RAG & BONE NYFW: MERGING AI TECHNOLOGY AND HUMANS
An unexpected multi-sensory and immersive experience: ‘A Last Supper’, challenging the future of fashion
For the first time, New York fashion week sees an Artificial Intelligence system help showcase rag & bone’s Fall/Winter 2019 through a multi sensory and immersive experience, ‘A Last Supper’.
Hosted by CEO Marcus Wainwright, Christine Jones (Designer of Queen of the Night), Nigel Godrich (Producer of the band Radiohead), ‘A Last Supper’ was created to explore the the relationship between Artificial Intelligence and Humans. From the first toast given by the AI, the system will effectively learn and evolve through the actions of the guests as they perform one of the most timeless and age-old ways to bond and make friends: over dinner. A nod to the way in which we might coexist with an Artificial Intelligence, as per The Singularity.
The night will see guests led by a cast of performers through an immersive and sensory environment woven with the unexpected. Set against the majestic backdrop of The Weylin in Brooklyn (a historic former savings bank), the collection with re-affirm the brand’s dedication to providing functional and authentic clothing which is rooted through a unique fusion of military, American workwear, sport and British tailoring.
The dinner will be curated by Chef Ignacio Mattos (Estela) and Tamar Adler with a special performance developed by Choreographer, Damien Jalet (Suspiria). All guests will arrive for the evening wearing the brand’s new collection.
Selected guests will be captured with depth cameras to generate point cloud data, a representation of how the AI sees the world. In real time, this content will be incorporated into live futuristic video-scapes created by audio-visual composer Tarik Barri.
The dinner explores how we will keep our humanity and experience and celebrate fashion in the future as we embrace an exponentially growing machine intelligence. In a version of ‘A Last Supper’ before the singularity, in which machines exceed human ability, the brand presents a beautiful and twisted vision of how.
This latest project solidifies rag & bone’s position as an industry innovator and a multi faceted brand which is anchored by authenticity and quality.
View web video footage of the event here.