Posts tagged with "Honda"

Hyundai Invests in New Technology

Hyundai CRADLE, Hyundai Motor Company’s corporate venturing and open innovation business announced today its strategic investment in allegro.ai, a leading technology company specializing in deep learning (DL) – based computer vision. This partnership with allegro.ai will allow to speed up deployment of AI technology in many business areas. This will improve the quality of Hyundai’s products, thereby increasing customer satisfaction while creating a safer driving environment.

Founded in 2016, allegro.ai offers the first end-to-end DL lifecycle management solution focused on deep learning as it applies to computer vision. The company’s platform simplifies the process of developing and managing deep learning-powered solutions – such as autonomous vehicles, drones, security, logistics and others.

“Deep learning computer vision is one of the core technologies that can be applied to autonomous driving to navigate roads and make quick decisions in real-time – and allegro.ai is clearly an innovation leader in that field,” said Ruby Chen, Head of Investment at Hyundai CRADLE Tel Aviv. He added, “Our investment in allegro.ai is a further step in enhancing our presence in the Israeli market, a global leader of technological innovation in the fields of automation, artificial intelligence and deep learning. This is our fifth investment in an Israeli company and our activities will continue to grow the coming year”.

“We are proud to partner with Hyundai and share Hyundai’s belief that AI empowers the industry to provide greater road safety, autonomy, to better understand customers’ needs and to help broaden their experiences,” said Nir Bar-lev CEO and Co-founder of allegro.ai. “Whether a company is developing autonomous vehicles, drones, security, or other types of applications, allegro.ai makes it easy for them to manage their data-sets and build deep learning-based solutions while guaranteeing complete and confidential control of their data.

Check out their website HERE

Lexus UX, Vaughn Lowery, 360 MAGAZINE, Amazon headquarters, Seattle

LEXUS UX

By Alexandria Baiz × Vaughn Lowery

As of late, 360 Magazine had the opportunity to join Lexus in Seattle for an intimate ride and drive of their wholly-new UX SUV at the newly reimagined luxurious Loews Hotel 1000. This seaport city is home to both tech giants Microsoft and Amazon. With Lexus’s innovative track record for having unparalleled technology within their cabin, it was befitting that they brought us to the home of the Space Needle. Subsequently, this town is known to think outside of the box.

The 2019 Lexus UX takes a step into the future of modern luxury with its two most affordable and compact SUVs – the UX 200 and UX 250h. UX stands for urban crossover (x-over). The UX 200 will be released in December 2018 starting at $32,000 and the UX 250h will be released in January 2019 for around $34,000. Gearing towards an opulent compact car with an exterior design so specific, the UX has a signature three-dimensional shape that makes it different from its siblings.

The front has brow-shaped LED lights with optional ultra-small 3-projector LED units. Across the back of the boot, are an innovative wrap of three-dimensional LED lights which help with stability on the highways – a standout design element on the UX. The structure is built to mold into an everyday vehicle that is stable, perfect for urban use because it’s small and easy to park. We had no problem squeezing to the front of the Bainbridge ferry.

The 18″ 5-spoke aluminum alloy dark gray metallic wheels are proportional to the overall aesthetics of the vehicle. Available in a variety of twelve exterior colors, two of which are exclusive to the UX F Sport – Cadmium Orange and Nori Green. The Cadmium Orange includes a cherry base with yellow lowlights, making it appear vivid and adding tons of depth. Nori Green possesses bright highlights and dark contrast alongside of calm shades, drawing the color brilliant. Both of these colors are newfangled and daring for the Lexus brand.

The F Sport package is available in both the UX 200 and UX 250h model as well as has enhanced features and style which contributes to its name. This option comes in the two colors – Ultra White and Ultrasonic Blue Mica 2.0. The F Sport performance is exceptional, transforming the UX into a bespoke-like designer car with front sports seats, grille design, and jet-black trim.

The concept of UX stems from the versatility and adaptability this vehicle offers. With a seamless interior coupled with the Japanese concept of engawa offers a richer field of vision. Executed with a high-strength structure, placement of sound absorbing and insulating materials throughout, one can enjoy an extremely quiet ride.

The connection between driver and the vehicle is apparent with the “seat-in-control” concept. Entering and exiting is made easy with hip-point bottom cushions. 8-way power driver seats (including lunbar) allows the driver to operate with a comfortable yet natural posture.

All UX models are fabricated to ensure safety while driving. The Pre-Collision System alerts drivers of pedestrians, cyclists and other vehicles with a forward-facing camera and radar system. The LSS+ 2.0 system enhances this with specific light detection for different hours of the day. If the Pre-Collision System detects a high possibility of collision, an audio and visual alert will prompt the driver to take action. If the driver does not break at that point, the system may automatically apply brakes to help mitigate impacts. Dynamic Radar Cruise Control maintains a preset distance and operates between 0 to 110 mph. The Lane Departure Alert is extremely helpful with the Multi-Information Display (MID) the system can use forward-facing cameras to detect colored land marking illustrations. If the driver deviates from a visibly marked lane, the system alerts the driver with an audio and visual alert. In addition, the UX has an Electric Power Steering and Steering Assist. The Road Sign Assist can read a variety of traffic signs and will display them on the vehicle’s MID. Furthermore, Parking Support Brake uses braking control and visual warnings to reduce possible contact with moving objects while parking.

This Lexus is extraordinary with its high definition, intuitive technology, and overall performance. The UX includes a standard 7″ TFT (thin-film-transistor) LCD control panel while the UX F Sport features an 8″ TFT LCD panel design with a movable meter ring. By pressing a switch on the steering wheel, it moves to the right, enlarging the multi-information display. With the Lexus Remote Touch Interface, the 2019 UX feels as familiar as a smartphone. The most impressive tech feature is Amazon’s “Alexa” – which immediately connects you to play music; find directions; open your garage door on a rainy day; lock/unlock from a smart device and amongst other things control the lights in your home. The Lincoln Navigator is the only other vehicle in Northern America which offers Alexa. Moreover, additional driver connectivity features include Apple CarPlay, 4GB Wi-Fi Hotspot, Voice recognition for commands and the SiriusXM. The heads-up display allows drivers to focus more on the road and less on the infotainment unit.

The UX complies with the global trend of efficient gas mileage vehicles – UX 200 at 33 mpg (2.0- liter inline four-cylinder engine, similar to competitors but with less under-hood heat and lower weight for better vehicle balance). The UX 250h at 39 mpg, making it the wave of their next generation of hybrids. With 181 hp, the UX 250h is the fuel-efficient leader with the best-combined mpg of any CUV and/or SUV without a plugin NA.

In short, the Lexus UX 200 and UX 250h is a shoo-in for a ‘xennial’ buyer – a person who grew up in an analog environment and can easily adapt to present-day’s digital society. Just think of all of your friends and family members with a recent graduate degree or higher residing in a metropolis. Most likely they have a high appreciation for the arts and take local trips within their surrounding area with one or more cronies and a small lap dog in tow.

The Work-To-Weekend Luxury SUV

Practicality meets luxury with the 2018 GX 460 SUV, a work-to-weekend warrior that’s as at home on the trail as it is in the city or suburbs. Underscoring the three-row GX 460’s all-weather capability and comfort that seats up to seven passengers, the heated/ventilated front seats are available as a standalone option for the base model (standard on the Premium and Luxury models). In addition, the top-line GX 460 now offers captain’s chairs for the second-row seating in the Sport Design Package.

The Lexus signature spindle grille gives the GX 460 a distinctive, standout style. The Sport Design Package puts an extra accent on that design with special details such as an exclusive front bumper, rear bumper spoiler, special exhaust tailpipe tip, a redesigned side mirror case, scarlet tail lamps and unique 18-inch split-six spoke alloy wheels.

One Vehicle, Two Ways Easy maneuverability and the comfort of the GX 460 make it an ideal contender for the modern family. A dual-purpose vehicle, the luxury SUV can go from the office to an active, demanding 4×4 environment on the weekend without looking out of place. The standard and sole engine is a 301-horsepower 4.6-liter V8 that issues 329 lb.-ft. of peak torque. Combine that with 6,500-lb. towing capacity, and you’ve got an ideal boat hauler. Towing is aided with Trailer Sway Control, a function of the Vehicle Stability Control that enhances straight-line tracking.

A key to the GX 460’s dual personalities is its standard Kinetic Dynamic Suspension System (KDSS), which helps to significantly reduce body lean without resorting to stiffer springs and dampers. Lexus made the stabilizer bars stiffer to help reduce maximum body-lean angle by as much as 50 percent. Hydraulic cylinders act on each stabilizer bar, and linked by a pressure-sensing valve, they continually vary the lean resistance. During on-road cornering, when both front and rear hydraulic cylinders are in a neutral position, no fluid flows in the system and the stabilizer bars work conventionally to help reduce body lean.

Driving in off-road situations, KDSS is designed to reduce sway resistance, which allows the wheels to move with a larger degree of side-to-side independence. When the GX 460 encounters an uneven surface, one compressed cylinder causes fluid to flow to the other cylinder, helping the vehicle to keep all four wheels on the ground. The system works without any action needed by the driver.

The GX 460 has another ace up its fender for on-road smoothness. Available Adaptive Variable Suspension (AVS) uses electronically controlled dampers that adjust to road surface conditions. The driver can tailor ride and handling characteristics by selecting from among Normal, Sport or Comfort modes.
In today’s world, a full-capability SUV means the ability to casually traverse highways and grocery store parking lots while also offering the ability for an off-road excursion. That’s why the Lexus GX 460 uses a full-time automatic four-wheel drive system that can enhance everyday handling on the pavement as well as on the trails.

A Torsen® torque-sensing limited slip center differential distributes power 40:60 under most driving conditions and changes the ratio as needed based on wheel slip. The system offers a low range for off-road driving, and the center differential can be electronically locked.

Driving through a curve on pavement, for example, the Torsen differential can change the torque split to 30:70 to enhance vehicle tracking. If wheels spin, the center differential can change the ratio to 50:50 to help control slippage. The system can respond to sudden changes in road-surface conditions, such as driving through a puddle or over an ice patch. A two-speed transfer case with low range is supported by a wide array of chassis control technology. With Downhill Assist Control (DAC), Hill-start Assist Control (HAC), Active Traction Control (A-TRAC), Vehicle Stability Control (VSC) and available Crawl Control, the GX 460 has the ability to roam unpaved, uneven trails and steep inclines.

In some off-road conditions, where the driver might have a hard time knowing which direction the front wheels are pointing – the GX 460 comes with a standard steering angle indicator in the gauge panel. A-TRAC provides the traction benefits of having locking front and rear differentials, but with lower weight. The system can apply the brake to a slipping wheel, while transferring torque to the wheels with better traction.

Trail drivers who encounter steep and rocky hills know well the skill and concentration needed to manipulate the throttle, brake and steering to help keep the vehicle moving forward securely. The GX 460 makes it easier with available Crawl Control, which automatically modulates the throttle and brake, allowing the driver to concentrate on steering.

Engaged when the vehicle is in low range, Crawl Control allows the vehicle to move forward or in reverse at one of five driver-selectable low-speed settings. Crawl Control also engages the front and rear “virtual” locking differentials to help reduce tire slippage and optimize chassis behavior. Crawl Control can also help the driver navigate the GX 460 through sand, mud or snow.

The GX 460’s multimedia system is a multitasker, offering a customizable home screen that can display three sections simultaneously. For example, you can view a single display (navigation/map), dual display (navigation/map + audio, compass or other function) or three displays on the same screen (navigation/map + audio + weather). The available Navigation System’s three-dimensional map view makes it an even more effective driving partner. The touch-screen Display Audio uses an eight-inch screen that includes a backup camera, HD RadioTM, Bluetooth® audio, automatic phone book transfer, a vehicle information display and complimentary traffic and weather data provided via HD Radio.

The system also incorporates cache radio, which can pause live radio, recording up to 15 minutes of broadcast for later playback. Drivers with an iPhone ® (iPhone 4S and later) can get things done just by asking through standard Siri® Eyes Free Mode. Siri lets you call contacts, select and play music from iTunes®, get turn-by-turn navigation through Siri and Apple® maps, and much more.

The Lexus GX 460 also goes above and beyond with safety features. Technologies that exemplify the brand’s forward thinking are found in the optional Driver Support Package, which includes the Pre-Collision System (PCS), Driver Attention Monitor, Lane Departure Alert (LDA), Dynamic Radar Cruise Control, Outside Rear View Mirror (camera + Blind Spot Monitor indicator) and a Wide-view Front and Side Camera that is designed to enhance visibility in tight settings and around corners. Dynamic Radar Cruise Control uses millimeter-wave radar to measure and help maintain a pre-set following distance from a vehicle traveling ahead.

The Driver Attention Monitor helps to address a growing safety concern, that of driver inattention. The innovative system uses a camera to monitor the orientation of the driver’s face. If it determines that the driver is not facing forward when an obstacle is detected by PCS, a warning chime and a warning display convey alerts. If the driver doesn’t respond as the vehicle closes on the obstacle, the next level of warning is PCS gently applying the brakes. At the same time, the system automatically retracts the front seat belts and prepares the brake system to respond with increased force when you apply the brake pedal.

By monitoring visible lane markings, Lane Departure Alert can detect unintentional lane departure and sound a warning buzzer and display a visual alert. Also part of the Driver Support Package, Intelligent High Beam brings courtesy and safety to the road by automatically switching high beams to low when meeting oncoming vehicles or approaching vehicles from the rear.

When equipped with the available Navigation System, the GX 460 also comes with a one-year complimentary subscription to Lexus Enform Destination Assist, and the subscription-free Lexus Enform App Suite.

These voice-enabled apps let you search the Internet through Destination Search, make restaurant reservations through OpenTable®, order movie tickets via MovieTickets.com, listen to Internet radio (including Pandora®, iHeartRadioTM and Slacker), and search business reviews on Yelp®.

The 2018 GX 460 includes Lexus Enform® Safety Connect featuring Automatic Collision Notification, Stolen Vehicle Location, Emergency Assist Button, Enhanced Roadside Assistance and Lexus Enform Safety Connect and Lexus Enform Destination Assist (includes a complimentary one-year subscription). Lexus drivers can also opt in for Lexus Enform Service Connect with a complimentary one-year subscription included. This service allows customers to remotely view information about certain aspects of their Lexus vehicle via the MyLexusandBeyond mobile application for iOS smartphone users or LexusDrivers.com for others.

Information includes maintenance alerts, warning light notifications and a vehicle health report that includes email and push notifications for diagnostic information, required maintenance reminders, current vehicle alerts, service campaigns, and more. Available Lexus Enform Remote (one-year subscription included) allows the owner to remotely view and control certain vehicle features using a mobile app for iOS and Android devices. Key features include remote door lock/unlock, remote stop/start for the engine and climate control, vehicle finder, guest driver monitor and more.

For more information visit their Instagram

To see the make and model of this vehicle click HERE

2019 HONDA CIVIC TYPE-R

2019 Honda Civic Type R and Civic Hatchback Accelerate into Dealerships

Honda’s most powerful production car, Civic Type R, showcases its performance and sporty appearance with new Sonic Gray Pearl color

– Fun-to-drive 2019 Civic Hatchback brings comfort, versatility and premium features, including standard Honda Sensing®

– Civic Type R and Hatchback benefit from numerous interior upgrades, including an updated Display Audio system with physical volume knob

– Civic on track to be the #1 retail-selling car in America for the third straight year

The 2019 Civic Type R and Civic Hatchback return with upgraded interior features, standard Honda Sensing®on Civic Hatchback, and Sonic Gray Pearl available on Civic Type R for the first time in the U.S. The changes build on the edgy styling, fun-to-drive nature, versatility and premium features that made Civic Hatchback and Civic Type R instant hits last year after joining the award-winning 10-generation Civic lineup. The 2019 Civic Hatchback and Civic Type R go on-sale at Honda dealerships beginning Saturday, November 3 with a Manufacturer’s Suggested Retail Price (MSRP1) starting at $21,450 for Hatchback, and $35,700 for Type R (excluding $895 destination and handling).

Both models benefit from multiple interior updates designed to provide drivers with a more comfortable and efficient in-vehicle experience. Enhancements to technology and connectivity include an updated Display Audio system that now features physical buttons and a volume knob for more intuitive control, improved voice recognition and Bluetooth® connectivity, a USB sub-cord and, similar to previous models, Apple CarPlay® and Android Auto™ integration standard on EX trims and above. In addition, steering wheel controls have been upgraded for simplified operation, the electronic parking brake has an indicator light for when it’s engaged, the center console sports larger cupholders, and there are physical buttons for fan speed on models with dual-zone climate control.

Civic Hatchback
At 20 percent of all Civic sales, Civic Hatchback is a key player in the Civic lineup, which continues as the top-selling retail car in America this year2 — a position it has held in each of the past two years. Civic Hatchback Sport, with its combination of eye-catching good looks and a dynamic driving feel, was named a 2017 AUTOMOBILE All-Star, a list dominated by sports cars and luxury marques. Civic Hatchback Sport, along with Civic Type R and Civic Si, also earned a coveted spot on the Car and Driver 10 Best list for 2018. Perhaps best of all, Civic Hatchback’s lively demeanor doesn’t detract from excellent EPA fuel economy ratings of 31/40/34 mpg3(city/highway/combined) for the LX, EX & EX-L Navi trims with continuously variable transmission (CVT). 

For 2019, Civic Hatchback again will be available in LX, Sport, EX, EX-L with Navigation, and Sport Touring trims. It’s powered by a 1.5-liter DOHC direct-injected turbo in-line 4-cylinder with peak output of 174 horsepower4 in LX, EX and EX-L Navi trims. Civic Hatchback Sport and Sport Touring trims bump peak power to 180 horsepower4 

For the 2019 model year, Civic Hatchback includes Honda Sensing® safety and driver-assistive technologies as standard equipment on all trims. Honda Sensing®includes Collision Mitigation Braking System™ (CMBS™), Forward Collision Warning (FCW), Lane Keeping Assist (LKAS), Road Departure Mitigation (RDM), Lane Departure Warning (LDW), and Adaptive Cruise Control (ACC) with Low-Speed Follow. 

Civic Type R
Civic Type R stormed onto the U.S. market last year, with an exclusive 2.0-liter 306-horsepower direct-injected VTEC® Turbo 4-cylinder engine and 6-speed manual transmission with automatic rev matching. With an adjustable suspension that includes Comfort, Sport and +R modes, Civic Type R is suitable as a civil and practical daily driver, with 22/28/25 city/highway/combined EPA fuel economy ratings, or an aggressive track star that has shattered records at some of Europe’s most celebrated racing circuits, including the famed Nürburgring.

Civic Type R has won numerous accolades since its introduction, including being named a 2018 AUTOMOBILE All-Star, and a 2018 Editor’s Choice by Car and Driver. On the racing front, Civic Type R TCR dominated the Pirelli World Challenge series by way of 11 podium finishes over the 12-race season en route to the championship.

In addition to the interior updates, the 2019 Civic Type R adds Sonic Gray Pearl to its palette of exterior color choices that also includes Championship White, a color exclusive to Civic Type R.

The 2019 Civic Hatchback and Civic Type R for the U.S. market are both manufactured exclusively by Honda’s Swindon, UK plant. The 2.0T engine for Civic Type R is produced in Honda’s largest automobile engine plant, in Anna, Ohio, using domestic and globally sourced parts.

Acura TLX GT

– TLX GT wins Open Class, finishes third overall and is the fastest production-based car up Pikes Peak in 2018

– NSX earns Hybrid record, finishing fourth in Time Attack 1 Class

– TLX A-Spec establishes new FWD record in its sophomore year

– Podium finish for 2019 Acura RDX in race debut

Acura once again showcased its performance credentials with a multiple record-setting campaign of the 2018 Broadmoor Pikes Peak International Hill Climb, its seventh consecutive run to the mountain’s 14,115-foot summit. Acura’s “Race to the Clouds” was highlighted by the Acura TLX GT as the fastest production-based car, earning Acura an overall third-place finish; by the Acura NSX, which set a new Hybrid record; by the TLX A-Spec, posting a new course record for a front-wheel-drive car; and the 2019 RDX making its motorsports debut third-in-class.

“We love Pikes Peak. It’s a tremendous test of Acura technology and of our performance capabilities,” said Jon Ikeda, vice president and general manager of Acura. “Congratulations to Peter Cunningham and the RealTime Racing team, along with our associates at Honda R&D and Honda Performance Development who helped make this another exciting year for Acura at Pikes Peak.”

The TLX GT, driven by Peter Cunningham, posted an impressive, record-setting time of 9:27.352, earning Acura its third straight Open Class victory and an overall third place finish, bested only by two bespoke, highly specialized racing machines. This year’s TLX GT featured a power-enhanced J35 twin-turbo V6 motor with new software mapping, new transmission gearing, revised suspension geometry and Pirelli racing slicks. Long-time Acura racing partner and owner of RealTime Racing, Peter Cunningham, was last year’s Pikes Peak Rookie of the Year.

“I’m so proud of our Acura and RealTime Racing team, who, as usual, brought their A-game to the top of the mountain,” said Cunningham. “We had some incredibly tough competition this year, but all of our hard work, building on the great fundamentals of the Acura TLX, paid off in a big way again this year.”

The production-based Acura NSX, piloted by Honda R&D engineer James Robinson, posted a new Hybrid record, besting its own 2017 record with a time of 10:02.448, finishing fourth in the Time Attack 1 Class. Building on the successful modifications from last year’s run, the TA1 NSX featured larger turbos, new software and new aerodynamic elements including a bigger wing and front splitter.

The Acura TLX A-Spec, piloted by Honda R&D engineer and five-time Pikes Peak veteran Nick Robinson, set a new course record for a front-wheel-drive car with a time of 10:48.094. This year’s TLX A-Spec competed with an updated 500-horsepower 3.5-liter V6 turbo powerplant, a limited-slip differential and a revised aerodynamic package.

Pikes Peak rookie, and Honda R&D engineer Jordan Guitar, debuted the all-new 2019 RDX on the Exhibition Class podium despite deteriorating weather that forced race officials to truncate the course in its closing hours.

This is the seventh consecutive year that Acura has raced vehicles in the historic Pikes Peak event. Acura also served as the Official Pace Car sponsor of the Pikes Peak International Hill Climb, with a 2019 RDX A-Spec driven by Olympic figure skating bronze medalist Chris Knierim.

About Acura Motorsports

Over three decades, Acura has utilized racing as a means to test its mettle and prove out its performance capabilities, capturing numerous national endurance and sports car racing titles along the way. Today, Acura is racing the ARX-05 Daytona Prototype, campaigned by Team Penske, in American endurance sportscar racing competition, and the NSX GT3, partnered with Meyer Shank Racing, in the IMSA WeatherTech SportsCar Championship series. Acura is also celebrating its seventh year of racing at the Broadmoor Pikes Peak International Hill Climb and serves as Official Pace Vehicle of the annual ‘Race to the Clouds’.

About Acura

Acura is a leading automotive luxury nameplate that delivers Precision Crafted Performance, representing the original values of the Acura brand – a commitment to evocative styling, high performance and innovative engineering, all built on a foundation of quality and reliability.

The Acura lineup features six distinctive models – the RLX premium, luxury sedan, the TLX performance luxury sedan, the ILX sport sedan, the five-passenger RDX luxury crossover SUV, the seven-passenger Acura MDX, America’s all-time best-selling three-row luxury SUV and the next-generation, electrified NSX supercar as a new and pinnacle expression of Acura Precision Crafted Performance.

Five of the six models in the Acura lineup are made exclusively in central Ohio1, including the ILX and TLX luxury sports sedans (Marysville Auto Plant), the RDX and MDX luxury SUVs (East Liberty Auto Plant) and the Acura NSX supercar, which is built to order at the Performance Manufacturing Center in Marysville, Ohio.

For More Information

Additional media information including pricing, features and high-resolution photography is available at AcuraNews.com. Consumer information is available at Acura.com. Follow Acura on social media at Acura.us/SocialChannels.

1 Using domestic and globally sourced parts

Paragon Honda Transforms Customer Service

Paragon Honda, Honda’s largest certified pre-owned dealer, in partnership with its agency Team Velocity, is transforming the way it assists its customers, leveraging Google’s advanced technology and measurement to take the friction out of vehicle service and maintenance. The app’s mission is:

• To make it even simpler for its customers to schedule service and maintenance, Paragon became the first dealer to build an app for the Google Assistant. In the coming weeks, drivers can schedule service—such as routine maintenance, oil changes, and tire rotations—quickly and easily using just their voice.

• To drive awareness of its 24-hour service online, Paragon ramped up its investment in Search to be there in moments when people searched “honda oil change” and “honda maintenance” in the New York market. As a result, this strategy helped Paragon grow its service repair orders by 5X in the last 12 months.

Paragon also used Search ads to drive new and used vehicle sales, and is using Google’s store visits technology to measure how its Search ads helped generate in-store visits. (Google’s store visits technology uses anonymous and aggregated data from signed in Google users who had location history turned on to determine how Search ads help drive in-store visits.)

This helped Paragon better understand which keywords and campaigns were driving people to its dealership, and found that Search was nearly 5X more cost-effective per vehicle sold compared to other media.

You can read the full article, including commentary from Brian Benstock, GM and VP of Paragon Honda on his three-step approach, at Think with Google: https://www.thinkwithgoogle.com/consumer-insights/paragon-honda-customer-service/

PARAGON HONDA

Paragon Honda, Honda’s largest certified pre-owned dealer, in partnership with its agency Team Velocity, is transforming the way it assists its customers, leveraging Google’s advanced technology and measurement to take the friction out of vehicle service and maintenance. Of note:

  • To make it even simpler for its customers to schedule service and maintenance, Paragon became the first dealer to build an app for the Google Assistant. In the coming weeks, drivers can schedule service—such as routine maintenance, oil changes, and tire rotations—quickly and easily using just their voice.

  • To drive awareness of its 24-hour service online, Paragon ramped up its investment in Search to be there in moments when people searched “honda oil change” and “honda maintenance” in the New York market. As a result, this strategy helped Paragon grow its service repair orders by 5X in the last 12 months.

  • Paragon also used Search ads to drive new and used vehicle sales, and is using Google’s store visits technology to measure how its Search ads helped generate in-store visits. (Google’s store visits technology uses anonymous and aggregated data from signed in Google users who had location history turned on to determine how Search ads help drive in-store visits.)

  • This helped Paragon better understand which keywords and campaigns were driving people to its dealership, and found that Search was nearly 5X more cost-effective per vehicle sold compared to other media.

You can read the full article, including commentary from Brian Benstock, GM and VP of Paragon Honda on his three-step approach, at Think with Google: https://www.thinkwithgoogle.com/consumer-insights/paragon-honda-customer-service/