronic safety systems such as lane departure alert and intelligent high-beam. With all newer Lexus models, it also includes the highly specialized and technologically advanced Lexus pre-collision Safety System. These safety features combined bring the NX to the top of its class.

Interior

Standard features on the interior of the NX include an infotainment system with an 10.3-inch display screen, Siri Eyes Free, Bluetooth, a Wi-Fi hot spot, an eight-speaker audio system, and satellite radio. A wireless device charger and heads-up display are a couple of great additional features. Not to mention, those scarlet red race-inspired designer seats and red stitched dash appointments. Of course, climate control as well as heated seats and steering are always winners during the winter months.

Comfort

Given the already generous backseat room in the car, the NX also includes power-folding rear seats. Additionally, the cabin is extremely quiet even at highway speeds which is a great feature especially for long road trips.

Technology

Newly offered Alexa, allows the driver to stream Amazon music, listen to audiobooks and control their living quarters via smart-home. Other capabilities includes their smartwatch to help lock and unlock vehicle as well as monitors their lent model’s speed and fuel levels. One of their most important and intuitive features is Direction Assist, allowing a friendly human exchange with an operator who can input addresses into your navigation while you pay closer attention to the road. And of course in this digitally renovated world, having someone to speak to while on a solo trip can be conducive with driver’s fatigue. On the other hand, for those introverts seeking a quiet more therapeutic ride, they can utilize the remote touchpad to interact with the SUV’s overall cerebrum.

Conclusion

The Lexus NX 300 F Sport is one-of-a-kind. Even in a overly-crowded compact SUV market, the Lexus NX still manages to push through into the limelight. With its interior loaded with technology and its bold exterior turning heads on the streets, this is a great purchase for anyone looking for a sporty yet roomy modern SUV. Moreover, if you don’t like being at the pump every week and being able to fit in a small parking spot within a metropolis – this is a MUST-BUY.

Lexus NX, 360 MAGAZINE

Lexus nx, 360 magazine

Lexus NX, 360 MAGAZINE

Hasselblad Masters Book

Hasselblad is a well respected photography company with Swedish roots dating back to the 1800s when photography was founded. Today, they are leaders in camera design and still handcraft their cameras in Sweden.

Every two years, the commemorative Masters book features ten world renowned photographers narrowed down from a pool of 1,700+ worthy contestants. The Masters book includes creative pictorials of each of the 10 winning photographers as they interpret the theme of 2018, innovate, working with only the best Hasselblad cameras at hand. The book includes sections that explore architecture, portraits, fashion, and more. Included below are some examples of the exclusive images from the book for you to view.

To check out more of the Hasselblad Masters Book, click here!

CASIO G-SHOCK LUXURY COLLECTION

CASIO G-SHOCK ADDS TO MEN’S LUXURY MT-G COLLECTION WITH TWO NEW CONNECTED TIMEPIECES

Latest Models Feature Colorful Accents on Band Backside and Bluetooth Capabilities

Casio G-SHOCK announces the addition of two new timepieces to the luxury men’s MT-G collection. Featuring Bluetooth connectivity, the latest models also boast colorful accents of red (MTGB1000D-1A) and blue (MTGB1000BD-1A) on the backside of the band, as well as a new band and case structure.

One of G-SHOCK’s premium men’s collections, the MT-G is created to add a hint of sophistication to any upscale look. With a sleek, all-metal band, the watch comes in silver with dark red accents on the face and backside of the band, as well as in dark gray with blue accents on the face and backside of the band – reflecting shades often found in fall / winter for an accessory that can be paired with any cold-weather wardrobe.

The latest men’s models to feature G-SHOCK’s Bluetooth connectivity, which pairs with the G-SHOCK Connected App for accurate timekeeping, the timepieces also boast premium features found within all MT-G models, including Triple G Resist to guard against shock, vibration and centrifugal forces, and sapphire crystal to enhance scratch resistance.

G-SHOCK’s legendary Two-Way Time Sync technology, which combines self-adjusting atomic timekeeping for an accurate hour / date display virtually anywhere on the globe, along with tough solar technology for self-charging capabilities, is also included.

Each model also comes equipped with G-SHOCK technology including:

  • 200M water resistance and shock resistance
  • Super Illuminator
  • Dual Dial Display
  • Full Auto LED Light
  • Stopwatch and countdown timer
  • Daily Alarm
  • Full auto calendar
  • World time (39 TZ + 27 cities)
  • 51.7mm case

The MTGB1000D-1A and MTGB1000BD-1A will retail for $900 and $1,000 and will be available for purchase beginning in November 2018 at standard G-SHOCK retailers including Macy’s, the G-SHOCK Soho Store, and gshock.com.

# # #

About G-SHOCK

CASIO’s shock-resistant G-SHOCK watch is synonymous with toughness, born from the developer Mr. Ibe’s dream of ‘creating a watch that never breaks’. Over 200 handmade samples were created and tested to destruction until finally in 1983 the first, now iconic G-SHOCK hit the streets of Japan and began to establish itself as ‘the toughest watch of all time’. Each watch encompasses the 7 elements; electric shock resistance, gravity resistance, low temperature resistance, vibration resistance, water resistance, shock resistance and toughness. The watch is packed with Casio innovations and technologies to prevent it from suffering direct shock; this includes internal components protected with urethane and suspended timekeeping modules inside the watch structure. Since its launch, G-SHOCK has continued to evolve, continuing to support on Mr. Ibe’s mantra “never, never give up.”www.gshock.com

About Casio America, Inc.

Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit www.casio.com

Toyota Corolla hatchback, 360 MAGAZINE, vaughn Lowery

COROLLA HATCHBACK

By Alexandria Baiz × Vaughn Lowery

The 2019 Toyota Corolla Hatchback makes a design comeback, leaving a lasting impression with innovative upgrades and engineering. SE base model starts at $21,000 and the XSE somewhere in the ballpark of $24,000. Our midnight black souped-up model’s MSRP is around $27,000 and is fully stocked with 18-inch wheels alongside a massive back spoiler to add drama. With every pen stroke, the architects produced a dynamic, athletic yet sophisticated vehicle. The world’s best-selling car just got remixed. So, we promptly accepted the manufacturer’s offer to road trip it to Vegas to check out our favorite pop stars Tinie Tempah, Ellie Goulding, and Pitbull at the JBL Fest hosted by special guest Quincy Jones.

Different from former models, this version possesses a longer wheelbase. The black mesh honeycomb grille, emphasizes the evolution of the Corolla and its increased width. To provide better forward visibility, the hood is constructed to sit two inches lower than earlier. The rounded physique makes a simple, yet powerful three-dimensional landscape that is comfortable and pleasing to drive. Moreover, the interior quality is more delicate and stylish. The XSE stitching on dash and door is bold and fashion-forward. Thus, when we pulled up to the SLS Las Vegas Hotel & Casino all eyes were on us. Furthermore, the hatchback has technologically advanced features: three-door Smart Key system; Apple CarPlay; Amazon’s Alexa and 8-inch touch display screen. Other amenities include an 8-speaker JBL audio system (excellent for fist-pumping), 2 USB ports and a single-zone automatic climate control; a leather shift knob and paddle shifters behind the steering rack.

The Safety Sense 2.0 includes pre-collision warning with pedestrian, cyclist and roadside detection as well as dynamic cruise control and lane departure alerts. Alarms are popular amongst users, who enjoy a visual alert on infotainment screen and then a ringing alert if detection becomes more fatal. Seats empower comfort with updated cushioning which minimizes fatigue and also are great for cornering while in Sport Mode. Ideal access to the steering wheel, pedals, and gear shift are available with power adjustable seat.

The new fuel-efficient TNGA 2.0 liter four-cylinder, six-speed iMT (Intelligent Manual Transmission) makes it easier to maneuver on highways. The CVT (continuously variable transmission) at an additional $1,100 includes more power and miles per gallon. The CVT simplifies the stop and go action, boosts fuel economy and makes blind spot monitoring available.

While both SE and XSE receive LED headlamps/taillights, chrome rear diffuser, and alloy wheels, the XSE is more distinctive. The SE sports 16-inch wheels while XSE rocks 18-inch wheels (with a 33 mpg). Additional features include LED fog lights; chrome grille surround and Adaptive Front Lighting System (AFS). AFS matches the vehicle velocity and steering angle for the correct distribution of light – great for some of the darker strips in downtown Las Vegas. Behind the steering wheel, a 7-inch TFT Multi-Information Display (MID) which displays vehicle information, turn-by-turn navigation, and various vehicle settings: Lane Departure Alert, Lane Tracing Assist, Pre-Collision System with Pedestrian Detection, and Blind Spot Monitor.

The sport-tuned suspension paired with rallycross looks and Toyota technology makes the Corolla Hatchback perfect for buyers seeking an easy, affordable drive.

Pre-order Corolla Hatchback

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360 MAGAZINE, Corolla hatchback, Toyota, Vaughn Lowery

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360 Magazine, Toyota, Corolla, hatchback, sls Las Vegas,  Vaughn Lowery, Chris Gates, Crystal Dominguez, lizza Monet Morales

LTR – Vaughn Lowery, Chris Gates, Crystal Dominguez, Lizza Monet Morales

Lexus UX, Vaughn Lowery, 360 MAGAZINE, Amazon headquarters, Seattle

LEXUS UX

By Alexandria Baiz × Vaughn Lowery

As of late, 360 Magazine had the opportunity to join Lexus in Seattle for an intimate ride and drive of their wholly-new UX SUV at the newly reimagined luxurious Loews Hotel 1000. This seaport city is home to both tech giants Microsoft and Amazon. With Lexus’s innovative track record for having unparalleled technology within their cabin, it was befitting that they brought us to the home of the Space Needle. Subsequently, this town is known to think outside of the box.

The 2019 Lexus UX takes a step into the future of modern luxury with its two most affordable and compact SUVs – the UX 200 and UX 250h. UX stands for urban crossover (x-over). The UX 200 will be released in December 2018 starting at $32,000 and the UX 250h will be released in January 2019 for around $34,000. Gearing towards an opulent compact car with an exterior design so specific, the UX has a signature three-dimensional shape that makes it different from its siblings.

The front has brow-shaped LED lights with optional ultra-small 3-projector LED units. Across the back of the boot, are an innovative wrap of three-dimensional LED lights which help with stability on the highways – a standout design element on the UX. The structure is built to mold into an everyday vehicle that is stable, perfect for urban use because it’s small and easy to park. We had no problem squeezing to the front of the Bainbridge ferry.

The 18″ 5-spoke aluminum alloy dark gray metallic wheels are proportional to the overall aesthetics of the vehicle. Available in a variety of twelve exterior colors, two of which are exclusive to the UX F Sport – Cadmium Orange and Nori Green. The Cadmium Orange includes a cherry base with yellow lowlights, making it appear vivid and adding tons of depth. Nori Green possesses bright highlights and dark contrast alongside of calm shades, drawing the color brilliant. Both of these colors are newfangled and daring for the Lexus brand.

The F Sport package is available in both the UX 200 and UX 250h model as well as has enhanced features and style which contributes to its name. This option comes in the two colors – Ultra White and Ultrasonic Blue Mica 2.0. The F Sport performance is exceptional, transforming the UX into a bespoke-like designer car with front sports seats, grille design, and jet-black trim.

The concept of UX stems from the versatility and adaptability this vehicle offers. With a seamless interior coupled with the Japanese concept of engawa offers a richer field of vision. Executed with a high-strength structure, placement of sound absorbing and insulating materials throughout, one can enjoy an extremely quiet ride.

The connection between driver and the vehicle is apparent with the “seat-in-control” concept. Entering and exiting is made easy with hip-point bottom cushions. 8-way power driver seats (including lunbar) allows the driver to operate with a comfortable yet natural posture.

All UX models are fabricated to ensure safety while driving. The Pre-Collision System alerts drivers of pedestrians, cyclists and other vehicles with a forward-facing camera and radar system. The LSS+ 2.0 system enhances this with specific light detection for different hours of the day. If the Pre-Collision System detects a high possibility of collision, an audio and visual alert will prompt the driver to take action. If the driver does not break at that point, the system may automatically apply brakes to help mitigate impacts. Dynamic Radar Cruise Control maintains a preset distance and operates between 0 to 110 mph. The Lane Departure Alert is extremely helpful with the Multi-Information Display (MID) the system can use forward-facing cameras to detect colored land marking illustrations. If the driver deviates from a visibly marked lane, the system alerts the driver with an audio and visual alert. In addition, the UX has an Electric Power Steering and Steering Assist. The Road Sign Assist can read a variety of traffic signs and will display them on the vehicle’s MID. Furthermore, Parking Support Brake uses braking control and visual warnings to reduce possible contact with moving objects while parking.

This Lexus is extraordinary with its high definition, intuitive technology, and overall performance. The UX includes a standard 7″ TFT (thin-film-transistor) LCD control panel while the UX F Sport features an 8″ TFT LCD panel design with a movable meter ring. By pressing a switch on the steering wheel, it moves to the right, enlarging the multi-information display. With the Lexus Remote Touch Interface, the 2019 UX feels as familiar as a smartphone. The most impressive tech feature is Amazon’s “Alexa” – which immediately connects you to play music; find directions; open your garage door on a rainy day; lock/unlock from a smart device and amongst other things control the lights in your home. The Lincoln Navigator is the only other vehicle in Northern America which offers Alexa. Moreover, additional driver connectivity features include Apple CarPlay, 4GB Wi-Fi Hotspot, Voice recognition for commands and the SiriusXM. The heads-up display allows drivers to focus more on the road and less on the infotainment unit.

The UX complies with the global trend of efficient gas mileage vehicles – UX 200 at 33 mpg (2.0- liter inline four-cylinder engine, similar to competitors but with less under-hood heat and lower weight for better vehicle balance). The UX 250h at 39 mpg, making it the wave of their next generation of hybrids. With 181 hp, the UX 250h is the fuel-efficient leader with the best-combined mpg of any CUV and/or SUV without a plugin NA.

In short, the Lexus UX 200 and UX 250h is a shoo-in for a ‘xennial’ buyer – a person who grew up in an analog environment and can easily adapt to present-day’s digital society. Just think of all of your friends and family members with a recent graduate degree or higher residing in a metropolis. Most likely they have a high appreciation for the arts and take local trips within their surrounding area with one or more cronies and a small lap dog in tow.