Posts tagged with "Innovation"

London Deign Festival, 360 MAGAZINE, Kengo Kuma

Integrating Art & Technology as 2019 London Design Festival Showcases Innovative Design Power

Based on the mutual recognition of design philosophy and aesthetics, OPPO has teamed up with the acclaimed Japanese architect Kengo Kuma, to present a large outdoor installation ‘Bamboo (竹) Ring: Weaving into Lightness’, which is installed in the John Madejski Garden at the V&A Museum for the duration of London Design Festival (14th – 22nd September). OPPO will be the only Asian technology brand to partner on a large outdoor installation at the V&A during London Design Festival 2019. 

Kengo Kuma said: 

“Working on this project with OPPO has been a very interesting experience. OPPO London Design Centre share a mutual interest and passion for the exploration of the integration of technology and natural materials. Using both bamboo and carbon fibre in the installation allows us to create an installation that fits into the landscape around it. OPPO likes to push the boundaries in innovative design to allow users to enjoy the beauty of technology, and this is how I create my work; the constant exploration of new materials, forms and environments. ‘Bamboo (竹) Ring: Weaving into Lightness’ is an adventurous exploration of this topic.” 

Jintong Zhu, Head of OPPO London Design Centre, added: 

“We are very excited about our co-creation with the incredible Kengo Kuma. For OPPO London Design Centre, one of the focuses is to explore the future of design and technology, and how we can create technology that adds value to our day to day life. We hope that this installation helps to capture people’s imagination and promote our enthusiasm for cutting-edge design to develop new technology.” 

Using pioneering technology and futuristic design, OPPO also introduces innovative creativity through an immersive experience called ‘Essence of Discovery’[1] that is located on Baker Street, London. The installation showcases the possibilities of achieving a more harmonious relationship between humans and technology, and explores the science of crafting products that blend beauty, intelligence and material tactility. Through the experimental design, OPPO London Design Centre will continue the exploration into new product areas, lifestyle trends and experiences, outside of their work with smartphones. 

Jintong Zhu said: 

“The installation, ‘Essence of Discovery’ is inspired by our research on the boundaries in product design and we hope that people enjoy interacting with our experience and take away a greater understanding of our design philosophy. As a new hub for OPPO in the field of design and art, the aim for OPPO London Design Centre is to explore the integration of technology and art through in-depth research on global aesthetics of design. We believe the London Design Festival is a perfect platform to introduce our design power to the world, and we will continue to provide cutting-edge information for OPPO design.” 

The ‘Essence of Discovery’ installation can be viewed at 35 Baker Street throughout London Design Festival, from 14th – 22nd September. 

‘Bamboo (竹) Ring: Weaving into Lightness’ is located at V&A in the John Madejski Garden and is open from 14th – 22nd September.

Watch.

Two MIT Sloan MBAs launch new startup

Two MIT Sloan MBAs will launch a new startup called Season Three this fall. The only direct-to-consumer company focused on the fashion lifestyle space in the accelerator, Adam Klein, MBA ’19, and Jared Johnson, MBA ’20, will offer a product line featuring all-weather Merino wool lined boots engineered at MIT.

“Our product fits an open space within the shoe industry that existing shoes have failed to fulfill. The boots are designed for all humans – they are unisex – making style and comfort accessible to everyone. They encourage the exploration of your surroundings, without sacrificing professionalism,” says Klein.

Johnson says, “The resources, support, and mentorship provided at MIT Sloan were invaluable. They helped us go from nothing to something.”

Meeting in MIT Sloan’s MBA Program, the team combined Johnson’s passion for fashion as well as design experience with Klein’s entrepreneurial, finance and legal experience to create an outdoors brand that they describe as a “marriage of fashion, comfort, and functionality.”

The idea began with a personal need, explains Johnson. “We were walking in Boston on a snowy, cold winter day in big chunky boots. We talked about how boots could be designed better not only in terms of style, but also thermal stability. We wanted to create a comfortable boot that anyone could wear to the office and then move throughout the city during the day and to events after work. Out of that came Season Three.”

Klein adds, “Jared brings a tremendous knowledge of footwear to this venture. Before MIT, he pursued design with the goal of working in the fashion and footwear sector.”

At MIT, they began working on the idea through the MITdesignX program in MIT’s School of Architecture and Planning and received support from the MIT Sandbox Innovation Fund. They also received support and mentorship from the Martin Trust Center for MIT Entrepreneurship as well as feedback from faculty, alumni, and classmates. Through classes, they refined their business plan and marketing strategy.

The cofounders designed the boot at MIT with their “Threedom footbed,” which provides shock absorbing qualities for comfort as well as greater absorption of moisture. The boot is temperature controlled by a combination of merino wool and weather-proof leathers.

“No other product caters to the new lifestyle of the ‘WeWork Generation,’ where someone working 60 hours a week needs fashion to seamlessly flow between professional environments, drinks with friends, and side hustles in between. As a unisex brand, we recognize an eagerness within all humans,” says Johnson. “We believe our boots are a product that advocates for collective unity.”

The founders will participate in the delta v program Demo Day presentations at MIT, New York City, and San Francisco in September. They plan to officially launch their online store in November. The boots will be their initial product and retail at $345.

“We’ve received a lot of interest because the boots were designed at MIT and we occupy a unique position in the fashion lifestyle space. We are taking everything we learned in school to build this company, and we look forward to our launch this fall,” says Jared.

The MIT Sloan School of Management is where smart, independent leaders come together to solve problems, create new organizations, and improve the world. Learn more at mitsloan.mit.edu.

MIT Sloan School of Management, Office of Media Relations 1 Main Street, Cambridge, MA 02142 United States

Lexus ES, Vaughn Lowery, 360 MAGAZINE, Seabrite Beach, NJ

Lexus ES 350 F Sport

By Flore Chaumont × Vaughn Lowery

Lexus just released their new ES 350 and it’s now available in over 90 countries. The entire skeleton and skin of the previous Lexus ES has been redefined to attract a broader audience – scoot over empty nesters. Coupled with its F Sport package, the new Lexus ES is destined to attract a much more youthful and active generation. So, we decided to take it on an impromptu road trip from Manhattan to Maryland and all the hot spots in between during this summer’s blistering heat wave.

Koichi Suga, General Manager of Lexus Design Division, describes it as the most aggressive change for the emblematic ES. And indeed it is, the car now comes across as being more boisterous and bold. From the outside, the car has distinctive features which are unique to the F Sport trim. The 19-inch five-spoke alloy wheels, the dual integrated exhaust outlet, the F Sport badging as well as the low hoodline and long shoulders really make this car appear track ready. The inside reveals the same vibe, with aluminum pedals, Hadori sword wave-patterned aluminum appointments, red double stitching and red race-inspired interior seats. The 3.5L V6 24 Valve DOHC engine produces 302 hp and 287 lb-ft torque. Although it’s front-wheel drive, engineers managed to capture the emotional response of driving a rear-wheel drive vehicle. And, with 25 mpg (combined city/hwy), you can spend more time driving and less time at the pump.

Lexus has been traditionally known for the quietness of their ride. With active noise deadening technology and sound insulating wheels (which absorbs impact and vibration on the tires), the car is extremely silent, even while in sports mode. However, for the diehard car enthusiasts, there’s a setting to amplify exhaust notes. Overall, the drive is orgasmic; and one can easily cruise in it for long periods of time, feeling comfortable and pampered with ventilated heat/cool front seats. We practically lived inside the cabin when temperatures reached over 100 degrees Fahrenheit. Moreover, this year’s extra two inches of wheelbase allows backseat passengers to have additional legroom.

At $44,635, one would expect a manufacturer to sacrifice quality during the fabrication process. Contrary to one’s expectations, most materials used feel supple and soft, from the steering wheel to the dashboard. There are also three different types of woods incorporated in the overall interior design, including a matt bamboo finish, a nod to Japanese culture and heritage. An apparent step forward from its predecessor which was full of peeling plastics.

In addition, the car is well-equipped with innovative technology. The ES features a an animated gage cluster, a trackpad with tactile sensors as well as a sleeker instrument board. Tech savy drivers will be pleased to pair it with Apple CarPlay, Siri Eyes Free or Google Voice CTRL. Our favorite is Lexus Enform which is an intuitive system that allows you to speak to a live agent to obtain an address and have it sent directly to your vehicle’s infotainment system. The representatives are accessible 24/7 and help you stay alert if you succumb to driver’s fatigue while on a lengthy trip. This came in handy while we were in traffic or already in route to a location. Not to mention, all the safety technology is standard: blind spot monitoring, adaptive cruise control, automatic emergency braking and lane departure assist.

In short, the all-new 2019 Lexus ES 350 F Sport has a bodacious body that contantly turns heads and a 10-speaker Lexus premium sound system to make them nod.

Experience amazing.

Seiko USA, Lorem Ipsum, stevie award, 360 MAGAZINE

Lorem Ipsum Receives Gold Stevie® Award for Seiko USA Campaign

Multi-disciplinary experiential design firm, Lorem Ipsum is pleased to announce that its work for Seiko USA has received a Gold Stevie® Award from the American Business Awards® in the Website category under “Consumer Products-Non-Durables.”

The award was presented on Tuesday, June 11 during the 17th Annual American Business Awards banquet in New York City. The American Business Awards feature a wide selection of categories to recognize the achievements of creative professionals working in web development, corporate communications, video production, app development, investor relations and live events.

Lorem Ipsum took on the challenge of taking Japanese manufacturer of watches, Seiko USA’s website which was absent of sales or software integration capabilities, and built a sales-drivensite using Shopify’s platform. As storytellers in a digital world, Lorem Ipsum’s goal in both the user experience and overall design was to ensure the product remained the ultimate focus while keeping with the brand’s aesthetic and transforming Seiko enthusiasts into paying customers. Their approach not only provided significant technical enhancements but also told the brand story with new and improved user experiences across all devices. Lorem Ipsum’s team of programmers created the Seiko Sync app, expanding the native Shopify features to create aunique consumer experience. For example, customizable filters allow users the option to searchfor products by technology, dial color, size and various other important consumer factors.

Their developers also created custom software, such as Shop Social, that enables enhanced capabilities beyond Shopify’s existing offerings, including a unique Instagram plug-in that integrated directly with the brand’s channel allowing for a continuous and curated feed of imagery.

By moving away from traditional marketing approaches and instead, utilizing social media and strategic retargeting tactics, Lorem Ipsum was able to drive traffic to Seiko’s U.S. page and increase sell-through. The customer management process was also customized while working closely with Seiko’s IT and fulfillment teams to create a cohesive system of applications and notifications to give Seikobetter sales and product functionality insights; ultimately, allowing Seiko to better understand end-users’ likes and dislikes in order to create content accordingly to engage users and improvethe overall purchase process.

“It is an honor to be recognized for our contribution,” says Abigail Honor, Partner at Lorem Ipsum. “Working with Seiko to launch their first U.S. e-commerce storefront was a big responsibility and our multi-disciplinary team rose to the challenge. Our focus was to create a straightforward user experience in which we created branded content, worked with influencerson unique campaigns and implemented strategic advertising to make the Seiko websitecompetitive. We are proud not only of the seamless launch but of the constant evolution of thesite throughout the year.”

Lorem Ipsum provided the creative assets fromvideo to lifestyle photography for all of Seiko’s campaigns throughout the year, most notably for their national campaigns-Prospex StreetSeries and Coutura Car, and designed customized landing pages, e-mail campaigns, and third-party banners that provided a visual narrative of product and lifestyle images.The team’s creative and marketing strategies led to the fastest sellout of a single Seiko product in company history with the launch of the cult classic Alpinist timepiece. “The nominations submitted to the 2019 American Business Awards were outstanding,” said Michael Gallagher, president and founder of the Stevie Awards. “They illustrate the continued vibrancy of innovation and high level of achievement across the American economic landscape.” More than 3,800 nominations from organizations of all sizes and industries were submitted for consideration in a wide range of categories. More than 250 professionals worldwide participated in the judging process to select this year’s Stevie Award winners.

ABOUT LOREM IPSUM

Lorem Ipsum is a multi-disciplinary firm specializing in the planning, design and production of experiences. Our work includes museums, exhibits, immersive shows, visitor attractions as well as all types of filmed and interactive media.

Founded in 2000, the company is headquartered in New York, with offices in London and Moscow. Our global team of over forty professionals includes writers, filmmakers, designers, architects, technologists and researchers.

At Lorem Ipsum, they think of themselves as storytellers. They believe in the power of dramatic narratives. They use words, pictures, music, artifacts, physical props, live performance, lighting, sound design, video, animation, games, social media, virtual and augmented reality to tell engaging stories and create emotional experiences.

For more information on the award or Lorem Ipsum’s work, please visit http://www.loremipsumcorp.com

ABOUT THE STEVIE AWARDS

Stevie Awards are conferred in seven programs: the Asia-Pacific Stevie Awards, the German Stevie Awards, The American Business Awards®, The International Business Awards®, the Stevie Awards for Women in Business, the Stevie Awards for Great Employers, and the Stevie Awards for Sales & Customer Service. Stevie Awards competitions receive more than 12,000 entries each year from organizations in more than 70 nations. Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performancesin the workplace worldwide.

Learn more about the Stevie Awards at http://www.StevieAwards.com.

PathSpot Awarded Funding

Today, nonprofit Women Who Tech, one of the largest organizations that funds and showcases women-led ventures, announced the winner of the 2019 Women Startup Challenge hosted at Google.

Women-led startups from across the US and Canada pitched their ventures before a prestigious panel of tech industry executives and investors on May 29th at Google’s NYC headquarters.

PathSpot cofounder and CEO Christine Schindler was awarded the grand prize of $50,000 for their innovative hand-scanning system that eliminates the threat of foodborne illness by instantly detecting invisible signs of bacteria and viruses that cause foodborne illness including Norovirus, E.coli, Listeria, Hepatitis A, and Salmonella.

The Audience Choice Award went to Stephanie Yim, cofounder of Good Call, who will receive $120,000 in cloud services from Google for establishing a centralized 24/7 arrest support hotline for those detained to provide legal support in under a minute.

The eight other finalists – Basepaws, Ejenta, Elidah, Farm Fare, i-Subz, Metalmark Innovations, Queen of Raw and The Growcer – will each receive $20,000 in cloud services from Google.

“There is a severe disparity when it comes to funding diverse startups – we need to equally back those who are making an audacious impact on a national and global level. Our Women Startup Challenge at Google successfully showcased an array of innovators who need funding to scale,” said Allyson Kapin, founder of Women Who Tech. “We have hard data to show the investor world that placing big bets on women-led startups will generate big returns.”

“Investors need to put their money where their mouths are to support women founders and close the funding gap for good. This will help maximize innovation and create products that are useful to everyone,” said Craig Newmark, founder of craigslist and Craig Newmark Philanthropies, and Advisory Board member for Women Who Tech.

The jury included investors:

  • Ellie Wheeler, Partner at Greycroft
  • Jen Wolf, Partner and COO of Initialized Capital
  • Jenny Fielding, Managing Director of Techstars and Cofounder of The Fund
  • Nashilu Mouen-Makoua, Investor at First Round Capital
  • Nisha Dua, General Partner at BBG Ventures

The 10 finalists will also be  hosted at Silicon Valley Bank for one-on-one meetings with investors.

About Women Who Tech

Founded in 2008, Women Who Tech is helping to draw global attention to the significant gender bias in venture capital funding by shaking up a culture and an economy that has made it exceedingly difficult for women to launch and scale their startups.

By showcasing women-led ventures through Women Who Tech’s flagship Women Startup Challenges, the nonprofit provides capital, mentoring, direct access to leading investors, and other resources for women who are creating the most innovative tech companies, with the ultimate goal of closing the funding gap for good. To date,84% of the Women Startup Challenge alumni have raised investor funding, collectively totaling $53M+.

The Women Startup Challenge is one of the largest global programs to showcase and fund women-led tech startups, hosting thousands of women innovators across the world including New York, Silicon Valley, London (co-hosted by the Office of Mayor Sadiq Khan), and Paris (co-hosted by the Office of Mayor Anne Hidalgo). For information, visit www.WomenWhoTech.com.

The Women Startup Challenge is supported by Craig Newmark Philanthropies, Google, Pineapple Fund, Rad Campaign, Techstars, Silicon Valley Bank, Donna Griffit Storyteller, and more.

Lexus Reveals Hoverboard

Following the unveiling of the Lexus Hoverboard in June, the luxury automotive company is completing a full and final reveal of the project concluding a successful testing phase which took place in Cubelles, Barcelona.

Mark Templin, Executive Vice President at Lexus International said: “Embarking on this project, we set out to push the boundaries of technology, design and innovation to make the impossible possible. With this project we call ‘SLIDE’, we collaborated with partners who share our passion for creating enjoyment out of motion. Even through combining our technology and expertise, we discovered making a hoverboard isn’t an easy process. We’ve experienced the highs and lows and have overcome a few challenges, but through mutual determination we have created a demonstration of our philosophy in design and technology to create Amazing in Motion.”

The Lexus Hoverboard project began 18 months ago through a collaboration with a team of scientists from IFW Dresden and evico GmbH, who specialize in magnetic levitation technology. Following extensive testing with pro skateboarder and hoverboard test rider Ross McGouran, in Dresden, Germany, the team were determined to push the hoverboard to its limits and conduct further tests within dynamic surroundings.

“I’ve spent 20 years skateboarding, but without friction it feels like I’ve had to learn a whole new skill, particularly in the stance and balance in order to ride the hoverboard. It’s a whole new experience,” said pro skateboarder and hoverboard test rider Ross McGouran.

Since the Lexus Hoverboard was unveiled in June, testing has been carried out in a specially constructed hoverpark, combining elements from skate culture with technology within its architecture. Up to 200 meters of magnetic track was transported to Barcelona from the Dresden facility to lay beneath the hoverpark surface in order to create the dynamic test, offering Lexus the opportunity to demonstrate tricks no skateboard could ever perform, like travelling across water. Lexus has captured the final ride footage and released it as a film led by award winning director Henry-Alex Rubin.

The Lexus Hoverboard technology features two “cryostats”—reservoirs in which superconducting material is kept at -197 degrees through immersion in liquid nitrogen. The board is then placed above a track that contains permanent magnets. Dr. Oliver de Haas, evico CEO, said: “The magnetic field from the track is effectively ‘frozen’ into the superconductors in the board, maintaining the distance between the board and the track—essentially keeping the board hovering. This force is strong enough to allow the rider to stand and even jump on the board.”

The Lexus Hoverboard film called “SLIDE” features the high performance GS F and is part of the fourth project in the Lexus “Amazing in Motion” campaign series that showcases creativity and innovation from the Lexus brand.

About Amazing in Motion: “Amazing in Motion” is an inspiring set of global projects, created by Lexus International to showcase its imagination, innovation and design excellence.  It builds on the Lexus ambition to connect with the hearts, as well as the minds, of the consumer. SLIDE is the 4th in the series of the Amazing in Motion campaign. The previous campaigns can be viewed at: amazinginmotion.com

About evico GmbH: 
evico GmbH is a subsidiary of the Leibniz-Institute for Solid State and Materials Research Dresden (IFW), both based in Dresden, Germany. Evico develops superconducting magnetic bearings for industrial applications and transportation. IFW is a leading research institute in the field of material science that performs research from the fundamentals to applications.

About Ross McGouran: 
With his effortless style and huge bag of tricks, Ross has become one of the fastest and most engaging skaters around. Ross began skating 20 years ago on the concrete surfaces of his local skate park in the U.K. He came up quickly through the sponsored ranks due to his ability to skate anything—flying through every contest he entered. Ross is part of the Element Europe team. He is also a pro-rider for Vans Europe, travelling with them to countries such as Sri Lanka, China, New Zealand, Australia, and Spain.
Recent Career Achievements: 2009 and 2010 – 1st UK Champs, 2011 – 2nd UK Champs, 2012 -1st Vans DTSD Amsterdam, 2014 -1st Oslo Games.
Being sponsored by Vans & Element has given Ross a platform to showcase his talent, and magazines such as Sidewalk, The Berrics and Red Bull Skateboarding have been quick to seize on this; especially in the wake of the phenomenally successful “Hold it Down” video from 2013.

About Henry-Alex Rubin:
Upon graduating from Columbia University’s film program, Henry-Alex Rubin dove into filmmaking and was mentored by director James Mangold. Since then, Henry has made documentary films and broken into the commercial world, winning various awards along the way.  Recently, Henry collaborated with Chiat Day and Gatorade on Derek Jeter’s goodbye spot celebrating Yankees fans, the city of New York and the end of Jeter’s baseball career. The spot received worldwide acclaim and was featured as Adweek’s Ad of the Day, gaining over 9 million hits on YouTube. At the Cannes Lions 2015, Henry came away with a number of Lions, including a Gold in Film for his Gatorade “Made In NY” spot. He also swept the decks with his Burger King, “Proud Whopper” spot, taking home a phenomenal 9 Lions, including 3 Gold, 3 Silver and 3 Bronze across the categories.

Vagabond Tours Accepts Two Top Awards

Vagabond Small Group Tours of Ireland is no stranger to accepting awards. In early February the company received not one but two 2019 Irish Tourism Industry Awards presented Feb. 2 at the Clayton Hotel in Dublin.

These awards recognize those people and companies that create enhanced experiences to draw people to Ireland. Awards are granted across 15 categories for general initiatives such as accommodation and marketing, and regional specific awards for the Atlantic Way, Hidden Heartlands and Ancient East. Fifteen winners were chosen from among 75 shortlisted nominees. For more on the awards see https://www.irishtourismindustryawards.ie/

Vagabond Small Group Tours of Ireland’s 6 Day Ancient Ireland Tour won in the category Best Ireland’s Ancient East Tourism Experience, under 25,000 visitors. “We introduced this tour in 2018 to help answer the question, “Who are the Irish?” explained Rob Rankin, co-owner with his wife, Amy Rankin. In their imaginations guests burrow into bogs, scale crenellated towers and shimmy up mountains for glimpses of Ireland beginning with Iron Age Celts sifted into Stone Age sands. See: https://vagabondtoursofireland.com/tour/6-day-eastern-ireland-tour/.

Best Environmental Tourism Innovative went to Vagabond Tours of Ireland for environmental initiatives that in some instances have led to significant cost savings for the company while other initiatives are viewed as company investments that “we hope will have a long-term benefit to the environment,” said Rankin. These include:

  • Offsetting the company’s total annual carbon emissions and restoring Ireland’s lost woodlands with a program of replanting indigenous Irish hardwood trees.
  • Offering free compostable cups to guests to use in local coffee shops instead of non-recyclable cups.
  • Giving each guest an aluminum water bottle to use instead of single use plastic bottles, helping to eliminate an estimated 30,000 fewer plastic bottles per year in Ireland.

Vagabond’s staff curate locally owned accommodations, pubs and restaurants that help serve their goal of authenticity. In the end the mission is to have guests “love Ireland as much as we do.” Transport is in custom mini buses, Mercedes ‘Vagatrons’ or 4×4 Sprinters Newtrons that allows access beyond where regular tour buses go.

For details on all of Vagabond Small Group Tours of Ireland itineraries, availability and for 2019 reservations, please visit https://vagabondtoursofireland.com/. Call toll free (from the US) 1.833-230-0288; in Ireland 00353 (0) 1 5634358; or email: info@vagabond.ie.

T.I. Launches Tech Cypha

This February, Hip-Hop Entrepreneurs are making black history by advancing the technology industry. Clifford Harris Jr, known as “T.I.,” launches a new syndicated investment vehicle called Tech Cypha with business partner Jason Geter and Brandon “BL” Lewis; son of late great boxing promoter and entrepreneur Butch Lewis. Leveraging technologies such as Airbnb, Lyft and Lime through the eyes of hip-hop culture, the team also launched a Los Angeles-based entertainment startup called Culture Genesis. Together, the new collaborative investment strategy allows high-net-worth individuals to participate in trending tech startup deals.

The strategy evolved when Geter and Harris made their first investment 12 years ago into a company called Streetcred.com, a site that allowed fans to go online and share opinions about street culture. While that first deal didn’t work out, Geter and Harris maintained interest in the technology and startup scene to create opportunities for their networks and promote new businesses.

“We learned a lot,” says Harris. “Now, we know where our demographic is.”

For Geter, that demographic is taking advantage of Atlanta’s surging position as a cultural and technological mecca in the United States. Indeed, Atlanta-area startups raised roughly $1.15 billion in 2018, a record for the region, according to data from PitchBook and the National Venture Capital Association.

“Being in the city of Atlanta and with Georgia Tech producing so much talent, and coming from us being within the hip-hop culture, which is always influencing and promoting things, we saw an opportunity,” says Geter. “In the past, we were always looking through the glass window and looking at ways we can participate earlier. And that’s by coming together to pool our resources so we can invest more.”

Through informed mentorship programs and partnerships, Tech Cypha will include using influencers in various fields. Currently, the syndicate includes Lil Duval, Killer Mike, Tamika ‘Tiny’ Harris, Tai Green, Korey Roberson, Stephanie Shirley, and BJ Kerr among others. As an industry leader, Lewis is known for his talent in branding, marketing and partnership deals.

“Often times, we drive technology like social media and apps, but we are never apart of the ownership,” Lewis continues, “Tech Cypha is going to be an investment vehicle looking for promising, early and late-stage startups to invest capital in, assist with marketing and give branding directions. It’s our way of bridging the gap between the culture and technology.”

Lexus NX 300 F Sport

By Jake Porter × Vaughn Lowery

Over the holiday season, we had the opportunity to traverse through NYC and the surrounding metropolitan areas with one of the auto industry’s most capable compact luxury SUVs. Due to its affordable base price, above average gas mileage, ergonomics and technology, the Lexus NX is an easy choice for many.

Value × Performance

Lexus carries a base price of $36,485 and features a 235-horsepower turbo-four engine, six-speed automatic transmission with front-wheel drive. Standard driver assistance features include a rearview camera, lane departure warning, lane keep assist, adaptive cruise control, automatic high beams, and a pre-collision system with pedestrian detection. In addition, one can add all-wheel drive for only $1,400. By upgrading to the NX F Sport (our model tested was approximately $49,000) the vehicle has select components to enhance handling, such as an F Sport-tuned suspension and Sport S and Sport S+ drive modes. Other features in this package include paddle shifters, aluminum pedals, special body panels and badges and front sport seats with enhanced bolsters for added side support. As far as acceleration capacity, the NX should easily offer enough power for the casual driver. The NX 300 (formerly known as the NX 200t) comes with a 235-hp turbocharged 2.0-liter four-cylinder engine, a six-speed automatic, and front-wheel drive. G-force sensors and adaptive cruise control set this vehicle apart from the other SUV’s on the market today.

The NX’s safety features are also top notch and include eight airbags, whiplash-injury lessening front seats, and a full array of available electronic safety systems such as lane departure alert and intelligent high-beam. With all newer Lexus models, it also includes the highly specialized and technologically advanced Lexus pre-collision Safety System. These safety features combined bring the NX to the top of its class.

Interior

Standard features on the interior of the NX include an infotainment system with an 10.3-inch display screen, Siri Eyes Free, Bluetooth, a Wi-Fi hot spot, an eight-speaker audio system, and satellite radio. A wireless device charger and heads-up display are a couple of great additional features. Not to mention, those scarlet red race-inspired designer seats and red stitched dash appointments. Of course, climate control as well as heated seats and steering are always winners during the winter months.

Comfort

Given the already generous backseat room in the car, the NX also includes power-folding rear seats. Additionally, the cabin is extremely quiet even at highway speeds which is a great feature especially for long road trips.

Technology

Newly offered Alexa, allows the driver to stream Amazon music, listen to audiobooks and control their living quarters via smart-home. Other capabilities includes their smartwatch to help lock and unlock vehicle as well as monitors their lent model’s speed and fuel levels. One of their most important and intuitive features is Direction Assist, allowing a friendly human exchange with an operator who can input addresses into your navigation while you pay closer attention to the road. And of course in this digitally renovated world, having someone to speak to while on a solo trip can be conducive with driver’s fatigue. On the other hand, for those introverts seeking a quiet more therapeutic ride, they can utilize the remote touchpad to interact with the SUV’s overall cerebrum.

Conclusion

The Lexus NX 300 F Sport is one-of-a-kind. Even in a overly-crowded compact SUV market, the Lexus NX still manages to push through into the limelight. With its interior loaded with technology and its bold exterior turning heads on the streets, this is a great purchase for anyone looking for a sporty yet roomy modern SUV. Moreover, if you don’t like being at the pump every week and being able to fit in a small parking spot within a metropolis – this is a MUST-BUY.

Lexus NX, 360 MAGAZINE

Lexus nx, 360 magazine

Lexus NX, 360 MAGAZINE

Hasselblad Masters Book

Hasselblad is a well respected photography company with Swedish roots dating back to the 1800s when photography was founded. Today, they are leaders in camera design and still handcraft their cameras in Sweden.

Every two years, the commemorative Masters book features ten world renowned photographers narrowed down from a pool of 1,700+ worthy contestants. The Masters book includes creative pictorials of each of the 10 winning photographers as they interpret the theme of 2018, innovate, working with only the best Hasselblad cameras at hand. The book includes sections that explore architecture, portraits, fashion, and more. Included below are some examples of the exclusive images from the book for you to view.

To check out more of the Hasselblad Masters Book, click here!