Posts tagged with "influencers"

MOST INSTAWORTHY LOCATIONS

The Most Hashtagged Places In America
  • PlayPicks reveal that Disneyland in Anaheim is the USA’s favourite place to pap an Instaworthy photograph
  • Miami Beach has been shared 8,673,724 times on Instagram, making it the most hashtagged beach and second most hashtagged place overall in America
  • New study shows men have a more active social (media) life, admitting to sharing online multiple times a day whilst on holiday

 In 2019, if you don’t take a photo it’s like it never happened. Social platforms like Instagram act as outlets which let us explore places we’ve never seen before – one search of a hashtag and you’ll have everything at your fingertips. But where are the most tagged places in America?

New research from entertainment experts PlayPicks uncovers the most shared locations in the USA, delving into categories from beaches to arenas and festivals, to uncover the most Instagrammable hotspots in the US. Alongside this, PlayPicks ran a survey of the US public to reveal just how reliant the nation is on social media, in particular when it comes to travelling.

Top 5 Most Hashtagged Places in the U.S

Playpicks have scoured Instagram to find the top 20 hashtagged places spanning over nine different categories. These are the top five most hashtagged locations overall in the U.S for Instagrammers: 

  • Disneyland Anaheim – Not just where dreams come true, but also where hashtags are made. Disneyland was built in 1955 and has since received 19,783,733 Insta shares. Considering the fact that they had an estimated attendance last year of 18.3 million, it’s of no surprise that it’s the most hashtagged location in America. It’s sister park in Florida, Disneyland Magic Kingdom, takes the second spot on the most hashtagged list at 9,400,298 posts.
  • Miami Beach – This man-made beach has 8,673,724 shares on Instagram, making it the most Instagrammed beach in the US – and with 15.22 square miles of beautiful, golden sand and relaxation, it’s easy to see why you can’t help but take one for your grid.
  • Central Park – One of two of New York’s offerings in the top 10 list (the other being Times Square) is its first major landscape park. The park’s construction started in 1857 and upon its completion, it became one of the most popular tourist destinations – having approximately 40 million visitors a year and 6,104,544 shares on Instagram.

The Influence of Influencers 

In the age of the influencer, Instagram has a more direct effect on our everyday choices. PlayPicks surveyed the US public to uncover how much of an influence social media really has on our travel decisions and experiences:

  • The majority of male respondents (45%) admitted to taking holiday inspiration solely from influencer posts on social media rather than their friends. Only 22% of women said they would listen to just an influencer, instead 50% would balance their decision based on both friends and influencers.
  • Men care the most about getting the perfect snap for the ‘gram – on average, men spend 20.28 minutes getting a picture just right before uploading it, while women spend only 14.67 minutes.
  • Although 49% of respondents said they solely take photos for themselves, 26% said they do it for social media – this was preferred over taking snaps for family and friends, which only 24% claimed was their primary reason for documenting their trips.

To explore the rest of America’s favourite social media destinations, search the interactive tool and find the most hashtagged places in America here.

Rose Box NYC

By Bob Cal

The most posh and lux crowd of Manhattan gathered at the palatial former residence of pop icon Lady Gaga for ‘Rose Box House.’ Presented by Rose Box NYC, ‘Rose Box House’ was a chic mixer bringing together socialites, fashion influencers and VIP’s for a luxurious night of cocktails and a meeting of the best dressed. On this icy winter night in New York City, the upscale guests were dressed to kill with gorgeous winter coats and sharp head to toe outfits.

The five story urban penthouse located in Chelsea was stunningly decorated with Rose Box NYC’s signature roses, draping tables, sofas and shelves across the residence. The event space looked so rich and full of life with the arrangements of freshly cut, vibrantly colored roses in d’oeuvres. Social media blew up with the hashtag #roseboxhouse as the party guests posted selfies and mini-photo ops with the flower arrangements.

SKYY® Vodka Partners With John Cena To Continue Its “Proudly American” Campaign

The WWE Superstar, Actor, Television Personality and Humanitarian John Cena joins SKYY’s Progressively Bold Campaign, Debuts “The Pledge” Video

See the John Cena “The Pledge” Video here!

SKYY® Vodka, the San Francisco born premium vodka in the cobalt blue bottle, announces the addition of WWE Superstar, Actor, Television Personality and Humanitarian, John Cena, to its “Proudly American” campaign. Debuting a new digital video starring Cena, “The Pledge,” SKYY continues its positive platform in telling the stories of those who believe in celebrating the spirit of today’s bold Americans.

SKYY’s “Proudly American” campaign, which launched earlier this year, explores the values–and the evolution of those values–on which America was founded, and what they mean to today’s optimistic citizens. The campaign juxtaposes iconic phrases from American culture, such as “Home of the Brave,” with powerful, vivid imagery featuring people who shine brightly in the face of adversity, celebrate diversity, and are proud to inspire today;s articulation of being American,

The campaign reflects SKYY’s core beliefs which stem from the brand’s San Francisco roots–celebrating a progressive, diverse and innovative society.

This latest phrase of “Proudly American” features John Cena narrating a lighthearted take on the nation’s traditional pledge. Inherent freedoms such as ‘writing your own history’ and ‘you being you’ are overlaid against a background of a lively and inclusive America. Pairing smart humor with cinematic style, award-winning female director J.J. Alder captures John’s entertaining and celebratory personality as he inspires all to live their version of the American dream–whatever that may be. The spot is set to the music of Jai Wolf, a Bangladeshi-American artist whose family moved to America when he was one year old.

“I have always been proud to live in a country that promises people can live love, and thrive without restrictions,” says John Cena. “I am inspired by fans every day that share their stories of conquering adversity and believing who they are. SKYY’s dedication to embracing the ever-evolving America and offering a podium to those who embody, and at times even redefine, what it means to be American is a cause I stand proudly behind.”

“John Cena exemplifies SKYY’s Proudly American persona with his incredible spirit, work ethic, charisma, and dedication to inspiring others,” says Melanie Batchelor, Vice President of Marketing, Campari America. “He uses his considerable worldwide platform to encourage inclusiveness and positivity. We are honored to partner with him to carry forward the next phrase of SKYY’s Proudly American storytelling.”

As the newest partner with SKYY Vodka on this campaign, Cena joins a growing family of influencers and activists who have helped shape the “Proudly American” message, including out-and-proud Olympian Gus Kenworthy; writer and cultural curator Kimberly Drew; and “RuPaul’s Drag Race” talents, Trixie Mattel and Dusty Ray Bottoms.

The latest chapter in SKYY’s integrated campaign will launch before Thanksgiving, and will include out-of-home, digital, social media, PR and event activations. A full social media campaign @SKYYVodka will support Proudly American and connect those who are proud in their daily lives to share their stories and show their bold, optimistic American of today.

REEBOK LAUNCH PARTY

REEBOK CELEBRATES LAUNCH OF NEW FAST FLEXWEAVE RUNNING SHOE AT NYC EVENT

Rae Sremmurd, Devonta Freeman, Luis Badillo Jr., and Harley Pasternak Put Innovative Flexweave™ Technology to the Test

On March 5th, global fitness lifestyle brand Reebok brought together some of the best in fitness and entertainment to launch the brand’s newest innovation in footwear—the Fast Flexweave running shoe.

An exclusive group of fitness media and influencers put Fast Flexweave to the test in a rigorous, specially-curated workout inspired and led in-person by Reebok partners including Atlanta Falcons Running Back Devonta Freeman, speed specialist Luis Badillo Jr., Reebok Global Trainer Harley Pasternak. To demonstrate the durability of the Fast Flexweave shoe, Reebok trainers designed custom agility workouts that integrated short bursts of speed, quick-power movements and intensive stability training.

Following the workout, Reebok ambassadors Rae Sremmurd took the stage, closing the night with an explosive live performance. Swae and Slim kept the energy flowing by kicking off their set with “No Flex Zone”, before moving on to perform some of their other hits, including “Black Beetles,” “Perplexing Pegasus,” “Swang,” and performing Swae Lee’s newest release, “Power Glide” for the first time.

The Reebok Fast Flexweave is a dynamic running shoe built with Flexweave – a revolutionary technology that boasts the coveted balance of lightness, durability, fit and stability. Flexweave material will appear in performance and Reebok Classics products throughout 2018 and beyond. Last night, Slim, Swae, and Devonta showed off the next Flexweave release, Fusion Flexweave, which will be available on April 1.

Flexweave is the latest offering from the Reebok Innovation Collective – a dedicated unit within Reebok comprised of product experts and key brand collaborators focused on the pursuit of progression via innovation and partnerships. Through the Reebok Innovation Collective, Reebok continues to develop footwear and apparel of the next generation, highlighting unprecedented technical performance and expression.

The Reebok Fast Flexweave is now available in introductory colorways for $100 on Reebok.com.

For more information, visit Reebok at www.reebok.com, or, for the latest news at http://news.reebok.com/

Discover Reebok at the following locations: http://facebook.com/reebok; http://twitter.com/reebok; and http://youtube.com/reebok

SOUTH BY THE WEST CONFERENCE

Texas A&M University has announced it will return to Austin for South By Southwest Conference (SXSW) during Interactive Week March 11-14 to showcase thought leadership and innovation in addressing some of the world’s most urgent challenges.

Texas A&M’s follow-up SXSW appearance to 2017’s “Texas A&M House” will feature panel discussions with internationally recognized thought leaders and immersive Texas A&M brand experience opportunities at multiple locations in the heart of downtown Austin.

Texas A&M’s participation in SXSW in 2018 will showcase faculty expertise and generate brand impressions with a global audience of 280,000 attendees in a way that solidifies the institution’s commitment to a modern, progressive future while celebrating its prestigious land-, sea-, and space-grant status, academic prominence and storied traditions. This week of panels, exhibitions and brand engagement opportunities will impart Texas A&M’s reputation for creating leaders of character and substance to the future employers of students.

Panel Sessions at the Courtyard Marriott

Texas A&M’s faculty innovators, creators and influencers will team up with some of the world’s leading voices in national affairs, next-generation technologies and public policy to explore cutting-edge solutions to issues that include human rights, artificial intelligence, health care and natural disaster mitigation.

• Human Rights Policy in a Connected World: Texas A&M President Michael K. Young, former United Nations Ambassador John Bolton and former U.S. Ambassador-at-Large Rabbi David Saperstein will dissect social, economic and diplomatic strategies that could be enhanced by the integration of digital technology. The panel will be moderated by BBC Journalist Kasia Madera.

• Future Society: AI and Generative Systems: Emmy-winning TV host Mario Armstrong and industry experts from the College of Architecture Philip Galanter, Ann McNamara and Jinsil Hwaryoung Seo will analyze how technology has not only reshaped the media landscape, but society itself.

• Disrupting Traditional Healthcare with Innovation and Technology: PhilipsUSA Chief Medical Officer Joseph Frassica will lead a discussion on challenging the traditional health care model with Carrie L. Byington, Dean of the Texas A&M College of Medicine, Senior Vice President of the Texas A&M University Health Science Center and Vice Chancellor for Health Services, CEO of Engineering Health (EnHealth) and Executive Dean for Engineering Medicine (EnMed) Roderic I. Pettigrew and Center for Remote Health Technologies and Systems Director Gerard Coté.

• “Future Proofing” Disaster Recovery: Commission to Rebuild Texas Chair and Texas A&M University System Chancellor John Sharp, Texas Senator John Whitmire (D-Houston) and State Representative Geanie Morrison (R-Victoria) will explore the changing dynamics of natural disaster recovery and preparedness with journalist Roland S. Martin.

• The Community, Culture and Science of Texas BBQ: Author and cook Jess Pryles will lead a discussion on Texas’ rich BBQ culture and the techniques, seasonings and cuts that drive the culinary art. Joining Pryles will be Jeff Savell, Davey Griffin and Ray Riley, meat scientists and pitmasters behind Texas A&M’s Camp Brisket.

Texas A&M X ’47 Brand Discovery House at The Clive on Rainey Street

The Texas A&M X ’47 Brand Discovery House will bring Texas A&M’s global impact as a land, sea and space-grant institution to life through a captivating sensory experience at a redesigned Clive. The Discovery House collaboration between Texas A&M, premier apparel partner ’47 Brand and leading new media lifestyle brand Highsnobiety also will feature live musical performances from emerging talents and breakfast, lunch and dinner from Texas A&M’s BBQ Geniuses and Stiles Switch BBQ.

Texas A&M Discovery Lounge at the Courtyard Marriott’s Brazos Ballroom

SXSW-goers will have an opportunity to relax and recharge at the Discovery Lounge while exploring Texas A&M through engaging sensory experiences.

• Live Mural with LifeWTR: Teams of Texas A&M students will create a mural in real-time and compete for scholarships and an opportunity to have their work featured on apparel in a special campus series.

• “Saving Brunch” Smoothie Counter: Attendees can take a pit stop and refuel with coffee, juice and smoothies while learning about Texas A&M sustainable agriculture research and the Healthy Texas initiative.

• BBQ Genius Q&A Counter: Pick the brains of Texas A&M’s “brisketeers” and learn the finer points of the culinary art of BBQ while snacking on complimentary samples.

• Aggies in Space: Guests will have an opportunity to experience outer space through the eyes of Aggie astronauts with Q&A sessions, virtual reality experiences and a chance to try ice cream developed by Texas A&M scientists for NASA.

• Buyer BeWhere: Residents of Galveston and Harris counties can receive flood hazard risk information through an interactive map developed by coastal environmental planning expert Sam Brody.

• Innovation Hour: The Mays Business School and the School of Innovation will crowdsource and identify global challenges with the help of SXSW guests, and then discuss them.

Subscribe for Texas A&M SXSW alerts and updates

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Funding for Texas A&M at SXSW was made possible through brand licensing revenues, without the use of tuition dollars.

This story is posted on Texas A&M Today.

Reese Witherspoon

SCAD Partners with Reese Witherspoon and Draper James to Design Capsule Collection.


The University will honor Witherspoon and Draper James Design Team with an Étoile Award for Excellence in Design.


 The Savannah College of Art and Design (SCAD) is partnering with Draper James, Reese Witherspoon’s fashion lifestyle brand, to design a limited edition capsule collection for the brand’s Spring line. Students from SCAD’s top-ranked fashion program will design a “Mommy + Me” capsule, which will debut at SCAD FASHWKND in May 2018.


The SCAD collection will be available for purchase at draperjames.com. “SCAD and Draper James belong together! I really admire the depth and breadth of Reese’s accomplishments in film and fashion. Her Draper James line is smart and chic, suffused with Southern charm — just like SCAD!” said SCAD president and founder Paula Wallace. “This partnership with Draper James is a dream for our students, who study within the world’s preeminent School of Fashion. Every day these SCAD students manifest their dreams, just as Reese has done with her elegant, up-for-any-occasion brand.” The project joins students from SCAD degree programs in fashion, accessory design, graphic design, fashion marketing and management, and fibers with the brand’s top design leadership to develop a complete, market-ready collection. The collaboration will be unveiled at SCAD FASHWKND, the university’s annual fashion celebration, May 17-20, 2018. Hosted in Savannah and Atlanta, SCAD FASHWKND presents SCAD students’ senior fashion collections, mentored and juried by fashion industry designers and influencers, in a full professional production. 


In 2017, SCAD FASHWKND featured an immersive runway show at the SCAD Museum of Art in Savannah, tableaux vivant-style vignettes at 1600 Peachtree in Atlanta, and a Shop the Runway component of SCAD alumni work at both locations. SCAD will also honor Witherspoon with the university’s prestigious SCAD Étoile award, presented in recognition of the brand’s unique contributions to fashion, culture, design and style, at SCADshow theater in Atlanta at an event on Nov. 30. Étoile, which means star in French, celebrates outstanding achievements in style and design. 


Witherspoon joins other fashion designers SCAD has honored, including David Yurman, Vivienne Westwood, Oscar de la Renta, Karl Lagerfeld, Tom Ford, Vera Wang, Diane von Furstenberg, and Carolina Herrera. “I’m so incredibly honored to receive the SCAD Étoile award and thrilled to be partnering with such a gifted and respected institution. I founded Draper James in order to showcase the originality and beauty of the South, and I’m thrilled it resonates so well with the emerging talent SCAD is known for around the world,” said Witherspoon, the founder and creative director of Draper James.    


SCAD is consistently ranked by Business of Fashion and Fashionista as a top fashion university, offering more than 200 courses focused on preparing students for professional careers in fashion industries. SCAD has pioneered programs in accessory design and luxury fashion management, and offers the largest fibers and jewelry degree programs in the U.S. SCAD fashion alumni work at globally renowned brands like Marc Jacobs, Ralph Lauren, Kate Spade, and Lanvin. In the past three years, SCAD students have won over 130 major fashion-related industry awards including consecutive Supima Design Competition grand prize awards, the CFDA Geoffrey Beene Design Award, and the International Design Awards Emerging Fashion Designer of the Year.


 About Draper James Draper James is a Southern-inspired lifestyle brand that embodies the personal style and sensibility of its Founder and Creative Director, Reese Witherspoon. Reese named the brand after her grandparents who taught her everything she knows about gracious Southern living. Draper James brings contemporary, yet timeless Southern style to your wardrobe and home, no matter where you live. 


The direct-to-consumer business launched online in May 2015 followed by its flagship store in Nashville that fall. Draper James also has brick-and-mortar locations in Dallas and Lexington with Atlanta opening fall 2017. Designed in-house, the collection consists of ready-to-wear, accessories, and home accents. 


For more information, please visit www.draperjames.com or follow us on Instagram, Facebook, Twitter, YouTube and Snapchat. SCAD Collaborative Learning Center (CLC) The SCAD Collaborative Learning Center (CLC) partners with top businesses, brands, and organizations to generate design-based concepts and solutions for experiences, products, media and technology. By drawing on the talent of distinguished professors and students across strategic disciplines, the possibilities are limitless. Past CLC partners include Disney, BMW, NASA, L’Oreal, Hewlett-Packard and Fox Sports. SCAD: The University for Creative Careers The Savannah College of Art and Design is a private, nonprofit, accredited institution conferring bachelor’s and master’s degrees at distinctive locations and online to prepare talented students for professional careers. SCAD offers degrees in more than 40 majors, as well as minors in more than 75 disciplines across its locations in Savannah and Atlanta, Georgia; in Hong Kong; in Lacoste, France; and online through SCAD eLearning. With more than 35,000 alumni worldwide, SCAD demonstrates an exceptional education and unparalleled career preparation. The diverse student body, consisting of nearly 14,000, comes from across the U.S. and more than 100 countries worldwide. In 2017, the prestigious Red Dot Design Rankings placed SCAD No. 1 in the U.S. and No. 2 in the Americas and Europe. Career preparation is woven into every fiber of the university, resulting in a superior alumni placement rate. In a study of Spring 2016 SCAD graduates, 98 percent were employed, pursuing further education, or both within 10 months of graduation. For more information, visit the official SCAD blog.     

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