Pininfarina Battista Electric Hypercar Debuts in North America
The Battista represents a new reality for electric car desirability in cities, in suburbs and on circuits
Automobili Pininfarina launched its stunning pure-electric 1,900hp Battista hypercar in North America – just one year after the company was introduced at the 2018 Rome Formula E race. Shown in the days leading up to the New York Auto Show, the production-ready model was debuted during an exclusive, invite-only event at Studio 525 in Chelsea by Michael Perschke, CEO and Luca Borgogno, Design Director.
During the event, one of only 150 Battistas, painted in a stunning Grigio Luserna satin-grey carbon with Blu Iconica design accents, was on display. The world-first car was revealed to an excited audience of car collectors, supercar owners, business leaders, automotive influencers and members of the media.
To celebrate its arrival in the world’s biggest market for both supercars and electric cars, a new film of the Battista in action, driving through the streets of New York has been released.
“The Battista’s arrival in New York is a proud moment for the entire Automobili Pininfarina team, as we can finally begin to bring the next generation of hypercars to discerning customers throughout North America” said Perschke. “We’re quite confident that this is the car that makes the United States fall in love with ultra-high-performance electric vehicles.”
Pulling from traditions of Italian design and European engineering, alongside the latest in cutting- edge technology, the company is entering a previously unoccupied market segment with great potential. The new demand for high performance zero-emission vehicles, driven by the increasing emissions regulations in the urban centers of major global cities, puts the Pininfarina Battista at the forefront of a growing trend in the ultra-luxury automobile market.
The Battista’s showing in New York coincides with the beginning of Pininfarina’s search for strategic partners to execute the next phase of its development plans. Following the enthusiastic reception of the Battista, Pininfarina plans to launch a full range of high-end, zero emissions SUVs, broadening its consumer reach in the luxury electric vehicle market.
Deliveries of the Battista to North American clients begin in late 2020, with over half the allocation already reserved.
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ZENVO AUTOMOTIVE RETURNS WITH TSR-S
STUNNING NEW TSR-S CAR FOLLOWS UP ON SUCCESSFUL 2018 LAUNCH
Danish hypercar specialist Zenvo has presented its Zenvo TSR-S hypercar at the Geneva International Motor Show in a new ‘Grotta Azzurra’ blue livery. The track-focused model made its debut in 2018 and features the Zentripetal active rear wing system which further contributes to the car’s extraordinary performance.
• Zenvo marks sixth consecutive appearance at Geneva Motor Show with new TSR-S: the third model in the TS (Twin Supercharged) model line-up
• Zenvo’s innovative Zentripetal Wing revolutionises stability and high-speed cornering
• The TSR-S uses a more powerful version of Zenvo’s in-house developed twin supercharged 5.8-litre V8 high rev racing engine, producing 1177 bhp at 8,500 rpm and a torque of more than 1100 N.
• Motorsports-derived 7-sp paddle shift dog box: one of the fastest-shifting transmissions in existence
• Acceleration 0-100 km/h (0-62 mph) in 2.8 seconds, 0-200 km/h (0-124 mph) in just 6.8 seconds
Danish high-performance automotive company Zenvo has today presented a stunning new example of its much acclaimed TSR-S model at the Geneva International Motor Show. The Zenvo TSR-S is positioned between the company’s TS1 GT car and its racetrack-bred sibling, the TSR, combining phenomenal on-road and track capabilities with ultimate exclusivity.
The TSR-S is a street legal version of the TSR – hence the ’S’ in the model name. Highlights include the innovative active multi-axis Zentripetal Wing and an in-house developed twin supercharged V8 engine. The very first TSR-S was sold and handed over to its proud owner immediately after the successful world premiere in Geneva last year. Production of the TSR-S is now underway within Zenvo’s limited build schedule of just five cars a year.
Various other features set the car apart from its rivals. The TSR-S incorporates manually-adjustable performance settings including a variable power output. In addition, the unique dual gearbox set-up can switch between a standard road gearbox configuration and a brutal mechanical direct power-shift race set-up that delivers a genuine race car experience on the track.
The TSR-S has been completely redesigned and reengineered for optimum aerodynamic performance. Combined with a further improved active rear differential and an advanced traction control system, this enables the TSR-S to deliver an unrivalled performance on the road and provide a genuinely unique hypercar experience.
“In developing the TSR-S, the dedication and ambition of our team drove us to achieve unprecedented levels of aerodynamic engineering capability for a road-going car,” comments Troels Vollertsen, Chief Technical Officer and founder of Zenvo. “Converging the individual performance characteristics of the exceptional TS1 GT hypercar with the savage TSR track car has created the ultimate Zenvo. The TSR-S is a once-in-a-generation car with cutting-edge technologies that define new boundaries in automotive engineering and rightfully place it in the very highest echelons of the hypercar world.”
Bespoke in every detail
A total of five Zenvo cars are allocated annually, which makes it unlikely that owners will ever encounter another Zenvo in the wild. Unique to the exclusive world of hypercar ownership, Zenvo offers clients a bespoke personalised watermark graphic set beneath the high-gloss finish on the carbon fibre panels, using a meticulous process carried out by master craftsmen.
“Like all our cars, the Zenvo TSR-S is 100% Danish-designed and hand-built in an extremely limited number,” says Marketing Director Peter van Rooy. “Each car is fully customisable and built to order, tailored to the precise specifications of the discerning client. For example, the TSR-S show car presented in Geneva includes an airbag steering wheel and passenger airbag, something we didn’t feature on last year’s show car when we were looking to maximise weight reduction.
“In addition, we have added just a few of the extensive range of bespoke creature comforts that are available as non-cost options to owners, including climate control, an in-car multi-media installation and a hydraulic ride-height elevation system. There is also a highly intelligent track layout app that registers your performance & cornering, then offers instant advice for subsequent laps.”
All Zenvo cars celebrate the wider wonders of nature. In 2018, the show car was in a lustrous ‘Laguna Roja’ paint finish, representing the rich hues of the freshwater ‘Red Lagoon’ in Chile. The display model for Geneva this year is a stunning new blue colour ‘Grotta Azzurra’, named after the famous sea cave on the coast of the island of Capri, Italy. The blue paint is highlighted by white racing accents.
Ultimate hypercar experience
Zenvo’s brand partners include Univar, Michelin, MASCOT, Rebellion Timepieces, ECCO, Nimbus Nordic, Supercar Owners Circle and Ascari Circuit. Zenvo is also marking the Geneva Motor Show with the official start of a new tri-party partnership. “This is the first time that a hypercar manufacturer (Zenvo) has joined forces with a supercar drivers’ network (Supercar Owners Circle) and a race track (Ascari Circuit),” explains van Rooy. “This exciting new partnership encapsulates the essence of what a true hypercar experience is all about: bringing together the perfect people to test Denmark’s hypercar in an ideal environment.”
Having given the TSR-S its world premiere last year, Zenvo took the time to present the car on iconic racing circuits such as Assen, Goodwood and Ascari. Now, in the fourth quarter of 2019 and in partnership with Supercar Owners Circle, Zenvo will put the TSR-S through its paces on the Ascari circuit in Ronda, Málaga.
“We will bring together a select group of clients and enthusiasts to enjoy some action-packed track days in the mild Andalusian climate,” continues van Rooy. “To commemorate this association with Ascari, we have launched the exclusive Ascari Circuit pack at the Geneva show. This is available to new TSR-S owners as a cost option and gives them free admission to our track days at the Ascari circuit, a helicopter transfer from Malaga airport to the circuit, free Ascari Club Membership and car storage for one year.
“They will also be offered a full weekend of circuit training with an official Ascari driving instructor, where they can wear their custom-made carbon fibre race helmet and race suit. The goal here is obviously not to teach Zenvo owners how to drive – they’re already very adept at that – but to maximise the driving experience on this particular track while enjoying everything the car has to offer.”
Zenvo Zentripetal Wing: patented active rear wing system
Since its formation in 2007, Zenvo has established a reputation for engineering excellence and innovation. Building on this foundation, advanced aerodynamic analysis and implementation of advanced airflow management on the TSR-S helps the car generate more than three times as much downforce as the TS1 GT. Central to this is the dramatic Zentripetal Wing.
The ground-breaking rear wing has two rotational axes enabling it to function both as an air brake and a cornering stabilizer. When the TSR-S corners, the wing rotates relative to the car’s longitudinal axis. This generates an inward force together with the conventional downforce, boosting inner tyre grip and cornering stability.
Vollertsen: “The Zentripetal Wing is an exceptional development that allows for increased grip and higher cornering speed. Whereas most supercars only achieve optimum downforce in cornering at a certain speed, the multi-rotational function of the wing distributes downforce in an innovative way to deliver the optimum amount of cornering grip at any speed. Whilst lifting to boost downforce, the wing also tilts while cornering – for example, lifting the left side of the wing when cornering left and vice versa to propel the car to the inside of the corner, ensuring exceptional stability and grip.”
The name ‘Zentripetal’ directly refers to the centripetal force also known as ‘centre-seeking’ force. When in an absolutely horizontal position, a conventional rear wing generates a downforce perpendicular to the horizontal position of the wing: absolute vertical. When the Zentripetal Wing tilts away from the absolute horizontal, the downforce stays perpendicular to the plane of the wing, thereby generating a centripetal force.
This centripetal force reduces the tendency of the rear end to break away – a trait that is inherent for a mid-engine car. Furthermore, the high pivot point of the wing allows it to act as an additional rear anti-roll bar. This provides additional grip to the inner wheel, reducing the chance of a loss of traction at the rear, and also ensuring increased downforce on the inner wheel. The wing also functions as an air brake when fully rotated in an upright position.
Advanced aerodynamic design
The aerodynamic development of the Zenvo TSR-S was focused on providing unprecedented driving dynamics. The Zentripetal Wing is only one contributor to the comprehensive new aerodynamic package – other innovative new features also play a role in enhancing stability, cornering and braking.
The front splitter is designed to improve front to rear downforce distribution by generating front downforce and directing air to the underbody. The front bumper has been updated together with the front wheel housing outlets. Together they stabilise the air around the front wheels and direct air to the intercoolers. At the same time the front wheel housing outlets extracts air from the front underbody, improving downforce and decreasing drag.
The rear body of the car features major updates with an LMP1-inspired air scoop, new diffuser and the proprietary active rear wing. The diffuser is optimised to extract air from the underbody and decrease the rear tyre wake for increased stability.
Kasper Berthu Damkjær, Senior Fluid Mechanics Specialist and founder of Aerotak ApS, participated in the development of the TSR-S aerodynamics. “The wing concept is focused on delivering high downforce while increasing the tyre load on the inboard tyres when cornering,” says Damkjær. “Conventional movable wing and flap designs, focused on inboard tyre load, function by a penalty concept where downforce is increased on the inboard section of the cornering car but not on the outboard section. The TSR-S wing concept is able to maintain the high downforce and generate a large inwards-directed force. When the wing is tilted, downforce is only decreased by 3%, while an inward-directed force of 30% of the wing downforce is generated.”
Advanced engineering provides personalised driving characteristics for TSR-S
Zenvo has developed a reputation among hypercar enthusiasts around the world for offering clients a truly unique blend of power, performance and prestige. Using extensive lightweight carbon-fibre and other hybrid composite materials as well as a distinctive drivetrain, the quality of Zenvo engineering and the precision quality of the production are worthy successors to Denmark’s innovative ancestors.
The TSR-S comes very close to being a genuine track car even though it is still drivable on public roads, combining phenomenal handling capabilities with ultimate exclusivity. An easy-to-drive hypercar for the road, owners also have the potential to alter the car’s characteristics with a number of adjustable performance settings that transform it into a performance-focused racer.
There are three settings – Minimum (700bhp), IQ and Maximum (1177bhp). IQ is an autonomous setting that cleverly provides ‘race-car for the road’ driving characteristics. The advanced traction control system continuously assesses the grip of the tyres on the road and limits the power accordingly. Where traction allows, the IQ setting will ensure maximum power is delivered to the rear wheels whenever possible.
The experience provided by the two distinct gearbox settings makes the TSR-S feel like a genuine race car to drivers. The gearbox comprises a 7-speed paddle shift gearbox with helical-cut dog gears. The set-up can switch between a standard road gearbox directly to a race gearbox operation – a development that is unique to Zenvo.
In Race setting, the brutal direct mechanical power-shift gear change is one of the fastest-shifting powertrains in existence. In Road setting, the gear change is electronic, with sensors adjusting the gear change to remove the harshness so often experienced by a dog box. This ensures a more relaxing drive in everyday use.
Performance-focused exterior styling – inspired by nature
The TSR-S takes the powerful Danish design philosophy of previous Zenvo success stories and complements them in new ways. For instance, the piercing headlights, inspired by a sharp-eyed eagle stalking its prey before diving down to take the prize, are enhanced by a redesigned carbon fibre splitter that adds to the purposeful stance. The aggressively muscular haunches on the side profile also reflect the power of nature, reminiscent of a lion crouched on its haunches, ready to launch into action.
The redesigned headlights feature Bi-LED headlamps and daytime running lights, indicators, and a drag-reducing air duct. This configuration is developed to minimise weight and adds considerable visual impact, making the front of the TSR-S look even more aggressive and purposeful than the original TS1 GT.
As with the headlight housing, the redesigned rear light frame features a duct venting the rear wheel housing. Rear lights are reduced to only one cluster unit per side in order to save weight – there is even just a single licence plate lamp at the rear, highlighting the attention to detail provided by Zenvo’s engineers in their efforts to reduce weight.
The inside story – inspired by racing heritage
Every detail of the minimalistic driver-focused interior of the TSR-S reflects the overall performance-focused philosophy of a track day car. Unnecessary weight has been eliminated from the cockpit: in its ultimate configuration, the car has no sound system or speakers, no satellite navigation, no air conditioning, no airbags and mechanically operated seats, although clients can specify any level of equipment they desire.
Continuing the high-performance theme, the materials and trim finish are race-inspired. The steering wheel features a switch that has been adopted directly from racing, while the bespoke TSR-S carbon seat shells are clad in lightweight 3D-cushioned blue fabric designed to reduce heat from the driver and race-suit-gripping Alcantara, and fitted with six-point racing harnesses.
All surfaces have been stripped back to expose the structural carbon fibre, with parts upholstered in Alcantara only where necessary to eliminate reflections in the windscreen. In contrast to the TS1 GT – where Zenvo offers a wide range of precious metals for all CNC-machined trim parts – the TSR-S features a black anodised aluminium trim underlining the racing ambience of the cabin. Customers can choose their own colours here too should they wish.
The instrument cluster display graphics have been completely redesigned for the TSR-S, featuring a horizontal rev-counter inspired by retro racers from the 1980s, and central gear selection indicator. The simplicity of the display reflects the stripped-back nature of the car and emphasises to drivers the most important information they need when driving fast, such as the current gear selection and engine revs.
2-door, 2-seat, mid-engine, rear wheel drive sports car
All carbon fibre
Lightweight steel/aluminium semi-monocoque, front and rear racing steel sub-frames
Zenvo 5.8-litre V8 flatplane high revving racing engine with Twin Centrifugal Superchargers and sequential fuel injection.
Paddle shift 7-speed gearbox with helical-cut dog gears
325 km/h (202 mph) electronically limited
0-100 km/h (0-62 mph) in 2.8 seconds, 0-200 km/h (0-124 mph) in 6.8 seconds
2038 mm (excluding door mirrors)
95 mm (can be raised to 145 mm using hydraulic ride-height elevation system when required for kerbs and speed humps)
1495 kg (in ultimate specification)
Weight distribution (F/R):
Wheels / tyres:
Forged aluminium wheels fitted with Michelin Pilot Sport Cup 2 tyres
8.5×20 wheels with 245/35-20 tyres
12.5×21 wheels with 325/30-21 tyres
Carbon ceramic discs with six-piston callipers
ABOUT ZENVO AUTOMOTIVE A/S
Zenvo has been creating 100% Danish-designed hand-built sports cars since 2007. The company was formed as a channel for the aspirations of a group of highly talented Danish engineers and designers with extensive experience gained from working with Italian and German automotive companies. Led by powertrain specialist Troels Vollertsen, with the design and styling vision of ex-RCA graduate Christian Brandt, the team aimed to build a car which combined the traditional skills of Danish styling with motorsports-derived high performance technology.
Functionalistic and immediately aesthetically iconic, the Zenvo ST1 was developed over six years to demonstrate the use of lightweight composite materials in a car capable of performing alongside the finest supercars. A uniquely designed and engineered engine of 6.9 litres was produced for the ST1 incorporating both a supercharger and turbocharger in a car made primarily from carbon fibre while featuring an aluminium and steel safety cell which tests proved to offer the ideal passenger environment for safety and comfort.
In 2016 Zenvo presented an evolution of the ST1, the TS1 GT, and the more racetrack-oriented TSR. These cars featured a completely new in-house developed 5.8-litre lightweight twin-supercharged flat-plane V8 engine producing 1102 bhp. The engine boasts a dry sump and flat-plane crankshaft configuration allowing it to rev much higher, produce power more efficiently and be mounted lower in the body for improved handling. Uniquely developed software for the Zenvo-designed motorsports-derived paddle shift 7-speed dog box provides one of the fastest-shifting powertrains in existence.
With a maximum production of just five cars a year, spread over three models – the TS1 GT, TSR and TSR-S – Zenvo cars are ultra-rare and collectible. They offer the ultimate combination of design, high performance, engaging and pure driving characteristics, bespoke materials, craftsmanship and exclusivity.
AUTOMOBILI PININFARINA ANNOUNCE MAJOR DEAL IN BID TO BECOME WORLD’S MOST SUSTAINABLE LUXURY EV CAR BRAND
The world’s newest car brand confirms new HQin Munich and senior management line up, as well as a €50M partnership deal with Rimac
Automobili Pininfarina has today made a series of major announcements from its new headquarters that will see it strengthen its management team, secure cutting-edge, world-beating electric powertrain technology, and put Formula 1 and Formula E experience in the PF0 hypercar driving seat.
Automobili Pininfarina was announced in Rome in April 2018 as the world’s newest car brand, with an ambition to sustainably develop and produce fully-electric, ultra-luxury cars at the pinnacle of design and desirability.
The company will offer a range of cars designed and hand-crafted by legendary Italian automotive styling house Pininfarina SpA. The first, an ultra-exclusive, luxury electric hypercar codenamed PF0, will be launched at the Geneva Motor Show in 2019, with production beginning in 2020.
Munich has been confirmed as the company’s corporate and operational headquarters, providing access to expertise and engineering networks in arguably the world’s most successful and technologically advanced car market. Munich’sproximity to northern Italy, the home of Pininfarina SpA – who will design and build the PF0 under contract – was also key to CEO Michael Perschke’sselection of it for the global headquarters.
At a press conference today, CEO Michael Perschkeand special guest Dr. Pawan Goenka, Mahindra & Mahindra Managing Director, also introduced an impressive line up of partners and collaborators –including a unique technical partnership with RimacAutomobili to provide battery and drivetrain expertise, software, and hardware, in a contract worth up to €50m.
As well as the partnership with Rimac, AutomobiliPininfarina also announced Nick Heidfeld as their new Development Driver. With nearly 20 years of top-level motor racing experience to call upon, Nick will be responsible for honing the PF0 vehicle dynamics programme from the beginning of 2019, with a clear personal ambition: to help develop the most enjoyable electric performance car in the world.
Perschke said: “Today marks a significant step for the launch of a range of Pininfarina-branded cars and for PF0, which will be the most powerful Italian-built sports car in history – and the first luxury hypercar to be conceived in Germany. We have developed a sophisticated brief to deliver a ground-breaking all-electric hyper GT car to clients from 2020, and now we are curating the partners and suppliers to deliver this dream. The results will be electrifying for owners of Automobili Pininfarina cars in the future!”
PIRELLI PRESENTS CYBER CAR IN GENEVA
New Original Equipment Sensor System Enabling Interaction Between Tire & Car
New Technology Currently In Testing On Major Electric and Traditional Car Platforms
Cyber Car Enables a Safer Drive and Improved Performance Via Transmitting Tire Functionality to On-Board Intelligence to Adapt ABS and Stability Control Systems
PIRELLI EQUIPS NEW KEY PRESTIGE AND PREMIUM MODELS AT GENEVA
Pirelli’s digital revolution has taken a new step forward in enabling a tire to gather and transmit data. At the 88th Geneva International Motor Show, Pirelli presents its Cyber Car technology for Original Equipment in cooperation with major car makers. Cyber Car enables the tire to directly interact with the car’s on-board electronics system, and in particular the driver assistance systems, delivering important information about the car’s operation to ensure a safer drive with enhanced performance. The new Pirelli system will be in market by year end on the most innovative electric and traditional cars.
Placing sensors in the tires is an integral part of Pirelli’s Perfect fit strategy, which focuses on developing made to measure products and services that meet both driver needs and car manufacturer specializations.
CYBER CAR: WHEN TIRES AND CARS TALK TO EACH OTHER. Pirelli’s big news for the 2018 Geneva Motor Show, Cyber Car is the new smart tire system for the Original Equipment market, designed in close collaboration with car manufacturers. Cyber Car supplies important data that improves safety and performance. With the exception of tire pressures monitored by TPMS systems, up until now there has been no information collected individually by tires that is transmitted to the car. Therefore Cyber Car takes car digitalization into a new era. The tire embedded sensor is an innovative form of automotive intelligence integrated into existing driver aids that improves performance, efficiency and environmental impact through capturing and transmitting key tire data to the vehicle, such as pressure, internal temperature and tread depth. It can activate systems such as ABS and stability control. For example, by reading a tire’s ID, the vehicle can alter its set-up for a safer, more comfortable drive. By knowing the car’s accurate weight, the vehicle’s central control unit can calculate precisely how many miles can be driven before recharging.
Cyber Car informs the driver about the tire’s vertical load (vital information for electric cars), temperature and pressure through the carmaker’s interface, allowing timely intervention if the pressures are wrong. Tire maintenance becomes easier, thanks to specific feedback on tread wear and how tires should be seasonally rotated. The Cyber Car also offers bespoke services, such as servicing, car valet and roadside assistance.
The first Cyber Car fitted models will arrive this year, with several manufacturers already at an advanced stage of integrating Pirelli’s technology into their own systems. The next evolution will be the Cyber Tire system: the tire of the future, based on a technical platform capable of collecting even more data, transmitting information to the car’s on-board systems with every wheel rotation. While this technology isn’t on sale yet, it is already in action on the Ferrari FXXK: the 1000-horsepower development hypercar for track use only.
THE EVOLUTION OF PIRELLI CYBER TECHNOLOGIES. Cyber Car is the latest application from Pirelli’s Cyber Technologies platform launched in 2002, with the aim of providing maximum integration between tires, cars and drivers. Cyber Car follows the Cyber Fleet system designed for fleets and Pirelli Connesso system for everyday drivers.
The tire is the sole point of contact for the car with the road surface, therefore it can collect extensive information that’s crucial to a safer, more efficient drive; both in terms of environmental sustainability and cost savings for the driver. Pirelli’s Cyber systems are all based on a sensor placed inside the tire, which is then connected to the Pirelli Cloud. This sensor, weighing just a few grams, monitors the operating status of every tire and transmits the data to an electronic control unit. The information collected is delivered to the Pirelli Connesso app, or in the case of Cyber Car, to the car’s on-board systems and an app. Pirelli Cyber Technologies use specific systems to talk directly to the driver (Pirelli Connesso), to fleet managers (Cyber Fleet), or to car manufacturers and drivers simultaneously (Cyber Car). These systems function equally for both electric and traditional cars.
PIRELLI HOMOLOGATIONS ON SHOW. Many new stars at the Geneva Motor Show will be fitted with Pirelli tires, such as the Ferrari 488 Pista and Lamborghini Urus, as well as Italdesign’s second creation: the exclusive Zerouno Roadster. Latest-generation models such as the Audi A6 and Audi A7 Sportback, the new Bentley Bentayga V8 and hybrid, BMW X4, electric Jaguar I-Pace and McLaren Senna will also showcase Pirelli tires in Geneva. Pirelli tires also feature in the Aston Martin, Porsche and Mercedes stands.
PIRELLI CONNESSO. Pirelli presented the Pirelli Connesso system in Geneva a year ago. This technology can send information to the driver about the tire’s performance via an app. While Cyber Car is intended as original equipment, designed to work with integrated on-board systems, Pirelli Connesso is aimed at the aftermarket. The Connesso app provides services such as contacting the nearest authorized Pirelli dealer and booking a tire change.
COLOR EDITION. Pirelli’s colored P Zero tires will star in Geneva once more, having already been launched on the market in sizes of 19 inches and higher. These allow customers to personalize their tires aesthetically. The Color Edition is available in the red, yellow, green, blue, orange, silver and white base colors; plus other personalized color options. Pirelli’s exclusive technology and materials allows this, creating a protective barrier to keep colors bright and pristine throughout the tire’s life, without affecting performance.
PZERO WORLD AT GENEVA. The Pirelli area at the Geneva motor show has been designed to recreate the atmosphere of PZero World, which is Pirelli’s flagship store concept currently operating in Los Angeles and Monaco. The PZero World stores combines a refined atmosphere, cutting edge services, Pirelli Design fashion accessories, Pirelli calendar images, Pirelli Moto products and PZero Velo, Pirelli’s new line dedicated to sporting bicycles. PZero Velo also includes a Color Edition tire being launched at the Geneva show.