Posts tagged with "icon"

Pirelli × Carl Lewis

“Power is nothing without control” is the slogan that for exactly 25 years has accompanied the Pirelli brand throughout the world. The company is thus dedicating its 2018 Annual Report to this famous catch phrase, celebrating its anniversary with stories by three international writers, a video and a series of photographic images which propose a few of its many possible interpretations.

The fortunate launch of the ‘Power is nothing without control’ campaign depicted by Carl Lewis, photographed by Annie Leibowitz, in the classic position of a sprinter in the starting blocks while wearing high-heeled red shoes – an image which has become legendary. The photograph, taken in Texas in 1994 and an icon of advertising creativity, conveys a message that has lasted through the years because it is rooted in the product, the tire, and at the same time able to go beyond the limits of the material: in a car, as in life, “power is nothing without control”. A timeless reflection whose interpretations are inexhaustible because it has left it to the men and women of every era to find a point of balance between two seemingly contradictory elements.

This exercise in synthesis also involves the three American authors involved in the Pirelli’s 2018 Annual Report – Adam Greenfield, Lisa Halliday and J.R. Moehringer – with each proposing a personal interpretation of power and control in spheres also related to Pirelli: technology, sport and culture.

For Adam Greenfield, in a piece centered on technology, “the distinction between power and control ranks among the central challenges of our time. Our Promethean technologies offer us more and more power by the day, but the plain fact is that we haven’t yet learned how to control them.”

J.R. Moehringer, in his story dedicated to sport, writes: “We all make the mistake now and then of thinking the great athletes, actors, painters, doctors, entrepreneurs, et al., are gifted with special powers. In fact everyone has special powers. The ones who succeed are the ones who find ways of achieving durable, consistent control over their powers.

In “Hurrying Slowly”, a reflection on art and culture, Lisa Halliday states: “Art is a journey, a distance traveled by the consciousness. This is true for both artist and viewer, performer and audience, writer and reader. The power that propels such a journey is nothing without control because control is what harnesses artistic potential and directs it.

A video made by the Young&Rubicam agency, which 25 years ago came up with the Carl Lewis campaign, accompanies the three authors’ works. It depicts power as an interior force that pushes man to always go beyond and control as an indispensable factor in the achievement of any goal. The concepts contained in the video are also illustrated through a series of photographs that enrich the print version of the Annual Report.

“Power is nothing without control”: a story a quarter of a century old

The photograph of Carl Lewis with the headline “Power is nothing without control” opened the way for an advertising campaign that was so successful that to this day it continues to identify Pirelli.

Following on from Annie Leibowitz’s photograph, the following year Gerard di Thame directed a TV commercial in Carl Lewis runs a mad race full of special effects across the New York skyline. The final race’s images reveal the secret: the sole of Carl Lewis’s foot engraved with the tread pattern the Pirelli P6000 tire.

Pirelli entrusted its image to Carl Lewis until 1996. The following year, the French athlete Marie-José Pérec, then the fastest woman in the world, takes his place. The Pirelli commercial is set in a place of ice and lava with sea monsters, molten flows and other dangers from which the sprinter manages to escape once again wearing the tread of a Pirelli tire.

Then, 1998 was the year of Ronaldo, whose image from behind on the statue of Christ the Redeemer in Rio de Janeiro becomes an instant icon even outside the advertising world.

Pirelli Annual Report from culture to innovation

Since 2010, Pirelli’s Annual Report has undergone a transformation – thanks to the contribution of personalities from the worlds of art and culture of international standing – from “simple” reports to communication tools able to recount through different forms a year of company life. The 2010 Annual, for example, was illustrated with student photographs, inspired by the theme of sustainability, from Naba di Milano, while the following year, Pirelli’s Annual Report was enhanced with 18 illustrations by the graphic artist Stefan Glerum. In 2012, New Yorker cartoonist Liza Donnelly enriched the Annual Report and in 2013, instead, the author and screenplay writer Hanif Kureishi engaged ten young international talents to rework the idea of the “wheel” in the“Spinning the Wheel” project. In 2014, “street art” took centre stage in Pirelli’s Integrated Annual Report, with works from Brazil’s Marina Zumi, Germany’s Dome and Russia’s Alexey Luka, assembled into a single pyramid shaped display at Pirelli HangarBicocca. The next year Pirelli called upon the Russian artist Pokras Lampas, an exponent of modern calligraphy, to interpret the value of being “unique” through two things: handwriting and fingerprints. The volume was entitled “Every Mark is Unique”. In 2017, in conclusion, Pirelli wanted to use the Annual Report to tell the story of the company’s digital transformation in “Data meets passion”, flanking Pirelli’s own story with those of those of five 4.0 artisans who used digital technologies to grow their companies. The volume’s artistic and literary content was the work of artist Emiliano Ponzi and three internationally recognized writers: Mohsin Hamid, Tom McCarthy and Ted Chiang.

88Glam Drops New Album 88Glam2

Just recently, buzzing Canadian hip-hop duo 88GLAM have released their new album 88GLAM2 via CO/Republic Records–get it here!

A nocturnal triptych of neon electronics, woozy hip-hop, and impressively deft rapping, the record showcases every side of two-piece–Derek Wise and 88 Camino. Its forward-thinking futurism positions the group for a major mainstream breakthrough. Just last week, they teased the forthcoming arrival of 88GLAM2 with the release of the single “Lil Boat.” Within a week, it cracked 500K Spotify streams and attracted praise from Complex, HotNewHipHop, and more.

From the hypnotic crunch of “Purple Baguettes” through the smoked-out finale “Endz,” the album dips in and out of a myriad of sonic styles and worlds, bringing its own vibrant vision to life in the process.

88GLAM2 arrives hot on the heels of the group’s Spring project 88GLAM: Reloaded. Its lead single “Bali” (feat. Nav) impressively eclipsed 32 million Spotify streams with “12” nearing 10 million and “Kyrie” dunking over 8 million. Additionally, the group has earned acclaim from Billboard, HotNewHipHop, XXL, and more. 88GLAM only continues to skyrocket towards hip-hop supremacy.

Jaden Smith Drops New Project Sunset Tapes: A Cool Tape Story

Making yet another (super)power move, multi-talented visionary Jaden Smith took fans and the Internet by complete surprise whe he Tweeted that he’s unveiling his Sunset Tapes: A Cool Tape Story project, which dropped just recently–get it HERE via MSFTS Music / Roc Nation/ Republic Records.

He also shares the new single “Plastic.” Its dynamic production echoes beneath rapid cadences, mind-numbing bars, and a razor sharp hook. Once again, it defies any and all categorization–like everything he does. The same could be said of the previously released rager “GOKU,” which generated 6 million-plus Spotify streams and counting. Rounding out this powerhouse tracklisting is his latest crossover smash “Icon (feat. Nicky Jam & Will Smith) which is featured in the boxing film Creed II starring Michael B. Jordan and Sylvester Stallone.

Once again, he’s challenging music and the culture to move forward by lading on Sunset Tapes. Get ready to watch Jaden Smith make history!

Introducing YFL Kelvin: Def Jam’s Cleaveland-Based Prodigy Teams Up With Moneybagg Yo For The “NASDAQ” Remix

For YFL Kelvin, hip-hop is the soundtrack to his struggle. “My story is rags to riches,” the 21-year old explains. The Cleveland native has found solace in music since his father was gunned down–in an accidental shooting–when he was just five. Kelvin began recording out of his home studio, but music was secondary to the lure of the streets, taking his rap name from his biological father and the aspirational acronym “Young, Flashy, Lifestyle.”

The street life landed him behind bars on three occassions, “My little brother is in jail. Like, everybody who I used to be with is in jail.” No matter the tribulation, it doubled as a sonic inspiration. In 2016, his beef with a former friend sparked his major release, “Mayweather Freestyle.

“I knew I was destined then. Something good was going to play out from all the tragedy that I’ve been through,” he says.

2018’s “NASDAQ” would be the rocket that’d catapult Kelvin beyond Cleveland, released on YouTube the hit song has generated over 300k views. The remix with Moneybagg Yo will lead Kelvin’s first project, Out of Here.

360 MAGAZINE, Reebok, r58, complexcon

ComplexCon 2018

By Krishan Narsinghani

For the third annual year, ComplexCon takes over the greater LA area. Set in Long Beach, California, major brands and celebrities flooded their convention center to witness spectacular musical acts, speakers, brands and art. Over the two days, 360 Magazine visited various booths – Puma, Champion, Reebok, Pink Dolphin, 1800 Tequila, Cadillac and more. Reebok’s exclusive ComplexCon shoe, the R58 stunted vibrant colors and introduced all three logos shown for the first time.

Takashi Murakami, contemporary artist on the host committee, sprinkled his aesthetics across the summit (in addition to a collaboration with Drake’s OVO). 1800 Tequila partnered with artist Adam Lucas and streetwear designer Nicky Diamonds for custom-made vintage denim jackets which were raffled at this year’s program. Attendees waiting in line for the McDonald’s installation were treated with Mcnuggets and fries before choosing patches to press onto free backpacks and shirts.

Recording artist Tinashe was a 360 favorite. The urban singer performed hits “Company” and “2 On.” Other performances included Lil Baby, Nav and T-Pain while the crowd also bopped to headliners Rae Sremmurd and Future. Duo Sremmurd surprised fans with a special appearance from rapper Tyga.

ComplexCon(versations) topics revolved around today’s thought on politics, culture, fashion and music. Billboard producer of the decade, Pharrell Williams was a host due to his creative sense on the latest pop culture trends. Tommy Hilfiger spoke on his relationships with Hip-Hop and the connections between music and fashion. Jaden Smith and Yara Shahidi discussed growth out of chaos and how youth should address political issues. Rapper and icon, Nas, spoke on the behind-the-scenes of film, “Belly” and how it changed Hip-Hop and Hollywood.

OTR II

By Vaughn Lowery

Last night concluded the Los Angeles leg of OTRII tour, featuring Beyoncé and Jay-Z.

DJ Khaled opened up for the Carters alongside of special guests – Tyga, Tank, YG and Ella Mai. With thousands of screaming fans, Bey and her husband transformed the Rose Bowl into an iconic night to commemorate. Massive LED screens, scores of dancers coupled with pyrotechnics and a state-of-the-art sound system commanded one of the most powerful performances of our lifetime. No wonder the show (earlier this year) has been decorated by both Michelle and Barack Obama’s presence as well as the Kardashians and Oprah. ‘Apeshit‘ off of their latest collaboration Everything is Love was a crowd favorite as Bey spits some serious bars with her epic flow which rivals some of today’s top lyricists.

With less than 8 shows left, you may want to consider making arrangements to see this landmark presentation at on of its last stops.

If anything to witness the bright smiles of 11 high school students who will receive one $100,000 scholarships (per city) from both the BeyGOOD and Shawn Carter foundations.

Remaining OTR II tour dates.

Beyoncé, Jay-Z, 360 magazine

Beyoncé, 360 magazine

Beyoncé, 360 magazine

*Photos courtesy of Frank Micellotta

NBA All-Star Russell Westbrook

NBA All Star, MVP, and fashion icon Russell Westbrook attended the star-studded Tom Ford Spring/Summer 2019 Women’s Runway Show at the Park Avenue Armory on September 5, 2018 in New York City. Check out the pictures below!

Honoring Mandela in South Africa

2018 is a momentous year for South Africa with the Nelson Mandela Centenary marking what would have been 100 years since the iconic leader’s birth.

Officially July 18, 2018 – Mandela Day – marks this historic milestone as throughout the nation, and across the world, people celebrate South Africa’s first black President who was an inspirational anti-apartheid revolutionary and one of the greatest human rights advocates the world has ever seen. This year, South African Tourism invites US travelers to explore his legacy.

In Mandela’s honor, national celebrations will see a series of high-profile events and memorials. In New York, the One World Trade Center’s spire will be lit with the colors of the South African flag to honor the occasion.

On July 17, a day before Mandela Day, former US president Barack Obama will deliver the 16th Nelson Mandela Annual Lecture in Johannesburg. The theme will be “Renewing the Mandela Legacy and Promoting Active Citizenship in a Changing World,” and will honor the centennial of Mandela’s birth.

In other recent news, The Global Citizen Festival will expand from its regular location in New York City to Johannesburg for a special Mandela 100 edition this December, with Beyoncé, Jay-Z, Ed Sheeran and Chris Martin as headliners in honor of his legacy.

In Cape Town’s City Hall, a life-sized statue of Madiba will be unveiled on 24th July in the place where he had his first speech upon release from his imprisonment in Robben Island.

Internationally, the world’s largest musical tribute will also take place on Mandela Day through a series of charitable concerts held live across the world in support of improving literacy among poverty- stricken children. This important musical tribute is organized by Mandela Concerts with the goal of raising millions of dollars towards various projects including building 100 new library units in South Africa’s most vulnerable schools, developing a high school skills program, and providing 200 Toddler Trolley library programs for 5 to 6 year-old South African children by 2021.

Travelers interested to follow in Mandela’s footsteps can download Madiba’s Journey app. South African Tourism, in collaboration with the Nelson Mandela Foundation, recently re-launched the app to include 100 historic landmarks and sites that influenced Mandela’s life. From the Eastern Cape to Johannesburg to Cape Town and beyond, the app allows users to customize their own itineraries and helps guide them through key landmarks, offering context, photos and curated audio narration about Mandela’s life and the 27 years he spent as a political prisoner. A few notable landmarks are highlighted below:

The Eastern Cape: Explore Nelson Mandela’s birthplace – an area of outstanding rugged beauty with pristine coastline, virgin bush and subtropical forests.

Robben Island: Tour the jail cell where Nelson Mandela spent 18 years of his life, through the eyes of those who experienced it first-hand. Many tours are led by ex-political prisoners.

Constitution Hill in Johannesburg: Formerly used as a prison, it was here where hundreds of political prisoners were held, including Nelson Mandela and Oliver Tambo. Constitution Hill is now a living museum and home to South Africa’s Constitutional Court.

The Apartheid Museum in Johannesburg: Acknowledged as the pre-eminent museum in the world dealing with 20th century South Africa, the museum tells the apartheid story.

KwaZulu-Natal: Visit this province to see the Nelson Mandela Capture Site. After being on the run for 16 months, Madiba was captured and arrested here in August 1962.

Voting Line Sculpture in Port Elizabeth: A tribute to the thousands of South Africans who participated in the nation’s first democratic elections in 1994.

South African Tourism encourages travelers to celebrate, honor and explore the legacy of Mandela through Mandela themed travel packages.

To book a Nelson Mandela inspired trip, speak to your travel agent or advisor. As a sample, South African Airways Vacation is currently offering a 10-day Mandela’s Journey to Freedom which gives visitors a first-hand, cultural experience following his footsteps as founding father of the New South Africa. Starts at US $2,999* per person. *Terms and conditions apply*

Aretha Franklin

Brenda Lee, Wynonna Judd, Tanya Tucker, Billy Ray Cyrus, Bill Anderson and David Bellamy Mourn the Passing of Aretha Franklin

“The music industry lost a lot of it’s soul with the passing of the great Aretha Franklin. With all of her success, stardom and notoriety, she kept her feet close to the ground and gave her heart to the world. ” -Brenda Lee

“I am just heartbroken. This cannot be happening. Oh how I love her. Meeting her was such a highlight. She is THE shero who changed my life. Her voice. Listening to her brings me closer to Heaven and I will love her forever. We have lost an American treasure. It’s the end of an era.” -Wynonna Judd

“I never had the chance to meet her, but I love her. I mean, doesn’t everyone? She is the grand dame of soul! She could sing anything and make you believe it! I regret not having met a few of my heroes and icons in the music business, and she is definitely one of them. My thoughts and prayers are with Aretha’s family. All my love and great admiration to her!” -Tanya Tucker

“I never had the pleasure of meeting Aretha Franklin, but I was extremely honored when she recorded a song I co-wrote back in the seventies. The song was called, “I May Never Get To Heaven,” and was later a No. 1 country hit for Conway Twitty. Aretha put her own unique, personal stamp on it, and as great artists often do, made the song her very own. I admired her tremendously, and never tired of telling people that she recorded a song that I had a hand in writing. Rest in peace, Ms. Aretha, and thank you for the sunshine you brought into this country boy’s life.” -Bill Anderson

“Rest in peace Aretha Franklin. An amazing talent with one of the most moving voices of all time. Your music will live on forever.” -Billy Ray Cyrus

“I am deeply saddened to hear of the passing of such a musical icon. Aretha was simply the greatest singer of her generation. My thoughts and prayers are with her family at this time.” -David Bellamy